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Sep 2026
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Home/Insights/Retailers/aboutyou.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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51.8M
Revenue
Sep 26
11.6M
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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aboutyou.de Annual Revenue and Growth

aboutyou.de's annual sales on its online store amounted to $424.8M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$424.8M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
aboutyou.de revenue by year

aboutyou.de's monthly revenueOVER TIME
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Over the past three months, aboutyou.de revenue has experienced growth of 43%, compared to the preceding three months.

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aboutyou.de revenue growth for last six months
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OVERVIEW
In September 2026, aboutyou.de, operating in the fashion and apparel category, generated $51.8 million in online sales, with an average order value (AOV) of $150-175. Its conversion rate ranged from 2.50-3.00%, aligning with the average store in the fashion and apparel category. The site attracted 11.6 million sessions, whereas the average store in the fashion and apparel category sees around 26,000 sessions monthly. Overall, aboutyou.de performs well within the typical metrics for its category, demonstrating solid engagement and sales potential.
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aboutyou.de competitors

asos.com leads the competition significantly with revenue of 153.9 million, transactions totaling 1.1 million, and sessions reaching 72.8 million. In comparison, aboutyou.de ranks second with 51.8 million in revenue and 317,000 transactions from 11.6 million sessions, showcasing solid performance. breuninger.com follows with revenue of 28.8 million and 146,000 transactions across 9 million sessions. Meanwhile, peek-cloppenburg.de and baur.de report revenues of 17.1 million and 18.1 million, respectively, with transactions at 137,000 and 94,100. Notably, aboutyou.de's average order value (AOV) of 150-175 surpasses both peek-cloppenburg.de and breuninger.com, reflecting a strong positioning in terms of transaction value. In September 2026, aboutyou.de's conversion rate of 2.50-3.00 aligns with peek-cloppenburg.de while exceeding breuninger.com and baur.de.

peek-cloppenburg.de screenshot
#1 peek-cloppenburg.de
17.1M
Revenue
4.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
breuninger.com screenshot
#2 breuninger.com
28.8M
Revenue
9M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
asos.com screenshot
#3 asos.com
153.9M
Revenue
72.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
baur.de screenshot
#4 baur.de
18.1M
Revenue
3.8M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
hm.com screenshot
#5 hm.com
277.9M
Revenue
119.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
aboutyou.de vs top market performers
aboutyou.de
top retailers
conversion rate vs average order value for aboutyou.de and its competitors
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Revenue share by device at aboutyou.de

In September large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries aboutyou.de operates in

aboutyou.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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aboutyou.de channels

Identify top traffic channels that drive growth for aboutyou.deand discover how performance of traffic channels has changed over time.

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aboutyou.de Google Ads spend

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aboutyou.de devices

Review aboutyou.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aboutyou.de top markets

Explore aboutyou.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aboutyou.de country & global rank

Assess the ranking of aboutyou.de among other retailers within its primary country and worldwide.

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