Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Oct 2025
All countries
Home/Insights/Retailers/farmandfleet.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for farmandfleet.comfarmandfleet.com

Start benchmarking for free
Sign in with GoogleSign up with Google
17.8M
Revenue
Oct 25
2.6M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$350-375
AOV
Oct 25
Loading...
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Farm & Fleet is a website that offers a wide range of products for agricultural, automotive, home, and outdoor needs. They sell items like farming equipment, automotive accessories, tools, pet supplies, home improvement products, clothing, sporting goods, and more, catering to customers diverse requirements for various lifestyle and professional purposes.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

farmandfleet.com Annual Revenue and Growth

farmandfleet.com's annual sales on its online store amounted to $316.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$316.5M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
farmandfleet.com revenue by year

farmandfleet.com's monthly revenueOVER TIME
View real-time data

Over the past three months, farmandfleet.com revenue has experienced decline of 28%, compared to the preceding three months.

View real-time data
farmandfleet.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In October 2025, farmandfleet.com generated online sales of $17,768,879 with a conversion rate between 1.50-2.00%, significantly higher than the industry's low of 0.7%, yet below the high of 3.47%. Its average order value (AOV) ranged from $350-375, considerably lower than the high of $676. The website attracted 2,580,871 sessions, vastly surpassing the median of 30,856 but dwarfed by homedepot.com’s impressive 152,722,965 sessions, illustrating farmandfleet.com’s robust engagement within the home and garden sector, despite being a smaller player compared to industry giants.
Read more

farmandfleet.com competitors

In October 2025, when comparing farmandfleet.com to its competitors in the same industry, we can see that Farm & Fleet has generated a revenue of $17,768,879 from 48,902 transactions with 2,580,871 sessions. Their Average Order Value (AOV) ranges from $350 to $375, and their conversion rate is between 1.50% and 2.00%. In comparison, ruralking.com has a higher revenue of $22,484,463 from 88,000 transactions and a higher conversion rate of 3.00% to 3.50%. tractorsupply.com leads the pack with a revenue of $41,798,280 from 330,591 transactions and a high number of sessions at 20,885,302. However, Farm & Fleet has a higher AOV compared to most of its competitors, indicating potentially higher customer spend per transaction. acehardware.com stands out with the highest revenue of $113,190,921 from 672,038 transactions, but Farm & Fleet remains competitive in terms of AOV and conversion rate.

ruralking.com screenshot
#1 ruralking.com
22.5M
Revenue
2.6M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
tractorsupply.com screenshot
#2 tractorsupply.com
41.8M
Revenue
20.9M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
northerntool.com screenshot
#3 northerntool.com
4.1M
Revenue
5M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
bomgaars.com screenshot
#4 bomgaars.com
1M
Revenue
603.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
acehardware.com screenshot
#5 acehardware.com
113.2M
Revenue
29.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
farmandfleet.com vs top market performers
farmandfleet.com
top retailers
conversion rate vs average order value for farmandfleet.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at farmandfleet.com

In October large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

farmandfleet.com channels

Identify top traffic channels that drive growth for farmandfleet.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

farmandfleet.com Google Ads spend

Evaluate farmandfleet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

farmandfleet.com devices

Review farmandfleet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

farmandfleet.com top markets

Explore farmandfleet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

farmandfleet.com country & global rank

Assess the ranking of farmandfleet.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard