Grips
Jun 2024
All countries
Home/Insights/Retailers/otto.de
TRANSACTION INTELLIGENCE - JUN 2024 GLOBALLY

Favicon for otto.deotto.de

Get otto.de updates
Book a demo
217.7M
Revenue
47.1M
Sessions
3.0-3.5%
Conversion rate
$150-175
Average order value
Online only revenue for otto.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.

otto.de’s revenueOVER TIME
View real-time data

Over the past three months, otto.de revenue has experienced decline of 16%, compared to the preceding three months.

View real-time data
otto.de revenue decline for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
otto.de, an MARKETPLACE platform, reported online sales revenue of $217,710,864 in June 2024, with a conversion rate of 3.00-3.50% and an average order value (AOV) of $150-175. The platform had 47,108,622 sessions during the month, while the largest online store in the category, amazon.com, generated $10,511,735,813 in revenue with 2,219,030,896 sessions. The median revenue in the MARKETPLACE sector was $519,990, and the highest conversion rate recorded was 4.2% while the lowest was 1.07%. Additionally, a very high AOV in the category was $273, with a very low AOV of $57.
Read more

otto.de competitors

In June 2024, otto.de, with a revenue of €217,710,864 and 1,426,958 transactions, competes against some major players in the German e-commerce market. etsy.com leads the pack with a revenue of €592,527,184 and 8,236,926 transactions, attracting a massive 403,711,891 sessions. zalando.de follows with €107,483,224 in revenue from 1,011,009 transactions and 31,462,989 sessions, while ebay.de boasts a revenue of €625,692,429 from 6,609,118 transactions and 142,453,315 sessions. kaufland.de and amazon.de also present stiff competition with revenue figures of €89,423,885 and €1,985,101,308, respectively. While otto.de maintains a competitive conversion rate range of 3.00-3.50, ebay.de stands out with a conversion rate of 4.50-5.00. In terms of Average Order Value (AOV), otto.de falls in the mid-range of €150-175, with competitors like zalando.de and kaufland.de sharing similar AOV figures.

#1 kaufland.de
89.4M
Revenue
27M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#2 ebay.de
573.4M
Revenue
142.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#3 zalando.de
107.5M
Revenue
31.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#4 amazon.de
2B
Revenue
380.9M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
#5 etsy.com
592.5M
Revenue
403.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
Favicon for amazon.deamazon.de
Favicon for etsy.cometsy.com
Favicon for ebay.deebay.de
Favicon for ikea.comikea.com
Favicon for otto.deotto.de
$217.7M
Favicon for hm.comhm.com
Favicon for asos.comasos.com
Favicon for zalando.dezalando.de
Favicon for kaufland.dekaufland.de
Favicon for mediamarkt.demediamarkt.de
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.deamazon.de
$2B
2
Favicon for etsy.cometsy.com
3
Favicon for ebay.deebay.de
4
Favicon for ikea.comikea.com
5
Favicon for otto.deotto.de
6
Favicon for hm.comhm.com
7
Favicon for asos.comasos.com
8
Favicon for zalando.dezalando.de
9
Favicon for kaufland.dekaufland.de
10
Favicon for mediamarkt.demediamarkt.de
otto.de vs top market performers
otto.de
top retailers
conversion rate vs average order value for otto.de and its competitors
Talk to a product specialist to see all the competitors
Book a demo

otto.de brandsby revenue

1
Logo for relaxdaysRelaxdays
Top retailers:amazon.deamazon.co.ukhome24.de
2
Logo for jvmoebelJvmoebel
Top retailers:amazon.de
3
Logo for inosignInosign
Top retailers:quelle.deheine.de
4
Book a demo
Top retailers:heine.dequelle.deebay.de
5
Book a demo
Top retailers:deiters.deebay.co.ukmytoys.de

otto.de categoriesby revenue

1
Beds & Bed Frames
Top retailers:sleepnumber.comwayfair.comamazon.com
2
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
3
Household Supplies
Top retailers:amazon.deamazon.comuline.com
4
Book a demo
Top retailers:amazon.co.ukamazon.deamazon.com
5
Book a demo
Top retailers:amazon.deamazon.comikea.com
Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

otto.de channels

Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.

Book a demo

otto.de Google Ads spend

Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

otto.de devices

Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

otto.de top markets

Explore otto.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

otto.de country & global rank

Assess the ranking of otto.de among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Book a demo
Book a demo
Grips Platform Dashboard
Grips
ImprintPrivacy PolicyTerms of Service
© Grips 2022 All Rights Reserved