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Dec 2025
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Home/Insights/Retailers/kaufland.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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163.5M
Revenue
Dec 25
44.3M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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kaufland.de's monthly revenueOVER TIME
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Over the past three months, kaufland.de revenue has experienced growth of 45%, compared to the preceding three months.

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kaufland.de revenue growth for last six months
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OVERVIEW
In December 2025, kaufland.de achieved impressive online sales of $163,468,948, significantly surpassing the grocery sector median of $58,922, though still behind the top competitor, kroger.com, at $331,830,173. The site maintained a conversion rate of 3.00-3.50%, which is above the industry low of 1.72% but below the high of 6.41%. With an average order value (AOV) of $100-125, kaufland.de is also positioned below the industry high of $182. The site attracted 44,256,579 sessions, closely trailing kroger.com’s 47,270,812, yet far exceeding the median of 19,185 sessions in its category.
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kaufland.de competitors

In December 2025, kaufland.de generated a revenue of $163,468,948 from 1,449,784 transactions and 44,256,579 sessions with an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. Compared to its competitors, kaufland.de falls behind in revenue when compared to ebay.de at $548,662,581 and otto.de at $274,351,874. However, kaufland.de outperforms manomano.de in revenue which only generated $12,740,760. In terms of conversion rates, kaufland.de is on par with otto.de and ebay.de but falls behind mediamaekrt.de and wayfair.de. With an AOV of $100-125, kaufland.de aligns with both ebay.de and manomano.de but is lower than mediamaerk.de and wayfair.de who have an AOV of $250-275. Overall, kaufland.de shows strong performance in transactions and sessions but could work on increasing its revenue and average order value to compete more effectively with top competitors in the market.

otto.de screenshot
#1 otto.de
274.4M
Revenue
55.2M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
ebay.de screenshot
#2 ebay.de
548.7M
Revenue
120M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
manomano.de screenshot
#3 manomano.de
12.7M
Revenue
1.9M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
mediamarkt.de screenshot
#4 mediamarkt.de
154.4M
Revenue
38.5M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
wayfair.de screenshot
#5 wayfair.de
448.7K
Revenue
78.3K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
kaufland.de vs top market performers
kaufland.de
top retailers
conversion rate vs average order value for kaufland.de and its competitors
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Revenue share by device at kaufland.de

In December large majority of sales on kaufland.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on kaufland.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kaufland.de channels

Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.

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kaufland.de Google Ads spend

Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kaufland.de devices

Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kaufland.de top markets

Explore kaufland.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kaufland.de country & global rank

Assess the ranking of kaufland.de among other retailers within its primary country and worldwide.

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