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Aug 2026
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Home/Insights/Retailers/farmandfleet.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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17.3M
Revenue
Aug 26
2.6M
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$375-400
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Farm & Fleet is a website that offers a wide range of products for agricultural, automotive, home, and outdoor needs. They sell items like farming equipment, automotive accessories, tools, pet supplies, home improvement products, clothing, sporting goods, and more, catering to customers diverse requirements for various lifestyle and professional purposes.

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farmandfleet.com Annual Revenue and Growth

farmandfleet.com's annual sales on its online store amounted to $267.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$267.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
farmandfleet.com revenue by year

farmandfleet.com's monthly revenueOVER TIME
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Over the past three months, farmandfleet.com revenue has experienced decline of 1.4%, compared to the preceding three months.

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farmandfleet.com revenue decline for last six months
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OVERVIEW
farmandfleet.com operates within the home and garden category, generating $17.3 million in online sales for the month of August 2026. With a conversion rate of 1.50-2.00%, it falls within the category's typical range of 0.64% to 3.35%. Its average order value (AOV) of $375-400 is also within the typical range of $98 to $688. Additionally, the site attracted 2.6 million sessions, significantly higher than the average home and garden store's 36,700 sessions, yet far below the 198.6 million sessions of homedepot.com.
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farmandfleet.com competitors

farmandfleet.com trails significantly behind acehardware.com in revenue, generating $17.3 million compared to acehardware.com’s $196.5 million in August 2026. Both sites have similar conversion rates, with farmandfleet.com at 1.50-2.00% and acehardware.com at 2.50-3.00%. In terms of transactions, farmandfleet.com recorded 45,500, while acehardware.com led with 725,000. Both share the same number of sessions at 2.6 million, but farmandfleet.com falls short in average order value, ranging from $375-400, compared to acehardware.com’s $250-275. While farmandfleet.com ranks fourth in revenue and transactions among its competitors, it outperforms northerntool.com, which recorded $4.2 million in revenue and a conversion rate of 0.00-0.50%.

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farmandfleet.com vs top market performers
farmandfleet.com
top retailers
conversion rate vs average order value for farmandfleet.com and its competitors
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Revenue share by device at farmandfleet.com

In August large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries farmandfleet.com operates in

farmandfleet.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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farmandfleet.com channels

Identify top traffic channels that drive growth for farmandfleet.comand discover how performance of traffic channels has changed over time.

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farmandfleet.com Google Ads spend

Evaluate farmandfleet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farmandfleet.com devices

Review farmandfleet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farmandfleet.com top markets

Explore farmandfleet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farmandfleet.com country & global rank

Assess the ranking of farmandfleet.com among other retailers within its primary country and worldwide.

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