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Dec 2025
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Home/Insights/Retailers/zalando.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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6.8M
Revenue
Dec 25
3.8M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Zalando.co.uk is an online retail platform based in the UK. They offer a wide range of fashion-related products for men, women, and children, including clothing, footwear, accessories, and beauty items. The assortment includes various brands and styles, with options for different tastes and preferences.

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zalando.co.uk Annual Revenue and Growth

zalando.co.uk's annual sales on its online store amounted to $68.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$68.4M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
zalando.co.uk revenue by year

zalando.co.uk's monthly revenueOVER TIME
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Over the past three months, zalando.co.uk revenue has experienced growth of 37%, compared to the preceding three months.

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zalando.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, zalando.co.uk generated online sales revenue of $6,786,166, significantly higher than the median of $92,600 in the FASHION AND APPAREL sector. With a conversion rate of 1.50-2.00%, it falls short of the high benchmark of 3.17%. The average order value (AOV) ranged between $100-125, below the high of $389. The site attracted 3,825,447 sessions, dwarfed by the top performer shein.com at 304,519,814 sessions, while also exceeding the sector's median of 39,789 sessions, reflecting strong consumer interest despite competitive challenges.
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zalando.co.uk competitors

In December 2025, zalando.co.uk generated a revenue of $6,786,166 with 58,851 transactions and 3,825,447 sessions. With an average order value (AOV) range of $100-125 and a conversion rate of 1.50-2.00%, zalando.co.uk performed moderately well compared to its competitors. houseoffraser.co.uk led the pack with a revenue of $25,339,603 from 275,389 transactions and 8,433,054 sessions, boasting a higher conversion rate of 3.00-3.50%. asos.com followed closely behind with a revenue of $142,254,322, almost double that of zalando.co.uk, from 995,558 transactions and 60,338,504 sessions, with a similar conversion rate of 1.50-2.00%. lyst.co.uk stood out with a high AOV range of $200-225 but a lower conversion rate of 0.50-1.00%, while jdsports.co.uk showcased a strong performance with a revenue of $78,667,939 and a conversion rate of 2.50-3.00%. office.co.uk, similar to zalando.co.uk, had a revenue of $6,614,758 with a conversion rate of 1.50-2.00%.

houseoffraser.co.uk screenshot
#1 houseoffraser.co.uk
25.3M
Revenue
8.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lyst.co.uk screenshot
#2 lyst.co.uk
8.3M
Revenue
5.3M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
jdsports.co.uk screenshot
#3 jdsports.co.uk
78.7M
Revenue
19.6M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
asos.com screenshot
#4 asos.com
142.3M
Revenue
60.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
office.co.uk screenshot
#5 office.co.uk
6.6M
Revenue
4.9M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
zalando.co.uk vs top market performers
zalando.co.uk
top retailers
conversion rate vs average order value for zalando.co.uk and its competitors
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Revenue share by device at zalando.co.uk

In December large majority of sales on zalando.co.uk, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on zalando.co.uk, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.co.uk channels

Identify top traffic channels that drive growth for zalando.co.ukand discover how performance of traffic channels has changed over time.

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zalando.co.uk Google Ads spend

Evaluate zalando.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.co.uk devices

Review zalando.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.co.uk top markets

Explore zalando.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.co.uk country & global rank

Assess the ranking of zalando.co.uk among other retailers within its primary country and worldwide.

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