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Mar 2026
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Home/Insights/Retailers/aboutyou.de
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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26M
Revenue
Mar 26
10.9M
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$150-175
AOV
Mar 26
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aboutyou.de Annual Revenue and Growth

aboutyou.de's annual sales on its online store amounted to $424.8M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$424.8M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
aboutyou.de revenue by year

aboutyou.de's monthly revenueOVER TIME
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Over the past three months, aboutyou.de revenue has experienced decline of 42%, compared to the preceding three months.

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aboutyou.de revenue decline for last six months
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OVERVIEW
In March 2026, aboutyou.de, operating in the lifestyle and fashion apparel sector, generated online sales of $25,976,393, significantly lower than the median of $83,040. The website achieved a conversion rate of 1.50-2.00%, underperforming against the sector's high of 3.14%. Its average order value (AOV) ranged from $150 to $175, below the industry's peak of $377. With 10,899,260 sessions, it contrasts starkly with the market leader shein.com, which had 298,145,068 sessions, and highlights a vast discrepancy compared to the sector median of 36,457 sessions. Overall, these metrics reflect a challenging competitive landscape.
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aboutyou.de competitors

In March 2026, aboutyou.de reported a revenue of $25,976,393 with 165,177 transactions and 10,899,260 sessions, resulting in an AOV of $150-175 and a conversion rate of 1.50-2.00%. Compared to its competitors, aboutyou.de falls behind zalando.de in terms of revenue ($80,372,478) and transactions (824,908), but it surpasses peek-cloppenburg.de, breuninger.com, asos.com, and baur.de in both revenue and transactions. However, aboutyou.de lags behind zalando.de and baur.de in sessions, indicating a potential area for improvement in driving more traffic to their site. In terms of AOV, aboutyou.de is competitive with breuninger.com and asos.com, but trails behind baur.de. Additionally, aboutyou.de's conversion rate falls in line with peek-cloppenburg.de, breuninger.com, and baur.de, but is lower than zalando.de and baur.de.

zalando.de screenshot
#1 zalando.de
80.4M
Revenue
28.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
peek-cloppenburg.de screenshot
#2 peek-cloppenburg.de
6.2M
Revenue
3.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
breuninger.com screenshot
#3 breuninger.com
24.2M
Revenue
7.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
asos.com screenshot
#4 asos.com
93.8M
Revenue
60M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
baur.de screenshot
#5 baur.de
21.2M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
aboutyou.de vs top market performers
aboutyou.de
top retailers
conversion rate vs average order value for aboutyou.de and its competitors
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Revenue share by device at aboutyou.de

In March large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aboutyou.de channels

Identify top traffic channels that drive growth for aboutyou.deand discover how performance of traffic channels has changed over time.

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aboutyou.de Google Ads spend

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aboutyou.de devices

Review aboutyou.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aboutyou.de top markets

Explore aboutyou.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aboutyou.de country & global rank

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