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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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18.2M
Revenue
5.6M
Sessions
3.5-4.0%
Conversion rate
$75-100
Average order value
Online only revenue for houseoffraser.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

HouseofFraser.co.uk is an e-commerce platform that offers a wide array of products. The website provides clothing, accessories, beauty products, furniture, and housewares. Customers can explore various categories, including mens and womens fashion, beauty, homeware, toys, and electricals. Regular sales and a diverse range of items cater to different consumer preferences.

houseoffraser.co.uk’s revenueOVER TIME
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Over the past three months, houseoffraser.co.uk revenue has experienced decline of 28%, compared to the preceding three months.

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houseoffraser.co.uk revenue decline for last six months
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OVERVIEW
In March 2024, houseoffraser.co.uk, an e-commerce marketplace, generated online sales revenue of $18,161,117, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $75-100. The highest conversion rate in the category is 4.38%, while the lowest is 1.08%. Additionally, the highest AOV is $285, and the lowest is $52. The website had 5,580,256 sessions during the month, compared to the highest sessions of 2,226,063,824 on amazon.com and a median of 180,160 in the e-commerce category.
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houseoffraser.co.uk competitors

houseoffraser.co.uk falls behind its competitors in terms of revenue, with £18,161,117 compared to next.co.uk's £219,461,918 and asos.com's £112,024,957. In terms of transactions, House of Fraser also lags behind with 196,201 compared to next.co.uk's 1,197,560 and asos.com's 841,230. However, houseoffraser.co.uk has a higher conversion rate of 3.50-4.00% compared to asos.com's 1.00-1.50% and sportsdirect.com's 3.00-3.50%. While houseoffraser.co.uk has a lower average order value (AOV) range of £75-100, it still falls short compared to lyst.co.uk's £250-275 and next.co.uk's £175-200. In terms of website traffic, houseoffraser.co.uk has 5,580,256 sessions, which is significantly lower than asos.com's 56,740,748 and next.co.uk's 35,056,435. Overall, houseoffraser.co.uk faces stiff competition from larger competitors in the online retail space.

#1 zalando.co.uk
5.7M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#2 asos.com
112M
Revenue
56.7M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#3 next.co.uk
219.5M
Revenue
35.1M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
#4 sportsdirect.com
40.6M
Revenue
16.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 lyst.co.uk
7.9M
Revenue
4M
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
houseoffraser.co.uk vs top market performers
houseoffraser.co.uk
top retailers
conversion rate vs average order value for houseoffraser.co.uk and its competitors
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houseoffraser.co.uk brandsby revenue

houseoffraser.co.uk categoriesby revenue

1
Sporting Goods
2
Home & Garden
3
Health & Beauty
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brands overtime comparison

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houseoffraser.co.uk channels

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houseoffraser.co.uk Google Ads spend

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houseoffraser.co.uk devices

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houseoffraser.co.uk top markets

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houseoffraser.co.uk country & global rank

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