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Sep 2025
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Home/Insights/Retailers/academy.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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38.4M
Revenue
Sep 25
14.2M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Shop Academy Sports + Outdoors for sporting goods, hunting, fishing and camping equipment. Find recreation and leisure products, footwear, apparel, grills, bikes, g...

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academy.com's monthly revenueOVER TIME
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Over the past three months, academy.com revenue has experienced decline of 3.4%, compared to the preceding three months.

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academy.com revenue decline for last six months
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OVERVIEW
In September 2025, academy.com reported online sales revenue of $38,435,468, significantly below the sports industry median of $77,565, while garmin.com leads at $183,476,907. The site's conversion rate ranged between 2.50-3.00%, falling short of the high of 3.05% but well above the low of 0.59%. With an average order value (AOV) between $75-100, academy.com remained competitive against a high of $539 and a low of $73 in the sector. Additionally, it recorded 14,239,784 sessions, compared to garmin.com’s peak of 47,231,640 and a median of 30,275 in the industry.
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academy.com competitors

In September 2025, academy.com reported a revenue of $38,435,468 with 411,945 transactions and 14,239,784 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Comparing these metrics to its competitors, basspro.com outperformed academy.com in revenue with $70,481,427, although it had fewer transactions and sessions. dickssportinggoods.com had the highest revenue at $84,912,195, with a significantly higher number of transactions and sessions compared to academy.com. budsgunshop.com had a lower revenue than academy.com, but a higher AOV at $350-375. cheaperthandirt.com and guns.com both had lower revenues than academy.com, but boasted higher AOVs and lower conversion rates. Overall, academy.com's metrics fell within the range of its competitors, showcasing its competitive position in the market.

basspro.com screenshot
#1 basspro.com
70.5M
Revenue
13.8M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
dickssportinggoods.com screenshot
#2 dickssportinggoods.com
84.9M
Revenue
35.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
budsgunshop.com screenshot
#3 budsgunshop.com
9.3M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
cheaperthandirt.com screenshot
#4 cheaperthandirt.com
1.6M
Revenue
664.6K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
guns.com screenshot
#5 guns.com
29.3M
Revenue
4.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
academy.com vs top market performers
academy.com
top retailers
conversion rate vs average order value for academy.com and its competitors
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Revenue share by device at academy.com

In September large majority of sales on academy.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on academy.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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academy.com channels

Identify top traffic channels that drive growth for academy.comand discover how performance of traffic channels has changed over time.

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academy.com Google Ads spend

Evaluate academy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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academy.com devices

Review academy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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academy.com top markets

Explore academy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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academy.com country & global rank

Assess the ranking of academy.com among other retailers within its primary country and worldwide.

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