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Dec 2025
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Home/Insights/Retailers/academy.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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74.8M
Revenue
Dec 25
24.8M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Shop Academy Sports + Outdoors for sporting goods, hunting, fishing and camping equipment. Find recreation and leisure products, footwear, apparel, grills, bikes, g...

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academy.com's monthly revenueOVER TIME
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Over the past three months, academy.com revenue has experienced growth of 25%, compared to the preceding three months.

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academy.com revenue growth for last six months
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OVERVIEW
In December 2025, academy.com generated online sales revenue of $74,765,029, falling short of the sports industry median of $90,105 and significantly behind market leader garmin.com at $197,575,281. The site’s conversion rate ranged between 3.00-3.50%, slightly above the high benchmark of 3.13%. academy.com recorded an average order value (AOV) between $75-100, well below the industry high of $535. With 24,771,014 sessions, it also lagged behind the top competitor dickssportinggoods.com at 64,737,034 sessions and the median of 34,350, indicating potential areas for improvement in both traffic and sales performance.
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academy.com competitors

In December 2025, academy.com generated $74,765,029 in revenue from 792,658 transactions and 24,771,014 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Compared to its competitors, academy.com falls behind in terms of revenue when looking at top performers like Dick's Sporting Goods at $171,206,930 and Bass Pro Shops at $152,643,105. However, academy.com outperforms cheaperthandirt.com and budsgunshop.com in terms of revenue, transactions, sessions, and AOV. While academy.com's conversion rate is competitive, it is lower than some competitors like Dick's Sporting Goods and guns.com. Overall, academy.com is a strong player in the sporting goods and outdoor equipment market, but there is room for improvement in increasing revenue and conversion rates to compete with the top performers.

basspro.com screenshot
#1 basspro.com
152.6M
Revenue
28.5M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
dickssportinggoods.com screenshot
#2 dickssportinggoods.com
171.2M
Revenue
64.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
budsgunshop.com screenshot
#3 budsgunshop.com
9.3M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
cheaperthandirt.com screenshot
#4 cheaperthandirt.com
1.9M
Revenue
751.4K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
guns.com screenshot
#5 guns.com
35.3M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
academy.com vs top market performers
academy.com
top retailers
conversion rate vs average order value for academy.com and its competitors
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Revenue share by device at academy.com

In December large majority of sales on academy.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on academy.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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academy.com channels

Identify top traffic channels that drive growth for academy.comand discover how performance of traffic channels has changed over time.

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academy.com Google Ads spend

Evaluate academy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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academy.com devices

Review academy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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academy.com top markets

Explore academy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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academy.com country & global rank

Assess the ranking of academy.com among other retailers within its primary country and worldwide.

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