rei.com
REI.com is an online retailer that offers a wide assortment of outdoor gear, clothing, footwear, and equipment. They provide products from popular brands across various categories, including camping, hiking, cycling, snow sports, and more. The website aims to cater to adventure enthusiasts and outdoor enthusiasts seeking quality and reliable products.
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rei.com Annual Revenue and Growth
rei.com's annual sales on its online store amounted to $1.2B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
rei.com's monthly revenueOVER TIME
Over the past three months, rei.com revenue has experienced decline of 36%, compared to the preceding three months.
rei.com competitors
In April 2026, rei.com generated $80,740,149 in revenue from 480,048 transactions across 31,072,667 sessions, achieving an AOV of $150-175 and a conversion rate of 1.50-2.00%. Comparatively, dickssportinggoods.com led with a higher revenue of $96,612,412 and more transactions at 824,658, despite a lower AOV of $100-125. backcountry.com followed with $23,429,553 in revenue from 109,918 transactions, benefiting from a higher AOV of $200-225. outdoorgearlab.com reported a modest $4,094,659 in revenue with an impressive AOV of $325-350, but significantly lower traffic and transactions. Finally, evo.com generated $7,903,326 in revenue with an AOV of $275-300. Overall, while rei.com stands out in traffic and revenue, competitors like dickssportinggoods.com and backcountry.com show stronger sales performance per transaction.
Revenue share by device at rei.com
In April large majority of sales on rei.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries rei.com operates in
rei.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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rei.com channels
Identify top traffic channels that drive growth for rei.comand discover how performance of traffic channels has changed over time.
rei.com Google Ads spend
Evaluate rei.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rei.com devices
Review rei.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
