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Apr 2025
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Home/Insights/Retailers/kaufland.de
TRANSACTION INTELLIGENCE - APR 2025 GLOBALLY

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76.9M
Revenue
27.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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kaufland.de's revenueOVER TIME
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Over the past three months, kaufland.de revenue has experienced decline of 37%, compared to the preceding three months.

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kaufland.de revenue decline for last six months
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OVERVIEW
In April 2025, kaufland.de in the FOOD AND DRINK industry generated a revenue of $76,884,799 with a conversion rate of 2.50-3.00% and an AOV of $100-125. It had 27,087,892 sessions. The largest online store in this category is kroger.com with a revenue of $390,181,251, a conversion rate of 5.58%, an AOV of $187, and 39,973,418 sessions. The median revenue is $42,186, conversion rate is 1.55%, AOV is $50, and sessions are 14,201.
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kaufland.de competitors

In comparison to its competitors, kaufland.de falls behind in terms of revenue, with $76,884,799, while ebay.de leads with $439,821,579. kaufland.de also has fewer transactions at 752,620 compared to ebay.de's 5,214,218. However, kaufland.de has a higher average order value (AOV) in the range of $100-125, similar to otto.de, which is higher than ebay.de and wayfair.de. kaufland.de's conversion rate of 2.50-3.00% is on par with manomano.de, but lower than ebay.de and otto.de. Despite having fewer sessions at 27,087,892, kaufland.de's AOV and conversion rate metrics are competitive within the industry, showcasing a focus on quality and efficiency in driving revenue.

otto.de screenshot
#1 otto.de
216.1M
Revenue
44.7M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
ebay.de screenshot
#2 ebay.de
439.8M
Revenue
117.8M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
manomano.de screenshot
#3 manomano.de
8.9M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
mediamarkt.de screenshot
#4 mediamarkt.de
105.6M
Revenue
26.6M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
wayfair.de screenshot
#5 wayfair.de
495.7K
Revenue
178.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
kaufland.de vs top market performers
kaufland.de
top retailers
conversion rate vs average order value for kaufland.de and its competitors
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Revenue share by device at kaufland.de

In April large majority of sales on kaufland.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.

In April large majority of sales on kaufland.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.
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kaufland.de channels

Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.

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kaufland.de Google Ads spend

Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kaufland.de devices

Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kaufland.de top markets

Explore kaufland.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kaufland.de country & global rank

Assess the ranking of kaufland.de among other retailers within its primary country and worldwide.

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