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Mar 2026
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Home/Insights/Retailers/farmandfleet.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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17.8M
Revenue
Mar 26
2.2M
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$375-400
AOV
Mar 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Farm & Fleet is a website that offers a wide range of products for agricultural, automotive, home, and outdoor needs. They sell items like farming equipment, automotive accessories, tools, pet supplies, home improvement products, clothing, sporting goods, and more, catering to customers diverse requirements for various lifestyle and professional purposes.

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farmandfleet.com Annual Revenue and Growth

farmandfleet.com's annual sales on its online store amounted to $267.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$267.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
farmandfleet.com revenue by year

farmandfleet.com's monthly revenueOVER TIME
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Over the past three months, farmandfleet.com revenue has experienced decline of 34%, compared to the preceding three months.

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farmandfleet.com revenue decline for last six months
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OVERVIEW
In March 2026, farmandfleet.com achieved online sales revenue of $17,786,200, significantly higher than the median of $120,543 in the home and garden sector. With a conversion rate of 2.00-2.50%, it remains below the sector's high of 3.44%. The site's average order value (AOV) ranged from $375-400, compared to the high of $677. Additionally, farmandfleet.com attracted 2,179,831 sessions, a notable figure, but far less than homedepot.com's staggering 167,693,443 sessions, highlighting the competitive landscape in the home and garden e-commerce market.
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farmandfleet.com competitors

When comparing farmandfleet.com to its competitors in March 2026, we see that it falls in the middle in terms of revenue. farmandfleet.com generated $17,786,200 from 46,934 transactions and 2,179,831 sessions, with an average order value (AOV) ranging from $375-$400 and a conversion rate of 2.00-2.50%. In contrast, tractorsupply.com leads the pack with $55,280,889 in revenue from 433,460 transactions and 24,672,462 sessions, but has a lower AOV of $125-$150 and a conversion rate of 1.50-2.00%. On the other hand, ruralking.com earned $30,076,019 in revenue with a higher AOV of $250-$275 and a conversion rate of 3.50-4.00%, indicating stronger performance in these domains compared to farmandfleet.com. Overall, while farmandfleet.com holds its own in the market, there is room for improvement in certain areas to compete more effectively with its rivals.

ruralking.com screenshot
#1 ruralking.com
30.1M
Revenue
3M
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
tractorsupply.com screenshot
#2 tractorsupply.com
55.3M
Revenue
24.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
northerntool.com screenshot
#3 northerntool.com
4.6M
Revenue
4M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
bomgaars.com screenshot
#4 bomgaars.com
1.4M
Revenue
721.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
acehardware.com screenshot
#5 acehardware.com
115.4M
Revenue
26.2M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
farmandfleet.com vs top market performers
farmandfleet.com
top retailers
conversion rate vs average order value for farmandfleet.com and its competitors
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Revenue share by device at farmandfleet.com

In March large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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farmandfleet.com channels

Identify top traffic channels that drive growth for farmandfleet.comand discover how performance of traffic channels has changed over time.

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farmandfleet.com Google Ads spend

Evaluate farmandfleet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farmandfleet.com devices

Review farmandfleet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farmandfleet.com top markets

Explore farmandfleet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farmandfleet.com country & global rank

Assess the ranking of farmandfleet.com among other retailers within its primary country and worldwide.

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