rei.com
REI.com is an online retailer that offers a wide assortment of outdoor gear, clothing, footwear, and equipment. They provide products from popular brands across various categories, including camping, hiking, cycling, snow sports, and more. The website aims to cater to adventure enthusiasts and outdoor enthusiasts seeking quality and reliable products.
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rei.com Annual Revenue and Growth
rei.com's annual sales on its online store amounted to $1.1B in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
rei.com's monthly revenueOVER TIME
Over the past three months, rei.com revenue has experienced growth of 64%, compared to the preceding three months.
rei.com competitors
When comparing rei.com to its competitors as of December 2025, rei.com stands out with a revenue of $156,295,397 generated from 1,038,240 transactions and 39,107,854 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 2.50% to 3.00%. In comparison, backcountry.com has a revenue of $38,904,184 from 215,225 transactions and 8,982,649 sessions, with a slightly higher AOV of $175 to $200 but a lower conversion rate of 2.00% to 2.50%. dickssportinggoods.com leads in revenue with $171,206,930 from 1,521,048 transactions and 64,737,034 sessions, offering a lower AOV of $100 to $125 but a similar conversion rate of 2.00% to 2.50%. Despite the strong competition, rei.com holds its own with solid performance metrics across the board.
Revenue share by device at rei.com
In December large majority of sales on rei.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rei.com channels
Identify top traffic channels that drive growth for rei.comand discover how performance of traffic channels has changed over time.
rei.com Google Ads spend
Evaluate rei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rei.com devices
Review rei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
