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Nov 2025
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Home/Insights/Retailers/academy.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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66.5M
Revenue
Nov 25
25.4M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Shop Academy Sports + Outdoors for sporting goods, hunting, fishing and camping equipment. Find recreation and leisure products, footwear, apparel, grills, bikes, g...

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academy.com's monthly revenueOVER TIME
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Over the past three months, academy.com revenue has experienced decline of 11%, compared to the preceding three months.

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academy.com revenue decline for last six months
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OVERVIEW
In November 2025, academy.com generated $66,548,617 in online sales, significantly below the sports industry median of $89,556 and the leading competitor, garmin.com, at $203,335,992; their conversion rate ranged from 2.50% to 3.00%, lower than the industry high of 3.31%, while their average order value (AOV) stood between $75 and $100, just above the industry low of $76, with total sessions reaching 25,440,650, falling short of the top competitor, dickssportinggoods.com, which achieved 57,640,222 sessions and highlighting the need for improved performance metrics in a competitive market.
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academy.com competitors

In November 2025, academy.com reported a revenue of $66,548,617 with 711,909 transactions and 25,440,650 sessions. Their average order value (AOV) ranged from $75 to $100, and their conversion rate was between 2.50% and 3.00%. Comparing academy.com to its competitors, basspro.com had the highest revenue at $127,385,285, but lower transactions and sessions. dickssportinggoods.com also outperformed academy.com in revenue with $141,772,296 and a higher number of transactions and sessions. On the other hand, budsgunshop.com and cheaperthandirt.com had significantly lower revenue compared to academy.com, with guns.com falling in the middle. However, budsgunshop.com had the highest AOV and the lowest conversion rate among the competitors, while cheaperthandirt.com and guns.com had a similar AOV and conversion rate to academy.com. Overall, academy.com showed solid performance in revenue, transactions, and conversion rate, but fell behind in AOV compared to some of its competitors in the sporting goods and firearms industry.

basspro.com screenshot
#1 basspro.com
127.4M
Revenue
23.5M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
dickssportinggoods.com screenshot
#2 dickssportinggoods.com
141.8M
Revenue
57.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
budsgunshop.com screenshot
#3 budsgunshop.com
9.1M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
cheaperthandirt.com screenshot
#4 cheaperthandirt.com
1.9M
Revenue
755.8K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
guns.com screenshot
#5 guns.com
30.8M
Revenue
5.1M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
academy.com vs top market performers
academy.com
top retailers
conversion rate vs average order value for academy.com and its competitors
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Revenue share by device at academy.com

In November large majority of sales on academy.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on academy.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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academy.com channels

Identify top traffic channels that drive growth for academy.comand discover how performance of traffic channels has changed over time.

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academy.com Google Ads spend

Evaluate academy.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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academy.com devices

Review academy.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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academy.com top markets

Explore academy.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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academy.com country & global rank

Assess the ranking of academy.com among other retailers within its primary country and worldwide.

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