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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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216.4M
Revenue
14.6M
Sessions
12.0-12.5%
Conversion rate
$100-125
Average order value
Online only revenue for safeway.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Safeway.com is an online platform that offers a wide range of groceries and household items for purchase. Users can explore an extensive selection of food products, beverages, cleaning supplies, personal care items, and more. The website provides a convenient way to shop for everyday essentials and have them delivered to your doorstep.

safeway.com’s revenueOVER TIME
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Over the past three months, safeway.com revenue has experienced growth of 2.2%, compared to the preceding three months.

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safeway.com revenue growth for last six months
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OVERVIEW
In March 2024, safeway.com, an online food and drink/groceries retailer, recorded $216,410,444 in revenue, with a conversion rate of 12.00-12.50% and an AOV of $100-125. Their total sessions reached 14,605,073. The industry median revenue stands at $93,085, with the largest online store, kroger.com, making $347,627,620. The highest conversion rate in the category is 4.69%, while the lowest is 1.43%. A very high AOV is $182, whereas a low one is $53. kroger.com had the highest sessions at 36,450,494, compared to the industry median of 39,146.
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safeway.com competitors

When comparing safeway.com to its competitors in the online grocery space, it is clear that Safeway is performing well in terms of revenue and transactions. safeway.com generated $216,410,444 in revenue from 1,778,928 transactions and 14,605,073 sessions in March 2024, with a solid conversion rate of 12.00-12.50% and an average order value (AOV) of $100-125. In contrast, its competitors like jewelosco.com, heb.com, vons.com, and albertsons.com are trailing behind in terms of revenue, transactions, and sessions. kroger.com, on the other hand, outperformed safeway.com with $347,627,620 in revenue from 3,100,569 transactions and 36,450,494 sessions, along with a conversion rate of 8.50-9.00%. Overall, safeway.com's performance metrics position it as a strong player in the online grocery market, competing closely with industry leader kroger.com.

#1 albertsons.com
29.1M
Revenue
5.7M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
#2 vons.com
26.6M
Revenue
2.5M
Sessions
7.5-8.0%
Conv. rate
$125-150
AOV
#3 heb.com
81.3M
Revenue
10.1M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
#4 kroger.com
347.6M
Revenue
36.5M
Sessions
8.5-9.0%
Conv. rate
$100-125
AOV
#5 jewelosco.com
31.1M
Revenue
3.5M
Sessions
7.5-8.0%
Conv. rate
$100-125
AOV
safeway.com vs top market performers
safeway.com
top retailers
conversion rate vs average order value for safeway.com and its competitors
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safeway.com brandsby revenue

safeway.com categoriesby revenue

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brands overtime comparison

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safeway.com channels

Identify top traffic channels that drive growth for safeway.comand discover how performance of traffic channels has changed over time.

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safeway.com Google Ads spend

Evaluate safeway.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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safeway.com devices

Review safeway.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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safeway.com top markets

Explore safeway.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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safeway.com country & global rank

Assess the ranking of safeway.com among other retailers within its primary country and worldwide.

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