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Aug 2026
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Home/Insights/Retailers/northerntool.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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4.2M
Revenue
Aug 26
5M
Sessions
Aug 26
0.0-0.5%
Conv. rate
Aug 26
$225-250
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Northerntool.com is an e-commerce platform offering a diverse range of products. This website sells tools, equipment, and accessories for home improvement, automotive, heavy-duty machinery, construction, gardening, and more. It offers a hassle-free shopping experience and convenient delivery options for customers seeking reliable and durable products.

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northerntool.com Annual Revenue and Growth

northerntool.com's annual sales on its online store amounted to $52.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$52.9M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
northerntool.com revenue by year

northerntool.com's monthly revenueOVER TIME
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Over the past three months, northerntool.com revenue has experienced decline of 2.9%, compared to the preceding three months.

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northerntool.com revenue decline for last six months
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OVERVIEW
In August 2026, northerntool.com reported a conversion rate of 0.00-0.50%, which is below the typical range of 0.64% to 3.35% for the home and garden category. The site achieved $4.2 million in revenue, significantly higher than a typical store in the home and garden category, which generates around $130,000 monthly. With an average order value (AOV) of $225-250, northerntool.com falls within the category's typical range of $98 to $688. The site attracted 5 million sessions, a stark contrast to a typical store in the home and garden category, which sees about 36,700 sessions monthly.
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northerntool.com competitors

The competitive set includes northerntool.com, harborfreight.com, tractorsupply.com, farmandfleet.com, grainger.com, and redtoolstore.com. As of August 2026, northerntool.com reported a revenue of $4.2 million with 17,500 transactions across 5 million sessions, placing it fifth in revenue and transactions among its competitors. harborfreight.com dominates with a revenue of $159.2 million and 532,000 transactions, significantly outperforming northerntool.com. tractorsupply.com also surpasses northerntool.com in revenue at $55.4 million and transactions at 462,000. In terms of sessions, northerntool.com ranks fourth with 5 million, while harborfreight.com leads with 52.5 million. The average order value (AOV) for northerntool.com ranges between $225-250, which is lower than the AOVs of harborfreight.com and farmandfleet.com, indicating varied pricing strategies among these competitors.

harborfreight.com screenshot
#1 harborfreight.com
159.2M
Revenue
52.5M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
tractorsupply.com screenshot
#2 tractorsupply.com
55.4M
Revenue
29.2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
farmandfleet.com screenshot
#3 farmandfleet.com
17.3M
Revenue
2.6M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
grainger.com screenshot
#4 grainger.com
97.8M
Revenue
13.3M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
redtoolstore.com screenshot
#5 redtoolstore.com
1.6M
Revenue
339.4K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
northerntool.com vs top market performers
northerntool.com
top retailers
conversion rate vs average order value for northerntool.com and its competitors
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Revenue share by device at northerntool.com

In August large majority of sales on northerntool.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.

In August large majority of sales on northerntool.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.

Industries northerntool.com operates in

northerntool.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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northerntool.com channels

Identify top traffic channels that drive growth for northerntool.comand discover how performance of traffic channels has changed over time.

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northerntool.com Google Ads spend

Evaluate northerntool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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northerntool.com devices

Review northerntool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northerntool.com top markets

Explore northerntool.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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northerntool.com country & global rank

Assess the ranking of northerntool.com among other retailers within its primary country and worldwide.

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