otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
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otto.de Annual Revenue and Growth
otto.de's annual sales on its online store amounted to $2.9B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
otto.de's monthly revenueOVER TIME
Over the past three months, otto.de revenue has experienced decline of 9.4%, compared to the preceding three months.
otto.de competitors
In June 2026, amazon.de dominated the competition with an impressive revenue of $1,739,765,237 and a staggering 402,207,372 sessions, yielding a conversion rate of 4.50-5.00%. ebay.de followed with $452,968,212 in revenue and a conversion rate of 4.00-4.50%, while etsy.com generated $582,472,331 with a lower conversion of 1.50-2.00%. In comparison, kaufland.de reported revenues of $103,167,959 and a conversion rate matching otto.de at 3.00-3.50%. otto.de itself generated $227,840,152 from 1,610,974 transactions over 52,154,274 sessions, boasting an average order value (AOV) of $125-150. Overall, otto.de maintains a solid position against competitors, though it trails behind giants like amazon.de and ebay.de in terms of revenue and transactions.
Revenue share by device at otto.de
In June large majority of sales on otto.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
