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Mar 2024
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Home/Insights/Retailers/tractorsupply.com
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for tractorsupply.comtractorsupply.com

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51.6M
Revenue
27M
Sessions
1.5-2.0%
Conversion rate
$125-150
Average order value
Online only revenue for tractorsupply.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: MARKETPLACE

Tractor Supply Co. operates as an online retailer on tractorsupply.com. The website offers a diverse range of products like farming supplies, agricultural equipment, pet supplies, garden essentials, outdoor apparel, home decor, and lifestyle products. It provides an accessible online platform for customers to purchase various goods conveniently.

tractorsupply.com’s revenueOVER TIME
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Over the past three months, tractorsupply.com revenue has experienced decline of 14%, compared to the preceding three months.

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tractorsupply.com revenue decline for last six months
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OVERVIEW
For the e-commerce and shopping marketplace in March 2024, tractorsupply.com generated a revenue of $51,638,093 with a conversion rate of 1.50-2.00% and an AOV of $125-150. It received 26,995,412 sessions, compared to the highest store amazon.com with 2,226,063,824 sessions. The median revenue in this category is $603,195, the highest revenue is $10,613,508,312 from amazon.com. The highest conversion rate is 4.38% and the lowest is 1.08%. A very high AOV is $285, while a very low AOV is $52, with a median sessions of 180,160.
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tractorsupply.com competitors

In comparing tractorsupply.com to its competitors in the online retail space, tractorsupply.com falls in the middle range in terms of revenue, with $51,638,093. It has a decent number of transactions at 406,646 and a high number of sessions at 26,995,412. The average order value (AOV) ranges between $125-$150, and the conversion rate is between 1.50-2.00%. When looking at its competitors, acehardware.com stands out with the highest revenue of $97,437,310, followed by menards.com at $43,472,346. However, tractorsupply.com surpasses northerntool.com, farmandfleet.com, and ruralking.com in terms of revenue, transactions, sessions, and AOV, indicating a strong performance overall in comparison to these specific competitors in the online retail market as of March 2024.

#1 ruralking.com
24M
Revenue
2.9M
Sessions
4.0-4.5%
Conv. rate
$175-200
AOV
#2 acehardware.com
97.4M
Revenue
25.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#3 northerntool.com
3.8M
Revenue
4.2M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
#4 menards.com
43.5M
Revenue
23.9M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#5 farmandfleet.com
20.4M
Revenue
2.5M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
CLOSEST COMPETITORSby revenue
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Favicon for tractorsupply.comtractorsupply.com
$51.6M
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TOP MARKET PERFORMERSby revenue
1
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$2.4B
2
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3
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4
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5
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6
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7
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8
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9
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10
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tractorsupply.com vs top market performers
tractorsupply.com
top retailers
conversion rate vs average order value for tractorsupply.com and its competitors
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tractorsupply.com brandsby revenue

1
Logo for countylineCountyline
2
Logo for colemanColeman
Top retailers:walmart.comebay.comlowes.com
3
Logo for troy-biltTroy-bilt
Top retailers:ebay.comtroybilt.comfingerhut.com
4
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Top retailers:walmart.comdickssportinggoods.comdunhamssports.com
5
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Top retailers:walmart.comsleequipment.comhdsupplysolutions.com

tractorsupply.com categoriesby revenue

1
Lawn Mowers
Top retailers:lowes.comcostco.comebay.com
2
Hardware
Top retailers:ebay.comwalmart.commagazineluiza.com.br
3
ATVs & UTVs
Top retailers:ebay.co.ukcampingworld.commotobuys.com
4
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Top retailers:ebay.comtemu.cometsy.com
5
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Top retailers:ebay.comtemu.comtarget.com
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brands overtime comparison

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tractorsupply.com channels

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tractorsupply.com Google Ads spend

Evaluate tractorsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tractorsupply.com devices

Review tractorsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tractorsupply.com top markets

Explore tractorsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tractorsupply.com country & global rank

Assess the ranking of tractorsupply.com among other retailers within its primary country and worldwide.

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