kaufland.de
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GRIPS CUSTOMERS & RESEARCH PARTNERS
kaufland.de Annual Revenue and Growth
kaufland.de's annual sales on its online store amounted to $1.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
kaufland.de's monthly revenueOVER TIME
Over the past three months, kaufland.de revenue has experienced decline of 26%, compared to the preceding three months.
kaufland.de competitors
In April 2026, ebay.de outperformed its competitors significantly with a revenue of $483,781,341 and a robust transaction count of 4,625,485. Its conversion rate stands at 4.00-4.50%, which is higher than the averages for other platforms. Following ebay.de is otto.de, generating $241,530,848 in revenue from 1,708,274 transactions and maintaining a conversion rate of 3.00-3.50%. kaufland.de, with a revenue of $103,814,321 and 962,969 transactions, is competitive in its AOV range of $100-125 but lags behind both ebay.de and otto.de in total revenue. mediamarkt.de, although lower in revenue at $95,885,432, features the highest AOV at $225-250, yet it struggles with a conversion rate of 1.50-2.00%. Meanwhile, manomano.de and wayfair.de have lower revenues and transaction counts, highlighting the competitive edge of the top three platforms in the market.
Revenue share by device at kaufland.de
In April large majority of sales on kaufland.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kaufland.de channels
Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.
kaufland.de Google Ads spend
Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kaufland.de devices
Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
