houseoffraser.co.uk
HouseofFraser.co.uk is an e-commerce platform that offers a wide array of products. The website provides clothing, accessories, beauty products, furniture, and housewares. Customers can explore various categories, including mens and womens fashion, beauty, homeware, toys, and electricals. Regular sales and a diverse range of items cater to different consumer preferences.
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houseoffraser.co.uk's revenueOVER TIME
Over the past three months, houseoffraser.co.uk revenue has experienced decline of 16%, compared to the preceding three months.
houseoffraser.co.uk competitors
In May 2025, houseoffraser.co.uk reported a revenue of £15,324,662 with 161,925 transactions and 4,444,181 sessions, boasting an average order value (AOV) of £75-100 and a conversion rate of 3.50-4.00%. Comparing these metrics to its competitors, we see that asos.com leads the pack with a revenue of £99,695,645, 674,560 transactions, and 60,493,121 sessions, with an AOV of £125-150 but a lower conversion rate of 1.00-1.50%. next.co.uk follows with a revenue of £136,127,255, 684,774 transactions, and 28,073,382 sessions, featuring the highest AOV of £175-200 and a conversion rate of 2.00-2.50%. Despite not being the top performer in terms of revenue, House of Fraser's competitive conversion rate and AOV put it in a strong position within the market.
Revenue share by device at houseoffraser.co.uk
In May large majority of sales on houseoffraser.co.uk, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.
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houseoffraser.co.uk channels
Identify top traffic channels that drive growth for houseoffraser.co.ukand discover how performance of traffic channels has changed over time.
houseoffraser.co.uk Google Ads spend
Evaluate houseoffraser.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
houseoffraser.co.uk devices
Review houseoffraser.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
