otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
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otto.de Annual Revenue and Growth
otto.de's annual sales on its online store amounted to $3.2B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
otto.de's monthly revenueOVER TIME
Over the past three months, otto.de revenue has experienced growth of 30%, compared to the preceding three months.
otto.de competitors
In November 2025, otto.de generated a revenue of €343,314,767 from 2,345,454 transactions and 63,906,521 sessions with an average order value (AOV) of €125-150 and a conversion rate of 3.50-4.00%. Comparing otto.de to its competitors, ebay.de leads in revenue with €595,614,475 from 5,793,756 transactions and 116,651,270 sessions, boasting a higher conversion rate of 4.50-5.00%. amazon.de surpasses all with a revenue of €2,775,939,756 from 29,024,519 transactions and 474,953,503 sessions, with a remarkable conversion rate of 6.00-6.50%. zalando.de and kaufland.de both fall behind otto.de in revenue, transactions, sessions, and AOV, with zalando.de having a higher conversion rate of 4.00-4.50%. etsy.com lags behind significantly in revenue, transactions, and sessions, with the lowest AOV and conversion rate among the competitors.
Revenue share by device at otto.de
In November large majority of sales on otto.de, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
