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Dec 2024

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TRANSACTION INTELLIGENCE - DEC 2024 GLOBALLY

kaufland.de

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161.1M

Revenue

44.6M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

Main country of store: GERMANY
Website category: FOOD AND DRINK

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kaufland.de's revenueOVER TIME
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Over the past three months, kaufland.de revenue has experienced growth of 26%, compared to the preceding three months.

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kaufland.de revenue growth for last six months

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OVERVIEW

kaufland.de in the FOOD AND DRINK industry had a revenue of $161,116,406, a conversion rate of 3.00-3.50%, an AOV of $100-125, and 44,566,087 sessions in December 2024, with the largest online store being kroger.com with $365,527,089 in revenue, a conversion rate of 5.98%, an AOV of $188, and 51,339,658 sessions. The median revenue in the category is $67,667, the median conversion rate is 2.36%, the median AOV is $100, and the median sessions are 21,131, with a very high conversion rate at 5.98% and a very low conversion rate at 1.74%, a very high AOV at $188, and a very low AOV at $51.

kaufland.de competitors

kaufland.de, with a revenue of €161,116,406 and 1,551,671 transactions from 44,566,087 sessions in December 2024, competes with various similar domains in the German market. ebay.de leads the pack with €554,089,813 in revenue, 6,157,436 transactions, and 132,978,699 sessions, boasting a higher conversion rate of 4.50-5.00%. otto.de follows with €287,557,547 revenue, 1,994,158 transactions, and 55,609,530 sessions, along with a comparable conversion rate of 3.50-4.00%. mediamarkt.de ranks closely to kaufland.de with €143,681,028 revenue, 596,313 transactions, and 37,231,396 sessions, but with a lower conversion rate of 1.50-2.00%. wayfair.de and manomano.de trail behind in revenue, transactions, sessions, and average order value, positioning kaufland.de favorably within the competitive landscape based on these metrics.

#1 otto.de

287.6M

Revenue

55.6M

Sessions

3.5-4.0%

Conv. rate

$125-150

AOV

#2 ebay.de

554.1M

Revenue

133M

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#3 manomano.de

9.8M

Revenue

2.1M

Sessions

3.5-4.0%

Conv. rate

$125-150

AOV

#4 mediamarkt.de

143.7M

Revenue

37.2M

Sessions

1.5-2.0%

Conv. rate

$225-250

AOV

#5 wayfair.de

22M

Revenue

3.8M

Sessions

2.0-2.5%

Conv. rate

$250-275

AOV

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TOP MARKET PERFORMERSby revenue

kaufland.de vs top market performers

kaufland.de

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kaufland.de channels

Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.

kaufland.de Google Ads spend

Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

kaufland.de devices

Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

kaufland.de top markets

Explore kaufland.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.