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Home/Insights/Retailers/kaufland.de
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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90.3M
Revenue
30.2M
Sessions
3.0-3.5%
Conversion rate
$75-100
Average order value
Online only revenue for kaufland.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

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kaufland.de’s revenueOVER TIME
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Over the past three months, kaufland.de revenue has experienced decline of 6.4%, compared to the preceding three months.

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kaufland.de revenue decline for last six months
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OVERVIEW
In March 2024, kaufland.de's revenue for online sales in the FOOD AND DRINK industry was $90,263,822, with a conversion rate of 3.00-3.50% and an AOV of $75-100. The largest online store in this category is kroger.com with a revenue of $347,627,620. The highest conversion rate is 4.69%, while the lowest is 1.43%. The highest AOV is $182, and the lowest is $53. kaufland.de had 30,215,607 sessions, while the highest number of sessions was 36,450,494 from kroger.com, and the median number of sessions in the FOOD AND DRINK industry is 39,146.
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kaufland.de competitors

In comparison to its competitors, kaufland.de lags behind in terms of revenue, transactions, and sessions. ebay.de leads the pack with a revenue of €657,379,502 and 6,929,741 transactions, followed by otto.de with €261,032,768 in revenue and 1,654,777 transactions. kaufland.de ranks third with €90,263,822 in revenue and 925,155 transactions. In terms of Average Order Value (AOV), mediamarkt.de has the highest AOV range of €250-275, while wayfair.de follows closely with €300-325. kaufland.de falls in line with an AOV range of €75-100, similar to ebay.de and manomano.de. Despite its lower performance in revenue and transactions, kaufland.de maintains a competitive conversion rate of 3.00-3.50%, on par with otto.de and manomano.de.

#1 otto.de
261M
Revenue
49.9M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
#2 ebay.de
657.4M
Revenue
154.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#3 manomano.de
21.2M
Revenue
4.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#4 mediamarkt.de
84.7M
Revenue
18M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#5 wayfair.de
34.6M
Revenue
5.3M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
kaufland.de vs top market performers
kaufland.de
top retailers
conversion rate vs average order value for kaufland.de and its competitors
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kaufland.de brandsby revenue

1
Logo for zündappZündapp
2
Logo for muldex gmbhMuldex Gmbh
5
Top retailers:ebay.de

kaufland.de categoriesby revenue

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brands overtime comparison

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kaufland.de channels

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kaufland.de Google Ads spend

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kaufland.de devices

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kaufland.de top markets

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kaufland.de country & global rank

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