otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
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otto.de Annual Revenue and Growth
otto.de's annual sales on its online store amounted to $2.9B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
otto.de's monthly revenueOVER TIME
Over the past three months, otto.de revenue has experienced decline of 5.7%, compared to the preceding three months.
otto.de competitors
In August 2026, otto.de excels with a strong average order value (AOV) of $125-150, comparable to competitors like ebay.de and amazon.de. However, in revenue, otto.de trails behind, generating $223.7 million, significantly lower than amazon.de’s $2.4 billion. In transactions, otto.de achieved 1.8 million, also falling behind amazon.de’s 23.2 million and ebay.de’s 4.8 million. The site garnered 56.4 million sessions, outperformed by etsy.com with 468.1 million sessions. Notably, otto.de's conversion rate of 3.00-3.50% aligns with kaufland.de, which also reports 3.00-3.50%, while both lag behind ebay.de’s 4.00-4.50% and amazon.de’s 5.00-5.50%. Overall, while otto.de shows strengths in AOV, it must enhance other metrics to compete more effectively in the online marketplace.
Revenue share by device at otto.de
In August large majority of sales on otto.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
