otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
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otto.de Annual Revenue and Growth
otto.de's annual sales on its online store amounted to $2.9B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
otto.de's monthly revenueOVER TIME
Over the past three months, otto.de revenue has experienced decline of 17%, compared to the preceding three months.
otto.de competitors
In April 2026, otto.de generated a revenue of $241,530,848 from 1,708,274 transactions, with sessions reaching 51,206,168 and an average order value (AOV) between $125 and $150. In contrast, amazon.de dominated with an impressive revenue of $1,668,298,968, significantly benefiting from 386,153,651 sessions, though its AOV was lower at $75 to $100. ebay.de followed closely, achieving $483,781,341 in revenue and a higher transaction count of 4,625,485 but also featured a lower AOV of $100 to $125. kaufland.de earned $103,814,321 with a transaction count of 962,969, maintaining a conversion rate consistent with otto.de at 3.00-3.50%. Meanwhile, etsy.com, with a conversion rate of 2.00-2.50%, saw revenues of $574,001,644 from nearly 8.9 million transactions. Overall, while otto.de performs well, it trails behind major players like amazon.de and ebay.de in revenue and transactions.
Revenue share by device at otto.de
In April large majority of sales on otto.de, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
