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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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112M
Revenue
56.7M
Sessions
1.0-1.5%
Conversion rate
$125-150
Average order value
Online only revenue for asos.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

ASOS.com is an online retail platform that offers a wide range of clothing, footwear, accessories, and beauty products for men and women. Popular items sold include dresses, jeans, t-shirts, shoes, and jewelry, with options from various brands and designers. They also provide a platform for independent sellers to showcase their creations.

asos.com’s revenueOVER TIME
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Over the past three months, asos.com revenue has experienced decline of 15%, compared to the preceding three months.

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asos.com revenue decline for last six months
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OVERVIEW
In March 2024, asos.com's online sales revenue was $112,024,957, with a conversion rate of 1.00-1.50% and an AOV of $125-150. The website had 56,740,748 sessions. Compared to other FASHION AND APPAREL stores, asos.com falls below the median revenue and sessions but within the average conversion rate and AOV range. macys.com leads in revenue with $635,693,858, shein.com has the highest sessions at 198,149,103, while the highest conversion rate is 2.99% and the highest AOV is $391. Despite not being the top performer in all metrics, asos.com maintains a strong presence in the industry.
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asos.com competitors

asos.com, with a revenue of $112,024,957 and 841,230 transactions from 56,740,748 sessions, boasts an average order value (AOV) of $125-$150 and a conversion rate of 1.00-1.50%. In comparison to its competitors, houseoffraser.co.uk has a revenue of $18,161,117 with 196,201 transactions and 5,580,256 sessions, a lower AOV of $75-$100, but a higher conversion rate of 3.50-4.00%. next.co.uk leads the pack with a revenue of $219,461,918, 1,197,560 transactions, and 35,056,435 sessions, with an AOV of $175-$200 and a conversion rate of 3.00-3.50%. boohoo.com, newlook.com, and prettylittlething.com follow suit with varying revenue, transaction, session, AOV, and conversion rate metrics, showcasing the competitive landscape in the online fashion retail industry. asos.com stands out with its strong revenue and high number of sessions, maintaining a respectable AOV and conversion rate compared to its competitors.

#1 next.co.uk
219.5M
Revenue
35.1M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
#2 boohoo.com
23.3M
Revenue
11.9M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#3 newlook.com
27.3M
Revenue
10.1M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
#4 houseoffraser.co.uk
18.2M
Revenue
5.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#5 prettylittlething.com
8.3M
Revenue
5.6M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
asos.com vs top market performers
asos.com
top retailers
conversion rate vs average order value for asos.com and its competitors
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asos.com brandsby revenue

1
Logo for esauritoEsaurito
2
Logo for asos logoAsos Logo
3
Logo for high-street favoriteHigh-street Favorite

asos.com categoriesby revenue

1
Apparel & Accessories
2
Toys & Games
3
Home & Garden
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brands overtime comparison

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asos.com channels

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asos.com Google Ads spend

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asos.com devices

Review asos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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asos.com top markets

Explore asos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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asos.com country & global rank

Assess the ranking of asos.com among other retailers within its primary country and worldwide.

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