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Oct 2025
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Home/Insights/Retailers/kaufland.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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102.4M
Revenue
Oct 25
27.5M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Große Auswahl ✓ Täglich neue Aktionen ✓ Viele Zahlungsmethoden ▻ Jetzt Angebote entdecken und bei Kaufland.de bestellen!

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kaufland.de's monthly revenueOVER TIME
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Over the past three months, kaufland.de revenue has experienced decline of 0.88%, compared to the preceding three months.

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kaufland.de revenue decline for last six months
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OVERVIEW
In October 2025, kaufland.de generated $102,353,342 in online sales, significantly surpassing the food and drink industry median of $43,384. With a conversion rate of 3.50-4.00%, it remains below the high benchmark of 5.49%. The average order value (AOV) ranged between $100-125, compared to a high of $181. The website attracted 27,512,722 sessions, placing it behind the leading kroger.com, which recorded 41,924,642 sessions, yet still exceeding the industry median of 15,100. Overall, kaufland.de showcases strong performance metrics in a competitive online grocery market.
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kaufland.de competitors

In October 2025, kaufland.de falls behind some of its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. For example, ebay.de outperforms kaufland.de in revenue, transactions, and sessions by a significant margin. However, kaufland.de has a higher AOV compared to ebay.de. In terms of conversion rate, kaufland.de is on par with manomano.de and medimarkt.de, but lags behind ebay.de. Overall, kaufland.de faces tough competition from the likes of ebay.de, otto.de, and medimarkt.de in terms of revenue and transactions. Despite having a decent conversion rate and AOV, kaufland.de will need to focus on increasing its sessions and transactions to compete more effectively with its competitors in the online retail market.

otto.de screenshot
#1 otto.de
263.7M
Revenue
56.1M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
ebay.de screenshot
#2 ebay.de
502.6M
Revenue
115M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
manomano.de screenshot
#3 manomano.de
12.7M
Revenue
2.1M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
mediamarkt.de screenshot
#4 mediamarkt.de
180.5M
Revenue
34.5M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
wayfair.de screenshot
#5 wayfair.de
213.5K
Revenue
64K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
kaufland.de vs top market performers
kaufland.de
top retailers
conversion rate vs average order value for kaufland.de and its competitors
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Revenue share by device at kaufland.de

In October large majority of sales on kaufland.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on kaufland.de, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kaufland.de channels

Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.

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kaufland.de Google Ads spend

Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kaufland.de devices

Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kaufland.de top markets

Explore kaufland.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kaufland.de country & global rank

Assess the ranking of kaufland.de among other retailers within its primary country and worldwide.

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