decathlon.co.uk
Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.
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decathlon.co.uk Annual Revenue and Growth
decathlon.co.uk's annual sales on its online store amounted to $213.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
decathlon.co.uk's monthly revenueOVER TIME
Over the past three months, decathlon.co.uk revenue has experienced growth of 16%, compared to the preceding three months.
decathlon.co.uk competitors
In June 2026, decathlon.co.uk generated $18,654,605 in revenue with a conversion rate of 1.50-2.00%, yielding 159,868 transactions from 8,534,993 sessions. Competitor gooutdoors.co.uk reported lower revenue at $11,120,573, yet achieved a higher conversion rate of 2.00-2.50%, reflecting its focused market approach. Meanwhile, sportsdirect.com led the market with an impressive revenue of $61,532,862 and a high conversion rate of 3.50-4.00%, capitalizing on a larger customer base and significant session volume (20,319,837). halfords.com also performed well with $44,420,968 in revenue and a similar conversion rate. In contrast, mountainwarehouse.com, despite higher transactions (150,319), reported a modest revenue of $11,738,313 and an elevated conversion rate of 3.00-3.50%. Lastly, adidas.co.uk achieved $17,432,480 in revenue with a conversion rate of 2.00-2.50%, showing competitive presence within the market.
Revenue share by device at decathlon.co.uk
In June large majority of sales on decathlon.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries decathlon.co.uk operates in
decathlon.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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decathlon.co.uk channels
Identify top traffic channels that drive growth for decathlon.co.ukand discover how performance of traffic channels has changed over time.
decathlon.co.uk Google Ads spend
Evaluate decathlon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.co.uk devices
Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
