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Nov 2025
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Home/Insights/Retailers/kaufland.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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141.7M
Revenue
Nov 25
35.5M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Große Auswahl ✓ Täglich neue Aktionen ✓ Viele Zahlungsmethoden ▻ Jetzt Angebote entdecken und bei Kaufland.de bestellen!

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kaufland.de's monthly revenueOVER TIME
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Over the past three months, kaufland.de revenue has experienced growth of 18%, compared to the preceding three months.

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kaufland.de revenue growth for last six months
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OVERVIEW
In November 2025, kaufland.de achieved impressive online sales revenue of $141,657,437, significantly surpassing the median of $55,990 in the FOOD AND DRINK sector, while maintaining a solid conversion rate of 3.50-4.00%, notably above the lower threshold of 1.8%. The average order value (AOV) ranged between $100-125, also competitive compared to the sector's high of $184, and the site recorded 35,545,062 sessions, reflecting strong user engagement despite falling short of kroger.com's 42,332,652 sessions. Overall, kaufland.de demonstrates robust performance metrics in the highly competitive grocery market.
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kaufland.de competitors

When comparing kaufland.de to its competitors in November 2025, we see that kaufland.de falls behind in terms of revenue, transactions, and sessions. kaufland.de generated €141,657,437 in revenue from 1,248,872 transactions and 35,545,062 sessions, with an average order value (AOV) of €100-125 and a conversion rate of 3.50-4.00%. In comparison, otto.de leads with €343,314,767 in revenue from 2,345,454 transactions and 63,906,521 sessions. ebay.de surpasses kaufland.de with €595,614,475 in revenue from 5,793,756 transactions and 116,651,270 sessions. manomano.de and mediamarkt.de also outperform kaufland.de in revenue, transactions, and sessions, with higher AOV and conversion rates. wayfair.de lags significantly behind in revenue and sessions, indicating that kaufland.de faces tough competition in the German online retail market.

otto.de screenshot
#1 otto.de
343.3M
Revenue
63.9M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
ebay.de screenshot
#2 ebay.de
595.6M
Revenue
116.7M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
manomano.de screenshot
#3 manomano.de
14.9M
Revenue
2.3M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
mediamarkt.de screenshot
#4 mediamarkt.de
263.4M
Revenue
47.4M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
wayfair.de screenshot
#5 wayfair.de
208.7K
Revenue
69.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
kaufland.de vs top market performers
kaufland.de
top retailers
conversion rate vs average order value for kaufland.de and its competitors
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Revenue share by device at kaufland.de

In November large majority of sales on kaufland.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on kaufland.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kaufland.de channels

Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.

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kaufland.de Google Ads spend

Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kaufland.de devices

Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kaufland.de top markets

Explore kaufland.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kaufland.de country & global rank

Assess the ranking of kaufland.de among other retailers within its primary country and worldwide.

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