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Sep 2024
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Home/Insights/Retailers/zappos.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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46.7M
Revenue
14.3M
Sessions
2.5-3.0%
Conversion rate
$125-150
Average order value
Online only revenue for zappos.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Zappos.com is an online retailer providing a wide assortment of products, primarily focused on footwear. They offer a diverse range of shoes for men, women, and children along with accessories like clothing, bags, and beauty products. Customers can browse through various brands, styles, and sizes, aiming to find their desired footwear options.

zappos.com’s revenueOVER TIME
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Over the past three months, zappos.com revenue has experienced decline of 19%, compared to the preceding three months.

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zappos.com revenue decline for last six months
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OVERVIEW
In September 2024, zappos.com in the FASHION AND APPAREL industry had online sales revenue of $46,655,209, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $125-150. This was lower than the highest conversion rate of 3.32% and AOV of $399, but higher than the lowest conversion rate of 0.81% and AOV of $79 in the same category. The website also recorded 14,318,483 sessions, significantly lower than the highest sessions of 175,831,303 from shein.com, but higher than the median of 36,862 sessions.
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zappos.com competitors

When comparing zappos.com to its competitors in September 2024, we see that Zappos falls behind in revenue compared to Nordstrom and DSW, with $46,655,209. However, Zappos has a higher average order value (AOV) in the range of $125-150. In terms of transactions, Zappos ranks lower than Nordstrom and Nordstrom Rack but higher than Dillard's and 6pm.com. Zappos' conversion rate falls in the middle range at 2.50-3.00%, while Dillard's leads with a conversion rate of 3.50-4.00%. Despite having fewer sessions compared to Nordstrom and Nordstrom Rack, Zappos remains competitive with its conversion rate and AOV. Overall, Zappos holds its ground in the online retail market, offering a unique value proposition to its customers.

#1 nordstrom.com
220.8M
Revenue
42.1M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#2 dillards.com
32.5M
Revenue
10.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#3 dsw.com
59.6M
Revenue
21.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#4 6pm.com
4M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#5 nordstromrack.com
66.6M
Revenue
23.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for farfetch.comfarfetch.com
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Favicon for dsw.comdsw.com
Favicon for zappos.comzappos.com
$46.7M
Favicon for adidas.comadidas.com
Favicon for scheels.comscheels.com
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TOP MARKET PERFORMERSby revenue
1
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$866.3M
2
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3
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4
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5
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6
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7
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8
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9
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10
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zappos.com vs top market performers
zappos.com
top retailers
conversion rate vs average order value for zappos.com and its competitors
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zappos.com brandsby revenue

1
Logo for welcome! go to zappos.com homepage!Welcome! Go To Zappos.com Homepage!
2
Logo for birkenstockBirkenstock
Top retailers:nordstromrack.comzalando.denordstrom.com
3
Logo for hokaHoka
Top retailers:hoka.comdickssportinggoods.comrei.com
4
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Top retailers:drmartens.comaboutyou.dezalando.de
5
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Top retailers:llbean.comnordstrom.comscheels.com

zappos.com categoriesby revenue

1
Shoes
Top retailers:nike.comdsw.comadidas.com
2
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
3
Apparel & Accessories
Top retailers:asos.comeurocarparts.comtemu.com
4
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Top retailers:temu.comnext.co.uksainsburys.co.uk
5
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Top retailers:levi.comgap.comlululemon.com
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brands overtime comparison

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zappos.com channels

Identify top traffic channels that drive growth for zappos.comand discover how performance of traffic channels has changed over time.

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zappos.com Google Ads spend

Evaluate zappos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zappos.com devices

Review zappos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zappos.com top markets

Explore zappos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zappos.com country & global rank

Assess the ranking of zappos.com among other retailers within its primary country and worldwide.

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