Apr 2024

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TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

zalando.ch

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47.8M

Revenue

5.2M

Sessions

4.5-5.0%

Conversion rate

$175-200

Average order value

Online only revenue for zalando.ch, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: SWITZERLAND
Website category: FASHION AND APPAREL

Zalando.ch is an e-commerce website that offers a wide range of products, including clothing, footwear, and accessories for men, women, and children. They provide a diverse selection from various brands, allowing customers to shop for trendy fashion items conveniently from the comfort of their homes.

zalando.ch’s revenueOVER TIME
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Over the past three months, zalando.ch revenue has experienced decline of 11%, compared to the preceding three months.

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zalando.ch revenue decline for last six months

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OVERVIEW

In April 2024, zalando.ch in the FASHION AND APPAREL industry had a revenue of $47,831,660, a conversion rate of 4.50-5.00%, and an AOV of $175-200. Comparatively, the median revenue was $119,008, with macys.com leading at $704,963,763. The high and low conversion rates were 3.07% and 0.8%, while the AOV extremes were $389 and $75. With 5,243,650 sessions, zalando.ch falls behind shein.com at 197,564,111, with a median of 44,576 sessions in the FASHION AND APPAREL category.

zalando.ch competitors

In comparison to its competitors, zalando.ch ranks lower in terms of revenue, transactions, and sessions. While zalando.ch generated 47,831,660 in revenue from 255,119 transactions and 5,243,650 sessions, its counterparts like otto.de outperformed with 256,968,685 in revenue, 1,596,204 transactions, and 46,048,115 sessions. Additionally, farfetch.com recorded a higher revenue of 97,015,982 from 313,642 transactions and 24,073,141 sessions. Despite having a similar Average Order Value (AOV) range of 175-200, zalando.ch's conversion rate of 4.50-5.00% exceeded that of breuninger.com, farfetch.com, and hm.com, but fell short of otto.de's conversion rate. Overall, while zalando.ch boasts a competitive conversion rate, it lags behind in terms of overall revenue, transactions, and sessions compared to its competitors in the online fashion retail industry.

#1 breuninger.com

32.8M

Revenue

8.7M

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#2 otto.de

257M

Revenue

46M

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#3 hm.com

206.3M

Revenue

94.5M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#4 ochsnersport.ch

Revenue

1.4M

Sessions

2.5-3.0%

Conv. rate

$150-175

AOV

#5 farfetch.com

97M

Revenue

24.1M

Sessions

1.0-1.5%

Conv. rate

$300-325

AOV

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zalando.ch vs top market performers

zalando.ch

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zalando.ch brandsby revenue

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Top retailers:backcountry.com bergfreunde.de rei.com

zalando.ch categoriesby revenue

Shoes

Top retailers:nike.com dsw.com zappos.com

Pants

Top retailers:levi.com gap.com lululemon.com

Apparel & Accessories

Top retailers:asos.com temu.com nike.com

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Top retailers:modlily.com lulus.com karenmillen.com

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Top retailers:ebay.com safeway.com macys.com

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zalando.ch channels

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zalando.ch Google Ads spend

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zalando.ch devices

Review zalando.ch's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.ch top markets

Explore zalando.ch's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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