northerntool.com
Northerntool.com is an e-commerce platform offering a diverse range of products. This website sells tools, equipment, and accessories for home improvement, automotive, heavy-duty machinery, construction, gardening, and more. It offers a hassle-free shopping experience and convenient delivery options for customers seeking reliable and durable products.
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northerntool.com Annual Revenue and Growth
northerntool.com's annual sales on its online store amounted to $58.3M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
northerntool.com's monthly revenueOVER TIME
Over the past three months, northerntool.com revenue has experienced decline of 9%, compared to the preceding three months.
northerntool.com competitors
When comparing northerntool.com to its competitors in September 2025, it is clear that Northern Tool falls behind in terms of revenue, transactions, and sessions. Harbor Freight dominates with a revenue of $137,325,767, 544,581 transactions, and 38,014,364 sessions. Tractor Supply and Grainger also outperform Northern Tool in revenue and transactions. However, Northern Tool has a higher average order value (AOV) compared to its competitors, ranging from $200-225. While its conversion rate falls within the 0.00-0.50 range, indicating room for improvement, it is noteworthy that Northern Tool's AOV is competitive with other leading brands like Farm and Fleet, Grainger, and Red Tool Store. To stay competitive, Northern Tool could focus on increasing its number of transactions and sessions to drive revenue growth.
Revenue share by device at northerntool.com
In September large majority of sales on northerntool.com, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.
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northerntool.com channels
Identify top traffic channels that drive growth for northerntool.comand discover how performance of traffic channels has changed over time.
northerntool.com Google Ads spend
Evaluate northerntool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
northerntool.com devices
Review northerntool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
