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Jul 2026
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Home/Insights/Retailers/farmandfleet.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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19.1M
Revenue
Jul 26
2.5M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$350-375
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Farm & Fleet is a website that offers a wide range of products for agricultural, automotive, home, and outdoor needs. They sell items like farming equipment, automotive accessories, tools, pet supplies, home improvement products, clothing, sporting goods, and more, catering to customers diverse requirements for various lifestyle and professional purposes.

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farmandfleet.com Annual Revenue and Growth

farmandfleet.com's annual sales on its online store amounted to $267.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$267.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
farmandfleet.com revenue by year

farmandfleet.com's monthly revenueOVER TIME
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Over the past three months, farmandfleet.com revenue has experienced growth of 18%, compared to the preceding three months.

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farmandfleet.com revenue growth for last six months
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OVERVIEW
farmandfleet.com operates in the home and garden category and performed well in July 2026, generating $19.1 million in online sales. With 2.5 million sessions, it significantly outpaces an average home and garden store, which sees around 33,500 sessions monthly. The site’s conversion rate ranges between 2.00-2.50%, comfortably within the typical range of 0.64% to 3.35%. Additionally, its average order value (AOV) of $350-375 also falls within the home and garden category's typical range of $99 to $687, showcasing its strong market presence.
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farmandfleet.com competitors

The most significant gap for farmandfleet.com is in revenue, trailing acehardware.com by a staggering $176 million. In July 2026, farmandfleet.com reported $19.1 million in revenue from 51,200 transactions across 2.5 million sessions, resulting in an average order value (AOV) of $350-375 and a conversion rate of 2.00-2.50%. In contrast, ruralking.com generated $25.7 million with 95,500 transactions and 3 million sessions, boasting an AOV of $250-275 and a conversion rate of 3.00-3.50%. tractorsupply.com leads in sessions at 29.3 million, leaving farmandfleet.com lagging by 26.8 million sessions. Overall, farmandfleet.com ranks 4th out of 6 competitors, with significant room for growth across all metrics.

ruralking.com screenshot
#1 ruralking.com
25.7M
Revenue
3M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
tractorsupply.com screenshot
#2 tractorsupply.com
62.1M
Revenue
29.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
northerntool.com screenshot
#3 northerntool.com
4.4M
Revenue
4.9M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
bomgaars.com screenshot
#4 bomgaars.com
2.5M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
acehardware.com screenshot
#5 acehardware.com
195.1M
Revenue
29.1M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
farmandfleet.com vs top market performers
farmandfleet.com
top retailers
conversion rate vs average order value for farmandfleet.com and its competitors
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Revenue share by device at farmandfleet.com

In July large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries farmandfleet.com operates in

farmandfleet.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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farmandfleet.com channels

Identify top traffic channels that drive growth for farmandfleet.comand discover how performance of traffic channels has changed over time.

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farmandfleet.com Google Ads spend

Evaluate farmandfleet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farmandfleet.com devices

Review farmandfleet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farmandfleet.com top markets

Explore farmandfleet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farmandfleet.com country & global rank

Assess the ranking of farmandfleet.com among other retailers within its primary country and worldwide.

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