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Jul 2026
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Home/Insights/Retailers/houseoffraser.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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12.6M
Revenue
Jul 26
3.6M
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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HouseofFraser.co.uk is an e-commerce platform that offers a wide array of products. The website provides clothing, accessories, beauty products, furniture, and housewares. Customers can explore various categories, including mens and womens fashion, beauty, homeware, toys, and electricals. Regular sales and a diverse range of items cater to different consumer preferences.

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houseoffraser.co.uk Annual Revenue and Growth

houseoffraser.co.uk's annual sales on its online store amounted to $206.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$206.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
houseoffraser.co.uk revenue by year

houseoffraser.co.uk's monthly revenueOVER TIME
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Over the past three months, houseoffraser.co.uk revenue has experienced decline of 2.3%, compared to the preceding three months.

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houseoffraser.co.uk revenue decline for last six months
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OVERVIEW
houseoffraser.co.uk's revenue for online sales in July 2026 reached $12.6 million, significantly higher than the typical marketplace retailer's monthly revenue of around $286,000. With 3.6 million sessions, it far exceeds the typical marketplace retailer's 134,000 sessions. Its conversion rate stands at 3.50-4.00%, comfortably within the typical marketplace retailer range of 0.93% to 4.53%. Additionally, the average order value is $75-100, which is also within the typical marketplace retailer range of $61 to $308.
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houseoffraser.co.uk competitors

In July 2026, houseoffraser.co.uk boasts a competitive conversion rate of 3.50-4.00%, matching sportsdirect.com and outperforming competitors like asos.com and lyst.co.uk. However, it ranks fourth in revenue at $12.6 million, trailing next.co.uk by 179.6 million. In terms of transactions, houseoffraser.co.uk also ranks fourth, with 137,000, significantly behind next.co.uk, which has 1 million transactions, a gap of 863,000. Additionally, it struggles in sessions, ranking last with 3.6 million, far below asos.com, which leads with 70.5 million. While houseoffraser.co.uk excels in conversion rates, it faces considerable challenges in overall revenue, transactions, and session counts compared to its competitors.

asos.com screenshot
#1 asos.com
94.9M
Revenue
70.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
next.co.uk screenshot
#2 next.co.uk
192.2M
Revenue
37.2M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
sportsdirect.com screenshot
#3 sportsdirect.com
63.2M
Revenue
22.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
lyst.co.uk screenshot
#4 lyst.co.uk
8.2M
Revenue
4.9M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
very.co.uk screenshot
#5 very.co.uk
37.4M
Revenue
11.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
houseoffraser.co.uk vs top market performers
houseoffraser.co.uk
top retailers
conversion rate vs average order value for houseoffraser.co.uk and its competitors
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Industries houseoffraser.co.uk operates in

houseoffraser.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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houseoffraser.co.uk channels

Identify top traffic channels that drive growth for houseoffraser.co.ukand discover how performance of traffic channels has changed over time.

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houseoffraser.co.uk Google Ads spend

Evaluate houseoffraser.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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houseoffraser.co.uk devices

Review houseoffraser.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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houseoffraser.co.uk top markets

Explore houseoffraser.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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houseoffraser.co.uk country & global rank

Assess the ranking of houseoffraser.co.uk among other retailers within its primary country and worldwide.

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