kaufland.de
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kaufland.de Annual Revenue and Growth
kaufland.de's annual sales on its online store amounted to $1.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
kaufland.de's monthly revenueOVER TIME
Over the past three months, kaufland.de revenue has experienced growth of 46%, compared to the preceding three months.
kaufland.de competitors
In January 2026, kaufland.de reported a revenue of $117,192,536 with 1,032,853 transactions and 29,028,052 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.50-4.00%. Compared to its competitors, kaufland.de falls behind in terms of revenue when compared to ebay.de, which generated $561,697,573 in revenue. However, kaufland.de has a higher conversion rate than both otto.de and mediamarkt.de, with the latter having a significantly lower conversion rate. In terms of AOV, kaufland.de falls in the mid-range compared to its competitors, with wayfair.de and mediamarkt.de having the highest AOV. Overall, while kaufland.de may not lead in revenue generation, it demonstrates strong conversion rates and AOV within its competitive landscape.
Revenue share by device at kaufland.de
In January large majority of sales on kaufland.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kaufland.de channels
Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.
kaufland.de Google Ads spend
Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kaufland.de devices
Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
