Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/kaufland.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for kaufland.dekaufland.de

Start benchmarking for free
Sign in with GoogleSign up with Google
117.2M
Revenue
Jan 26
29M
Sessions
Jan 26
3.5-4.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
Loading...

Große Auswahl ✓ Täglich neue Aktionen ✓ Viele Zahlungsmethoden ▻ Jetzt Angebote entdecken und bei Kaufland.de bestellen!

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

kaufland.de Annual Revenue and Growth

kaufland.de's annual sales on its online store amounted to $1.2B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.2B
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
kaufland.de revenue by year

kaufland.de's monthly revenueOVER TIME
View real-time data

Over the past three months, kaufland.de revenue has experienced growth of 46%, compared to the preceding three months.

View real-time data
kaufland.de revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, kaufland.de generated impressive online sales of $117,192,536, significantly surpassing the median of $54,450 in the FOOD AND DRINK industry. With a conversion rate of 3.50-4.00%, it is performing well, although below the industry's high of 5.96%. The average order value (AOV) ranges from $100 to $125, which is competitive yet lower than the top AOV of $182. The site attracted 29,028,052 sessions, exceeding the median of 18,973 but trailing kroger.com’s 46,188,522 sessions, indicating strong engagement in the growing online grocery market.
Read more

kaufland.de competitors

In January 2026, kaufland.de reported a revenue of $117,192,536 with 1,032,853 transactions and 29,028,052 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.50-4.00%. Compared to its competitors, kaufland.de falls behind in terms of revenue when compared to ebay.de, which generated $561,697,573 in revenue. However, kaufland.de has a higher conversion rate than both otto.de and mediamarkt.de, with the latter having a significantly lower conversion rate. In terms of AOV, kaufland.de falls in the mid-range compared to its competitors, with wayfair.de and mediamarkt.de having the highest AOV. Overall, while kaufland.de may not lead in revenue generation, it demonstrates strong conversion rates and AOV within its competitive landscape.

otto.de screenshot
#1 otto.de
271.3M
Revenue
52.9M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
ebay.de screenshot
#2 ebay.de
561.7M
Revenue
118.1M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
manomano.de screenshot
#3 manomano.de
10.6M
Revenue
2.3M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
mediamarkt.de screenshot
#4 mediamarkt.de
130.8M
Revenue
31.2M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
wayfair.de screenshot
#5 wayfair.de
407.6K
Revenue
68.5K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
kaufland.de vs top market performers
kaufland.de
top retailers
conversion rate vs average order value for kaufland.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at kaufland.de

In January large majority of sales on kaufland.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on kaufland.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

kaufland.de channels

Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

kaufland.de Google Ads spend

Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

kaufland.de devices

Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

kaufland.de top markets

Explore kaufland.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

kaufland.de country & global rank

Assess the ranking of kaufland.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard