decathlon.co.uk
Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.
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decathlon.co.uk Annual Revenue and Growth
decathlon.co.uk's annual sales on its online store amounted to $213.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
decathlon.co.uk's monthly revenueOVER TIME
Over the past three months, decathlon.co.uk revenue has experienced growth of 81%, compared to the preceding three months.
decathlon.co.uk competitors
In August 2026, decathlon.co.uk excels with a strong number of sessions, recording 13.7 million, positioning it second among its competitors. However, it trails in revenue at $42 million, ranking third behind sportsdirect.com, which leads with $61.4 million. Similarly, decathlon.co.uk falls short in transactions, achieving 343,000 compared to sportsdirect.com's 762,000. The average order value (AOV) for decathlon.co.uk is in the range of $100-125, which is on par with halfords.com but lower than gooutdoors.co.uk's $125-150. In terms of conversion rate, decathlon.co.uk matches adidas.co.uk at 2.00-2.50%, while being well behind sportsdirect.com’s higher range of 3.50-4.00%. Overall, while decathlon.co.uk has notable strengths in sessions, it faces challenges in revenue and transactions against its competitors.
Industries decathlon.co.uk operates in
decathlon.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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decathlon.co.uk channels
Identify top traffic channels that drive growth for decathlon.co.ukand discover how performance of traffic channels has changed over time.
decathlon.co.uk Google Ads spend
Evaluate decathlon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.co.uk devices
Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
