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Jan 2026
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Home/Insights/Retailers/zalando.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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6.1M
Revenue
Jan 26
3.7M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Zalando.co.uk is an online retail platform based in the UK. They offer a wide range of fashion-related products for men, women, and children, including clothing, footwear, accessories, and beauty items. The assortment includes various brands and styles, with options for different tastes and preferences.

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zalando.co.uk Annual Revenue and Growth

zalando.co.uk's annual sales on its online store amounted to $69.1M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$69.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
zalando.co.uk revenue by year

zalando.co.uk's monthly revenueOVER TIME
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Over the past three months, zalando.co.uk revenue has experienced growth of 39%, compared to the preceding three months.

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zalando.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, zalando.co.uk generated $6,137,835 in online sales, significantly surpassing the lifestyle/fashion and apparel median of $91,806, though still distant from industry leader shein.com's $809,875,018. The site achieved a conversion rate between 1.00-1.50%, below the high benchmark of 3.1% but above the low of 0.69%. Zalando’s average order value (AOV) ranged from $100-125, compared to the high of $390 and the low of $76 in the industry. With 3,747,663 sessions, zalando.co.uk's traffic remains strong, yet far from shein.com’s 279,580,739 sessions, contrasting the lifestyle/fashion and apparel median of 38,909.
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zalando.co.uk competitors

In January 2026, zalando.co.uk generated $6,137,835 in revenue from 52,363 transactions with 3,747,663 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. Compared to its competitors, Zalando falls behind in revenue when compared to asos.com, which brought in $121,373,839 from 836,627 transactions with 58,321,788 sessions. However, Zalando outperforms office.co.uk, which only made $5,245,755 in revenue from 59,033 transactions with 3,927,974 sessions. In terms of conversion rate, Zalando is on par with asos.com, but falls short compared to JD Sports with a conversion rate of 2.50-3.00%. Additionally, Zalando's AOV is lower than lyst.co.uk, which has an AOV of $200-225, indicating a potential area for growth and improvement in order value.

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7.8M
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AOV
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#4 asos.com
121.4M
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58.3M
Sessions
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$125-150
AOV
office.co.uk screenshot
#5 office.co.uk
5.2M
Revenue
3.9M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
zalando.co.uk vs top market performers
zalando.co.uk
top retailers
conversion rate vs average order value for zalando.co.uk and its competitors
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Revenue share by device at zalando.co.uk

In January large majority of sales on zalando.co.uk, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on zalando.co.uk, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.co.uk channels

Identify top traffic channels that drive growth for zalando.co.ukand discover how performance of traffic channels has changed over time.

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zalando.co.uk Google Ads spend

Evaluate zalando.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.co.uk devices

Review zalando.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.co.uk top markets

Explore zalando.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.co.uk country & global rank

Assess the ranking of zalando.co.uk among other retailers within its primary country and worldwide.

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