asos.com
ASOS.com is an online retail platform that offers a wide range of clothing, footwear, accessories, and beauty products for men and women. Popular items sold include dresses, jeans, t-shirts, shoes, and jewelry, with options from various brands and designers. They also provide a platform for independent sellers to showcase their creations.
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asos.com Annual Revenue and Growth
asos.com's annual sales on its online store amounted to $1.4B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
asos.com's monthly revenueOVER TIME
Over the past three months, asos.com revenue has experienced growth of 40%, compared to the preceding three months.
asos.com competitors
In December 2025, asos.com generated a revenue of $142,254,322 with 995,558 transactions from 60,338,504 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, next.co.uk outperformed with a revenue of $223,299,618, 1,208,291 transactions, and a conversion rate of 2.50-3.00%, despite having fewer sessions. boohoo.com had a lower revenue of $17,218,443, but a higher conversion rate of 3.00-3.50%, indicating a more efficient sales process. newlook.com and houseoffraser.co.uk also had higher conversion rates, while prettylittlething.com lagged behind in revenue and had a lower AOV. Overall, asos.com maintained a solid position among its competitors, balancing revenue, transactions, AOV, and conversion rate effectively.
Revenue share by device at asos.com
In December large majority of sales on asos.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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asos.com channels
Identify top traffic channels that drive growth for asos.comand discover how performance of traffic channels has changed over time.
asos.com Google Ads spend
Evaluate asos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
asos.com devices
Review asos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
