otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
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otto.de Annual Revenue and Growth
otto.de's annual sales on its online store amounted to $2.9B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
otto.de's monthly revenueOVER TIME
Over the past three months, otto.de revenue has experienced decline of 6%, compared to the preceding three months.
otto.de competitors
In July 2026, otto.de stands out with a respectable revenue of $239.6 million, significantly surpassing kaufland.de’s $104.2 million. However, it ranks 4th among its competitors, trailing amazon.de by $2.1 billion. Despite a competitive conversion rate of 3.00-3.50%, it falls behind amazon.de’s 5.00-5.50% and ebay.de’s 4.00-4.50%. In terms of transactions, otto.de processed 1.6 million, which is notably lower than amazon.de’s 22.2 million, representing a gap of 20.6 million. Additionally, otto.de saw 52.6 million sessions, ranking 4th and trailing etsy.com by 406.1 million. While otto.de’s average order value (AOV) ranges from $125 to $150, it remains competitive against competitors but still struggles to close the gap in overall performance.
Revenue share by device at otto.de
In July large majority of sales on otto.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
