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Sep 2025
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Home/Insights/Retailers/kaufland.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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90.9M
Revenue
Sep 25
27.2M
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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kaufland.de's monthly revenueOVER TIME
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Over the past three months, kaufland.de revenue has experienced growth of 2.7%, compared to the preceding three months.

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kaufland.de revenue growth for last six months
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OVERVIEW
In September 2025, kaufland.de generated $90,937,744 in online sales, significantly exceeding the FOOD AND DRINK median of $38,144, with a conversion rate of 3.00-3.50%, below the high benchmark of 5.26% and above the low of 1.32%. The average order value (AOV) ranged from $100 to $125, compared to a high of $182 and a low of $46 in the industry. With 27,157,746 sessions, kaufland.de outperformed the FOOD AND DRINK median of 14,912 sessions, although it still fell short of the leading site, kroger.com, which recorded 38,495,850 sessions.
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kaufland.de competitors

In September 2025, kaufland.de reported a revenue of €90,937,744 from 888,304 transactions and 27,157,746 sessions, with an average order value (AOV) ranging from €100-125 and a conversion rate of 3.00-3.50%. Compared to its competitors, kaufland.de falls behind in terms of revenue and transactions. otto.de leads the pack with a revenue of €240,767,228 from 1,696,452 transactions and 51,502,453 sessions, with a similar AOV but a higher conversion rate. ebay.de also outperforms kaufland.de significantly in terms of revenue, transactions, and sessions, with a lower AOV but a higher conversion rate. However, kaufland.de outperforms manomano.de, mediamarkt.de, and wayfair.de in terms of revenue and transactions, showcasing its competitive position within the market.

otto.de screenshot
#1 otto.de
240.8M
Revenue
51.5M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
ebay.de screenshot
#2 ebay.de
473.5M
Revenue
110.9M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
manomano.de screenshot
#3 manomano.de
10.8M
Revenue
2M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
mediamarkt.de screenshot
#4 mediamarkt.de
139.4M
Revenue
29.6M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
wayfair.de screenshot
#5 wayfair.de
237.5K
Revenue
66.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
kaufland.de vs top market performers
kaufland.de
top retailers
conversion rate vs average order value for kaufland.de and its competitors
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Revenue share by device at kaufland.de

In September large majority of sales on kaufland.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on kaufland.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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kaufland.de channels

Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.

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kaufland.de Google Ads spend

Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kaufland.de devices

Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kaufland.de top markets

Explore kaufland.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kaufland.de country & global rank

Assess the ranking of kaufland.de among other retailers within its primary country and worldwide.

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