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Jan 2026
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Home/Insights/Retailers/academy.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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36.7M
Revenue
Jan 26
13.9M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Shop Academy Sports + Outdoors for sporting goods, hunting, fishing and camping equipment. Find recreation and leisure products, footwear, apparel, grills, bikes, g...

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academy.com Annual Revenue and Growth

academy.com's annual sales on its online store amounted to $583.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$583.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
academy.com revenue by year

academy.com's monthly revenueOVER TIME
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Over the past three months, academy.com revenue has experienced growth of 36%, compared to the preceding three months.

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academy.com revenue growth for last six months
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OVERVIEW
In January 2026, academy.com generated online sales revenue of $36,739,304 with a conversion rate between 2.50-3.00%, while the median in the sports industry is $84,141 and a high conversion rate is 3.0%. The average order value (AOV) ranged from $75-100, below the industry high of $556, with sessions totaling 13,872,688, significantly lower than the leading competitor, dickssportinggoods.com, which recorded 40,123,045 sessions, compared to the sports industry median of 31,579. Overall, academy.com demonstrates strong engagement but has room for improvement in conversion and revenue metrics relative to top competitors.
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academy.com competitors

In January 2026, academy.com generated a revenue of $36,739,304 with 390,109 transactions and 13,872,688 sessions. The average order value (AOV) ranged from $75-100, and the conversion rate was between 2.50-3.00%. Comparing academy.com to its competitors, basspro.com outperformed in revenue with $91,464,556, 399,539 transactions, and 19,117,902 sessions. Their AOV was higher at $225-250, but their conversion rate was slightly lower at 2.00-2.50%. dickssportinggoods.com also surpassed academy.com in revenue with $102,896,993, 850,250 transactions, and 40,123,045 sessions. Their AOV was similar at $100-125, and their conversion rate was in the same range at 2.00-2.50%. Despite its strong revenue, academy.com had a more competitive conversion rate compared to cheaperthandirt.com and guns.com, but it lagged behind in revenue compared to budsgunshop.com.

basspro.com screenshot
#1 basspro.com
91.5M
Revenue
19.1M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
dickssportinggoods.com screenshot
#2 dickssportinggoods.com
102.9M
Revenue
40.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
budsgunshop.com screenshot
#3 budsgunshop.com
9.3M
Revenue
2.6M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
cheaperthandirt.com screenshot
#4 cheaperthandirt.com
1.8M
Revenue
748K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
guns.com screenshot
#5 guns.com
35.3M
Revenue
5.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
academy.com vs top market performers
academy.com
top retailers
conversion rate vs average order value for academy.com and its competitors
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Revenue share by device at academy.com

In January large majority of sales on academy.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on academy.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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academy.com channels

Identify top traffic channels that drive growth for academy.comand discover how performance of traffic channels has changed over time.

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academy.com Google Ads spend

Evaluate academy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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academy.com devices

Review academy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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academy.com top markets

Explore academy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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academy.com country & global rank

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