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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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112.3M
Revenue
52.6M
Sessions
1.0-1.5%
Conversion rate
$125-150
Average order value
Online only revenue for asos.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

ASOS.com is an online retail platform that offers a wide range of clothing, footwear, accessories, and beauty products for men and women. Popular items sold include dresses, jeans, t-shirts, shoes, and jewelry, with options from various brands and designers. They also provide a platform for independent sellers to showcase their creations.

asos.com’s revenueOVER TIME
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Over the past three months, asos.com revenue has experienced decline of 11%, compared to the preceding three months.

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asos.com revenue decline for last six months
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OVERVIEW
In September 2024, asos.com in the FASHION AND APPAREL industry generated online sales revenue of $112,323,374 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $125-150. The store had 52,643,487 sessions during the month. Comparatively, shein.com leads the category with $621,844,493 in revenue, a conversion rate of 3.32%, and an AOV of $399, while also attracting the highest number of sessions at 175,831,303. Median revenue and sessions in the industry were $94,472 and 36,862, respectively, with conversion rates ranging from 0.81% to 3.32% and AOV from $79 to $399.
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asos.com competitors

asos.com, with a revenue of 112,323,374 and 52,643,487 sessions, falls behind next.co.uk in terms of revenue, which boasts 181,521,610 in revenue and 30,424,273 sessions. However, asos.com has a higher AOV ranging from 125-150 compared to next.co.uk's 175-200. asos.com also has a lower conversion rate of 1.00-1.50, whereas next.co.uk maintains a consistent conversion rate of 3.00-3.50. In comparison to other competitors like houseoffraser.co.uk, boohoo.com, newlook.com, and prettylittlething.com, asos.com sits comfortably in the middle in terms of revenue and sessions, but its AOV and conversion rate are on the lower end. This data indicates that asos.com may need to focus on increasing its conversion rate to compete more effectively with its closest rivals.

#1 next.co.uk
181.5M
Revenue
30.4M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
#2 boohoo.com
16.7M
Revenue
8.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#3 newlook.com
28.8M
Revenue
8.4M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
#4 houseoffraser.co.uk
21.5M
Revenue
7.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 prettylittlething.com
5.7M
Revenue
4.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
Favicon for hm.comhm.com
Favicon for next.co.uknext.co.uk
Favicon for zara.comzara.com
Favicon for johnlewis.comjohnlewis.com
Favicon for stockx.comstockx.com
Favicon for asos.comasos.com
$112.3M
Favicon for farfetch.comfarfetch.com
Favicon for jdsports.co.ukjdsports.co.uk
Favicon for sportsdirect.comsportsdirect.com
Favicon for urbanoutfitters.comurbanoutfitters.com
Favicon for very.co.ukvery.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.co.ukamazon.co.uk
$1.8B
2
Favicon for ebay.co.ukebay.co.uk
3
Favicon for etsy.cometsy.com
4
Favicon for nike.comnike.com
5
Favicon for nordstrom.comnordstrom.com
6
Favicon for marksandspencer.commarksandspencer.com
7
Favicon for hm.comhm.com
8
Favicon for next.co.uknext.co.uk
9
Favicon for zara.comzara.com
10
Favicon for johnlewis.comjohnlewis.com
asos.com vs top market performers
asos.com
top retailers
conversion rate vs average order value for asos.com and its competitors
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asos.com brandsby revenue

1
Logo for esauritoEsaurito
2
Logo for asos logoAsos Logo
3
Logo for simply beSimply Be
Top retailers:zalando.co.ukzalando.deebay.co.uk
4
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Top retailers:amazon.co.ukamazon.comwalgreens.com
5
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asos.com categoriesby revenue

1
Apparel & Accessories
Top retailers:eurocarparts.comtemu.comchrono24.com
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Toners & Astringents
Top retailers:amazon.comdoz.plulta.com
4
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Top retailers:temu.comnext.co.uksainsburys.co.uk
5
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Top retailers:zara.comgap.comjcrew.com
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brands overtime comparison

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asos.com channels

Identify top traffic channels that drive growth for asos.comand discover how performance of traffic channels has changed over time.

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asos.com Google Ads spend

Evaluate asos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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asos.com devices

Review asos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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asos.com top markets

Explore asos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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asos.com country & global rank

Assess the ranking of asos.com among other retailers within its primary country and worldwide.

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