northerntool.com
Northerntool.com is an e-commerce platform offering a diverse range of products. This website sells tools, equipment, and accessories for home improvement, automotive, heavy-duty machinery, construction, gardening, and more. It offers a hassle-free shopping experience and convenient delivery options for customers seeking reliable and durable products.
GRIPS CUSTOMERS & RESEARCH PARTNERS
northerntool.com Annual Revenue and Growth
northerntool.com's annual sales on its online store amounted to $58.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
northerntool.com's monthly revenueOVER TIME
Over the past three months, northerntool.com revenue has experienced growth of 8.3%, compared to the preceding three months.
northerntool.com competitors
In November 2025, northerntool.com lagged behind its competitors in terms of revenue, with a total of $5,001,502. harborfreight.com emerged as the leader in revenue generation with a staggering $161,099,681, followed by grainger.com at $68,870,565. In terms of transactions, Harbor Freight also outperformed the competition with 640,960 transactions, while Northern Tool recorded 24,423 transactions. tractorsupply.com and grainger.com both boasted higher conversion rates compared to Northern Tool, ranging from 1.50-2.00. However, Northern Tool's average order value (AOV) fell within a competitive range of $200-225, placing it on par with redtoolstore.com and Farm and Fleet. Overall, Northern Tool faces tough competition in the market, especially from industry giants like Harbor Freight and Grainger.
Revenue share by device at northerntool.com
In November large majority of sales on northerntool.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.
Gain even more insights with the Grips app
northerntool.com channels
Identify top traffic channels that drive growth for northerntool.comand discover how performance of traffic channels has changed over time.
northerntool.com Google Ads spend
Evaluate northerntool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
northerntool.com devices
Review northerntool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
