houseoffraser.co.uk
HouseofFraser.co.uk is an e-commerce platform that offers a wide array of products. The website provides clothing, accessories, beauty products, furniture, and housewares. Customers can explore various categories, including mens and womens fashion, beauty, homeware, toys, and electricals. Regular sales and a diverse range of items cater to different consumer preferences.
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houseoffraser.co.uk's revenueOVER TIME
Over the past three months, houseoffraser.co.uk revenue has experienced growth of 13%, compared to the preceding three months.
houseoffraser.co.uk competitors
In July 2025, House of Fraser's website, houseoffraser.co.uk, generated a revenue of £16,185,023 from 172,537 transactions with 5,262,346 sessions. The average order value (AOV) ranged between £75-£100, and the conversion rate was between 3.00-3.50%. Comparing this data to its competitors, zalando.co.uk had a revenue of £5,064,652 from 40,810 transactions and 2,757,900 sessions, with an AOV of £100-£125 and a conversion rate of 1.00-1.50%. asos.com outperformed House of Fraser significantly with a revenue of £88,730,078 from 591,249 transactions and 58,805,240 sessions, with an AOV of £150-£175 and a conversion rate of 1.00-1.50%. next.co.uk also had higher revenue at £163,362,400 from 848,869 transactions and 30,881,320 sessions, with an AOV of £175-£200 and a conversion rate of 2.50-3.00%. sportsdirect.com had a similar revenue to House of Fraser at £65,454,660 but with higher transactions and sessions, a comparable AOV of £75-£100, and a slightly higher conversion rate of 3.50-4.00%. lyst.co.uk had a lower revenue than House of Fraser at £6,488,241, from 27,144 transactions and 4,015,183 sessions, with a higher AOV of £225-£250 and a lower
Revenue share by device at houseoffraser.co.uk
In July large majority of sales on houseoffraser.co.uk, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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houseoffraser.co.uk channels
Identify top traffic channels that drive growth for houseoffraser.co.ukand discover how performance of traffic channels has changed over time.
houseoffraser.co.uk Google Ads spend
Evaluate houseoffraser.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
houseoffraser.co.uk devices
Review houseoffraser.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
