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May 2025
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Home/Insights/Retailers/kaufland.de
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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103.9M
Revenue
27.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
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kaufland.de's revenueOVER TIME
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Over the past three months, kaufland.de revenue has experienced decline of 18%, compared to the preceding three months.

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kaufland.de revenue decline for last six months
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OVERVIEW
In May 2025, kaufland.de in the FOOD AND DRINK industry had online sales revenue of $103,866,720, a conversion rate of 3.50-4.00%, and an AOV of $100-125 with 27,292,474 sessions. The largest online store in this category was kroger.com with revenue of $363,978,512 and the highest sessions at 41,111,924. The median revenue in FOOD AND DRINK was $43,931, with a very high conversion rate of 5.52% and a very high AOV of $188. The median sessions were 14,871, and a very low conversion rate and AOV were 1.54% and $49, respectively.
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kaufland.de competitors

In May 2025, kaufland.de generated a revenue of 103,866,720 with 980,511 transactions and 27,292,474 sessions, boasting an average order value (AOV) of 100-125 and a conversion rate of 3.50-4.00. Comparing this data to its competitors, ebay.de leads the pack with a revenue of 458,597,849, 5,147,630 transactions, and 116,868,194 sessions, offering an AOV of 75-100 and a conversion rate of 4.00-4.50. otto.de follows with a revenue of 214,124,275, 1,503,663 transactions, and 44,796,354 sessions, featuring an AOV of 125-150 and a conversion rate of 3.00-3.50. mediamarkt.de, wayfair.de, and manomano.de also show varying levels of performance in terms of revenue, transactions, sessions, AOV, and conversion rate, positioning kaufland.de among strong competitors in the e-commerce landscape.

otto.de screenshot
#1 otto.de
214.1M
Revenue
44.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
ebay.de screenshot
#2 ebay.de
458.6M
Revenue
116.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
manomano.de screenshot
#3 manomano.de
11.8M
Revenue
2.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
mediamarkt.de screenshot
#4 mediamarkt.de
98.3M
Revenue
26.4M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
wayfair.de screenshot
#5 wayfair.de
401.3K
Revenue
139.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
kaufland.de vs top market performers
kaufland.de
top retailers
conversion rate vs average order value for kaufland.de and its competitors
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Revenue share by device at kaufland.de

In May large majority of sales on kaufland.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.

In May large majority of sales on kaufland.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.
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kaufland.de channels

Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.

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kaufland.de Google Ads spend

Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kaufland.de devices

Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kaufland.de top markets

Explore kaufland.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kaufland.de country & global rank

Assess the ranking of kaufland.de among other retailers within its primary country and worldwide.

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