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Nov 2025
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Home/Insights/Retailers/adidas.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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22.2M
Revenue
Nov 25
8.5M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Adidas.co.uk is an online platform that offers a wide range of athletic footwear, apparel, and accessories. Their diverse product catalogue encompasses various sports such as running, basketball, football, and training. The website provides an easy-to-navigate interface for users to explore and purchase Adidas products conveniently.

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adidas.co.uk Annual Revenue and Growth

adidas.co.uk's annual sales on its online store amounted to $193.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$193.4M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
adidas.co.uk revenue by year

adidas.co.uk's monthly revenueOVER TIME
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Over the past three months, adidas.co.uk revenue has experienced growth of 6%, compared to the preceding three months.

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adidas.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, adidas.co.uk generated $22,180,891 in online sales within the FASHION AND APPAREL industry, significantly lower than the median revenue of $93,064, while their conversion rate ranged from 3.00-3.50%, surpassing the very low benchmark of 0.73% but falling short of the high conversion rate of 3.37%. With an average order value (AOV) between $75-100, adidas.co.uk's AOV is just below the high industry standard of $375, yet slightly above the very low AOV of $76. The site attracted 8,519,300 sessions, contrasting sharply with the industry leader shein.com, which recorded an impressive 342,497,064 sessions.
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adidas.co.uk competitors

In November 2025, adidas.co.uk reported a revenue of $22,180,891 with 285,519 transactions and 8,519,300 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, jdsports.co.uk leads the pack with $86,498,577 in revenue, 595,627 transactions, and 17,095,789 sessions, along with an AOV of $125-150 and a conversion rate of 3.00-3.50%. Other competitors like sportsdirect.com and adidas.com also outperform adidas.co.uk in terms of revenue and transactions, while maintaining similar AOV and conversion rates. However, adidas.co.uk fares better than footasylum.com and decathlon.co.uk in revenue and sessions, but falls behind in transactions. Overall, while adidas.co.uk holds its own in the market, there is room for improvement in increasing both transactions and revenue to compete more effectively with its rivals.

jdsports.co.uk screenshot
#1 jdsports.co.uk
86.5M
Revenue
17.1M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
adidas.com screenshot
#2 adidas.com
70.1M
Revenue
36.9M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
sportsdirect.com screenshot
#3 sportsdirect.com
96.2M
Revenue
24.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
decathlon.co.uk screenshot
#4 decathlon.co.uk
21.2M
Revenue
6.1M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
footasylum.com screenshot
#5 footasylum.com
16.2M
Revenue
6.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adidas.co.uk vs top market performers
adidas.co.uk
top retailers
conversion rate vs average order value for adidas.co.uk and its competitors
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Revenue share by device at adidas.co.uk

In November large majority of sales on adidas.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on adidas.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.co.uk channels

Identify top traffic channels that drive growth for adidas.co.ukand discover how performance of traffic channels has changed over time.

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adidas.co.uk Google Ads spend

Evaluate adidas.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co.uk devices

Review adidas.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co.uk top markets

Explore adidas.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co.uk country & global rank

Assess the ranking of adidas.co.uk among other retailers within its primary country and worldwide.

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