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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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12.6M
Revenue
5.9M
Sessions
2.5-3.0%
Conversion rate
$75-100
Average order value
Online only revenue for decathlon.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.

decathlon.co.uk’s revenueOVER TIME
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Over the past three months, decathlon.co.uk revenue has experienced decline of 7.3%, compared to the preceding three months.

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decathlon.co.uk revenue decline for last six months
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OVERVIEW
decathlon.co.uk in the SPORTS industry had online sales revenue of $12,591,230 in March 2024, with a conversion rate of 2.50-3.00% and an AOV of $75-100. They recorded 5,866,987 sessions. The largest store in the category was garmin.com with revenue of $168,278,529 and the highest sessions were 39,038,925 from dickssportinggoods.com. The median revenue was $140,955, conversion rate was 2.83%, AOV was $576, and sessions were 45,441 in the SPORTS industry. The very low conversion rate was 0.72% and the very low AOV was $76.
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decathlon.co.uk competitors

When comparing decathlon.co.uk to its competitors, sportsdirect.com stands out with the highest revenue of £40,607,179 and the most transactions at 533,248. halfords.com boasts the highest revenue among the competitors at £48,383,002, with a relatively high average order value (AOV) range of £100-125. In terms of sessions, sportsdirect.com leads with 16,315,529 sessions, followed closely by halfords.com with 10,932,583 sessions. mountainwarehouse.com excels in conversion rate with a range of 3.50-4.00, while halfords.com also performs well in this metric, with a conversion rate range of 4.00-4.50. decathlon.co.uk falls within the mid-range for revenue, transactions, sessions, AOV, and conversion rate compared to its competitors.

#1 gooutdoors.co.uk
8.2M
Revenue
2.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#2 sportsdirect.com
40.6M
Revenue
16.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#3 mountainwarehouse.com
7.6M
Revenue
3.3M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#4 adidas.co.uk
15.1M
Revenue
5.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#5 halfords.com
48.4M
Revenue
10.9M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for gymshark.comgymshark.com
Favicon for sportsdirect.comsportsdirect.com
Favicon for therange.co.uktherange.co.uk
Favicon for houseoffraser.co.ukhouseoffraser.co.uk
Favicon for adidas.co.ukadidas.co.uk
Favicon for decathlon.co.ukdecathlon.co.uk
$12.6M
Favicon for gooutdoors.co.ukgooutdoors.co.uk
Favicon for outdoorgearlab.comoutdoorgearlab.com
Favicon for mountainwarehouse.commountainwarehouse.com
Favicon for decathlon.comdecathlon.com
Favicon for sigmasports.comsigmasports.com
TOP MARKET PERFORMERSby revenue
1
Favicon for nike.comnike.com
$379.9M
2
Favicon for next.co.uknext.co.uk
3
Favicon for argos.co.ukargos.co.uk
4
Favicon for rei.comrei.com
5
Favicon for jdsports.co.ukjdsports.co.uk
6
Favicon for halfords.comhalfords.com
7
Favicon for gymshark.comgymshark.com
8
Favicon for sportsdirect.comsportsdirect.com
9
Favicon for therange.co.uktherange.co.uk
10
Favicon for houseoffraser.co.ukhouseoffraser.co.uk
decathlon.co.uk vs top market performers
decathlon.co.uk
top retailers
conversion rate vs average order value for decathlon.co.uk and its competitors
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decathlon.co.uk brandsby revenue

1
Logo for 484484
Top retailers:decathlon.dedecathlon.fr
2
Logo for ratedRated
3
Logo for 15921592
Top retailers:decathlon.dedecathlon.fr
4
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Top retailers:decathlon.dedecathlon.fr
5
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Top retailers:decathlon.dedecathlon.fr

decathlon.co.uk categoriesby revenue

1
Sporting Goods
Top retailers:ebay.comtemu.comtarget.com
2
Vehicles & Parts
Top retailers:walmart.comebay.comebay.de
3
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
4
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Top retailers:ebay.comwalmart.commagazineluiza.com.br
5
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Top retailers:ebay.comtemu.comtarget.com
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brands overtime comparison

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decathlon.co.uk channels

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decathlon.co.uk Google Ads spend

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decathlon.co.uk devices

Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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decathlon.co.uk top markets

Explore decathlon.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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decathlon.co.uk country & global rank

Assess the ranking of decathlon.co.uk among other retailers within its primary country and worldwide.

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