rei.com
REI.com is an online retailer that offers a wide assortment of outdoor gear, clothing, footwear, and equipment. They provide products from popular brands across various categories, including camping, hiking, cycling, snow sports, and more. The website aims to cater to adventure enthusiasts and outdoor enthusiasts seeking quality and reliable products.
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rei.com Annual Revenue and Growth
rei.com's annual sales on its online store amounted to $1.2B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
rei.com's monthly revenueOVER TIME
Over the past three months, rei.com revenue has experienced decline of 32%, compared to the preceding three months.
rei.com competitors
In March 2026, rei.com outperformed its competitors in terms of revenue, with a total revenue of $105,178,713. While rei.com had a higher revenue, its number of transactions and sessions were also significantly higher compared to its competitors. backcountry.com had a revenue of $25,573,525, outdoorgearlab.com had a revenue of $4,895,665, Dick's Sporting Goods had a revenue of $98,765,894, zappos.com had a revenue of $63,569,704, and evo.com had a revenue of $12,984,780. In terms of average order value (AOV) and conversion rate, rei.com fell within the same range as most of its competitors, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. Overall, rei.com maintained a strong position in the market with high revenue, transactions, and sessions compared to its competitors.
Revenue share by device at rei.com
In March large majority of sales on rei.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rei.com channels
Identify top traffic channels that drive growth for rei.comand discover how performance of traffic channels has changed over time.
rei.com Google Ads spend
Evaluate rei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rei.com devices
Review rei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
