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Jun 2026
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TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for asos.comasos.com

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93.9M
Revenue
Jun 26
66.3M
Sessions
Jun 26
1.0-1.5%
Conv. rate
Jun 26
$125-150
AOV
Jun 26
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ASOS.com is an online retail platform that offers a wide range of clothing, footwear, accessories, and beauty products for men and women. Popular items sold include dresses, jeans, t-shirts, shoes, and jewelry, with options from various brands and designers. They also provide a platform for independent sellers to showcase their creations.

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asos.com Annual Revenue and Growth

asos.com's annual sales on its online store amounted to $1.3B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.3B
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
asos.com revenue by year

asos.com's monthly revenueOVER TIME
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Over the past three months, asos.com revenue has experienced decline of 11%, compared to the preceding three months.

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asos.com revenue decline for last six months
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OVERVIEW
In June 2026, asos.com reported online sales revenue of $93,892,648, significantly exceeding the FASHION AND APPAREL median of $72,361, although still far from shein.com's $810,274,273. The site achieved a conversion rate between 1.00-1.50%, lower than the high benchmark of 3.17% but above the low of 0.69%. asos.com had an average order value (AOV) ranging from $125-150, notably below the category's high of $404, with sessions totaling 66,267,530, well above the median of 28,254 yet trailing shein.com's impressive 281,242,442 sessions, highlighting competitive dynamics within the industry.
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asos.com competitors

In June 2026, asos.com generated revenue of $93,892,648 from 702,924 transactions, achieving a conversion rate between 1.00-1.50%. In contrast, next.co.uk led with $157,781,023 in revenue, higher transactions (861,601), and a conversion rate of 2.50-3.00%. boohoo.com, despite lower revenue at $14,271,610, boasted the highest conversion rate (3.00-3.50%) among competitors, reflecting effective sales tactics. newlook.com recorded $24,722,600 in revenue and an impressive conversion rate of 4.00-4.50%, showcasing a strong performance in its niche. houseoffraser.co.uk and prettylittlething.com, with revenues of $12,138,051 and $7,850,029 respectively, both featured conversion rates in the 2.50-4.00% range. While asos.com holds a robust position, its competitors leverage higher conversion rates and larger average order values (AOVs) to drive greater revenues and transactions.

next.co.uk screenshot
#1 next.co.uk
157.8M
Revenue
34.4M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
boohoo.com screenshot
#2 boohoo.com
14.3M
Revenue
7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
newlook.com screenshot
#3 newlook.com
24.7M
Revenue
7.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
12.1M
Revenue
3.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
prettylittlething.com screenshot
#5 prettylittlething.com
7.9M
Revenue
5.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
asos.com vs top market performers
asos.com
top retailers
conversion rate vs average order value for asos.com and its competitors
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Revenue share by device at asos.com

In June large majority of sales on asos.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on asos.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries asos.com operates in

asos.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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asos.com channels

Identify top traffic channels that drive growth for asos.comand discover how performance of traffic channels has changed over time.

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asos.com Google Ads spend

Evaluate asos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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asos.com devices

Review asos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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asos.com top markets

Explore asos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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asos.com country & global rank

Assess the ranking of asos.com among other retailers within its primary country and worldwide.

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