kaufland.de
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GRIPS CUSTOMERS & RESEARCH PARTNERS
kaufland.de's monthly revenueOVER TIME
Over the past three months, kaufland.de revenue has experienced growth of 45%, compared to the preceding three months.
kaufland.de competitors
In December 2025, kaufland.de generated a revenue of $163,468,948 from 1,449,784 transactions and 44,256,579 sessions with an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. Compared to its competitors, kaufland.de falls behind in revenue when compared to ebay.de at $548,662,581 and otto.de at $274,351,874. However, kaufland.de outperforms manomano.de in revenue which only generated $12,740,760. In terms of conversion rates, kaufland.de is on par with otto.de and ebay.de but falls behind mediamaekrt.de and wayfair.de. With an AOV of $100-125, kaufland.de aligns with both ebay.de and manomano.de but is lower than mediamaerk.de and wayfair.de who have an AOV of $250-275. Overall, kaufland.de shows strong performance in transactions and sessions but could work on increasing its revenue and average order value to compete more effectively with top competitors in the market.
Revenue share by device at kaufland.de
In December large majority of sales on kaufland.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kaufland.de channels
Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.
kaufland.de Google Ads spend
Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kaufland.de devices
Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
