rei.com
REI.com is an online retailer that offers a wide assortment of outdoor gear, clothing, footwear, and equipment. They provide products from popular brands across various categories, including camping, hiking, cycling, snow sports, and more. The website aims to cater to adventure enthusiasts and outdoor enthusiasts seeking quality and reliable products.
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rei.com Annual Revenue and Growth
rei.com's annual sales on its online store amounted to $1.2B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
rei.com's monthly revenueOVER TIME
Over the past three months, rei.com revenue has experienced growth of 70%, compared to the preceding three months.
rei.com competitors
In July 2026, rei.com trails its competitors significantly in sessions, with 49.7 million compared to dickssportinggoods.com’s 64.7 million, falling short by 15 million. However, rei.com ranks second in revenue at $153.4 million, just behind dickssportinggoods.com, which leads by $57.2 million. In terms of transactions, rei.com again comes in second with 893,000, trailing dickssportinggoods.com by 707,000. While rei.com’s average order value (AOV) ranges from $150-175, backcountry.com offers a higher AOV of $200-225, yet both share a similar conversion rate of 1.50-2.00%. Overall, rei.com maintains a strong position, though it faces notable competition from dickssportinggoods.com.
Revenue share by device at rei.com
In July large majority of sales on rei.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries rei.com operates in
rei.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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rei.com channels
Identify top traffic channels that drive growth for rei.comand discover how performance of traffic channels has changed over time.
rei.com Google Ads spend
Evaluate rei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rei.com devices
Review rei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
