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Apr 2026
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Home/Insights/Retailers/aboutyou.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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24M
Revenue
Apr 26
11.5M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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aboutyou.de Annual Revenue and Growth

aboutyou.de's annual sales on its online store amounted to $424.8M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$424.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
aboutyou.de revenue by year

aboutyou.de's monthly revenueOVER TIME
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Over the past three months, aboutyou.de revenue has experienced decline of 34%, compared to the preceding three months.

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aboutyou.de revenue decline for last six months
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OVERVIEW
In April 2026, aboutyou.de, operating in the lifestyle and fashion apparel industry, generated $24,047,827 in online sales, significantly lower than the industry median of $78,791, while its conversion rate of 1.00-1.50% lags behind the high of 3.05%. With an average order value (AOV) ranging from $150-175, it remains below the high AOV of $389 but above the low of $76. The site attracted 11,529,736 sessions, far less than the leading store shein.com, which achieved 281,585,790 sessions, though the median for the sector is just 35,276.
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aboutyou.de competitors

In April 2026, aboutyou.de generated $24,047,827 in revenue from 152,830 transactions, with sessions reaching 11,529,736 and an Average Order Value (AOV) between $150-175. Comparatively, asos.com dominated with $95,385,517 in revenue from 671,614 transactions across 59,020,697 sessions and an AOV of $125-150, showcasing a strong market presence. breuninger.com followed closely with $21,065,774 in revenue and 107,196 transactions, featuring a higher AOV of $175-200, and a better conversion rate of 1.50-2.00. Meanwhile, baur.de earned $20,685,330 with 96,020 transactions at an AOV of $200-225, and an impressive conversion rate of 2.00-2.50. peek-cloppenburg.de lagged behind, achieving only $6,108,577 in revenue and 55,953 transactions. Overall, while aboutyou.de performs well, it faces tough competition from larger players like asos.com and breuninger.com in terms of revenue and transaction volume.

peek-cloppenburg.de screenshot
#1 peek-cloppenburg.de
6.1M
Revenue
4M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
breuninger.com screenshot
#2 breuninger.com
21.1M
Revenue
6.7M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
asos.com screenshot
#3 asos.com
95.4M
Revenue
59M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
baur.de screenshot
#4 baur.de
20.7M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
hm.com screenshot
#5 hm.com
121.7M
Revenue
98.5M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
aboutyou.de vs top market performers
aboutyou.de
top retailers
conversion rate vs average order value for aboutyou.de and its competitors
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Revenue share by device at aboutyou.de

In April large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aboutyou.de channels

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aboutyou.de Google Ads spend

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aboutyou.de devices

Review aboutyou.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aboutyou.de top markets

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aboutyou.de country & global rank

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