rei.com
REI.com is an online retailer that offers a wide assortment of outdoor gear, clothing, footwear, and equipment. They provide products from popular brands across various categories, including camping, hiking, cycling, snow sports, and more. The website aims to cater to adventure enthusiasts and outdoor enthusiasts seeking quality and reliable products.
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rei.com's revenueOVER TIME
Over the past three months, rei.com revenue has experienced growth of 3%, compared to the preceding three months.
rei.com competitors
In May 2025, rei.com stood out among its competitors with a revenue of $108,120,555 and 619,763 transactions from 39,381,536 sessions. The Average Order Value (AOV) ranged between $150-175, with a conversion rate of 1.50-2.00%. In comparison, zappos.com had a revenue of $60,010,416, 379,773 transactions, and 16,767,857 sessions, with a similar AOV and a higher conversion rate of 2.00-2.50%. dickssportinggoods.com generated $101,753,750 in revenue from 875,422 transactions and 39,391,206 sessions, with a lower AOV of $100-125 but a comparable conversion rate of 2.00-2.50%. Other competitors like evo.com, outdoorgearlab.com, and backcountry.com had varying revenue, transaction, and session numbers, with differences in AOV and conversion rates as well. Overall, rei.com's performance metrics positioned it as a strong player in the outdoor gear retail market.
Revenue share by device at rei.com
In May large majority of sales on rei.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices.
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rei.com channels
Identify top traffic channels that drive growth for rei.comand discover how performance of traffic channels has changed over time.
rei.com Google Ads spend
Evaluate rei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rei.com devices
Review rei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
