otto.de
otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.
GRIPS CUSTOMERS & RESEARCH PARTNERS
otto.de Annual Revenue and Growth
otto.de's annual sales on its online store amounted to $3.2B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
otto.de's monthly revenueOVER TIME
Over the past three months, otto.de revenue has experienced growth of 6.9%, compared to the preceding three months.
otto.de competitors
In September 2025, otto.de reported a revenue of €240,767,228 with 1,696,452 transactions and 51,502,453 sessions, boasting an average order value (AOV) of €125-150 and a conversion rate of 3.00-3.50%. Compared to its competitors, otto.de falls behind in revenue when compared to ebay.de (€473,519,575) and amazon.de (€2,081,849,231). However, otto.de outperforms kaufland.de and zalando.de in terms of revenue. In terms of transactions and sessions, otto.de falls behind ebay.de and amazon.de but outperforms kaufland.de, zalando.de, and etsy.com. Additionally, otto.de maintains a higher AOV compared to zalando.de and etsy.com, but lags behind ebay.de and amazon.de. Overall, while otto.de may not be the top performer in every metric, it remains competitive within the e-commerce landscape.
Revenue share by device at otto.de
In September large majority of sales on otto.de, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
otto.de channels
Identify top traffic channels that drive growth for otto.deand discover how performance of traffic channels has changed over time.
otto.de Google Ads spend
Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
otto.de devices
Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
