decathlon.co.uk
Decathlon.co.uk is an online platform offering a wide range of sporting goods. Operating worldwide, they have an extensive inventory covering multiple categories including sports equipment, apparel, footwear, and accessories. The platform aims to provide customers with quality products for various sports and activities, catering to different levels of expertise.
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decathlon.co.uk's revenueOVER TIME
Over the past three months, decathlon.co.uk revenue has experienced growth of 23%, compared to the preceding three months.
decathlon.co.uk competitors
In May 2025, decathlon.co.uk reported revenue of £20,420,498 from 180,543 transactions and 6,964,132 sessions, with an average order value (AOV) of £100-125 and a conversion rate of 2.50-3.00%. In comparison, sportsdirect.com leads the pack with revenue of £72,358,613 from 853,778 transactions and 23,943,087 sessions, boasting a higher conversion rate of 3.50-4.00%. adidas.co.uk follows closely behind Decathlon with revenue of £16,677,791, 194,960 transactions, and 8,552,437 sessions, maintaining a similar AOV range. halfords.com also outperforms Decathlon in revenue, transactions, and sessions, with a slightly higher conversion rate. gooutdoors.co.uk, on the other hand, stands out with a higher AOV range of £125-150 but a lower number of transactions and sessions compared to Decathlon. mountainwarehouse.com lags behind in all metrics compared to Decathlon and its competitors.
Revenue share by device at decathlon.co.uk
In May large majority of sales on decathlon.co.uk, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.
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decathlon.co.uk channels
Identify top traffic channels that drive growth for decathlon.co.ukand discover how performance of traffic channels has changed over time.
decathlon.co.uk Google Ads spend
Evaluate decathlon.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.co.uk devices
Review decathlon.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
