otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
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otto.de Annual Revenue and Growth
otto.de's annual sales on its online store amounted to $2.9B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
otto.de's monthly revenueOVER TIME
Over the past three months, otto.de revenue has experienced decline of 5.6%, compared to the preceding three months.
otto.de competitors
In May 2026, otto.de generated $225,842,805 in revenue from 1,589,209 transactions across 51,047,090 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 3.00-3.50%. Comparatively, amazon.de led the market with $1,680,754,332 in revenue and a conversion rate of 4.50-5.00%, despite having a lower AOV of $75-100. ebay.de followed with $454,770,231 in revenue and a 4.00-4.50% conversion rate. kaufland.de, with a revenue of $96,796,588, matched otto.de's conversion rate but had fewer transactions at 921,714. etsy.com, though profitable with $576,047,220 in revenue, exhibited a lower conversion rate of 1.50-2.00%. Overall, while otto.de holds a competitive position, it significantly trails behind amazon.de and ebay.de in terms of both revenue and transactions.
Revenue share by device at otto.de
In May large majority of sales on otto.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
