Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

northerntool.com

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5.4M

Revenue

5.5M

Sessions

0.0-0.5%

Conversion rate

$200-225

Average order value

Online only revenue for northerntool.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

Northerntool.com is an e-commerce platform offering a diverse range of products. This website sells tools, equipment, and accessories for home improvement, automotive, heavy-duty machinery, construction, gardening, and more. It offers a hassle-free shopping experience and convenient delivery options for customers seeking reliable and durable products.

northerntool.com’s revenueOVER TIME
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Over the past three months, northerntool.com revenue has experienced growth of 10%, compared to the preceding three months.

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northerntool.com revenue growth for last six months

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OVERVIEW

In September 2024, northerntool.com in the home_and_garden industry had online sales revenue of $5,424,654, with a conversion rate of 0.00-0.50% and an average order value (AOV) of $200-225. The website had 5,493,034 sessions during the month. Comparatively, the largest store in the category, homedepot.com, had a revenue of $1,448,485,203, a conversion rate of 3.34%, an AOV of $713, and 152,323,099 sessions. The median revenue for the industry was $143,955 and the median sessions were 38,771, with a very low conversion rate of 0.75% and a very low AOV of $93.

northerntool.com competitors

northerntool.com, with a revenue of $5,424,654 from 24,123 transactions and 5,493,034 sessions, has a slightly lower performance compared to its competitors in the same industry. tractorsupply.com leads with a revenue of $52,258,376 from 381,615 transactions and 21,211,630 sessions, indicating a larger customer base. grainger.com follows closely behind with a revenue of $69,160,198 from 131,694 transactions and 10,971,246 sessions, boasting a higher average order value (AOV) of $525-$550. farmandfleet.com and harborfreight.com also outperform northerntool.com with revenues of $22,546,061 and $138,931,191, respectively. Despite its lower revenue, northerntool.com does compete in terms of conversion rates, falling within the range of 0.00-0.50, similar to harborfreight.com and redtoolstore.com. Overall, northerntool.com may benefit from improving its revenue and transaction numbers to better compete with its industry rivals.

#1 harborfreight.com

138.9M

Revenue

42.3M

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

#2 tractorsupply.com

52.3M

Revenue

21.2M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#3 farmandfleet.com

22.5M

Revenue

2.7M

Sessions

2.0-2.5%

Conv. rate

$375-400

AOV

#4 grainger.com

69.2M

Revenue

11M

Sessions

1.0-1.5%

Conv. rate

$500-600

AOV

#5 redtoolstore.com

986.8K

Revenue

209.7K

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

northerntool.com vs top market performers

northerntool.com

top retailers

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northerntool.com brandsby revenue

Tuxedo

Top retailers:jegs.com autozone.com jmcautomotiveequipment.com

Milwaukee

Top retailers:eurocarparts.com amazon.com farmandfleet.com

Husqvarna

Top retailers:lowes.com ereplacementparts.com amazon.com

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Top retailers:amazon.com walmart.com

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Top retailers:walmart.com amazon.com ebay.co.uk

northerntool.com categoriesby revenue

Jacks & Lift Trucks

Top retailers:uline.com harborfreight.com amazon.com

Lawn Mowers

Top retailers:tractorsupply.com amazon.de lowes.com

Tool Boxes

Top retailers:decked.com amazon.com rockauto.com

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Top retailers:temu.com amazon.com harborfreight.com

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Top retailers:acehardware.com amazon.com amazon.de

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northerntool.com channels

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northerntool.com Google Ads spend

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northerntool.com devices

Review northerntool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northerntool.com top markets

Explore northerntool.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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