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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

ebay.de

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449.3M

Revenue

116.3M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

Main country of store: GERMANY
Website category: MARKETPLACE

eBay.de is an online marketplace based in Germany. It provides a platform where individuals and businesses can buy and sell a wide variety of products and services ranging from electronics, fashion, home goods, and collectibles to vehicles and real estate. The website facilitates transactions between buyers and sellers from different corners of the world.

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ebay.de's revenueOVER TIME
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Over the past three months, ebay.de revenue has experienced decline of 1.8%, compared to the preceding three months.

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ebay.de revenue decline for last six months

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OVERVIEW

In July 2025, ebay.de showcased significant performance metrics in the MARKETPLACE sector. The platform generated a revenue of $449,282,975, markedly higher than the median of $276,666, indicating robust sales performance. Furthermore, ebay.de achieved a conversion rate between 4.00-4.50%, surpassing the sector's high of 3.98%, which underscores its effective customer engagement strategies. Additionally, its Average Order Value (AOV) ranged from $75-100, compared to the sector's very high of $301 and low of $52, positioning it competitively. Despite having 116,320,038 sessions, far above the median of 131,554, it was still far behind amazon.com, the leading platform in session count.

ebay.de competitors

In July 2025, ebay.de generated €449,282,975 in revenue from 5,057,119 transactions with 116,320,038 sessions, boasting a conversion rate of 4.00-4.50% and an average order value (AOV) of €75-100. Compared to its competitors, amazon.de leads the pack with €2,232,667,418 in revenue, 23,150,217 transactions, and 423,982,328 sessions, with a conversion rate of 5.00-5.50% and an AOV of €75-100. otto.de follows with €214,396,396 in revenue, 1,499,920 transactions, and 48,023,617 sessions, featuring a higher AOV of €125-150 but a lower conversion rate of 3.00-3.50%. etsy.com, kaufland.de, and zalando.de also have varying revenue, transaction, session, AOV, and conversion rate metrics, showcasing the diverse competitive landscape in the German e-commerce market in July 2025.

#1 amazon.de

2.2B

Revenue

424M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

#2 otto.de

214.4M

Revenue

48M

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

#3 etsy.com

568.1M

Revenue

401.7M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#4 kaufland.de

94.6M

Revenue

27.5M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#5 zalando.de

114.3M

Revenue

30.6M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

ebay.de vs top market performers

ebay.de

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Revenue share by device at ebay.de

In July large majority of sales on ebay.de, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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ebay.de channels

Identify top traffic channels that drive growth for ebay.deand discover how performance of traffic channels has changed over time.

ebay.de Google Ads spend

Evaluate ebay.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

ebay.de devices

Review ebay.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

ebay.de top markets

Explore ebay.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.