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Aug 2025
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Home/Insights/Retailers/kaufland.de
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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96.3M
Revenue
Aug 25
27.7M
Sessions
Aug 25
3.0-3.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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kaufland.de's monthly revenueOVER TIME
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Over the past three months, kaufland.de revenue has experienced growth of 6%, compared to the preceding three months.

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kaufland.de revenue growth for last six months
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OVERVIEW
In August 2025, kaufland.de in the FOOD AND DRINK industry had a revenue of $96,287,234, a conversion rate of 3.00-3.50%, and an AOV of $100-125. The largest online store in the category was kroger.com with a revenue of $338,531,978 and the highest sessions at 46,280,628. The median revenue was $39,584, the highest conversion rate was 5.2%, the lowest conversion rate was 1.29%, the highest AOV was $181, the lowest AOV was $46, and the median sessions were 15,627, while kaufland.de had 27,746,443 sessions.
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kaufland.de competitors

In August 2025, kaufland.de performed decently compared to its competitors. While kaufland.de had a revenue of 96,287,234 and 942,498 transactions with 27,746,443 sessions, its average order value (AOV) ranged between 100-125 and conversion rate was between 3.00-3.50. In contrast, otto.de stood out with a revenue of 229,171,396 and 1,629,573 transactions from 52,824,776 sessions, with a higher AOV of 125-150 but a similar conversion rate. ebay.de dominated the market with a revenue of 456,607,293 and 5,133,850 transactions from 119,252,961 sessions, although their AOV was lower at 75-100 but had a higher conversion rate of 4.00-4.50. Overall, kaufland.de showed strong performance, especially when compared to smaller competitors like manomano.de, mediamarkt.de, and wayfair.de.

otto.de screenshot
#1 otto.de
229.2M
Revenue
52.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
ebay.de screenshot
#2 ebay.de
456.6M
Revenue
119.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
manomano.de screenshot
#3 manomano.de
11.5M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
mediamarkt.de screenshot
#4 mediamarkt.de
98.7M
Revenue
26.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
wayfair.de screenshot
#5 wayfair.de
294.1K
Revenue
93.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
kaufland.de vs top market performers
kaufland.de
top retailers
conversion rate vs average order value for kaufland.de and its competitors
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Revenue share by device at kaufland.de

In August large majority of sales on kaufland.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on kaufland.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kaufland.de channels

Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.

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kaufland.de Google Ads spend

Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kaufland.de devices

Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kaufland.de top markets

Explore kaufland.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kaufland.de country & global rank

Assess the ranking of kaufland.de among other retailers within its primary country and worldwide.

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