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Sep 2025
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Home/Insights/Retailers/sutherlands.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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863K
Revenue
Sep 25
284.7K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Sutherlands is your local source for hardware, mulch, tools & everything you need for building sheds, pole barns & garages. Shop online or in-store.

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sutherlands.com's monthly revenueOVER TIME
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Over the past three months, sutherlands.com revenue has experienced decline of 19%, compared to the preceding three months.

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sutherlands.com revenue decline for last six months
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OVERVIEW
In September 2025, sutherlands.com generated $863,015 in online sales, significantly outperforming the e-commerce and shopping median of $81,105. However, its conversion rate of 0.50-1.00% fell short of the high benchmark of 3.72%. The site's average order value (AOV) ranged from $550-575, exceeding the high standard of $351. With 284,733 sessions, sutherlands.com showed substantial traffic, yet this figure is notably lower than the median of 37,786 and far behind market leader michaels.com, which garnered 30,281,186 sessions, highlighting room for growth in both traffic and conversion effectiveness.
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sutherlands.com competitors

In September 2025, sutherlands.com reported a revenue of $863,015 with 1,519 transactions and 284,733 sessions. The average order value (AOV) ranged between $550-$575, and the conversion rate was between 0.50%-1.00%. Compared to its competitors, mccoys.com outperformed sutherlands.com with a revenue of $2,085,445 from 5,695 transactions and 230,607 sessions. The AOV for mccoys.com was lower at $350-$375, but the conversion rate was higher at 2.00%-2.50%. On the other hand, shelllumber.com had a revenue of $365,932 with 1,078 transactions and 117,938 sessions, similar to sutherlands.com in terms of conversion rate. Finally, menards.com stood out with a significant revenue of $60,663,000 from 276,389 transactions and 25,016,519 sessions, but had a lower AOV compared to sutherlands.com and mccoys.com.

mccoys.com screenshot
#1 mccoys.com
2.1M
Revenue
230.6K
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
shelllumber.com screenshot
#2 shelllumber.com
365.9K
Revenue
117.9K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
menards.com screenshot
#3 menards.com
60.7M
Revenue
25M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
sutherlands.com vs top market performers
sutherlands.com
top retailers
conversion rate vs average order value for sutherlands.com and its competitors
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Revenue share by device at sutherlands.com

In September large majority of sales on sutherlands.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In September large majority of sales on sutherlands.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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sutherlands.com channels

Identify top traffic channels that drive growth for sutherlands.comand discover how performance of traffic channels has changed over time.

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sutherlands.com Google Ads spend

Evaluate sutherlands.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sutherlands.com devices

Review sutherlands.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sutherlands.com top markets

Explore sutherlands.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sutherlands.com country & global rank

Assess the ranking of sutherlands.com among other retailers within its primary country and worldwide.

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