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Nov 2025
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Home/Insights/Retailers/zalando.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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8.1M
Revenue
Nov 25
3.8M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Zalando.co.uk is an online retail platform based in the UK. They offer a wide range of fashion-related products for men, women, and children, including clothing, footwear, accessories, and beauty items. The assortment includes various brands and styles, with options for different tastes and preferences.

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zalando.co.uk Annual Revenue and Growth

zalando.co.uk's annual sales on its online store amounted to $68.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$68.4M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
zalando.co.uk revenue by year

zalando.co.uk's monthly revenueOVER TIME
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Over the past three months, zalando.co.uk revenue has experienced growth of 17%, compared to the preceding three months.

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zalando.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, zalando.co.uk, operating in the FASHION AND APPAREL sector, generated $8,121,659 in online sales with a conversion rate between 1.50-2.00%, notably below the industry's high of 3.37%. Its average order value (AOV) ranged from $100-125, while sessions reached 3,816,261, far exceeding the median of 36,492 but significantly less than the leading store, shein.com, which boasts $916,157,774 in revenue and 342,497,064 sessions. Overall, zalando.co.uk showcases moderate performance metrics relative to its competitors in the fashion domain.
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zalando.co.uk competitors

In November 2025, zalando.co.uk reported a revenue of $8,121,659 with 73,883 transactions and 3,816,261 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. When compared to its competitors, houseoffraser.co.uk leads in revenue with $24,436,493 and 262,120 transactions, boasting a higher conversion rate of 4.00-4.50%. lyst.co.uk, although close in revenue to zalando.co.uk at $8,094,948, has a lower number of transactions and sessions but a higher AOV of $200-225. jdsports.co.uk dominates the market with $86,498,577 in revenue, 595,627 transactions, and a conversion rate of 3.00-3.50%. asos.com, with the highest revenue of $159,325,130, has a similar AOV to zalando.co.uk and a comparable conversion rate. office.co.uk falls behind in revenue compared to zalando.co.uk but has a higher number of transactions and sessions, along with a similar AOV and conversion rate.

houseoffraser.co.uk screenshot
#1 houseoffraser.co.uk
24.4M
Revenue
6.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
lyst.co.uk screenshot
#2 lyst.co.uk
8.1M
Revenue
5.3M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
jdsports.co.uk screenshot
#3 jdsports.co.uk
86.5M
Revenue
17.1M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
asos.com screenshot
#4 asos.com
159.3M
Revenue
63.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
office.co.uk screenshot
#5 office.co.uk
11.8M
Revenue
4.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
zalando.co.uk vs top market performers
zalando.co.uk
top retailers
conversion rate vs average order value for zalando.co.uk and its competitors
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Revenue share by device at zalando.co.uk

In November large majority of sales on zalando.co.uk, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on zalando.co.uk, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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zalando.co.uk channels

Identify top traffic channels that drive growth for zalando.co.ukand discover how performance of traffic channels has changed over time.

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zalando.co.uk Google Ads spend

Evaluate zalando.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.co.uk devices

Review zalando.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.co.uk top markets

Explore zalando.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.co.uk country & global rank

Assess the ranking of zalando.co.uk among other retailers within its primary country and worldwide.

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