farmandfleet.com
Farm & Fleet is a website that offers a wide range of products for agricultural, automotive, home, and outdoor needs. They sell items like farming equipment, automotive accessories, tools, pet supplies, home improvement products, clothing, sporting goods, and more, catering to customers diverse requirements for various lifestyle and professional purposes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
farmandfleet.com Annual Revenue and Growth
farmandfleet.com's annual sales on its online store amounted to $316.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
farmandfleet.com's monthly revenueOVER TIME
Over the past three months, farmandfleet.com revenue has experienced growth of 13%, compared to the preceding three months.
farmandfleet.com competitors
In November 2025, Farm and Fleet's revenue of $31,209,288 falls between its competitors. While Tractor Supply leads with $58,778,623 in revenue, Farm and Fleet outperforms Northern Tool's $5,001,502 and Bomgaars' $1,707,737. In terms of transactions, Farm and Fleet's 90,190 transactions are less than Tractor Supply's 464,103 but more than Northern Tool's 24,423 and Bomgaars' 9,149. Farm and Fleet's sessions of 3,757,979 are higher than Ruralking's 2,647,379 and Bomgaars' 795,096, but lower than Tractor Supply's 24,709,512 and Ace Hardware's 29,827,333. Additionally, Farm and Fleet's Average Order Value (AOV) of $325-$350 is higher than Tractor Supply's $125-$150 and Ace Hardware's $150-$175. However, Farm and Fleet's conversion rate of 2.00-2.50% falls below Ruralking's 4.00-4.50% and Ace Hardware's 2.50-3.00%.
Revenue share by device at farmandfleet.com
In November large majority of sales on farmandfleet.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
farmandfleet.com channels
Identify top traffic channels that drive growth for farmandfleet.comand discover how performance of traffic channels has changed over time.
farmandfleet.com Google Ads spend
Evaluate farmandfleet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
farmandfleet.com devices
Review farmandfleet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
