otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
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otto.de Annual Revenue and Growth
otto.de's annual sales on its online store amounted to $3.2B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
otto.de's monthly revenueOVER TIME
Over the past three months, otto.de revenue has experienced growth of 29%, compared to the preceding three months.
otto.de competitors
In December 2025, otto.de generated a revenue of $274,351,874 with 1,837,179 transactions and 55,203,260 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 3.00-3.50%. When compared to its competitors, otto.de falls behind ebay.de, which recorded the highest revenue of $548,662,581 from 5,429,023 transactions and 120,005,726 sessions, with a conversion rate of 4.50-5.00%. amazon.de also outperformed otto.de in revenue, transactions, and sessions, with $2,820,314,148 revenue, 30,007,135 transactions, and 469,239,064 sessions, along with a conversion rate of 6.00-6.50%. While otto.de may not lead in revenue among its competitors, its AOV is relatively higher than zalando.de and etsy.com, showcasing its focus on attracting higher-value purchases.
Revenue share by device at otto.de
In December large majority of sales on otto.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
