Mar 2024

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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

boohoo.com

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23.3M

Revenue

11.9M

Sessions

3.0-3.5%

Conversion rate

$50-75

Average order value

Online only revenue for boohoo.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED KINGDOM
Website category: FASHION AND APPAREL

Boohoo.com is an online retailer offering a wide range of stylish and affordable clothing, footwear, and accessories for individuals seeking the latest fashion trends. The website features a diverse selection of items for men and women, including dresses, jackets, shoes, jewelry, and more.

boohoo.com’s revenueOVER TIME
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Over the past three months, boohoo.com revenue has experienced decline of 21%, compared to the preceding three months.

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boohoo.com revenue decline for last six months

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OVERVIEW

In March 2024, boohoo.com in the FASHION AND APPAREL industry generated $23,269,388 in online sales revenue, with a conversion rate of 3.00-3.50% and an AOV of $50-75. Compared to the median revenue of $132,853, boohoo.com performed well. However, the largest store in the category, macys.com, earned $635,693,858. With 11,901,869 sessions, boohoo.com had fewer visits than the industry median of 46,271, while shein.com topped the chart with 198,149,103 sessions. Despite its mid-range metrics, boohoo.com maintains a strong presence in the FASHION AND APPAREL market.

boohoo.com competitors

Compare boohoo.com's performance against the competition worldwide. boohoo.com has
conversion rate of 3.0-3.5% and average order value of $50-75.

#1 prettylittlething.com

8.3M

Revenue

5.6M

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#2 newlook.com

27.3M

Revenue

10.1M

Sessions

4.0-4.5%

Conv. rate

$50-75

AOV

#3 asos.com

112M

Revenue

56.7M

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#4 hm.com

188.3M

Revenue

88.8M

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#5 next.co.uk

219.5M

Revenue

35.1M

Sessions

3.0-3.5%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

boohoo.com vs top market performers

boohoo.com

top retailers

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boohoo.com brandsby revenue

Hallo

Top retailers:walmart.com ebay.co.uk

Hello

Top retailers:walmart.com freshdirect.com iherb.com

Makeup Brushes

Top retailers:cvs.com anastasiabeverlyhills.com iherb.com

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boohoo.com categoriesby revenue

Health & Beauty

Top retailers:ebay.com temu.com macys.com

Home & Garden

Top retailers:ebay.com temu.com etsy.com

Arts & Entertainment

Top retailers:walmart.com ebay.com shein.co.uk

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Top retailers:ebay.com walmart.com magazineluiza.com.br

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Top retailers:asos.com temu.com chrono24.com

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boohoo.com channels

Identify top traffic channels that drive growth for boohoo.comand discover how performance of traffic channels has changed over time.

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boohoo.com Google Ads spend

Evaluate boohoo.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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boohoo.com devices

Review boohoo.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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boohoo.com top markets

Explore boohoo.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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