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Jun 2026
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Home/Insights/Retailers/kaufland.de
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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103.2M
Revenue
Jun 26
31.8M
Sessions
Jun 26
3.0-3.5%
Conv. rate
Jun 26
$100-125
AOV
Jun 26
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kaufland.de Annual Revenue and Growth

kaufland.de's annual sales on its online store amounted to $1.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.2B
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
kaufland.de revenue by year

kaufland.de's monthly revenueOVER TIME
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Over the past three months, kaufland.de revenue has experienced decline of 7%, compared to the preceding three months.

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kaufland.de revenue decline for last six months
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OVERVIEW
In June 2026, kaufland.de, operating in the food and drink/groceries sector, generated online sales revenue of $103,167,959, significantly above the median of $41,248, with a conversion rate between 3.00-3.50%, close to the high of 5.91%. The average order value (AOV) ranged from $100-125, lower than the very high AOV of $186. With 31,819,482 sessions, kaufland.de's traffic surpassed the median of 12,583 but remained below the leader, kroger.com, at 40,779,550 sessions, reflecting its competitive position in the online grocery market.
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kaufland.de competitors

In June 2026, kaufland.de generated $103,167,959 in revenue with 971,699 transactions from 31,819,482 sessions, yielding an AOV of $100-125 and a conversion rate of 3.00-3.50%. In comparison, ebay.de leads the pack with a revenue of $452,968,212, 4,338,061 transactions, and the highest conversion rate at 4.00-4.50%. otto.de also outperformed kaufland.de, achieving $227,840,152 in revenue from 1,610,974 transactions, with an AOV of $125-150 and a similar conversion rate. Meanwhile, mediamarkt.de, while having a higher AOV at $225-250, had lower revenue of $115,445,629 and fewer transactions. On the lower end, manomano.de and wayfair.de lag significantly, with revenues of $11,622,635 and $232, respectively. Overall, kaufland.de holds its ground among strong competitors but shows potential for growth, particularly in transaction volume.

otto.de screenshot
#1 otto.de
227.8M
Revenue
52.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
ebay.de screenshot
#2 ebay.de
453M
Revenue
103.2M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
manomano.de screenshot
#3 manomano.de
11.6M
Revenue
3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
mediamarkt.de screenshot
#4 mediamarkt.de
115.4M
Revenue
27.9M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
wayfair.de screenshot
#5 wayfair.de
232.3K
Revenue
71.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
kaufland.de vs top market performers
kaufland.de
top retailers
conversion rate vs average order value for kaufland.de and its competitors
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Revenue share by device at kaufland.de

In June large majority of sales on kaufland.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on kaufland.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kaufland.de channels

Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.

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kaufland.de Google Ads spend

Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kaufland.de devices

Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kaufland.de top markets

Explore kaufland.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kaufland.de country & global rank

Assess the ranking of kaufland.de among other retailers within its primary country and worldwide.

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