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Jul 2025
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Home/Insights/Retailers/farmandfleet.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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18.7M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Farm & Fleet is a website that offers a wide range of products for agricultural, automotive, home, and outdoor needs. They sell items like farming equipment, automotive accessories, tools, pet supplies, home improvement products, clothing, sporting goods, and more, catering to customers diverse requirements for various lifestyle and professional purposes.

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farmandfleet.com's revenueOVER TIME
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Over the past three months, farmandfleet.com revenue has experienced growth of 8.5%, compared to the preceding three months.

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farmandfleet.com revenue growth for last six months
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OVERVIEW
farmandfleet.com in the HOME AND GARDEN industry had a revenue of $18,695,283 with a conversion rate of 1.50-2.00%, AOV of $350-375, and 2,839,584 sessions in July 2025, while homedepot.com leads with $1,339,846,577 revenue and 175,364,207 sessions. The highest conversion rate was 3.28% and the highest AOV was $673, with the lowest conversion rate at 0.62% and the lowest AOV at $93. The median revenue for the industry was $124,626 and the median sessions were 36,567.
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farmandfleet.com competitors

In July 2025, farmandfleet.com generated $18,695,283 in revenue from 51,771 transactions and 2,839,584 sessions, with an average order value (AOV) of $350-375 and a conversion rate of 1.50-2.00%. Compared to its competitors, ruralking.com had a higher revenue of $23,414,915 with 90,240 transactions and 2,932,522 sessions, but a lower AOV of $250-275 and a higher conversion rate of 3.00-3.50%. tractorsupply.com outperformed all with a revenue of $43,790,162 from 355,305 transactions and 22,221,866 sessions, although it had the lowest AOV of $100-125 and a similar conversion rate of 1.50-2.00%. Northern Tool lagged behind in revenue with $3,964,968 from 19,050 transactions and 5,486,578 sessions, while acehardware.com led the pack with $120,182,453 in revenue from 713,807 transactions and 28,372,777 sessions, boasting an AOV of $150-175 and a conversion rate of 2.50-3.00%.

ruralking.com screenshot
#1 ruralking.com
23.4M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
tractorsupply.com screenshot
#2 tractorsupply.com
43.8M
Revenue
22.2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
northerntool.com screenshot
#3 northerntool.com
4M
Revenue
5.5M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
bomgaars.com screenshot
#4 bomgaars.com
1.5M
Revenue
779.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
acehardware.com screenshot
#5 acehardware.com
120.2M
Revenue
28.4M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
farmandfleet.com vs top market performers
farmandfleet.com
top retailers
conversion rate vs average order value for farmandfleet.com and its competitors
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Revenue share by device at farmandfleet.com

In July large majority of sales on farmandfleet.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on farmandfleet.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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farmandfleet.com channels

Identify top traffic channels that drive growth for farmandfleet.comand discover how performance of traffic channels has changed over time.

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farmandfleet.com Google Ads spend

Evaluate farmandfleet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farmandfleet.com devices

Review farmandfleet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farmandfleet.com top markets

Explore farmandfleet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farmandfleet.com country & global rank

Assess the ranking of farmandfleet.com among other retailers within its primary country and worldwide.

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