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Home/Insights/Retailers/houseoffraser.co.uk
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for houseoffraser.co.ukhouseoffraser.co.uk

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10.6M
Revenue
Aug 26
4.1M
Sessions
Aug 26
3.0-3.5%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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HouseofFraser.co.uk is an e-commerce platform that offers a wide array of products. The website provides clothing, accessories, beauty products, furniture, and housewares. Customers can explore various categories, including mens and womens fashion, beauty, homeware, toys, and electricals. Regular sales and a diverse range of items cater to different consumer preferences.

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houseoffraser.co.uk Annual Revenue and Growth

houseoffraser.co.uk's annual sales on its online store amounted to $206.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$206.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
houseoffraser.co.uk revenue by year

houseoffraser.co.uk's monthly revenueOVER TIME
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Over the past three months, houseoffraser.co.uk revenue has experienced decline of 5.6%, compared to the preceding three months.

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houseoffraser.co.uk revenue decline for last six months
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OVERVIEW
houseoffraser.co.uk generated $10.6 million in revenue for online sales in August 2026. With 4.1 million sessions, it significantly exceeds the typical marketplace retailer's 153,000 sessions. Its conversion rate ranges between 3.00-3.50%, falling within the typical marketplace retailer range of 0.91% to 4.36%. Additionally, houseoffraser.co.uk's average order value (AOV) of $75-100 is also within the typical marketplace retailer range of $40 to $283, reflecting solid performance in the marketplace category.
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houseoffraser.co.uk competitors

In August 2026, houseoffraser.co.uk stands out with a strong conversion rate of 3.00-3.50%, which is competitive against its rivals. However, it trails behind competitors like next.co.uk, which achieves 2.50-3.00%, and sportsdirect.com, which leads at 3.50-4.00%. When it comes to revenue, houseoffraser.co.uk reports $10.6 million, ranking fourth among its peers, far behind next.co.uk's impressive $182 million and asos.com's $98.8 million. With 139,000 transactions, it again ranks fourth, significantly less than next.co.uk's 1 million. Lastly, houseoffraser.co.uk has the fewest sessions at 4.1 million, compared to asos.com’s commanding 73.4 million sessions.

asos.com screenshot
#1 asos.com
98.8M
Revenue
73.4M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
next.co.uk screenshot
#2 next.co.uk
182M
Revenue
36.7M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
sportsdirect.com screenshot
#3 sportsdirect.com
61.4M
Revenue
21.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
lyst.co.uk screenshot
#4 lyst.co.uk
8.6M
Revenue
5.1M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
very.co.uk screenshot
#5 very.co.uk
30.2M
Revenue
11.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
houseoffraser.co.uk vs top market performers
houseoffraser.co.uk
top retailers
conversion rate vs average order value for houseoffraser.co.uk and its competitors
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Industries houseoffraser.co.uk operates in

houseoffraser.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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houseoffraser.co.uk channels

Identify top traffic channels that drive growth for houseoffraser.co.ukand discover how performance of traffic channels has changed over time.

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houseoffraser.co.uk Google Ads spend

Evaluate houseoffraser.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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houseoffraser.co.uk devices

Review houseoffraser.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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houseoffraser.co.uk top markets

Explore houseoffraser.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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houseoffraser.co.uk country & global rank

Assess the ranking of houseoffraser.co.uk among other retailers within its primary country and worldwide.

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