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Sep 2026
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Home/Insights/Retailers/farmandfleet.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for farmandfleet.comfarmandfleet.com

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15.8M
Revenue
Sep 26
2M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$350-375
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Farm & Fleet is a website that offers a wide range of products for agricultural, automotive, home, and outdoor needs. They sell items like farming equipment, automotive accessories, tools, pet supplies, home improvement products, clothing, sporting goods, and more, catering to customers diverse requirements for various lifestyle and professional purposes.

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farmandfleet.com Annual Revenue and Growth

farmandfleet.com's annual sales on its online store amounted to $267.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$267.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
farmandfleet.com revenue by year

farmandfleet.com's monthly revenueOVER TIME
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Over the past three months, farmandfleet.com revenue has experienced decline of 21%, compared to the preceding three months.

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farmandfleet.com revenue decline for last six months
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OVERVIEW
farmandfleet.com operates within the home and garden category, generating $15.8 million in revenue for online sales in September 2026. The site attracts 2 million sessions, significantly higher than an average home and garden store's 30,400 sessions. Its conversion rate of 2.00-2.50% is within the category's typical range of 0.64% to 3.34%. Additionally, farmandfleet.com’s average order value (AOV) of $350-375 falls within the category's typical range of $98 to $681, demonstrating strong performance metrics in this competitive market.
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farmandfleet.com competitors

farmandfleet.com trails acehardware.com significantly in revenue, reporting $15.8 million compared to acehardware.com’s $107.9 million. In September 2026, farmandfleet.com had 42,800 transactions from 2 million sessions, resulting in an average order value (AOV) of $350-375 and a conversion rate of 2.00-2.50%. In contrast, acehardware.com achieved 627,000 transactions, demonstrating its robust market presence. Meanwhile, ruralking.com outperforms farmandfleet.com in both revenue and transactions, with $19.5 million and 68,700 transactions, though their AOV of $275-300 is lower. Additionally, tractorsupply.com leads in sessions with 29.3 million but has a lower conversion rate of 1.00-1.50%. Overall, farmandfleet.com ranks 4th among its competitors, reflecting a solid but less dominant performance in the market.

ruralking.com screenshot
#1 ruralking.com
19.5M
Revenue
2.2M
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
tractorsupply.com screenshot
#2 tractorsupply.com
52.9M
Revenue
29.3M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
northerntool.com screenshot
#3 northerntool.com
4M
Revenue
5M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
bomgaars.com screenshot
#4 bomgaars.com
2.3M
Revenue
973.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
acehardware.com screenshot
#5 acehardware.com
107.9M
Revenue
28.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
farmandfleet.com vs top market performers
farmandfleet.com
top retailers
conversion rate vs average order value for farmandfleet.com and its competitors
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Revenue share by device at farmandfleet.com

In September large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries farmandfleet.com operates in

farmandfleet.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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farmandfleet.com channels

Identify top traffic channels that drive growth for farmandfleet.comand discover how performance of traffic channels has changed over time.

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farmandfleet.com Google Ads spend

Evaluate farmandfleet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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farmandfleet.com devices

Review farmandfleet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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farmandfleet.com top markets

Explore farmandfleet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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farmandfleet.com country & global rank

Assess the ranking of farmandfleet.com among other retailers within its primary country and worldwide.

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