Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Dec 2024
All countries
TRANSACTION INTELLIGENCE - DEC 2024 GLOBALLY

Favicon for otto.deotto.de

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287.6M
Revenue
55.6M
Sessions
3.5-4.0%
Conversion rate
$125-150
Average order value
Online only revenue for otto.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.

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otto.de’s revenueOVER TIME
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Over the past three months, otto.de revenue has experienced growth of 25%, compared to the preceding three months.

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otto.de revenue growth for last six months
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OVERVIEW
In December 2024, otto.de, an e-commerce and shopping marketplace, generated $287,557,547 in revenue with a conversion rate of 3.50-4.00% and an AOV of $125-150. The highest conversion rate in the industry was 4.51% while the lowest was 1.08%. The highest AOV was $284 and the lowest was $53. Additionally, otto.de had 55,609,530 sessions, with the highest number of sessions at 3,127,105,592 from amazon.com, and a median of 159,759 sessions in the e-commerce and shopping marketplace.
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otto.de competitors

In comparison to its competitors, otto.de falls behind in terms of revenue, transactions, and sessions. amazon.de leads the pack with the highest revenue of 2,794,054,015, followed by etsy.com with 986,974,971. otto.de ranks third with a revenue of 287,557,547. In terms of transactions, amazon.de also leads with 29,727,737, followed by ebay.de with 6,157,436, and then otto.de with 1,994,158. When it comes to sessions, amazon.de maintains its lead with 464,869,948, followed by etsy.com with 516,684,370, and then otto.de with 55,609,530. However, otto.de excels in average order value (AOV) falling in the range of 125-150, while competitors like ebay.de and amazon.de fall in the 75-100 range. The conversion rate for otto.de is in line with top competitors, ranging from 3.50-4.00.

#1 kaufland.de
161.1M
Revenue
44.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#2 ebay.de
554.1M
Revenue
133M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#3 zalando.de
103M
Revenue
30.1M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 amazon.de
2.8B
Revenue
464.9M
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
#5 etsy.com
987M
Revenue
516.7M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
otto.de vs top market performers
otto.de
top retailers
conversion rate vs average order value for otto.de and its competitors
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brands overtime comparison

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otto.de channels

Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.

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otto.de Google Ads spend

Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otto.de devices

Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otto.de top markets

Explore otto.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otto.de country & global rank

Assess the ranking of otto.de among other retailers within its primary country and worldwide.

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