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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for ebay.deebay.de

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456.6M
Revenue
Aug 25
119.3M
Sessions
Aug 25
4.0-4.5%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

eBay.de is an online marketplace based in Germany. It provides a platform where individuals and businesses can buy and sell a wide variety of products and services ranging from electronics, fashion, home goods, and collectibles to vehicles and real estate. The website facilitates transactions between buyers and sellers from different corners of the world.

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ebay.de Annual Revenue and Growth

ebay.de's annual sales on its online store amounted to $6.8B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$6.8B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ebay.de revenue by year

ebay.de's monthly revenueOVER TIME
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Over the past three months, ebay.de revenue has experienced decline of 0.44%, compared to the preceding three months.

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ebay.de revenue decline for last six months
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OVERVIEW
In August 2025, ebay.de, an e-commerce and shopping marketplace, generated $456,607,293 in revenue with a conversion rate of 4.00-4.50% and an AOV of $75-100. Compared to the e-commerce and shopping marketplace category, amazon.com had the highest revenue at $13,327,172,929, a conversion rate of 3.94%, and an AOV of $306. Despite this, ebay.de had a high number of sessions at 119,252,961, while the median for the category was 137,896 and the highest was from amazon.com at 2,711,651,630.
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ebay.de competitors

In August 2025, ebay.de reported a revenue of 456,607,293 with 5,133,850 transactions and 119,252,961 sessions, boasting a conversion rate of 4.00-4.50 and an average order value (AOV) of 75-100. Comparing ebay.de to its competitors, amazon.de leads the pack with a revenue of 2,036,501,816, 22,528,158 transactions, and 407,332,316 sessions. amazon.de also has a higher conversion rate of 5.50-6.00 but a similar AOV range. otto.de follows with a revenue of 229,171,396, etsy.com with 569,263,286, kaufland.de with 96,287,234, and zalando.de with 102,069,461. Each competitor showcases different strengths in terms of revenue, transactions, sessions, AOV, and conversion rates, positioning ebay.de among the top e-commerce platforms in the German market.

amazon.de screenshot
#1 amazon.de
2B
Revenue
407.3M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
otto.de screenshot
#2 otto.de
229.2M
Revenue
52.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
etsy.com screenshot
#3 etsy.com
569.3M
Revenue
410.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
kaufland.de screenshot
#4 kaufland.de
96.3M
Revenue
27.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
zalando.de screenshot
#5 zalando.de
102.1M
Revenue
29.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
ebay.de vs top market performers
ebay.de
top retailers
conversion rate vs average order value for ebay.de and its competitors
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Revenue share by device at ebay.de

In August large majority of sales on ebay.de, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on ebay.de, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ebay.de channels

Identify top traffic channels that drive growth for ebay.deand discover how performance of traffic channels has changed over time.

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ebay.de Google Ads spend

Evaluate ebay.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ebay.de devices

Review ebay.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ebay.de top markets

Explore ebay.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ebay.de country & global rank

Assess the ranking of ebay.de among other retailers within its primary country and worldwide.

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