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Jul 2025
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Home/Insights/Retailers/northerntool.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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4M
Revenue
5.5M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Northerntool.com is an e-commerce platform offering a diverse range of products. This website sells tools, equipment, and accessories for home improvement, automotive, heavy-duty machinery, construction, gardening, and more. It offers a hassle-free shopping experience and convenient delivery options for customers seeking reliable and durable products.

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northerntool.com's revenueOVER TIME
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Over the past three months, northerntool.com revenue has experienced decline of 4.1%, compared to the preceding three months.

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northerntool.com revenue decline for last six months
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OVERVIEW
In July 2025, northerntool.com in the HOME AND GARDEN industry generated $3,964,968 in online sales, with a conversion rate ranging from 0.00% to 0.50% and an average order value (AOV) between $200-225. The website had 5,486,578 sessions, while the highest sessions were recorded by homedepot.com at 175,364,207. The median revenue in the category was $124,626, with homedepot.com leading in revenue at $1,339,846,577. A high conversion rate of 3.28% and a high AOV of $673 were observed, while a low conversion rate of 0.62% and a low AOV of $93 were also noted.
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northerntool.com competitors

In July 2025, northerntool.com reported a revenue of $3,964,968 with 19,050 transactions and 5,486,578 sessions. Their average order value (AOV) ranged between $200-225, and their conversion rate was between 0.00-0.50%. When compared to its competitors, northerntool.com falls behind in terms of revenue and number of transactions. harborfreight.com leads the pack with a revenue of $119,284,383 and 467,022 transactions from 44,287,292 sessions. tractorsupply.com and farmandfleet.com also outperform northerntool.com in revenue, transactions, and conversion rate. However, northerntool.com has a higher conversion rate than redtoolstore.com, despite lower revenue and transactions. In terms of AOV, northerntool.com falls within the middle range compared to its competitors, with potential for growth in both revenue and transactions to compete more effectively in the market.

harborfreight.com screenshot
#1 harborfreight.com
119.3M
Revenue
44.3M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
tractorsupply.com screenshot
#2 tractorsupply.com
43.8M
Revenue
22.2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
farmandfleet.com screenshot
#3 farmandfleet.com
18.7M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
redtoolstore.com screenshot
#4 redtoolstore.com
1.2M
Revenue
215.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
ruralking.com screenshot
#5 ruralking.com
23.4M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
northerntool.com vs top market performers
northerntool.com
top retailers
conversion rate vs average order value for northerntool.com and its competitors
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Revenue share by device at northerntool.com

In July large majority of sales on northerntool.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

In July large majority of sales on northerntool.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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northerntool.com channels

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northerntool.com Google Ads spend

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northerntool.com devices

Review northerntool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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northerntool.com top markets

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northerntool.com country & global rank

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