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Oct 2025
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Home/Insights/Retailers/academy.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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40.6M
Revenue
Oct 25
16.5M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Shop Academy Sports + Outdoors for sporting goods, hunting, fishing and camping equipment. Find recreation and leisure products, footwear, apparel, grills, bikes, g...

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academy.com's monthly revenueOVER TIME
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Over the past three months, academy.com revenue has experienced decline of 18%, compared to the preceding three months.

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academy.com revenue decline for last six months
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OVERVIEW
In October 2025, academy.com generated $40,565,386 in online sales, significantly lower than the industry leader, garmin.com, at $185,372,405; its conversion rate ranged from 2.50-3.00%, below the high of 3.14% in the sports sector; the average order value (AOV) was between $75-100, with a high benchmark of $550; sessions reached 16,457,806, trailing the top performer, dickssportinggoods.com, with 38,669,098 sessions and a median of 29,455, indicating a competitive landscape in the SPORTS industry where academy.com is striving to enhance its performance metrics.
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academy.com competitors

When comparing academy.com to its competitors in October 2025, some interesting insights can be gathered. academy.com has a revenue of $40,565,386 with 430,475 transactions from 16,457,806 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. In contrast, basspro.com generates higher revenue at $80,198,001 with 357,434 transactions from 16,993,783 sessions, but with a higher AOV of $200-225 and a slightly lower conversion rate of 2.00-2.50%. dickssportinggoods.com outperforms both in revenue at $92,260,991 with 825,291 transactions from 38,669,098 sessions, while maintaining a similar AOV of $100-125 and conversion rate of 2.00-2.50%. academy.com seems to have a competitive edge in terms of conversion rate compared to some competitors, but falls behind in revenue and AOV.

basspro.com screenshot
#1 basspro.com
80.2M
Revenue
17M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
dickssportinggoods.com screenshot
#2 dickssportinggoods.com
92.3M
Revenue
38.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
budsgunshop.com screenshot
#3 budsgunshop.com
9.8M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
cheaperthandirt.com screenshot
#4 cheaperthandirt.com
1.6M
Revenue
673.1K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
guns.com screenshot
#5 guns.com
27M
Revenue
4.6M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
academy.com vs top market performers
academy.com
top retailers
conversion rate vs average order value for academy.com and its competitors
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Revenue share by device at academy.com

In October large majority of sales on academy.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on academy.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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academy.com channels

Identify top traffic channels that drive growth for academy.comand discover how performance of traffic channels has changed over time.

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academy.com Google Ads spend

Evaluate academy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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academy.com devices

Review academy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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academy.com top markets

Explore academy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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academy.com country & global rank

Assess the ranking of academy.com among other retailers within its primary country and worldwide.

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