houseoffraser.co.uk
HouseofFraser.co.uk is an e-commerce platform that offers a wide array of products. The website provides clothing, accessories, beauty products, furniture, and housewares. Customers can explore various categories, including mens and womens fashion, beauty, homeware, toys, and electricals. Regular sales and a diverse range of items cater to different consumer preferences.
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houseoffraser.co.uk Annual Revenue and Growth
houseoffraser.co.uk's annual sales on its online store amounted to $206.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
houseoffraser.co.uk's monthly revenueOVER TIME
Over the past three months, houseoffraser.co.uk revenue has experienced decline of 66%, compared to the preceding three months.
houseoffraser.co.uk competitors
In April 2026, houseoffraser.co.uk generated a revenue of $10,883,622 from 129,976 transactions, achieving a conversion rate of 3.50-4.00% with sessions numbering 3,326,279. In comparison, asos.com significantly outperformed with $95,385,517 in revenue from 671,614 transactions, despite a lower conversion rate of 1.00-1.50%. next.co.uk dominated with a remarkable $158,953,121 revenue and 866,515 transactions, showcasing a conversion rate of 2.50-3.00%. sportsdirect.com reported a revenue of $37,155,280 and maintained a similar AOV to houseoffraser.co.uk, yet had a higher transaction count at 487,285. lyst.co.uk, although generating less revenue at $5,435,488, achieved a high AOV of 225-250, but its low conversion rate of 0.50-1.00% reflects challenges in engagement. Overall, houseoffraser.co.uk performs well relative to Lyst but lags behind larger competitors in revenue and transactions.
Revenue share by device at houseoffraser.co.uk
In April large majority of sales on houseoffraser.co.uk, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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houseoffraser.co.uk channels
Identify top traffic channels that drive growth for houseoffraser.co.ukand discover how performance of traffic channels has changed over time.
houseoffraser.co.uk Google Ads spend
Evaluate houseoffraser.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
houseoffraser.co.uk devices
Review houseoffraser.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
