rei.com
REI.com is an online retailer that offers a wide assortment of outdoor gear, clothing, footwear, and equipment. They provide products from popular brands across various categories, including camping, hiking, cycling, snow sports, and more. The website aims to cater to adventure enthusiasts and outdoor enthusiasts seeking quality and reliable products.
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rei.com's revenueOVER TIME
Over the past three months, rei.com revenue has experienced growth of 13%, compared to the preceding three months.
rei.com competitors
In July 2025, rei.com stands out among its competitors in the outdoor gear industry. With a revenue of $77,644,710 from 462,588 transactions and 31,971,640 sessions, REI boasts a solid performance. Its average order value (AOV) falls in line with its competitors at $150-175, and the conversion rate ranges from 1.00-1.50%. In comparison, backcountry.com generates $16,333,268 in revenue with 95,716 transactions and 5,203,457 sessions, while dickssportinggoods.com leads the pack with $106,073,733 in revenue, 920,833 transactions, and 42,358,396 sessions. REI's conversion rate is lower than Dick's Sporting Goods but higher than backcountry.com. This shows that while REI may not have the highest revenue, it maintains a steady performance and customer base within the industry.
Revenue share by device at rei.com
In July large majority of sales on rei.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rei.com channels
Identify top traffic channels that drive growth for rei.comand discover how performance of traffic channels has changed over time.
rei.com Google Ads spend
Evaluate rei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rei.com devices
Review rei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
