otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
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otto.de's revenueOVER TIME
Over the past three months, otto.de revenue has experienced decline of 9.3%, compared to the preceding three months.
otto.de competitors
In May 2025, otto.de generated a revenue of €214,124,275 from 1,503,663 transactions and 44,796,354 sessions, with an average order value (AOV) of €125-150 and a conversion rate of 3.00-3.50%. Compared to its competitors, otto.de falls behind in terms of revenue and transactions but maintains a competitive conversion rate. etsy.com leads with a revenue of €523,097,263 from 7,888,523 transactions and 405,156,580 sessions, with a lower AOV of €50-75 and a conversion rate of 1.50-2.00%. Meanwhile, amazon.de dominates the market with a revenue of €1,929,247,954 from 20,791,297 transactions and 394,336,593 sessions, boasting a higher conversion rate of 5.00-5.50% despite a similar AOV of €75-100. In terms of AOV and conversion rate, otto.de aligns closely with zalando.de and kaufland.de, positioning itself as a strong player in the e-commerce industry.
Revenue share by device at otto.de
In May large majority of sales on otto.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.
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otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
