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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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23.9M
Revenue
7.2M
Sessions
2.0-2.5%
Conversion rate
$150-175
Average order value
Online only revenue for backcountry.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Backcountry.com is an online retailer specializing in outdoor gear and apparel. The website offers a diverse range of products such as hiking and camping equipment, skiing and snowboarding gear, clothing, footwear, and accessories. Customers can find a wide selection of reputable brands catering to a variety of outdoor activities.

backcountry.com’s revenueOVER TIME
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Over the past three months, backcountry.com revenue has experienced decline of 22%, compared to the preceding three months.

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backcountry.com revenue decline for last six months
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OVERVIEW
In March 2024, backcountry.com in the SPORTS industry generated $23,937,042 in online sales with a conversion rate of 2.00-2.50% and an AOV of $150-175. The store had 7,166,649 sessions, ranking below garmin.com with $168,278,529 in revenue, a 2.83% conversion rate, and a $576 AOV. Despite exceeding the median revenue of $140,955, backcountry.com falls short of the highest sessions of 39,038,925 from dickssportinggoods.com. This performance evaluation showcases backcountry.com's success within the SPORTS category in the digital realm.
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backcountry.com competitors

When comparing backcountry.com to its competitors in the outdoor gear industry, we can see that backcountry.com falls in the middle range for revenue, transactions, and sessions. With a revenue of $23,937,042, 145,482 transactions, and 7,166,649 sessions, backcountry.com has a slightly lower average order value (AOV) of $150-$175 but a competitive conversion rate of 2.00-2.50%. In comparison, rei.com stands out with the highest revenue of $89,117,195, 687,554 transactions, and 34,458,322 sessions, although they have a lower AOV of $125-$150. On the other hand, outdoor gear lab has a higher AOV of $325-$350, but a lower conversion rate of 0.00-0.50%. evo.com has a higher AOV of $225-$250, but a lower revenue and sessions compared to backcountry.com. Overall, backcountry.com holds its ground in the competitive outdoor gear market with a good balance of revenue, transactions, and conversion rate.

#1 evo.com
13.4M
Revenue
3.5M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#2 rei.com
89.1M
Revenue
34.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#3 steepandcheap.com
4.9M
Revenue
1.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#4 outdoorgearlab.com
8M
Revenue
5M
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
#5 the-house.com
1.1M
Revenue
301.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
backcountry.com vs top market performers
backcountry.com
top retailers
conversion rate vs average order value for backcountry.com and its competitors
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backcountry.com brandsby revenue

backcountry.com categoriesby revenue

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brands overtime comparison

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backcountry.com channels

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backcountry.com Google Ads spend

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backcountry.com devices

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backcountry.com top markets

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backcountry.com country & global rank

Assess the ranking of backcountry.com among other retailers within its primary country and worldwide.

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