rei.com
REI.com is an online retailer that offers a wide assortment of outdoor gear, clothing, footwear, and equipment. They provide products from popular brands across various categories, including camping, hiking, cycling, snow sports, and more. The website aims to cater to adventure enthusiasts and outdoor enthusiasts seeking quality and reliable products.
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rei.com Annual Revenue and Growth
rei.com's annual sales on its online store amounted to $1.2B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
rei.com's monthly revenueOVER TIME
Over the past three months, rei.com revenue has experienced growth of 54%, compared to the preceding three months.
rei.com competitors
In January 2026, rei.com generated a revenue of $95,998,003 from 581,374 transactions and 28,388,525 sessions, with an average order value (AOV) ranging from $150-175 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, backcountry.com had a revenue of $31,031,718, outdoorgearlab.com had a revenue of $7,814,919, dickssportinggoods.com had a revenue of $102,896,993, zappos.com had a revenue of $63,429,165, and evo.com had a revenue of $21,164,672. Among these competitors, rei.com had a higher revenue than backcountry.com and evo.com, but lower than dickssportinggoods.com and zappos.com. Additionally, rei.com had more transactions and sessions than outdoorgearlab.com and evo.com, indicating a larger customer base. While rei.com's AOV was competitive, outdoorgearlab.com had a higher AOV, and all competitors shared a similar conversion rate of 2.00-2.50%.
Revenue share by device at rei.com
In January large majority of sales on rei.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rei.com channels
Identify top traffic channels that drive growth for rei.comand discover how performance of traffic channels has changed over time.
rei.com Google Ads spend
Evaluate rei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rei.com devices
Review rei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
