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Jul 2026
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Home/Insights/Retailers/aboutyou.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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45.7M
Revenue
Jul 26
11.7M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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aboutyou.de Annual Revenue and Growth

aboutyou.de's annual sales on its online store amounted to $424.8M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$424.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
aboutyou.de revenue by year

aboutyou.de's monthly revenueOVER TIME
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Over the past three months, aboutyou.de revenue has experienced growth of 54%, compared to the preceding three months.

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aboutyou.de revenue growth for last six months
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OVERVIEW
In July 2026, aboutyou.de, a fashion and apparel category player, reported revenue for online sales of $45.7 million. Its conversion rate of 1.50-2.00% falls within the average store in the fashion and apparel category, which typically sees rates from 0.66% to 3.1%. The average order value (AOV) of $200-225 is also within the category's typical range of $84 to $403. With 11.7 million sessions, aboutyou.de's traffic is significantly below the average store in the fashion and apparel category, which experiences around 28,400 sessions monthly.
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aboutyou.de competitors

asos.com leads in revenue at $94.9 million, significantly outperforming aboutyou.de, which ranks second with $45.7 million, trailing by $49.2 million. In transactions, asos.com again takes the lead with 709,000, while aboutyou.de follows with 227,000, lagging by 482,000. As for sessions, asos.com dominates with 70.5 million compared to aboutyou.de's 11.7 million, falling short by 58.8 million. Notably, peek-cloppenburg.de reports $12.3 million in revenue from 109,000 transactions, while breuninger.com has $29.4 million from 153,000 transactions. baur.de shows a revenue of $20.4 million with 100,000 transactions. In terms of AOV, aboutyou.de ranges between $200-225, on par with baur.de, while competitors like peek-cloppenburg.de and breuninger.com display lower AOVs. Conversion rates for aboutyou.de fall between 1.50-2.00%.

peek-cloppenburg.de screenshot
#1 peek-cloppenburg.de
12.3M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
breuninger.com screenshot
#2 breuninger.com
29.4M
Revenue
9.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
asos.com screenshot
#3 asos.com
94.9M
Revenue
70.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
baur.de screenshot
#4 baur.de
20.4M
Revenue
4.4M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
hm.com screenshot
#5 hm.com
259.5M
Revenue
111.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
aboutyou.de vs top market performers
aboutyou.de
top retailers
conversion rate vs average order value for aboutyou.de and its competitors
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Revenue share by device at aboutyou.de

In July large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries aboutyou.de operates in

aboutyou.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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aboutyou.de channels

Identify top traffic channels that drive growth for aboutyou.deand discover how performance of traffic channels has changed over time.

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aboutyou.de Google Ads spend

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aboutyou.de devices

Review aboutyou.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aboutyou.de top markets

Explore aboutyou.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aboutyou.de country & global rank

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