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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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91.6M
Revenue
May 26
64.2M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$125-150
AOV
May 26
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ASOS.com is an online retail platform that offers a wide range of clothing, footwear, accessories, and beauty products for men and women. Popular items sold include dresses, jeans, t-shirts, shoes, and jewelry, with options from various brands and designers. They also provide a platform for independent sellers to showcase their creations.

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asos.com Annual Revenue and Growth

asos.com's annual sales on its online store amounted to $1.3B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.3B
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
asos.com revenue by year

asos.com's monthly revenueOVER TIME
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Over the past three months, asos.com revenue has experienced decline of 23%, compared to the preceding three months.

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asos.com revenue decline for last six months
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OVERVIEW
In May 2026, asos.com generated $91,596,950 in online sales, outperforming the FASHION AND APPAREL median of $74,720. Its conversion rate ranged between 1.00-1.50%, below the high of 3.18% for the industry. The average order value (AOV) stood between $125-150, significantly lower than the high of $405. With 64,164,854 sessions, asos.com exceeded the median of 29,212 but trailed behind the leading store, shein.com, which recorded 309,473,559 sessions. Overall, while asos.com showed strong revenue and session numbers, there is room for improvement in conversion rates and AOV to compete with industry leaders.
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asos.com competitors

In May 2026, asos.com reported a revenue of $91,596,950 from 680,227 transactions over 64,164,854 sessions, achieving a conversion rate between 1.00-1.50%. In comparison, next.co.uk outperformed with $156,216,227 in revenue, 853,360 transactions, and a higher conversion rate of 2.50-3.00%, indicating a stronger ability to convert visitors. boohoo.com generated $14,639,620, with a conversion rate of 3.00-3.50% despite a lower AOV of $50-75. newlook.com and houseoffraser.co.uk also demonstrated robust performance with conversion rates between 3.50-4.00%, although their revenues were significantly lower at $23,628,116 and $12,392,034 respectively. Finally, prettylittlething.com had the lowest revenue at $7,177,685, yet maintained a competitive conversion rate of 2.50-3.00%. Overall, while asos.com holds a solid market presence, it faces stiff competition from higher-performing brands in terms of both revenue and conversion efficiency.

next.co.uk screenshot
#1 next.co.uk
156.2M
Revenue
33.9M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
boohoo.com screenshot
#2 boohoo.com
14.6M
Revenue
7.4M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
newlook.com screenshot
#3 newlook.com
23.6M
Revenue
7.8M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
12.4M
Revenue
3.5M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
prettylittlething.com screenshot
#5 prettylittlething.com
7.2M
Revenue
5.2M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
asos.com vs top market performers
asos.com
top retailers
conversion rate vs average order value for asos.com and its competitors
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Revenue share by device at asos.com

In May large majority of sales on asos.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on asos.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries asos.com operates in

asos.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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asos.com channels

Identify top traffic channels that drive growth for asos.comand discover how performance of traffic channels has changed over time.

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asos.com Google Ads spend

Evaluate asos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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asos.com devices

Review asos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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asos.com top markets

Explore asos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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asos.com country & global rank

Assess the ranking of asos.com among other retailers within its primary country and worldwide.

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