otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
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otto.de Annual Revenue and Growth
otto.de's annual sales on its online store amounted to $2.9B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
otto.de's monthly revenueOVER TIME
Over the past three months, otto.de revenue has experienced decline of 13%, compared to the preceding three months.
otto.de competitors
In March 2026, otto.de reported a revenue of $265,663,468 with 1,769,187 transactions and 52,093,536 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 3.00-3.50%. In comparison, kaufland.de generated $110,881,625 in revenue with 1,017,187 transactions and 33,712,559 sessions, showcasing a similar conversion rate to otto.de. ebay.de surpassed otto.de in revenue, reaching $516,121,875, with 5,197,563 transactions and 112,862,102 sessions, as well as a higher conversion rate of 4.50-5.00%. zalando.de and amazon.de both had lower revenues compared to otto.de, while etsy.com fell behind in all metrics, including revenue, transactions, sessions, AOV, and conversion rate. Overall, otto.de demonstrates competitive performance in the e-commerce market but faces tough competition from ebay.de and amazon.de in terms of revenue and conversion rate.
Revenue share by device at otto.de
In March large majority of sales on otto.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
