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May 2025
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Home/Insights/Retailers/northerntool.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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4.4M
Revenue
5.1M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Northerntool.com is an e-commerce platform offering a diverse range of products. This website sells tools, equipment, and accessories for home improvement, automotive, heavy-duty machinery, construction, gardening, and more. It offers a hassle-free shopping experience and convenient delivery options for customers seeking reliable and durable products.

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northerntool.com's revenueOVER TIME
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Over the past three months, northerntool.com revenue has experienced decline of 13%, compared to the preceding three months.

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northerntool.com revenue decline for last six months
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OVERVIEW
In May 2025, northerntool.com in the HOME AND GARDEN industry had online sales revenue of $4,369,880, with a median revenue of $131,378. The conversion rate ranged from 0.00-0.50%, while the highest was 3.35% and the lowest was 0.68%. The average order value (AOV) was $200-225, with the highest AOV being $677 and the lowest at $94. The website had 5,063,817 sessions, compared to the highest of 181,263,132 from homedepot.com, with a median of 36,055 sessions in the HOME AND GARDEN category.
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northerntool.com competitors

In May 2025, northerntool.com, with a revenue of $4,369,880, 20,671 transactions, 5,063,817 sessions, an AOV of $200-225, and a conversion rate of 0.00-0.50%, is a strong player in the industrial tools and equipment sector. However, compared to its competitors, it lags behind in terms of revenue and transaction volume. tractorsupply.com leads the pack with $54,817,698 in revenue, 446,498 transactions, and 26,863,438 sessions. grainger.com also outperforms northerntool.com with $83,658,298 in revenue and 150,341 transactions. While northerntool.com has a relatively lower AOV and conversion rate compared to competitors like farmandfleet.com, harborfreight.com, and redtoolstore.com, there is potential for growth through optimizing its sales and marketing strategies to align more closely with the top performers in the industry.

harborfreight.com screenshot
#1 harborfreight.com
117.1M
Revenue
41.3M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
tractorsupply.com screenshot
#2 tractorsupply.com
54.8M
Revenue
26.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
farmandfleet.com screenshot
#3 farmandfleet.com
25.7M
Revenue
3.3M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
grainger.com screenshot
#4 grainger.com
83.7M
Revenue
12.2M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
redtoolstore.com screenshot
#5 redtoolstore.com
1.2M
Revenue
223K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
northerntool.com vs top market performers
northerntool.com
top retailers
conversion rate vs average order value for northerntool.com and its competitors
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Revenue share by device at northerntool.com

In May large majority of sales on northerntool.com, 78% was finalized on mobile devices, with 22% of sales coming from desktop devices.

In May large majority of sales on northerntool.com, 78% was finalized on mobile devices, with 22% of sales coming from desktop devices.
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northerntool.com channels

Identify top traffic channels that drive growth for northerntool.comand discover how performance of traffic channels has changed over time.

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northerntool.com Google Ads spend

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northerntool.com devices

Review northerntool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northerntool.com top markets

Explore northerntool.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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northerntool.com country & global rank

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