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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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139.9M
Revenue
45.5M
Sessions
1.0-1.5%
Conversion rate
$225-250
Average order value
Online only revenue for harborfreight.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Harborfreight.com is a business-to-consumer online store that offers a wide range of tools, machinery, equipment, automotive parts, household goods, and accessories. The website enables customers to explore and purchase products related to construction, gardening, welding, power tools, lighting, storage, and more. It provides nationwide shipping and features weekly discounts.

harborfreight.com’s revenueOVER TIME
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Over the past three months, harborfreight.com revenue has experienced growth of 4.9%, compared to the preceding three months.

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harborfreight.com revenue growth for last six months
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OVERVIEW
In March 2024, harborfreight.com generated $139,932,392 in revenue, with a conversion rate of 1.00-1.50% and an AOV of $225-250. The website had 45,517,921 sessions, making it the largest online store in the HOME AND GARDEN category. Despite a high revenue, the conversion rate and AOV were average compared to the industry benchmarks, while the sessions fell below the median.
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harborfreight.com competitors

When comparing harborfreight.com to its competitors in March 2024, harborfreight.com stands out with a revenue of $139,932,392, generated from 615,558 transactions and 45,517,921 sessions. Their Average Order Value (AOV) ranges from $225 to $250, with a conversion rate of 1.00% to 1.50%. In contrast, menards.com has a revenue of $43,472,346 from 251,484 transactions and 23,871,721 sessions, with an AOV of $150 to $175 and a similar conversion rate. tractorsupply.com follows with $51,638,093 in revenue, 406,646 transactions, and 26,995,412 sessions, showcasing an AOV of $125 to $150 and a conversion rate of 1.50% to 2.00%. Meanwhile, northerntool.com, with a revenue of $3,829,788, has a significantly lower number of transactions and sessions, resulting in a lower conversion rate. Lastly, grainger.com and acehardware.com outperform harborfreight.com in revenue, transactions, and conversion rates, with grainger.com having the highest AOV at $475 to $500.

#1 northerntool.com
3.8M
Revenue
4.2M
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
#2 acehardware.com
97.4M
Revenue
25.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#3 grainger.com
64.3M
Revenue
10.2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#4 tractorsupply.com
51.6M
Revenue
27M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#5 menards.com
43.5M
Revenue
23.9M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
harborfreight.com vs top market performers
harborfreight.com
top retailers
conversion rate vs average order value for harborfreight.com and its competitors
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harborfreight.com brandsby revenue

2
Logo for central machineryCentral Machinery
Top retailers:ebay.comwalmart.com
3
Logo for harbor freight toolsHarbor Freight Tools

harborfreight.com categoriesby revenue

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brands overtime comparison

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harborfreight.com channels

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harborfreight.com Google Ads spend

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harborfreight.com devices

Review harborfreight.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harborfreight.com top markets

Explore harborfreight.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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harborfreight.com country & global rank

Assess the ranking of harborfreight.com among other retailers within its primary country and worldwide.

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