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Oct 2025
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Home/Insights/Retailers/zalando.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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5.4M
Revenue
Oct 25
2.9M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Zalando.co.uk is an online retail platform based in the UK. They offer a wide range of fashion-related products for men, women, and children, including clothing, footwear, accessories, and beauty items. The assortment includes various brands and styles, with options for different tastes and preferences.

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zalando.co.uk Annual Revenue and Growth

zalando.co.uk's annual sales on its online store amounted to $68.4M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$68.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
zalando.co.uk revenue by year

zalando.co.uk's monthly revenueOVER TIME
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Over the past three months, zalando.co.uk revenue has experienced decline of 17%, compared to the preceding three months.

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zalando.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, zalando.co.uk generated $5,405,304 in online sales, significantly outperforming the median revenue of $80,524 in the FASHION AND APPAREL industry. Its conversion rate of 1.50-2.00% is below the high benchmark of 3.36%, while its average order value (AOV) ranges from $100-125, compared to a high of $378. With 2,914,465 sessions, zalando.co.uk falls short of the leading store, shein.com, which boasts 321,650,758 sessions, yet remains well above the median of 33,163 sessions in its category, indicating a solid online presence within the competitive fashion landscape.
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zalando.co.uk competitors

In October 2025, zalando.co.uk generated a revenue of £5,405,304 with 50,682 transactions and 2,914,465 sessions, resulting in an average order value (AOV) of £100-125 and a conversion rate of 1.50-2.00%. Comparing zalando.co.uk to its competitors, houseoffraser.co.uk had a revenue of £17,393,414 with 186,744 transactions and 5,219,700 sessions, showcasing a higher conversion rate of 3.50-4.00%. lyst.co.uk had a revenue of £7,101,977 with 31,207 transactions and 4,189,770 sessions, but with a much higher AOV of £225-250. jdsports.co.uk outperformed with a revenue of £47,675,055, 334,558 transactions, and 10,404,986 sessions, with a competitive AOV of £125-150 and a conversion rate of 3.00-3.50%. asos.com stood out with a revenue of £127,814,446, 903,675 transactions, and 54,747,830 sessions, similar AOV and conversion rate to zalando.co.uk. office.co.uk had revenue of £7,497,985, 96,964 transactions, and 3,357,490 sessions, with a slightly lower AOV but a higher conversion rate of 2.50-3.00%.

houseoffraser.co.uk screenshot
#1 houseoffraser.co.uk
17.4M
Revenue
5.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
lyst.co.uk screenshot
#2 lyst.co.uk
7.1M
Revenue
4.2M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
jdsports.co.uk screenshot
#3 jdsports.co.uk
47.7M
Revenue
10.4M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
asos.com screenshot
#4 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
office.co.uk screenshot
#5 office.co.uk
7.5M
Revenue
3.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
zalando.co.uk vs top market performers
zalando.co.uk
top retailers
conversion rate vs average order value for zalando.co.uk and its competitors
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Revenue share by device at zalando.co.uk

In October large majority of sales on zalando.co.uk, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on zalando.co.uk, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.co.uk channels

Identify top traffic channels that drive growth for zalando.co.ukand discover how performance of traffic channels has changed over time.

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zalando.co.uk Google Ads spend

Evaluate zalando.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.co.uk devices

Review zalando.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.co.uk top markets

Explore zalando.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.co.uk country & global rank

Assess the ranking of zalando.co.uk among other retailers within its primary country and worldwide.

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