zalando.de
Zalando.de is an online retail platform based in Germany, offering a wide variety of products including clothing, shoes, accessories, and housewares. The website aims to provide customers with an extensive selection of fashionable and trendy items, making it convenient for users to shop for their desired goods from the comfort of their homes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
zalando.de Annual Revenue and Growth
zalando.de's annual sales on its online store amounted to $1.3B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
zalando.de's monthly revenueOVER TIME
Over the past three months, zalando.de revenue has experienced growth of 31%, compared to the preceding three months.
zalando.de competitors
In December 2025, zalando.de reported a revenue of $125,763,238 with 1,324,778 transactions and 32,100,631 sessions. Their average order value (AOV) ranged between $75-100, and they had a conversion rate of 4.00-4.50%. Comparing zalando.de to its competitors, otto.de stood out with the highest revenue of $274,351,874, 1,837,179 transactions, and 55,203,260 sessions. Their AOV ranged from $125-150, and their conversion rate was 3.00-3.50%. breuninger.com also showed strong performance with a revenue of $38,346,238, 207,518 transactions, and 10,757,476 sessions. Their AOV was between $175-200, and their conversion rate was 1.50-2.00%. While zalando.de had a competitive performance, otto.de and breuninger.com outperformed them in revenue, transactions, and sessions, indicating a more significant market presence.
Revenue share by device at zalando.de
In December large majority of sales on zalando.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
zalando.de channels
Identify top traffic channels that drive growth for zalando.deand discover how performance of traffic channels has changed over time.
zalando.de Google Ads spend
Evaluate zalando.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
zalando.de devices
Review zalando.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
