Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for asos.comasos.com

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99.7M
Revenue
60.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
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ASOS.com is an online retail platform that offers a wide range of clothing, footwear, accessories, and beauty products for men and women. Popular items sold include dresses, jeans, t-shirts, shoes, and jewelry, with options from various brands and designers. They also provide a platform for independent sellers to showcase their creations.

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asos.com's revenueOVER TIME
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Over the past three months, asos.com revenue has experienced growth of 1.5%, compared to the preceding three months.

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asos.com revenue growth for last six months
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OVERVIEW
For the month of May 2025, asos.com, a FASHION AND APPAREL industry player, generated $99,695,645 in online sales revenue, with a conversion rate ranging from 1.00-1.50% and an average order value (AOV) of $125-150. The site recorded 60,493,121 sessions. In comparison, shein.com led the industry with $731,622,726 in revenue and 224,142,058 sessions. The highest conversion rate was 3.09%, while the highest AOV reached $415 and the lowest was $82. Median revenue for the industry stood at $81,783 and sessions at 33,223, showcasing asos.com's strong performance metrics in the competitive landscape.
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asos.com competitors

In May 2025, asos.com stands out among its competitors with a revenue of $99,695,645 from 674,560 transactions and 60,493,121 sessions. asos.com has an average order value (AOV) ranging from $125 to $150 and a conversion rate between 1.00% and 1.50%. In comparison, houseoffraser.co.uk has a revenue of $15,324,662 from 161,925 transactions and 4,444,181 sessions, with an AOV of $75 to $100 and a high conversion rate of 3.50% to 4.00%. next.co.uk leads in revenue with $136,127,255 from 684,774 transactions and 28,073,382 sessions, offering an AOV of $175 to $200 and a conversion rate of 2.00% to 2.50%. boohoo.com, newlook.com, and prettylittlething.com also have their own strengths in terms of revenue, transactions, sessions, AOV, and conversion rates, but asos.com remains a strong competitor in the online fashion retail market.

next.co.uk screenshot
#1 next.co.uk
136.1M
Revenue
28.1M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
boohoo.com screenshot
#2 boohoo.com
14.7M
Revenue
8.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
newlook.com screenshot
#3 newlook.com
27M
Revenue
8.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
15.3M
Revenue
4.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
prettylittlething.com screenshot
#5 prettylittlething.com
8.5M
Revenue
6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
asos.com vs top market performers
asos.com
top retailers
conversion rate vs average order value for asos.com and its competitors
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Revenue share by device at asos.com

In May large majority of sales on asos.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.

In May large majority of sales on asos.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.
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brands overtime comparison

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asos.com channels

Identify top traffic channels that drive growth for asos.comand discover how performance of traffic channels has changed over time.

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asos.com Google Ads spend

Evaluate asos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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asos.com devices

Review asos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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asos.com top markets

Explore asos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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asos.com country & global rank

Assess the ranking of asos.com among other retailers within its primary country and worldwide.

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