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Dec 2024
All countries
TRANSACTION INTELLIGENCE - DEC 2024 GLOBALLY

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103M
Revenue
30.1M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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Zalando.de is an online retail platform based in Germany, offering a wide variety of products including clothing, shoes, accessories, and housewares. The website aims to provide customers with an extensive selection of fashionable and trendy items, making it convenient for users to shop for their desired goods from the comfort of their homes.

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zalando.de's revenueOVER TIME
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Over the past three months, zalando.de revenue has experienced growth of 19%, compared to the preceding three months.

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zalando.de revenue growth for last six months
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OVERVIEW
In December 2024, zalando.de, a FASHION AND APPAREL industry player, generated online sales revenue of $103,043,121 with a conversion rate of 3.50-4.00% and an AOV of $75-100. Comparatively, the highest revenue in the category was $898,220,066 from macys.com, with a very high conversion rate of 3.2% and a very low of 0.76%, as well as a very high AOV of $390 and a very low of $72. zalando.de attracted 30,136,865 sessions, falling below the median of 39,955, with the highest number of sessions recorded at 183,997,644 from shein.com.
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zalando.de competitors

When comparing zalando.de to its competitors in the online fashion retail industry in December 2024, it is clear that Zalando outperforms most in terms of revenue, transactions, and sessions. While zalando.de generates a revenue of 103,043,121 with 1,056,900 transactions and 30,136,865 sessions, its competitors fall behind in these metrics. For example, otto.de comes closest with a revenue of 287,557,547, 1,994,158 transactions, and 55,609,530 sessions. However, otto.de has a higher average order value (AOV) range of 125-150 compared to Zalando's 75-100. In terms of conversion rate, both Zalando and otto.de share a range of 3.50-4.00. Other competitors like peek-cloppenburg.de, breuninger.com, baur.de, and aboutyou.de also show varying performance metrics but overall lag behind Zalando in revenue, transactions, and sessions.

#1 aboutyou.de
26.9M
Revenue
8.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#2 otto.de
287.6M
Revenue
55.6M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#3 breuninger.com
29.1M
Revenue
9.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#4 peek-cloppenburg.de
13.8M
Revenue
6.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#5 baur.de
29.8M
Revenue
5.6M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
zalando.de vs top market performers
zalando.de
top retailers
conversion rate vs average order value for zalando.de and its competitors
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zalando.de channels

Identify top traffic channels that drive growth for zalando.deand discover how performance of traffic channels has changed over time.

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zalando.de Google Ads spend

Evaluate zalando.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.de devices

Review zalando.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.de top markets

Explore zalando.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.de country & global rank

Assess the ranking of zalando.de among other retailers within its primary country and worldwide.

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