asos.com
ASOS.com is an online retail platform that offers a wide range of clothing, footwear, accessories, and beauty products for men and women. Popular items sold include dresses, jeans, t-shirts, shoes, and jewelry, with options from various brands and designers. They also provide a platform for independent sellers to showcase their creations.
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asos.com Annual Revenue and Growth
asos.com's annual sales on its online store amounted to $1.3B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
asos.com's monthly revenueOVER TIME
Over the past three months, asos.com revenue has experienced decline of 3.6%, compared to the preceding three months.
asos.com competitors
The competitive set includes asos.com, next.co.uk, boohoo.com, newlook.com, houseoffraser.co.uk, and prettylittlething.com. In July 2026, asos.com generated $94.9 million in revenue, ranking second among competitors, trailing next.co.uk by $97.3 million. In terms of transactions, asos.com processed 709,000, again placing second, but lagging behind next.co.uk by 291,000 transactions. Notably, asos.com led in sessions with 70.5 million, outpacing next.co.uk by 33.3 million sessions. The average order value (AOV) for asos.com is between $125-150, which is lower than next.co.uk's AOV of $175-200. While asos.com’s conversion rate falls within the range of 1.00-1.50%, it lags behind next.co.uk’s conversion rate of 2.50-3.00% and is significantly lower than boohoo.com, newlook.com, and houseoffraser.co.uk, which boast higher rates. Overall, while asos.com excels in session traffic, it needs to improve its revenue and transaction metrics to compete more effectively.
Revenue share by device at asos.com
In July large majority of sales on asos.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries asos.com operates in
asos.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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asos.com channels
Identify top traffic channels that drive growth for asos.comand discover how performance of traffic channels has changed over time.
asos.com Google Ads spend
Evaluate asos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
asos.com devices
Review asos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
