decathlon.co.uk
Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.
GRIPS CUSTOMERS & RESEARCH PARTNERS
decathlon.co.uk Annual Revenue and Growth
decathlon.co.uk's annual sales on its online store amounted to $182.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
decathlon.co.uk's monthly revenueOVER TIME
Over the past three months, decathlon.co.uk revenue has experienced growth of 12%, compared to the preceding three months.
decathlon.co.uk competitors
In August 2025, decathlon.co.uk generated £19,743,000 in revenue from 192,792 transactions and 7,729,893 sessions, with an average order value (AOV) of £100-125 and a conversion rate of 2.00-2.50%. When compared to its competitors, decathlon.co.uk outperforms gooutdoors.co.uk in revenue and transactions but falls short in sessions. sportsdirect.com leads in revenue and transactions by a significant margin, with a higher conversion rate as well. adidas.co.uk also surpasses decathlon.co.uk in revenue and transactions, but with a similar AOV and conversion rate. halfords.com boasts the highest revenue and transactions among the competitors, along with a strong conversion rate. Overall, decathlon.co.uk holds its own in the competitive landscape, excelling in certain metrics while lagging behind in others compared to key players in the market.
Revenue share by device at decathlon.co.uk
In August large majority of sales on decathlon.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
decathlon.co.uk channels
Identify top traffic channels that drive growth for decathlon.co.ukand discover how performance of traffic channels has changed over time.
decathlon.co.uk Google Ads spend
Evaluate decathlon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.co.uk devices
Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
