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Oct 2025
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Home/Insights/Retailers/northerntool.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4.1M
Revenue
Oct 25
5M
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Northerntool.com is an e-commerce platform offering a diverse range of products. This website sells tools, equipment, and accessories for home improvement, automotive, heavy-duty machinery, construction, gardening, and more. It offers a hassle-free shopping experience and convenient delivery options for customers seeking reliable and durable products.

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northerntool.com Annual Revenue and Growth

northerntool.com's annual sales on its online store amounted to $58.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$58.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
northerntool.com revenue by year

northerntool.com's monthly revenueOVER TIME
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Over the past three months, northerntool.com revenue has experienced decline of 4.2%, compared to the preceding three months.

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northerntool.com revenue decline for last six months
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OVERVIEW
In October 2025, northerntool.com, a player in the home and garden industry, achieved online sales revenue of $4,144,680, significantly surpassing the median of $117,921; however, its conversion rate of 0.00-0.50% falls well below the high benchmark of 3.47%. The average order value (AOV) ranged from $200 to $225, compared to the high of $676 in the category. With 5,007,389 sessions, northerntool.com lagged behind industry leader homedepot.com, which recorded 152,722,965 sessions, highlighting its need for improved performance metrics to better compete in the market.
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northerntool.com competitors

In October 2025, northerntool.com, with a revenue of $4,144,680 from 20,081 transactions and 5,007,389 sessions, falls behind its competitors in terms of revenue. harborfreight.com leads the pack with $139,902,585 in revenue from 558,593 transactions and 39,859,691 sessions. tractorsupply.com and grainger.com also outperform northerntool.com in revenue, transactions, and sessions. However, northerntool.com's Average Order Value (AOV) falls within the range of $200-$225, which is comparable to its competitors. When it comes to conversion rate, northerntool.com ranges from 0.00-0.50, lagging behind tractorsupply.com, Farm and Fleet, and Red Tool Store in this domain. Overall, while northerntool.com may not be the revenue leader among its competitors, it remains competitive in terms of AOV but has room for improvement in conversion rates.

harborfreight.com screenshot
#1 harborfreight.com
139.9M
Revenue
39.9M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
tractorsupply.com screenshot
#2 tractorsupply.com
41.8M
Revenue
20.9M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
farmandfleet.com screenshot
#3 farmandfleet.com
17.8M
Revenue
2.6M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
grainger.com screenshot
#4 grainger.com
67.1M
Revenue
10.6M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
redtoolstore.com screenshot
#5 redtoolstore.com
1M
Revenue
222K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
northerntool.com vs top market performers
northerntool.com
top retailers
conversion rate vs average order value for northerntool.com and its competitors
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Revenue share by device at northerntool.com

In October large majority of sales on northerntool.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.

In October large majority of sales on northerntool.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.
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northerntool.com channels

Identify top traffic channels that drive growth for northerntool.comand discover how performance of traffic channels has changed over time.

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northerntool.com Google Ads spend

Evaluate northerntool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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northerntool.com devices

Review northerntool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northerntool.com top markets

Explore northerntool.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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northerntool.com country & global rank

Assess the ranking of northerntool.com among other retailers within its primary country and worldwide.

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