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Mar 2024
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Home/Insights/Retailers/otto.de
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for otto.deotto.de

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261M
Revenue
49.9M
Sessions
3.0-3.5%
Conversion rate
$150-175
Average order value
Online only revenue for otto.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.

otto.de’s revenueOVER TIME
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Over the past three months, otto.de revenue has experienced decline of 16%, compared to the preceding three months.

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otto.de revenue decline for last six months
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OVERVIEW
In March 2024, otto.de, an e-commerce marketplace, generated $261,032,768 in online sales with a conversion rate of 3.00-3.50% and an average order value (AOV) of $150-175. The store recorded 49,885,746 sessions. In comparison, the largest online store in the category, amazon.com, achieved $10,613,508,312 in revenue with 2,226,063,824 sessions. The highest conversion rate in the MARKETPLACE category is 4.38%, while the lowest is 1.08%. Additionally, the highest AOV in the category is $285, while the lowest is $52, and the median revenue is $603,195, while the median sessions are 180,160.
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otto.de competitors

When comparing otto.de to its competitors in March 2024, we see that otto.de generated a revenue of 261,032,768 with 1,654,777 transactions and 49,885,746 sessions. The average order value (AOV) falls between 150-175 with a conversion rate of 3.00-3.50%. In comparison, etsy.com outperformed otto.de in revenue with 586,902,576, 9,067,028 transactions, and 446,393,321 sessions. However, etsy.com has a lower AOV of 50-75 and a conversion rate of 2.00-2.50%. zalando.de had lower revenue than otto.de at 109,920,901 but a similar conversion rate and AOV. ebay.de surpassed otto.de in revenue, transactions, and sessions, boasting 657,379,502 revenue, 6,929,741 transactions, and 154,869,499 sessions. amazon.de is a major player with the highest revenue of 2,056,226,411 and the highest conversion rate of 5.00-5.50%.

#1 kaufland.de
90.3M
Revenue
30.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#2 ebay.de
657.4M
Revenue
154.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#3 zalando.de
109.9M
Revenue
29.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#4 amazon.de
2.1B
Revenue
413M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
#5 etsy.com
586.9M
Revenue
446.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
Favicon for amazon.deamazon.de
Favicon for ebay.deebay.de
Favicon for etsy.cometsy.com
Favicon for ikea.comikea.com
Favicon for otto.deotto.de
$261M
Favicon for hm.comhm.com
Favicon for asos.comasos.com
Favicon for zalando.dezalando.de
Favicon for kaufland.dekaufland.de
Favicon for mediamarkt.demediamarkt.de
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.deamazon.de
$2.1B
2
Favicon for ebay.deebay.de
3
Favicon for etsy.cometsy.com
4
Favicon for ikea.comikea.com
5
Favicon for otto.deotto.de
6
Favicon for hm.comhm.com
7
Favicon for asos.comasos.com
8
Favicon for zalando.dezalando.de
9
Favicon for kaufland.dekaufland.de
10
Favicon for mediamarkt.demediamarkt.de
otto.de vs top market performers
otto.de
top retailers
conversion rate vs average order value for otto.de and its competitors
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otto.de brandsby revenue

1
Logo for jvmoebelJvmoebel
2
Logo for relaxdaysRelaxdays
Top retailers:home24.deamazon.derelaxdays.de
3
Logo for ausführungAusführung
Top retailers:hornbach.de
4
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Top retailers:kaufland.deebay.demanomano.de
5
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Top retailers:heine.dequelle.deebay.de

otto.de categoriesby revenue

1
Hardware
Top retailers:ebay.comwalmart.commagazineluiza.com.br
2
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
3
Sporting Goods
Top retailers:ebay.comtemu.comtarget.com
4
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Top retailers:ebay.comebay.co.ukebay.de
5
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Top retailers:sleepnumber.comamericanfreight.comwayfair.com
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brands overtime comparison

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otto.de channels

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otto.de Google Ads spend

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otto.de devices

Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otto.de top markets

Explore otto.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otto.de country & global rank

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