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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for rei.comrei.com

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85.1M
Revenue
27.4M
Sessions
2.0-2.5%
Conversion rate
$125-150
Average order value
Online only revenue for rei.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

REI.com is an online retailer that offers a wide assortment of outdoor gear, clothing, footwear, and equipment. They provide products from popular brands across various categories, including camping, hiking, cycling, snow sports, and more. The website aims to cater to adventure enthusiasts and outdoor enthusiasts seeking quality and reliable products.

rei.com’s revenueOVER TIME
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Over the past three months, rei.com revenue has experienced growth of 5.4%, compared to the preceding three months.

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rei.com revenue growth for last six months
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OVERVIEW
rei.com's September 2024 performance metrics in the SPORTS industry include an online sales revenue of $85,083,330 (median $95,412), a conversion rate of 2.00-2.50% (3.13% high, 0.71% low), an average order value (AOV) of $125-150 ($561 high, $78 low), and 27,376,423 sessions (44,386,968 high from garmin.com, median 34,499).
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rei.com competitors

Among the competitors in the outdoor retail industry, rei.com stands out with its revenue of $85,083,330 and 628,191 transactions from 27,376,423 sessions in September 2024. While rei.com boasts a solid conversion rate of 2.00-2.50% and an average order value (AOV) of $125-150, its closest competitor in terms of revenue is dickssportinggoods.com with $99,750,689 in revenue, 802,284 transactions, and 36,000,488 sessions. However, Dick's Sporting Goods has a lower AOV of $100-125 and the same conversion rate as rei.com. On the other hand, evo.com stands out with a higher AOV of $275-300 but significantly lower revenue compared to rei.com. outdoorgearlab.com struggles with a low conversion rate of 0.00-0.50%, while backcountry.com falls behind rei.com in terms of revenue, transactions, and sessions despite having a similar AOV and conversion rate. Overall, rei.com remains a strong player in the industry with competitive metrics compared to its rivals.

#1 backcountry.com
19.3M
Revenue
5.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#2 outdoorgearlab.com
7M
Revenue
4.5M
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
#3 dickssportinggoods.com
99.8M
Revenue
36M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 zappos.com
46.7M
Revenue
14.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
#5 evo.com
15.7M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
rei.com vs top market performers
rei.com
top retailers
conversion rate vs average order value for rei.com and its competitors
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rei.com brandsby revenue

1
Logo for rei co-op, go to rei.com home pageRei Co-op, Go To Rei.com Home Page
2
Logo for co-op cyclesCo-op Cycles

rei.com categoriesby revenue

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brands overtime comparison

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rei.com channels

Identify top traffic channels that drive growth for rei.comand discover how performance of traffic channels has changed over time.

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rei.com Google Ads spend

Evaluate rei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rei.com devices

Review rei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rei.com top markets

Explore rei.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rei.com country & global rank

Assess the ranking of rei.com among other retailers within its primary country and worldwide.

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