rei.com
REI.com is an online retailer that offers a wide assortment of outdoor gear, clothing, footwear, and equipment. They provide products from popular brands across various categories, including camping, hiking, cycling, snow sports, and more. The website aims to cater to adventure enthusiasts and outdoor enthusiasts seeking quality and reliable products.
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rei.com Annual Revenue and Growth
rei.com's annual sales on its online store amounted to $1.1B in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
rei.com's monthly revenueOVER TIME
Over the past three months, rei.com revenue has experienced growth of 2.6%, compared to the preceding three months.
rei.com competitors
In October 2025, rei.com outperformed some of its competitors in terms of revenue, transactions, and sessions. With a revenue of $94,442,177 from 623,556 transactions and 25,475,475 sessions, rei.com had a competitive advantage over outdoorgearlab.com, which had a revenue of $6,089,617 from 17,798 transactions and 3,241,355 sessions. While rei.com had a similar average order value (AOV) and conversion rate to backcountry.com and dickssportinggoods.com, it surpassed zappos.com in revenue and sessions. However, rei.com fell behind evo.com in terms of revenue, transactions, and sessions. Overall, rei.com demonstrated strong performance in the outdoor retail industry in October 2025, showing its competitiveness and appeal to consumers.
Revenue share by device at rei.com
In October large majority of sales on rei.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rei.com channels
Identify top traffic channels that drive growth for rei.comand discover how performance of traffic channels has changed over time.
rei.com Google Ads spend
Evaluate rei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rei.com devices
Review rei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
