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Aug 2024
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Home/Insights/Retailers/kaufland.de
TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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115.6M
Revenue
29.9M
Sessions
3.0-3.5%
Conversion rate
$100-125
Average order value
Online only revenue for kaufland.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

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kaufland.de’s revenueOVER TIME
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Over the past three months, kaufland.de revenue has experienced growth of 8.9%, compared to the preceding three months.

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kaufland.de revenue growth for last six months
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OVERVIEW
In August 2024, kaufland.de in the FOOD AND DRINK industry had online sales revenue of $115,591,103, a conversion rate of 3.00-3.50%, and an average order value (AOV) of $100-125. The highest online store revenue in this category was $323,229,156 from kroger.com, with a very high conversion rate of 5.42% and AOV of $179. Additionally, kroger.com had the highest number of sessions at 46,457,937, while the median sessions for the FOOD AND DRINK category were 18,592. The very low conversion rate and AOV for the industry were 1.57% and $52, respectively.
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kaufland.de competitors

When comparing kaufland.de to its competitors in August 2024, kaufland.de falls behind in terms of revenue. kaufland.de generated €115,591,103 in revenue with 1,046,024 transactions and 29,888,147 sessions. The average order value (AOV) for kaufland.de is between €100-€125, with a conversion rate of 3.00-3.50%. In comparison, ebay.de leads the pack with €537,715,847 in revenue, 6,208,143 transactions, and 130,720,278 sessions. otto.de follows with €206,555,968 in revenue, 1,527,202 transactions, and 50,328,285 sessions, boasting a higher AOV range of €125-€150. mediamarkt.de and wayfair.de also outperform kaufland.de in revenue and conversion rate. While kaufland.de excels in certain areas such as a consistent conversion rate, there is room for growth in revenue and transactions to compete with the top players in the market.

#1 otto.de
206.6M
Revenue
50.3M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#2 ebay.de
537.7M
Revenue
130.7M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#3 manomano.de
11.8M
Revenue
2.6M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#4 mediamarkt.de
113.8M
Revenue
24.9M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#5 wayfair.de
24.7M
Revenue
4.2M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
CLOSEST COMPETITORSby revenue
Favicon for temu.comtemu.com
Favicon for ikea.comikea.com
Favicon for etsy.cometsy.com
Favicon for ebay.deebay.de
Favicon for otto.deotto.de
Favicon for kaufland.dekaufland.de
$115.6M
Favicon for mediamarkt.demediamarkt.de
Favicon for zalando.dezalando.de
Favicon for xxxlutz.dexxxlutz.de
Favicon for lidl.delidl.de
Favicon for rewe.derewe.de
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.deamazon.de
$2.1B
2
Favicon for temu.comtemu.com
3
Favicon for ikea.comikea.com
4
Favicon for etsy.cometsy.com
5
Favicon for ebay.deebay.de
6
Favicon for otto.deotto.de
7
Favicon for kaufland.dekaufland.de
8
Favicon for mediamarkt.demediamarkt.de
9
Favicon for zalando.dezalando.de
10
Favicon for xxxlutz.dexxxlutz.de
kaufland.de vs top market performers
kaufland.de
top retailers
conversion rate vs average order value for kaufland.de and its competitors
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kaufland.de brandsby revenue

1
Logo for zündappZündapp
Top retailers:ebay.deamazon.deotto.de
2
Logo for appleApple
Top retailers:amazon.comcurrys.co.ukamazon.de
3
Logo for vironViron
Top retailers:amazon.deebay.deimpericon.com
4
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Top retailers:otto.deebay.co.uk
5
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Top retailers:casando.denetto-online.deamazon.co.uk

kaufland.de categoriesby revenue

1
Bicycles
Top retailers:amazon.comtrekbikes.comfahrrad-xxl.de
2
Outdoor Furniture
Top retailers:amazon.comwayfair.comebay.com
3
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
4
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Top retailers:amazon.comamazon.debackmarket.com
5
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Top retailers:etsy.commarksandspencer.comebay.com
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brands overtime comparison

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kaufland.de channels

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kaufland.de Google Ads spend

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kaufland.de devices

Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kaufland.de top markets

Explore kaufland.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kaufland.de country & global rank

Assess the ranking of kaufland.de among other retailers within its primary country and worldwide.

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