rei.com
REI.com is an online retailer that offers a wide assortment of outdoor gear, clothing, footwear, and equipment. They provide products from popular brands across various categories, including camping, hiking, cycling, snow sports, and more. The website aims to cater to adventure enthusiasts and outdoor enthusiasts seeking quality and reliable products.
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rei.com Annual Revenue and Growth
rei.com's annual sales on its online store amounted to $1.1B in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
rei.com's monthly revenueOVER TIME
Over the past three months, rei.com revenue has experienced decline of 2%, compared to the preceding three months.
rei.com competitors
In September 2025, rei.com outperformed its competitors in terms of revenue, with $92,770,035, compared to backcountry.com ($14,002,342), outdoorgearlab.com ($6,531,192), dickssportinggoods.com ($84,912,195), zappos.com ($56,670,636), and evo.com ($12,065,268). REI also had the highest number of transactions (596,116) and sessions (25,978,605) among the listed competitors. However, when looking at the average order value (AOV) metric, outdoorgearlab.com had the highest range at $325-350, while evo.com followed closely behind at $250-275. In terms of conversion rate, rei.com, dickssportinggoods.com, and zappos.com were all within the 2.00-2.50 range, while outdoorgearlab.com lagged behind at 0.50-1.00. Overall, rei.com demonstrated strong performance across multiple domains when compared to its competitors in September 2025.
Revenue share by device at rei.com
In September large majority of sales on rei.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rei.com channels
Identify top traffic channels that drive growth for rei.comand discover how performance of traffic channels has changed over time.
rei.com Google Ads spend
Evaluate rei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rei.com devices
Review rei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
