rei.com
REI.com is an online retailer that offers a wide assortment of outdoor gear, clothing, footwear, and equipment. They provide products from popular brands across various categories, including camping, hiking, cycling, snow sports, and more. The website aims to cater to adventure enthusiasts and outdoor enthusiasts seeking quality and reliable products.
GRIPS CUSTOMERS & RESEARCH PARTNERS
rei.com Annual Revenue and Growth
rei.com's annual sales on its online store amounted to $1.2B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
rei.com's monthly revenueOVER TIME
Over the past three months, rei.com revenue has experienced growth of 16%, compared to the preceding three months.
rei.com competitors
In May 2026, rei.com outperformed several competitors in the outdoor retail sector. It generated a revenue of $178,835,132 from 1,049,513 transactions across 54,842,465 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In contrast, dickssportinggoods.com reported $158,238,388 in revenue from a higher transaction volume of 1,313,612, although it had a lower AOV of $100-125 and a conversion rate of 2.00-2.50%. backcountry.com achieved $32,985,517 in revenue with 173,310 transactions, maintaining a similar conversion rate but a higher AOV of $175-200. Meanwhile, outdoorgearlab.com's performance was markedly lower, with only $7,551,756 in revenue, despite a significantly high AOV of $350-375 and a lower conversion rate of 0.50-1.00%. evo.com also lagged behind, generating $5,422,058 with a lower transaction count and a conversion rate of 1.00-1.50%.
Revenue share by device at rei.com
In May large majority of sales on rei.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries rei.com operates in
rei.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
rei.com channels
Identify top traffic channels that drive growth for rei.comand discover how performance of traffic channels has changed over time.
rei.com Google Ads spend
Evaluate rei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rei.com devices
Review rei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
