kaufland.de
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GRIPS CUSTOMERS & RESEARCH PARTNERS
kaufland.de's monthly revenueOVER TIME
Over the past three months, kaufland.de revenue has experienced growth of 6%, compared to the preceding three months.
kaufland.de competitors
In August 2025, kaufland.de performed decently compared to its competitors. While kaufland.de had a revenue of 96,287,234 and 942,498 transactions with 27,746,443 sessions, its average order value (AOV) ranged between 100-125 and conversion rate was between 3.00-3.50. In contrast, otto.de stood out with a revenue of 229,171,396 and 1,629,573 transactions from 52,824,776 sessions, with a higher AOV of 125-150 but a similar conversion rate. ebay.de dominated the market with a revenue of 456,607,293 and 5,133,850 transactions from 119,252,961 sessions, although their AOV was lower at 75-100 but had a higher conversion rate of 4.00-4.50. Overall, kaufland.de showed strong performance, especially when compared to smaller competitors like manomano.de, mediamarkt.de, and wayfair.de.
Revenue share by device at kaufland.de
In August large majority of sales on kaufland.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kaufland.de channels
Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.
kaufland.de Google Ads spend
Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kaufland.de devices
Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
