kaufland.de
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kaufland.de Annual Revenue and Growth
kaufland.de's annual sales on its online store amounted to $1.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
kaufland.de's monthly revenueOVER TIME
Over the past three months, kaufland.de revenue has experienced decline of 18%, compared to the preceding three months.
kaufland.de competitors
In May 2026, kaufland.de generated $96,796,588 in revenue from 921,714 transactions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. Competitors such as otto.de and ebay.de significantly outperformed it, with revenues of $225,842,805 and $454,770,231, respectively. ebay.de, in particular, led in transactions with 4,376,816 and had a higher conversion rate at 4.00-4.50%. otto.de also saw more sessions (51,047,090) than kaufland.de's 30,358,257. While kaufland.de's AOV aligns with some competitors, its lower transaction volume reflects a more niche market compared to ebay.de's expansive reach. Conversely, manomano.de and wayfair.de lag considerably behind, with revenues of only $8,764,586 and $185,166, respectively, underscoring kaufland.de's stronger market position in comparison to the lower performers.
Revenue share by device at kaufland.de
In May large majority of sales on kaufland.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kaufland.de channels
Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.
kaufland.de Google Ads spend
Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kaufland.de devices
Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
