Mar 2024

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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

northerntool.com

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3.8M

Revenue

4.2M

Sessions

0.0-0.5%

Conversion rate

$225-250

Average order value

Online only revenue for northerntool.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

Northerntool.com is an e-commerce platform offering a diverse range of products. This website sells tools, equipment, and accessories for home improvement, automotive, heavy-duty machinery, construction, gardening, and more. It offers a hassle-free shopping experience and convenient delivery options for customers seeking reliable and durable products.

northerntool.com’s revenueOVER TIME
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Over the past three months, northerntool.com revenue has experienced decline of 4.7%, compared to the preceding three months.

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northerntool.com revenue decline for last six months

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OVERVIEW

In March 2024, northerntool.com in the HOME AND GARDEN industry had online sales revenue of $3,829,788, with a median revenue of $194,550. The conversion rate ranged from 0.00% to 0.50%, while the highest conversion rate was 2.96% and the lowest was 0.75%. The average order value (AOV) was between $225-250, with the highest AOV at $685 and the lowest at $93. The total number of sessions for northerntool.com was 4,241,943, compared to the highest number of sessions at 45,517,921 for harborfreight.com and a median of 49,361 for the industry.

northerntool.com competitors

northerntool.com lags behind its competitors in terms of revenue, with $3,829,788 compared to harborfreight.com's $139,932,392 and grainger.com's $64,347,443. The number of transactions on northerntool.com is also lower at 15,352, whereas harborfreight.com boasts 615,558 transactions. However, northerntool.com has a similar Average Order Value (AOV) of $225-250 as harborfreight.com. When it comes to conversion rate, northerntool.com falls within the range of 0.00-0.50%, while grainger.com and farmandfleet.com have higher conversion rates at 1.00-1.50% and 1.50-2.00% respectively. Despite the lower revenue and transaction numbers, northerntool.com competes well in terms of AOV, but could benefit from improving its conversion rate to better align with top performers in the industry like harborfreight.com.

#1 harborfreight.com

139.9M

Revenue

45.5M

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

#2 tractorsupply.com

51.6M

Revenue

27M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#3 farmandfleet.com

20.4M

Revenue

2.5M

Sessions

1.5-2.0%

Conv. rate

$400-500

AOV

#4 grainger.com

64.3M

Revenue

10.2M

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#5 redtoolstore.com

935.6K

Revenue

321.1K

Sessions

0.5-1.0%

Conv. rate

$400-500

AOV

northerntool.com vs top market performers

northerntool.com

top retailers

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northerntool.com brandsby revenue

Milwaukee

Top retailers:ebay.com uline.com walmart.com

Klutch

Top retailers:ebay.com walmart.com wheelplususa.com

Northstar

Top retailers:buytruckwheels.com dakine.com alltiresupply.com

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Top retailers:zoro.com grainger.com foodservicedirect.com

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Top retailers:walmart.com

northerntool.com categoriesby revenue

Generators

Top retailers:4patriots.com harborfreight.com walmart.com

Jacks & Lift Trucks

Top retailers:uline.com harborfreight.com napaonline.com

Personnel Lifts

Top retailers:zoro.com grainger.com artsrental.com

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Top retailers:ebay.com tractorsupply.com lowes.com

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Top retailers:walmart.com harborfreight.com ebay.de

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northerntool.com channels

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northerntool.com Google Ads spend

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northerntool.com devices

Review northerntool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northerntool.com top markets

Explore northerntool.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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