kaufland.de
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GRIPS CUSTOMERS & RESEARCH PARTNERS
kaufland.de's monthly revenueOVER TIME
Over the past three months, kaufland.de revenue has experienced growth of 18%, compared to the preceding three months.
kaufland.de competitors
When comparing kaufland.de to its competitors in November 2025, we see that kaufland.de falls behind in terms of revenue, transactions, and sessions. kaufland.de generated €141,657,437 in revenue from 1,248,872 transactions and 35,545,062 sessions, with an average order value (AOV) of €100-125 and a conversion rate of 3.50-4.00%. In comparison, otto.de leads with €343,314,767 in revenue from 2,345,454 transactions and 63,906,521 sessions. ebay.de surpasses kaufland.de with €595,614,475 in revenue from 5,793,756 transactions and 116,651,270 sessions. manomano.de and mediamarkt.de also outperform kaufland.de in revenue, transactions, and sessions, with higher AOV and conversion rates. wayfair.de lags significantly behind in revenue and sessions, indicating that kaufland.de faces tough competition in the German online retail market.
Revenue share by device at kaufland.de
In November large majority of sales on kaufland.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kaufland.de channels
Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.
kaufland.de Google Ads spend
Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kaufland.de devices
Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
