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Jun 2026
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Home/Insights/Retailers/farmandfleet.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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23.2M
Revenue
Jun 26
2.7M
Sessions
Jun 26
2.0-2.5%
Conv. rate
Jun 26
$375-400
AOV
Jun 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Farm & Fleet is a website that offers a wide range of products for agricultural, automotive, home, and outdoor needs. They sell items like farming equipment, automotive accessories, tools, pet supplies, home improvement products, clothing, sporting goods, and more, catering to customers diverse requirements for various lifestyle and professional purposes.

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farmandfleet.com Annual Revenue and Growth

farmandfleet.com's annual sales on its online store amounted to $267.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$267.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
farmandfleet.com revenue by year

farmandfleet.com's monthly revenueOVER TIME
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Over the past three months, farmandfleet.com revenue has experienced growth of 20%, compared to the preceding three months.

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farmandfleet.com revenue growth for last six months
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OVERVIEW
In June 2026, farmandfleet.com achieved online sales revenue of $23,213,984, significantly above the home and garden median of $117,357, though far behind industry leader homedepot.com’s $1,349,219,816. The site’s conversion rate ranged from 2.00-2.50%, below the high benchmark of 3.4% and above the low of 0.69%. With an average order value (AOV) of $375-400, it also sits beneath the high AOV of $686 and above the low of $98. The site recorded 2,686,667 sessions, contrasting sharply with homedepot.com’s 184,835,422 and the median of 32,262 in the category.
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farmandfleet.com competitors

In June 2026, farmandfleet.com generated $23,213,984 in revenue with a conversion rate of 2.00-2.50%, achieving 59,595 transactions from 2,686,667 sessions. In comparison, ruralking.com led with $24,724,202 in revenue and a higher conversion rate of 3.00-3.50%. However, it had fewer transactions at 94,336 and sessions of 3,066,277. tractorsupply.com, with a significantly higher revenue of $64,940,784, saw 509,011 transactions, but its conversion rate (1.50-2.00%) was lower than farmandfleet.com's. northerntool.com reported only $4,548,471 in revenue and a very low conversion rate of 0.00-0.50%, while bomgaars.com generated just $1,820,841. acehardware.com dominated in revenue at $148,539,911 but mirrored farmandfleet.com’s conversion rate. Overall, farmandfleet.com maintains a competitive edge in conversion amidst higher-revenue competitors.

ruralking.com screenshot
#1 ruralking.com
24.7M
Revenue
3.1M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
tractorsupply.com screenshot
#2 tractorsupply.com
64.9M
Revenue
29.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
northerntool.com screenshot
#3 northerntool.com
4.5M
Revenue
4.9M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
bomgaars.com screenshot
#4 bomgaars.com
1.8M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
acehardware.com screenshot
#5 acehardware.com
148.5M
Revenue
37.4M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
farmandfleet.com vs top market performers
farmandfleet.com
top retailers
conversion rate vs average order value for farmandfleet.com and its competitors
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Revenue share by device at farmandfleet.com

In June large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries farmandfleet.com operates in

farmandfleet.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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farmandfleet.com channels

Identify top traffic channels that drive growth for farmandfleet.comand discover how performance of traffic channels has changed over time.

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farmandfleet.com Google Ads spend

Evaluate farmandfleet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farmandfleet.com devices

Review farmandfleet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farmandfleet.com top markets

Explore farmandfleet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farmandfleet.com country & global rank

Assess the ranking of farmandfleet.com among other retailers within its primary country and worldwide.

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