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Jun 2024
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Home/Insights/Retailers/kaufland.de
TRANSACTION INTELLIGENCE - JUN 2024 GLOBALLY

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89.4M
Revenue
27M
Sessions
3.0-3.5%
Conversion rate
$100-125
Average order value
Online only revenue for kaufland.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

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kaufland.de’s revenueOVER TIME
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Over the past three months, kaufland.de revenue has experienced decline of 0.84%, compared to the preceding three months.

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kaufland.de revenue decline for last six months
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OVERVIEW
kaufland.de's online sales revenue for FOOD AND DRINK in June 2024 was $89,423,885, with a conversion rate of 3.00-3.50% and an average order value (AOV) of $100-125. The highest revenue in the category was from kroger.com at $298,162,032, while the highest conversion rate was 4.88% and the highest AOV was $178. kaufland.de had 26,970,580 sessions, with the most sessions from kroger.com at 33,931,207 and a median of 32,029 sessions for FOOD AND DRINK websites.
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kaufland.de competitors

When comparing kaufland.de to its competitors in the e-commerce space as of June 2024, we see that ebay.de leads in terms of revenue with €625,692,429 compared to kaufland.de's revenue of €89,423,885. In terms of transactions, ebay.de also surpasses kaufland.de with 6,609,118 transactions as opposed to 891,869. However, kaufland.de excels in conversion rate with a range of 3.00-3.50%, similar to otto.de. Additionally, kaufland.de boasts a higher Average Order Value (AOV) range of €100-125, contrasting with competitors like mediamarkt.de and wayfair.de. Despite not leading in all metrics, kaufland.de maintains a strong position in the market with its competitive conversion rate and solid revenue figures compared to its counterparts.

#1 otto.de
217.7M
Revenue
47.1M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
#2 ebay.de
573.4M
Revenue
142.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#3 manomano.de
14.7M
Revenue
3.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#4 mediamarkt.de
76.4M
Revenue
17.6M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#5 wayfair.de
30.5M
Revenue
5.1M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
CLOSEST COMPETITORSby revenue
Favicon for etsy.cometsy.com
Favicon for ebay.deebay.de
Favicon for ikea.comikea.com
Favicon for otto.deotto.de
Favicon for zalando.dezalando.de
Favicon for kaufland.dekaufland.de
$89.4M
Favicon for mediamarkt.demediamarkt.de
Favicon for rewe.derewe.de
Favicon for lidl.delidl.de
Favicon for xxxlutz.dexxxlutz.de
Favicon for obi.deobi.de
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.deamazon.de
$2B
2
Favicon for temu.comtemu.com
3
Favicon for etsy.cometsy.com
4
Favicon for ebay.deebay.de
5
Favicon for ikea.comikea.com
6
Favicon for otto.deotto.de
7
Favicon for zalando.dezalando.de
8
Favicon for kaufland.dekaufland.de
9
Favicon for mediamarkt.demediamarkt.de
10
Favicon for rewe.derewe.de
kaufland.de vs top market performers
kaufland.de
top retailers
conversion rate vs average order value for kaufland.de and its competitors
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kaufland.de brandsby revenue

1
Logo for zündappZündapp
Top retailers:ebay.deamazon.deotto.de
2
Logo for appleApple
Top retailers:amazon.comcurrys.co.ukwalmart.com
3
Logo for vironViron
Top retailers:amazon.deebay.deimpericon.com
4
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Top retailers:walmart.comotto.deebay.co.uk
5
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Top retailers:casando.denetto-online.deamazon.co.uk

kaufland.de categoriesby revenue

1
Bicycles
Top retailers:amazon.comwalmart.comtrekbikes.com
2
Outdoor Furniture
Top retailers:amazon.comwayfair.comwalmart.com
3
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
4
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Top retailers:amazon.comamazon.dewalmart.com
5
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Top retailers:etsy.commarksandspencer.comebay.com
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brands overtime comparison

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kaufland.de channels

Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.

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kaufland.de Google Ads spend

Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kaufland.de devices

Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kaufland.de top markets

Explore kaufland.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kaufland.de country & global rank

Assess the ranking of kaufland.de among other retailers within its primary country and worldwide.

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