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Jan 2026
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Home/Insights/Retailers/houseoffraser.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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18.9M
Revenue
Jan 26
6.6M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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HouseofFraser.co.uk is an e-commerce platform that offers a wide array of products. The website provides clothing, accessories, beauty products, furniture, and housewares. Customers can explore various categories, including mens and womens fashion, beauty, homeware, toys, and electricals. Regular sales and a diverse range of items cater to different consumer preferences.

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houseoffraser.co.uk Annual Revenue and Growth

houseoffraser.co.uk's annual sales on its online store amounted to $206.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$206.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
houseoffraser.co.uk revenue by year

houseoffraser.co.uk's monthly revenueOVER TIME
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Over the past three months, houseoffraser.co.uk revenue has experienced growth of 35%, compared to the preceding three months.

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houseoffraser.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, houseoffraser.co.uk achieved impressive online sales revenue of $18,873,187, significantly surpassing the marketplace median of $529,306, while the leading competitor, amazon.com, reported a staggering $12,297,703,393. The site’s conversion rate ranged from 3.00% to 3.50%, notably higher than the marketplace median of 1.02%, yet below the peak of 4.66%. The average order value (AOV) was between $75 and $100, lower than the e-commerce high of $290 but above the low of $53. With 6,623,009 sessions, houseoffraser.co.uk attracted substantially more visitors than the median of 161,813, indicating robust engagement.
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houseoffraser.co.uk competitors

In January 2026, houseoffraser.co.uk outperformed some competitors in terms of revenue, with a total revenue of $18,873,187. However, when compared to asos.com which had a revenue of $121,373,839 and next.co.uk with a revenue of $167,698,824, houseoffraser.co.uk fell short in this domain. In terms of transactions, houseoffraser.co.uk had 201,937 transactions, placing it between zalando.co.uk with 52,363 transactions and sportsdirect.com with 570,541 transactions. The conversion rate for houseoffraser.co.uk was 3.00-3.50%, which was higher than that of asos.com and next.co.uk, but lower than sportsdirect.com. Overall, while houseoffraser.co.uk performed well in certain areas, it faced tough competition from other major players in the online retail market in January 2026.

zalando.co.uk screenshot
#1 zalando.co.uk
6.1M
Revenue
3.7M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
asos.com screenshot
#2 asos.com
121.4M
Revenue
58.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
next.co.uk screenshot
#3 next.co.uk
167.7M
Revenue
35.1M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
sportsdirect.com screenshot
#4 sportsdirect.com
45.1M
Revenue
21.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
lyst.co.uk screenshot
#5 lyst.co.uk
7.8M
Revenue
5.2M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
houseoffraser.co.uk vs top market performers
houseoffraser.co.uk
top retailers
conversion rate vs average order value for houseoffraser.co.uk and its competitors
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Revenue share by device at houseoffraser.co.uk

In January large majority of sales on houseoffraser.co.uk, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In January large majority of sales on houseoffraser.co.uk, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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houseoffraser.co.uk channels

Identify top traffic channels that drive growth for houseoffraser.co.ukand discover how performance of traffic channels has changed over time.

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houseoffraser.co.uk Google Ads spend

Evaluate houseoffraser.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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houseoffraser.co.uk devices

Review houseoffraser.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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houseoffraser.co.uk top markets

Explore houseoffraser.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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houseoffraser.co.uk country & global rank

Assess the ranking of houseoffraser.co.uk among other retailers within its primary country and worldwide.

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