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Sep 2024
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Home/Insights/Retailers/tractorsupply.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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52.3M
Revenue
21.2M
Sessions
1.5-2.0%
Conversion rate
$125-150
Average order value
Online only revenue for tractorsupply.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Tractor Supply Co. operates as an online retailer on tractorsupply.com. The website offers a diverse range of products like farming supplies, agricultural equipment, pet supplies, garden essentials, outdoor apparel, home decor, and lifestyle products. It provides an accessible online platform for customers to purchase various goods conveniently.

tractorsupply.com’s revenueOVER TIME
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Over the past three months, tractorsupply.com revenue has experienced decline of 15%, compared to the preceding three months.

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tractorsupply.com revenue decline for last six months
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OVERVIEW
In September 2024, tractorsupply.com's revenue for online sales was $52,258,376 with a conversion rate of 1.50-2.00% and an AOV of $125-150. This places them in the MARKETPLACE industry. The highest conversion rate in this category was 4.66% and the highest AOV was $293, while the lowest conversion rate was 1.09% and the lowest AOV was $55. tractorsupply.com had 21,211,630 sessions, compared to amazon.com's 2,653,517,446 sessions and a median of 153,430 sessions in the MARKETPLACE.
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tractorsupply.com competitors

tractorsupply.com falls behind some of its competitors in terms of revenue, with $52,258,376 compared to menards.com's $60,885,905 and acehardware.com's $99,885,615. However, tractorsupply.com leads in the number of transactions with 381,615, surpassing northerntool.com with 24,123 transactions. In terms of sessions, tractorsupply.com has 21,211,630, trailing behind acehardware.com with 24,081,398 sessions. The average order value (AOV) for tractorsupply.com ranges from $125-$150, lower than the AOV of Farm and Fleet at $375-$400. tractorsupply.com has a conversion rate of 1.50-2.00%, which is in line with acehardware.com's 2.00-2.50%. However, Rural King stands out with a high conversion rate of 3.50-4.00%, despite lower revenue compared to tractorsupply.com.

#1 ruralking.com
19.7M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
#2 acehardware.com
99.9M
Revenue
24.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#3 northerntool.com
5.4M
Revenue
5.5M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
#4 menards.com
60.9M
Revenue
24M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#5 farmandfleet.com
22.5M
Revenue
2.7M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
tractorsupply.com vs top market performers
tractorsupply.com
top retailers
conversion rate vs average order value for tractorsupply.com and its competitors
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tractorsupply.com brandsby revenue

tractorsupply.com categoriesby revenue

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brands overtime comparison

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tractorsupply.com channels

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tractorsupply.com Google Ads spend

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tractorsupply.com devices

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tractorsupply.com top markets

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tractorsupply.com country & global rank

Assess the ranking of tractorsupply.com among other retailers within its primary country and worldwide.

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