otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
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otto.de Annual Revenue and Growth
otto.de's annual sales on its online store amounted to $2.9B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
otto.de's monthly revenueOVER TIME
Over the past three months, otto.de revenue has experienced growth of 21%, compared to the preceding three months.
otto.de competitors
In January 2026, otto.de generated $271,308,020 in revenue from 1,784,348 transactions and 52,901,077 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 3.00% to 3.50%. Compared to its competitors, kaufland.de had revenue of $117,192,536 from 1,032,853 transactions and 29,028,052 sessions, with an AOV of $100 to $125 and a conversion rate of 3.50% to 4.00%. ebay.de outperformed with revenue of $561,697,573 from 5,492,234 transactions and 118,105,987 sessions, an AOV of $100 to $125, and a conversion rate of 4.50% to 5.00%. amazon.de was the top performer, generating $2,694,611,763 in revenue from 28,564,101 transactions and 433,989,662 sessions, with an AOV of $75 to $100 and a conversion rate of 6.50% to 7.00%. etsy.com lagged behind with $821,612,164 in revenue from 11,773,918 transactions and 476,528,433 sessions, an AOV of $50 to $75, and a conversion rate of 2.00% to 2.50%.
Revenue share by device at otto.de
In January large majority of sales on otto.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
