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Sep 2025
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Home/Insights/Retailers/farmandfleet.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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14.5M
Revenue
Sep 25
2M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$350-375
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Farm & Fleet is a website that offers a wide range of products for agricultural, automotive, home, and outdoor needs. They sell items like farming equipment, automotive accessories, tools, pet supplies, home improvement products, clothing, sporting goods, and more, catering to customers diverse requirements for various lifestyle and professional purposes.

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farmandfleet.com Annual Revenue and Growth

farmandfleet.com's annual sales on its online store amounted to $316.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$316.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
farmandfleet.com revenue by year

farmandfleet.com's monthly revenueOVER TIME
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Over the past three months, farmandfleet.com revenue has experienced decline of 30%, compared to the preceding three months.

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farmandfleet.com revenue decline for last six months
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OVERVIEW
In September 2025, farmandfleet.com generated $14,509,444 in online sales within the home and garden sector, significantly surpassing the median of $113,901, with a conversion rate between 1.50-2.00%, below the industry high of 3.36%. Their average order value (AOV) ranged from $350-375, compared to a high of $677 and a low of $94. The site attracted 2,030,410 sessions, markedly higher than the median of 32,433, yet a fraction of homedepot.com's leading 148,597,767 sessions, reflecting its competitive positioning in the e-commerce landscape for home and garden products.
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farmandfleet.com competitors

In September 2025, farmandfleet.com generated $14,509,444 in revenue from 40,406 transactions and 2,030,410 sessions, with an average order value (AOV) of $350-375 and a conversion rate of 1.50-2.00%. Compared to its competitors, farmandfleet.com falls behind in terms of revenue, transactions, and sessions. ruralking.com outperformed farmandfleet.com with $20,878,166 in revenue from 82,062 transactions and 2,615,271 sessions, boasting a higher conversion rate of 3.00-3.50%. tractorsupply.com significantly outshines farmandfleet.com with $39,350,015 in revenue from 306,278 transactions and 19,132,643 sessions, despite having a lower AOV. On the lower end of the spectrum, farmandfleet.com surpasses northerntool.com, bomgaars.com, and acehardware.com in revenue, transactions, and sessions. Each competitor exhibits varying strengths and weaknesses, but farmandfleet.com can focus on increasing its revenue, transactions, and sessions to compete more effectively in the market.

ruralking.com screenshot
#1 ruralking.com
20.9M
Revenue
2.6M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
tractorsupply.com screenshot
#2 tractorsupply.com
39.4M
Revenue
19.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
northerntool.com screenshot
#3 northerntool.com
3.8M
Revenue
4.8M
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
bomgaars.com screenshot
#4 bomgaars.com
1.4M
Revenue
620.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
acehardware.com screenshot
#5 acehardware.com
110.6M
Revenue
24.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
farmandfleet.com vs top market performers
farmandfleet.com
top retailers
conversion rate vs average order value for farmandfleet.com and its competitors
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Revenue share by device at farmandfleet.com

In September large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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farmandfleet.com channels

Identify top traffic channels that drive growth for farmandfleet.comand discover how performance of traffic channels has changed over time.

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farmandfleet.com Google Ads spend

Evaluate farmandfleet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farmandfleet.com devices

Review farmandfleet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farmandfleet.com top markets

Explore farmandfleet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farmandfleet.com country & global rank

Assess the ranking of farmandfleet.com among other retailers within its primary country and worldwide.

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