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Dec 2025
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Home/Insights/Retailers/wickes.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for wickes.co.ukwickes.co.uk

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42.1M
Revenue
Dec 25
6.5M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$300-325
AOV
Dec 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Wickes.co.uk is a website that offers a range of products for home improvement and DIY projects. They sell a variety of building materials, tools, appliances, and home décor items. Wickes.co.uk aims to cater to customers looking for quality products to enhance their homes and complete various renovation tasks.

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wickes.co.uk Annual Revenue and Growth

wickes.co.uk's annual sales on its online store amounted to $737.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$737.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wickes.co.uk revenue by year

wickes.co.uk's monthly revenueOVER TIME
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Over the past three months, wickes.co.uk revenue has experienced decline of 12%, compared to the preceding three months.

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wickes.co.uk revenue decline for last six months
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OVERVIEW
In December 2025, wickes.co.uk, a prominent player in the home and garden sector, generated $42,087,865 in online sales, significantly surpassing the median revenue of $114,229 for the industry. With a conversion rate between 2.00-2.50%, it remains competitive, although the high benchmark is 3.32%. The average order value (AOV) ranged from $300 to $325, below the industry's high of $667. wickes.co.uk attracted 6,531,197 sessions, far below the industry leader homedepot.com’s impressive 141,891,489 sessions, highlighting both opportunities for growth and areas for optimization within their online performance strategy.
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wickes.co.uk competitors

In December 2025, wickes.co.uk had a revenue of $42,087,865 from 131,012 transactions and 6,531,197 sessions, with an AOV of $300-325 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, diy.com had the highest revenue at $58,464,236, followed by screwfix.com at $43,236,760, toolstation.com at $29,848,985, homebase.co.uk at $5,121,771, and manomano.co.uk at $2,263,376. While diy.com had the most transactions and sessions, toolstation.com had the highest AOV and conversion rate. wickes.co.uk fell in the middle in terms of revenue and had a similar conversion rate to its competitors. Overall, wickes.co.uk maintained a competitive position within the market, offering a higher AOV compared to homebase.co.uk and manomano.co.uk but slightly lower revenue than diy.com and screwfix.com.

diy.com screenshot
#1 diy.com
58.5M
Revenue
31.8M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
screwfix.com screenshot
#2 screwfix.com
43.2M
Revenue
21.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
toolstation.com screenshot
#3 toolstation.com
29.8M
Revenue
9.1M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
homebase.co.uk screenshot
#4 homebase.co.uk
5.1M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
manomano.co.uk screenshot
#5 manomano.co.uk
2.3M
Revenue
868.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
wickes.co.uk vs top market performers
wickes.co.uk
top retailers
conversion rate vs average order value for wickes.co.uk and its competitors
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Revenue share by device at wickes.co.uk

In December large majority of sales on wickes.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In December large majority of sales on wickes.co.uk, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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wickes.co.uk channels

Identify top traffic channels that drive growth for wickes.co.ukand discover how performance of traffic channels has changed over time.

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wickes.co.uk Google Ads spend

Evaluate wickes.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickes.co.uk devices

Review wickes.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickes.co.uk top markets

Explore wickes.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickes.co.uk country & global rank

Assess the ranking of wickes.co.uk among other retailers within its primary country and worldwide.

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