decathlon.co.uk
Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.
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decathlon.co.uk's revenueOVER TIME
Over the past three months, decathlon.co.uk revenue has experienced growth of 27%, compared to the preceding three months.
decathlon.co.uk competitors
In July 2025, decathlon.co.uk generated £21,720,941 in revenue from 192,911 transactions and 7,734,570 sessions, with an average order value (AOV) ranging from £100-125 and a conversion rate of 2.00-2.50%. When compared to its competitors, gooutdoors.co.uk recorded £11,750,746 in revenue from 93,287 transactions and 3,476,053 sessions, with a higher AOV of £125-150 and a conversion rate of 2.50-3.00%. sportsdirect.com outperformed decathlon.co.uk with revenue of £65,454,660 from 749,256 transactions and 21,248,851 sessions, but had a lower AOV of £75-100 and a higher conversion rate of 3.50-4.00%. adidas.co.uk, mountainwarehouse.com, and halfords.com also had varying performance metrics in revenue, transactions, sessions, AOV, and conversion rate compared to decathlon.co.uk.
Revenue share by device at decathlon.co.uk
In July large majority of sales on decathlon.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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decathlon.co.uk channels
Identify top traffic channels that drive growth for decathlon.co.ukand discover how performance of traffic channels has changed over time.
decathlon.co.uk Google Ads spend
Evaluate decathlon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.co.uk devices
Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
