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Sep 2026
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Home/Insights/Retailers/adidas.co.uk
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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17.1M
Revenue
Sep 26
7.5M
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Adidas.co.uk is an online platform that offers a wide range of athletic footwear, apparel, and accessories. Their diverse product catalogue encompasses various sports such as running, basketball, football, and training. The website provides an easy-to-navigate interface for users to explore and purchase Adidas products conveniently.

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adidas.co.uk Annual Revenue and Growth

adidas.co.uk's annual sales on its online store amounted to $200.4M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$200.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
adidas.co.uk revenue by year

adidas.co.uk's monthly revenueOVER TIME
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Over the past three months, adidas.co.uk revenue has experienced growth of 29%, compared to the preceding three months.

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adidas.co.uk revenue growth for last six months
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OVERVIEW
In September 2026, adidas.co.uk achieved a conversion rate of 2.50-3.00% and an average order value (AOV) between $75-100. With revenue for online sales reaching $17.1 million, it significantly outperformed a typical store in the fashion and apparel category, which generates around $63,500 monthly. The site attracted 7.5 million sessions, well above a typical store in the fashion and apparel category, which sees about 26,000 sessions per month.
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adidas.co.uk competitors

In September 2026, adidas.co.uk stands out with a respectable conversion rate of 2.50-3.00%, matching its competitors jdsports.co.uk, decathlon.co.uk, and sportsdirect.com. However, it trails behind all in revenue, generating $17.1 million from 225,000 transactions, significantly lower than sportsdirect.com’s $62.4 million and adidas.com’s $53 million. In sessions, adidas.co.uk also falls behind, attracting 7.5 million users compared to adidas.com’s 31.2 million. The average order value for adidas.co.uk ranges from $75-100, which aligns with adidas.com but is lower than the higher AOVs of jdsports.co.uk and footasylum.com. Overall, adidas.co.uk faces challenges in revenue, transactions, and sessions against its competitors.

jdsports.co.uk screenshot
#1 jdsports.co.uk
36M
Revenue
10.2M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
adidas.com screenshot
#2 adidas.com
53M
Revenue
31.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
sportsdirect.com screenshot
#3 sportsdirect.com
62.4M
Revenue
17.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
decathlon.co.uk screenshot
#4 decathlon.co.uk
38.5M
Revenue
13.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
footasylum.com screenshot
#5 footasylum.com
9.4M
Revenue
3.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.co.uk vs top market performers
adidas.co.uk
top retailers
conversion rate vs average order value for adidas.co.uk and its competitors
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Revenue share by device at adidas.co.uk

In September large majority of sales on adidas.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on adidas.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries adidas.co.uk operates in

adidas.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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adidas.co.uk channels

Identify top traffic channels that drive growth for adidas.co.ukand discover how performance of traffic channels has changed over time.

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adidas.co.uk Google Ads spend

Evaluate adidas.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co.uk devices

Review adidas.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co.uk top markets

Explore adidas.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co.uk country & global rank

Assess the ranking of adidas.co.uk among other retailers within its primary country and worldwide.

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