Mar 2024

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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

sportsdirect.com

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40.6M

Revenue

16.3M

Sessions

3.0-3.5%

Conversion rate

$75-100

Average order value

Online only revenue for sportsdirect.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED KINGDOM
Website category: FASHION AND APPAREL

Sportsdirect.com is an online platform that offers a wide variety of sporting goods for sale. Their product range includes apparel, footwear, and accessories for different sports such as football, basketball, and tennis. Additionally, they offer equipment like gym gear, fitness machines, and outdoor essentials, catering to various sports enthusiasts needs.

sportsdirect.com’s revenueOVER TIME
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Over the past three months, sportsdirect.com revenue has experienced decline of 8.4%, compared to the preceding three months.

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sportsdirect.com revenue decline for last six months

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OVERVIEW

sportsdirect.com, a FASHION AND APPAREL industry player, reported a revenue of $40,607,179 for online sales in March 2024, with a conversion rate of 3.00-3.50% and an AOV of $75-100. The store had 16,315,529 sessions during the month. In comparison, the highest revenue in the industry came from macys.com with $635,693,858, and the highest AOV was $391. The highest number of sessions was recorded at shein.com with 198,149,103, while the median revenue and sessions for the industry were $132,853 and 46,271 respectively.

sportsdirect.com competitors

When comparing sportsdirect.com to its competitors, it is evident that nike.com leads the pack in terms of revenue, transactions, and sessions. nike.com generated a revenue of $379,893,289 from 2,926,759 transactions and 126,163,126 sessions in March 2024. JD Sports follows closely behind with $53,032,101 in revenue from 378,567 transactions and 8,923,213 sessions. sportsdirect.com falls in between these two giants with $40,607,179 in revenue from 533,248 transactions and 16,315,529 sessions. However, when looking at the conversion rate, JD Sports has the highest at 4.00-4.50%, while sportsdirect.com and House of Fraser are tied at 3.00-3.50%. Decathlon and Nike follow with 2.50-3.00% and 2.00-2.50%, respectively. In terms of Average Order Value (AOV), JD Sports and Nike lead with $125-150, while sportsdirect.com, Decathlon, and House of Fraser are in the $75-100 range, and Zalando trails with $100-125.

#1 jdsports.co.uk

53M

Revenue

8.9M

Sessions

4.0-4.5%

Conv. rate

$125-150

AOV

#2 houseoffraser.co.uk

18.2M

Revenue

5.6M

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

#3 nike.com

379.9M

Revenue

126.2M

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#4 decathlon.co.uk

12.6M

Revenue

5.9M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#5 zalando.co.uk

5.7M

Revenue

2.9M

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

sportsdirect.com vs top market performers

sportsdirect.com

top retailers

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sportsdirect.com brandsby revenue

Salomon

Top retailers:salomon.com bergfreunde.de backcountry.com

Nike

Top retailers:nike.com farfetch.com ebay.com

Unicorn

Top retailers:ebay.com dartshopper.co.uk dartshopper.de

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Top retailers:walmart.com houseoffraser.co.uk dickssportinggoods.com

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Top retailers:carlsgolfland.com americangolf.co.uk pgatoursuperstore.com

sportsdirect.com categoriesby revenue

Sporting Goods

Top retailers:ebay.com temu.com target.com

Electronics

Top retailers:apple.com ebay.com temu.com

Bicycles

Top retailers:fahrrad-xxl.de trekbikes.com walmart.com

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Top retailers:walmart.com mediamarkt.nl kaufland.de

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Top retailers:ebay.com temu.com macys.com

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sportsdirect.com channels

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sportsdirect.com Google Ads spend

Evaluate sportsdirect.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sportsdirect.com devices

Review sportsdirect.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sportsdirect.com top markets

Explore sportsdirect.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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