rei.com
REI.com is an online retailer that offers a wide assortment of outdoor gear, clothing, footwear, and equipment. They provide products from popular brands across various categories, including camping, hiking, cycling, snow sports, and more. The website aims to cater to adventure enthusiasts and outdoor enthusiasts seeking quality and reliable products.
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rei.com Annual Revenue and Growth
rei.com's annual sales on its online store amounted to $1.2B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
rei.com's monthly revenueOVER TIME
Over the past three months, rei.com revenue has experienced growth of 16%, compared to the preceding three months.
rei.com competitors
In August 2026, rei.com trails its competitors in overall revenue, generating $141.1 million compared to dickssportinggoods.com, which leads with $184.4 million. rei.com secures 942,000 transactions, positioning it second, while dickssportinggoods.com significantly outperforms with 1.5 million transactions. In terms of website traffic, rei.com has 51.5 million sessions, again ranking second to dickssportinggoods.com, which boasts 64.9 million sessions. rei.com’s average order value (AOV) ranges from $125-150, compared to backcountry.com, which has a higher AOV of $175-200. Both rei.com and evo.com show similar conversion rates of 1.50-2.00%, while dickssportinggoods.com leads with a conversion rate of 2.00-2.50%.
Revenue share by device at rei.com
In August large majority of sales on rei.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries rei.com operates in
rei.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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rei.com channels
Identify top traffic channels that drive growth for rei.comand discover how performance of traffic channels has changed over time.
rei.com Google Ads spend
Evaluate rei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rei.com devices
Review rei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
