kaufland.de
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GRIPS CUSTOMERS & RESEARCH PARTNERS
kaufland.de Annual Revenue and Growth
kaufland.de's annual sales on its online store amounted to $1.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
kaufland.de's monthly revenueOVER TIME
Over the past three months, kaufland.de revenue has experienced decline of 0.23%, compared to the preceding three months.
kaufland.de competitors
kaufland.de stands out with a conversion rate of 2.50-3.00%, surpassing mediamarkt.de's 1.50-2.00%. In September 2026, kaufland.de generated $98.1 million in revenue from 879,000 transactions across 29.3 million sessions, ranking 4th in revenue and 3rd in both transactions and sessions among its competitors. otto.de leads in revenue at $254.3 million, while ebay.de is highest with 4.7 million transactions and 106.1 million sessions. Although kaufland.de trails competitors in revenue and transactions, its average order value (AOV) of $100-125 is competitive compared to ebay.de’s $75-100. This positions kaufland.de as a noteworthy player, despite its challenges against larger rivals.
Revenue share by device at kaufland.de
In September large majority of sales on kaufland.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kaufland.de channels
Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.
kaufland.de Google Ads spend
Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kaufland.de devices
Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
