otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
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otto.de Annual Revenue and Growth
otto.de's annual sales on its online store amounted to $3.2B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
otto.de's monthly revenueOVER TIME
Over the past three months, otto.de revenue has experienced growth of 15%, compared to the preceding three months.
otto.de competitors
Compared to its competitors in October 2025, otto.de falls behind in terms of revenue, transactions, and sessions. While otto.de generated a revenue of 263,692,837 with 1,890,567 transactions and 56,135,163 sessions, kaufland.de lagged with 102,353,342 in revenue, 999,688 transactions, and 27,512,722 sessions. Meanwhile, ebay.de outperformed otto.de significantly with 502,551,486 in revenue, 5,508,478 transactions, and 115,005,621 sessions. amazon.de also excelled with a staggering 2,356,630,317 revenue, 25,781,664 transactions, and 430,377,889 sessions. Despite falling short in these metrics, otto.de did have a higher average order value (AOV) compared to ebay.de, zalando.de, amazon.de, and etsy.com, indicating a higher value per transaction on their platform. Additionally, otto.de's conversion rate falls in the mid-range among its competitors, showing room for improvement in turning sessions into transactions.
Revenue share by device at otto.de
In October large majority of sales on otto.de, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
