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Oct 2025
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Home/Insights/Retailers/houseoffraser.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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17.4M
Revenue
Oct 25
5.2M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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HouseofFraser.co.uk is an e-commerce platform that offers a wide array of products. The website provides clothing, accessories, beauty products, furniture, and housewares. Customers can explore various categories, including mens and womens fashion, beauty, homeware, toys, and electricals. Regular sales and a diverse range of items cater to different consumer preferences.

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houseoffraser.co.uk Annual Revenue and Growth

houseoffraser.co.uk's annual sales on its online store amounted to $259.7M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$259.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
houseoffraser.co.uk revenue by year

houseoffraser.co.uk's monthly revenueOVER TIME
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Over the past three months, houseoffraser.co.uk revenue has experienced growth of 7.4%, compared to the preceding three months.

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houseoffraser.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, houseoffraser.co.uk, operating in the e-commerce and shopping marketplace, generated $17,393,414 in online sales, significantly surpassing the median of $373,562; its conversion rate ranged between 3.50% and 4.00%, close to the high benchmark of 4.48%, with an average order value (AOV) between $75 and $100, compared to the high AOV of $301; the site attracted 5,219,700 sessions, well above the industry median of 158,011 but far behind Amazon's staggering 2,778,032,849 sessions, reflecting strong performance in a competitive landscape.
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houseoffraser.co.uk competitors

In October 2025, houseoffraser.co.uk generated a revenue of £17,393,414 from 186,744 transactions with a conversion rate of 3.50-4.00%. In comparison, zalando.co.uk had a revenue of £5,405,304 from 50,682 transactions with a conversion rate of 1.50-2.00%. asos.com outperformed both with a revenue of £127,814,446 from 903,675 transactions, although they had a similar conversion rate. next.co.uk had the highest revenue among the competitors at £187,302,117, with a higher AOV of £175-200, and a conversion rate of 2.50-3.00%. sportsdirect.com had a similar revenue to houseoffraser.co.uk, but a higher conversion rate of 4.00-4.50%. lyst.co.uk had a lower revenue of £7,101,977, but a much higher AOV of £225-250, although their conversion rate was lower at 0.50-1.00%.

zalando.co.uk screenshot
#1 zalando.co.uk
5.4M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
asos.com screenshot
#2 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
next.co.uk screenshot
#3 next.co.uk
187.3M
Revenue
32.6M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
sportsdirect.com screenshot
#4 sportsdirect.com
82.7M
Revenue
24.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
lyst.co.uk screenshot
#5 lyst.co.uk
7.1M
Revenue
4.2M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
houseoffraser.co.uk vs top market performers
houseoffraser.co.uk
top retailers
conversion rate vs average order value for houseoffraser.co.uk and its competitors
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Revenue share by device at houseoffraser.co.uk

In October large majority of sales on houseoffraser.co.uk, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In October large majority of sales on houseoffraser.co.uk, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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houseoffraser.co.uk channels

Identify top traffic channels that drive growth for houseoffraser.co.ukand discover how performance of traffic channels has changed over time.

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houseoffraser.co.uk Google Ads spend

Evaluate houseoffraser.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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houseoffraser.co.uk devices

Review houseoffraser.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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houseoffraser.co.uk top markets

Explore houseoffraser.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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houseoffraser.co.uk country & global rank

Assess the ranking of houseoffraser.co.uk among other retailers within its primary country and worldwide.

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