asos.com
ASOS.com is an online retail platform that offers a wide range of clothing, footwear, accessories, and beauty products for men and women. Popular items sold include dresses, jeans, t-shirts, shoes, and jewelry, with options from various brands and designers. They also provide a platform for independent sellers to showcase their creations.
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asos.com Annual Revenue and Growth
asos.com's annual sales on its online store amounted to $1.4B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
asos.com's monthly revenueOVER TIME
Over the past three months, asos.com revenue has experienced growth of 34%, compared to the preceding three months.
asos.com competitors
In November 2025, asos.com generated a revenue of $159,325,130 from 1,112,833 transactions with 63,562,508 sessions. Their average order value (AOV) falls within the range of $125-$150, and they maintain a conversion rate of 1.50-2.00%. Compared to their competitors, next.co.uk stands out with a revenue of $217,353,824 from 1,156,680 transactions and 37,642,612 sessions. Their AOV is higher at $175-$200, and they have a conversion rate of 3.00-3.50%. boohoo.com, newlook.com, houseoffraser.co.uk, and prettylittlething.com all have lower revenues and transactions than asos.com, with varying AOVs and conversion rates. However, newlook.com has the highest conversion rate of 5.00-5.50% but lags behind in revenue compared to asos.com. Overall, asos.com maintains a strong presence in the market but faces stiff competition from next.co.uk in terms of revenue and transaction numbers.
Revenue share by device at asos.com
In November large majority of sales on asos.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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asos.com channels
Identify top traffic channels that drive growth for asos.comand discover how performance of traffic channels has changed over time.
asos.com Google Ads spend
Evaluate asos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
asos.com devices
Review asos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
