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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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89.1M
Revenue
34.5M
Sessions
1.5-2.0%
Conversion rate
$125-150
Average order value
Online only revenue for rei.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

REI.com is an online retailer that offers a wide assortment of outdoor gear, clothing, footwear, and equipment. They provide products from popular brands across various categories, including camping, hiking, cycling, snow sports, and more. The website aims to cater to adventure enthusiasts and outdoor enthusiasts seeking quality and reliable products.

rei.com’s revenueOVER TIME
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Over the past three months, rei.com revenue has experienced decline of 23%, compared to the preceding three months.

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rei.com revenue decline for last six months
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OVERVIEW
In March 2024, rei.com's online sales revenue in the SPORTS industry was $89,117,195 with a conversion rate of 1.50-2.00% and an AOV of $125-150. The website had 34,458,322 sessions, with dickssportinggoods.com having the highest at 39,038,925. The median revenue in the industry was $140,955, the highest revenue was $168,278,529 from garmin.com, the highest conversion rate was 2.83%, the lowest was 0.72%, the highest AOV was $576, and the lowest was $76, while the median number of sessions was 45,441.
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rei.com competitors

Among the competitors of rei.com, Dick's Sporting Goods stands out with the highest revenue of $96,211,287, generated from 837,987 transactions and 39,038,925 sessions. This puts them ahead of rei.com in terms of revenue and transactions, but behind in sessions. zappos.com, with $62,233,730 in revenue from 420,498 transactions and 17,817,719 sessions, lags behind both rei.com and Dick's Sporting Goods in all three metrics. evo.com has the highest Average Order Value (AOV) of $225-250, followed closely by Outdoor Gear Lab at $325-350, indicating a focus on higher-priced items. In terms of conversion rate, Dick's Sporting Goods, and backcountry.com lead with 2.00-2.50%, while Outdoor Gear Lab trails significantly with 0.00-0.50%. Overall, while rei.com competes well in terms of revenue and sessions, there are areas where its competitors excel, such as in conversion rates and Average Order Values.

#1 backcountry.com
23.9M
Revenue
7.2M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#2 outdoorgearlab.com
8M
Revenue
5M
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
#3 dickssportinggoods.com
96.2M
Revenue
39M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 zappos.com
62.2M
Revenue
17.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#5 evo.com
13.4M
Revenue
3.5M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
rei.com vs top market performers
rei.com
top retailers
conversion rate vs average order value for rei.com and its competitors
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rei.com brandsby revenue

1
Logo for rei co-op, go to rei.com home pageRei Co-op, Go To Rei.com Home Page
2
Logo for rei co-opRei Co-op
Top retailers:sectionhiker.com
3
Logo for co-op cyclesCo-op Cycles

rei.com categoriesby revenue

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brands overtime comparison

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rei.com channels

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rei.com Google Ads spend

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rei.com devices

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rei.com top markets

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rei.com country & global rank

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