northerntool.com
Northerntool.com is an e-commerce platform offering a diverse range of products. This website sells tools, equipment, and accessories for home improvement, automotive, heavy-duty machinery, construction, gardening, and more. It offers a hassle-free shopping experience and convenient delivery options for customers seeking reliable and durable products.
GRIPS CUSTOMERS & RESEARCH PARTNERS
northerntool.com Annual Revenue and Growth
northerntool.com's annual sales on its online store amounted to $52.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
northerntool.com's monthly revenueOVER TIME
Over the past three months, northerntool.com revenue has experienced decline of 8.1%, compared to the preceding three months.
northerntool.com competitors
In May 2026, harborfreight.com dominated the tool retail sector with impressive revenue of $163,200,793 from 549,260 transactions over 51,385,115 sessions, boasting a high average order value (AOV) of $275-300 and a conversion rate of 1.00-1.50%. Meanwhile, tractorsupply.com and grainger.com followed with revenues of $72,408,631 and $78,353,588, respectively. tractorsupply.com had an AOV of $125-150 and a conversion rate of 1.50-2.00%, while grainger.com offered a significantly higher AOV of $450-475. In comparison, northerntool.com generated $4,459,170 in revenue with 18,517 transactions from 4,912,503 sessions, showcasing a lower AOV of $225-250 and a modest conversion rate of 0.00-0.50%. Competitors like farmandfleet.com achieved a remarkable conversion rate of 2.00-2.50%, emphasizing the challenges northerntool.com faces in a competitive landscape.
Revenue share by device at northerntool.com
In May large majority of sales on northerntool.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.
Industries northerntool.com operates in
northerntool.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
northerntool.com channels
Identify top traffic channels that drive growth for northerntool.comand discover how performance of traffic channels has changed over time.
northerntool.com Google Ads spend
Evaluate northerntool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
northerntool.com devices
Review northerntool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
