kaufland.de
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GRIPS CUSTOMERS & RESEARCH PARTNERS
kaufland.de Annual Revenue and Growth
kaufland.de's annual sales on its online store amounted to $1.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
kaufland.de's monthly revenueOVER TIME
Over the past three months, kaufland.de revenue has experienced decline of 2.9%, compared to the preceding three months.
kaufland.de competitors
kaufland.de excels with a strong conversion rate of 3.00-3.50%, matching that of its competitors otto.de and ebay.de as of July 2026. However, it ranks third overall, trailing ebay.de by a substantial $632.9 million in revenue, generating $104.2 million from 1 million transactions. In comparison, ebay.de leads significantly with $737.1 million in revenue and 4.6 million transactions. While kaufland.de’s average order value (AOV) of $100-125 is competitive, it still lags behind ebay.de’s AOV of $150-175. Additionally, kaufland.de experiences 30.5 million sessions, falling short of ebay.de’s 106.9 million by 76.4 million, highlighting the competitive landscape in the online retail sector.
Revenue share by device at kaufland.de
In July large majority of sales on kaufland.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kaufland.de channels
Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.
kaufland.de Google Ads spend
Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kaufland.de devices
Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
