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May 2025
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Home/Insights/Retailers/farmandfleet.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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25.7M
Revenue
3.3M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Farm & Fleet is a website that offers a wide range of products for agricultural, automotive, home, and outdoor needs. They sell items like farming equipment, automotive accessories, tools, pet supplies, home improvement products, clothing, sporting goods, and more, catering to customers diverse requirements for various lifestyle and professional purposes.

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farmandfleet.com's revenueOVER TIME
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Over the past three months, farmandfleet.com revenue has experienced decline of 22%, compared to the preceding three months.

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farmandfleet.com revenue decline for last six months
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OVERVIEW
farmandfleet.com, an online retailer in the home and garden industry, generated $25,670,882 in revenue for May 2025, with a conversion rate ranging from 2.00-2.50% and an average order value (AOV) between $350-375. With 3,300,191 sessions, it falls below the industry's top performer homedepot.com, which had 181,263,132 sessions and $1,523,750,068 in revenue. The median revenue for the industry is $131,378, while the conversion rate ranges from 0.68-3.35% and the AOV varies between $94-677. farmandfleet.com's performance metrics place it competitively within the home and garden sector.
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farmandfleet.com competitors

In May 2025, farmandfleet.com had a revenue of $25,670,882 from 70,733 transactions and 3,300,191 sessions, with an average order value (AOV) of $350-375 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, Tractor Supply Co. (tractorsupply.com) led the pack with a revenue of $54,817,698 from 446,498 transactions and 26,863,438 sessions, but had a lower AOV of $100-125 and a conversion rate of 1.50-2.00%. Rural King (ruralking.com) also outperformed farmandfleet.com with a revenue of $28,993,095 from 110,648 transactions and 3,361,638 sessions, boasting a higher AOV of $250-275 and a better conversion rate of 3.00-3.50%. While farmandfleet.com held its own in terms of revenue and conversion rate, it lagged behind in transactions and sessions compared to some of its competitors in May 2025.

ruralking.com screenshot
#1 ruralking.com
29M
Revenue
3.4M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
tractorsupply.com screenshot
#2 tractorsupply.com
54.8M
Revenue
26.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
northerntool.com screenshot
#3 northerntool.com
4.4M
Revenue
5.1M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
bomgaars.com screenshot
#4 bomgaars.com
1.7M
Revenue
708.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
acehardware.com screenshot
#5 acehardware.com
149.5M
Revenue
36.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
farmandfleet.com vs top market performers
farmandfleet.com
top retailers
conversion rate vs average order value for farmandfleet.com and its competitors
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Revenue share by device at farmandfleet.com

In May large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.

In May large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.
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farmandfleet.com channels

Identify top traffic channels that drive growth for farmandfleet.comand discover how performance of traffic channels has changed over time.

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farmandfleet.com Google Ads spend

Evaluate farmandfleet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farmandfleet.com devices

Review farmandfleet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farmandfleet.com top markets

Explore farmandfleet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farmandfleet.com country & global rank

Assess the ranking of farmandfleet.com among other retailers within its primary country and worldwide.

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