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Jul 2024
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TRANSACTION INTELLIGENCE - JUL 2024 GLOBALLY

Favicon for otto.deotto.de

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227.4M
Revenue
49.2M
Sessions
3.0-3.5%
Conversion rate
$125-150
Average order value
Online only revenue for otto.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE

otto.de is an online platform in Germany. It offers a wide range of products including clothing, electronics, furniture, beauty products, and kitchen appliances. Customers can access various brands and purchase items such as clothing, accessories, consumer electronics, home goods, and much more through this e-commerce website.

otto.de’s revenueOVER TIME
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Over the past three months, otto.de revenue has experienced decline of 15%, compared to the preceding three months.

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otto.de revenue decline for last six months
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OVERVIEW
In July 2024, otto.de, an e-commerce/marketplace site, recorded online sales revenue of $227,363,665 with a conversion rate of 3.00-3.50% and an AOV of $125-150. The highest online store revenue in this category is amazon.com at $12,976,282,030, with a conversion rate of 4.58% and an AOV of $269. otto.de had 49,230,620 sessions, while the highest sessions were recorded by amazon.com at 2,914,150,545, and the median sessions for this category is 157,890.
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otto.de competitors

When comparing otto.de to its competitors in the e-commerce space, it is evident that otto.de falls behind in terms of revenue, transactions, and sessions. amazon.de leads the pack with a staggering revenue of 2,299,185,421 and 447,355,524 sessions, followed closely by etsy.com with revenue of 564,643,786 and 413,530,398 sessions. In comparison, otto.de's revenue of 227,363,665 and 49,230,620 sessions are notably lower. However, otto.de shines in terms of average order value (AOV) with a range of 125-150, which is higher than most of its competitors. Additionally, otto.de and zalando.de share a similar conversion rate of 3.00-3.50, showcasing their ability to convert sessions into transactions effectively. Despite facing fierce competition, otto.de stands out for its higher AOV and competitive conversion rate.

#1 kaufland.de
123.3M
Revenue
30.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#2 ebay.de
560.4M
Revenue
133.8M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#3 zalando.de
101.4M
Revenue
29.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#4 amazon.de
2.3B
Revenue
447.4M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
#5 etsy.com
564.6M
Revenue
413.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
Favicon for amazon.deamazon.de
Favicon for ikea.comikea.com
Favicon for etsy.cometsy.com
Favicon for ebay.deebay.de
Favicon for otto.deotto.de
$227.4M
Favicon for hm.comhm.com
Favicon for kaufland.dekaufland.de
Favicon for mediamarkt.demediamarkt.de
Favicon for zalando.dezalando.de
Favicon for asos.comasos.com
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.deamazon.de
$2.3B
2
Favicon for ikea.comikea.com
3
Favicon for etsy.cometsy.com
4
Favicon for ebay.deebay.de
5
Favicon for otto.deotto.de
6
Favicon for hm.comhm.com
7
Favicon for kaufland.dekaufland.de
8
Favicon for mediamarkt.demediamarkt.de
9
Favicon for zalando.dezalando.de
10
Favicon for asos.comasos.com
otto.de vs top market performers
otto.de
top retailers
conversion rate vs average order value for otto.de and its competitors
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otto.de brandsby revenue

1
Logo for relaxdaysRelaxdays
Top retailers:amazon.deamazon.co.ukhome24.de
2
Logo for jvmoebelJvmoebel
Top retailers:amazon.de
3
Logo for inosignInosign
Top retailers:quelle.deheine.de
4
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Top retailers:heine.dequelle.deebay.de
5
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Top retailers:deiters.deebay.co.ukmytoys.de

otto.de categoriesby revenue

1
Beds & Bed Frames
Top retailers:sleepnumber.comwayfair.comamazon.com
2
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
3
Household Supplies
Top retailers:amazon.deamazon.comuline.com
4
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Top retailers:amazon.co.ukamazon.deamazon.com
5
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Top retailers:amazon.deamazon.comikea.com
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brands overtime comparison

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otto.de channels

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otto.de Google Ads spend

Evaluate otto.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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otto.de devices

Review otto.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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otto.de top markets

Explore otto.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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otto.de country & global rank

Assess the ranking of otto.de among other retailers within its primary country and worldwide.

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