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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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52.7M
Revenue
May 26
18.7M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$75-100
AOV
May 26
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Shop Academy Sports + Outdoors for sporting goods, hunting, fishing and camping equipment. Find recreation and leisure products, footwear, apparel, grills, bikes, g...

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academy.com Annual Revenue and Growth

academy.com's annual sales on its online store amounted to $583.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$583.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
academy.com revenue by year

academy.com's monthly revenueOVER TIME
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Over the past three months, academy.com revenue has experienced growth of 11%, compared to the preceding three months.

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academy.com revenue growth for last six months
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OVERVIEW
In May 2026, academy.com reported online sales revenue of $52,667,147, below the sports industry median of $78,603, with a conversion rate of 2.50-3.00%, lower than the high of 3.11%. Their average order value (AOV) ranged from $75-100, significantly below the high of $567. The website attracted 18,673,734 sessions, which is considerably fewer than the leading store, rei.com, with 54,842,465 sessions, and below the industry median of 29,369 sessions, highlighting areas for growth and improvement in customer engagement and sales performance.
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academy.com competitors

In May 2026, academy.com generated $52,667,147 in revenue from 547,759 transactions across 18,673,734 sessions, achieving a conversion rate of 2.50-3.00% with an average order value (AOV) of $75-100. Competitor dickssportinggoods.com significantly outperformed with $158,238,388 in revenue and 1,313,612 transactions, albeit with a lower conversion rate of 2.00-2.50%. Meanwhile, basspro.com reported $68,989,913 in revenue with an AOV of $200-225, resulting in 310,105 transactions and a conversion rate of 1.50-2.00%. budsgunshop.com and cheaperthandirt.com lagged considerably, earning $7,368,845 and $1,903,350, respectively, with conversion rates of 0.50-1.00%. guns.com, with $39,594,137 in revenue, showcased a conversion rate of 1.50-2.00%. Overall, academy.com holds a competitive edge in conversion rate while facing tough competition in revenue generation from its larger rivals.

basspro.com screenshot
#1 basspro.com
69M
Revenue
19.3M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
dickssportinggoods.com screenshot
#2 dickssportinggoods.com
158.2M
Revenue
53M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
budsgunshop.com screenshot
#3 budsgunshop.com
7.4M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
cheaperthandirt.com screenshot
#4 cheaperthandirt.com
1.9M
Revenue
754.3K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
guns.com screenshot
#5 guns.com
39.6M
Revenue
5.8M
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
academy.com vs top market performers
academy.com
top retailers
conversion rate vs average order value for academy.com and its competitors
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Revenue share by device at academy.com

In May large majority of sales on academy.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on academy.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries academy.com operates in

academy.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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academy.com channels

Identify top traffic channels that drive growth for academy.comand discover how performance of traffic channels has changed over time.

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academy.com Google Ads spend

Evaluate academy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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academy.com devices

Review academy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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academy.com top markets

Explore academy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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academy.com country & global rank

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