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Jan 2026
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Home/Insights/Retailers/aboutyou.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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25.1M
Revenue
Jan 26
8.5M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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aboutyou.de Annual Revenue and Growth

aboutyou.de's annual sales on its online store amounted to $424.8M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$424.8M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
aboutyou.de revenue by year

aboutyou.de's monthly revenueOVER TIME
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Over the past three months, aboutyou.de revenue has experienced decline of 9.1%, compared to the preceding three months.

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aboutyou.de revenue decline for last six months
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OVERVIEW
In January 2026, aboutyou.de generated $25,120,511 in online sales within the FASHION AND APPAREL industry, significantly lower than the median of $91,806 and far from the leading shein.com at $809,875,018; with a conversion rate of 1.50-2.00%, it falls short of the high standard of 3.1%, while its average order value (AOV) of $150-175 remains below the industry high of $390; however, it attracted a notable 8,499,335 sessions, albeit dwarfed by shein.com's 279,580,739 and exceeding the median sessions of 38,909 in the sector.
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aboutyou.de competitors

In January 2026, aboutyou.de reported a revenue of $25,120,511 with 154,858 transactions and 8,499,335 sessions. The average order value (AOV) ranged from $150 to $175, with a conversion rate of 1.50% to 2.00%. When compared to its competitors, aboutyou.de falls behind in revenue to giants like zalando.de with $114,312,323, and asos.com with $121,373,839. However, aboutyou.de outperforms peek-cloppenburg.de in revenue, transactions, and sessions. breuninger.com had similar revenue and conversion rates but lower sessions and transactions. baur.de had a slightly lower revenue and fewer sessions but a higher AOV. In conclusion, while aboutyou.de may not be the leader in revenue among its competitors, it shows strength in other areas such as conversion rate and AOV.

zalando.de screenshot
#1 zalando.de
114.3M
Revenue
29.8M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
peek-cloppenburg.de screenshot
#2 peek-cloppenburg.de
13.1M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
breuninger.com screenshot
#3 breuninger.com
37.2M
Revenue
10.5M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
asos.com screenshot
#4 asos.com
121.4M
Revenue
58.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
baur.de screenshot
#5 baur.de
23.7M
Revenue
4.8M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
aboutyou.de vs top market performers
aboutyou.de
top retailers
conversion rate vs average order value for aboutyou.de and its competitors
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Revenue share by device at aboutyou.de

In January large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aboutyou.de channels

Identify top traffic channels that drive growth for aboutyou.deand discover how performance of traffic channels has changed over time.

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aboutyou.de Google Ads spend

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aboutyou.de devices

Review aboutyou.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aboutyou.de top markets

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aboutyou.de country & global rank

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