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Mar 2025

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TRANSACTION INTELLIGENCE - MAR 2025 GLOBALLY

adidas.co.uk

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14M

Revenue

8.3M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED KINGDOM
Website category: FASHION AND APPAREL
D2C

Adidas.co.uk is an online platform that offers a wide range of athletic footwear, apparel, and accessories. Their diverse product catalogue encompasses various sports such as running, basketball, football, and training. The website provides an easy-to-navigate interface for users to explore and purchase Adidas products conveniently.

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adidas.co.uk's revenueOVER TIME
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Over the past three months, adidas.co.uk revenue has experienced decline of 21%, compared to the preceding three months.

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adidas.co.uk revenue decline for last six months

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OVERVIEW

In March 2025, adidas.co.uk in the FASHION AND APPAREL industry generated $13,975,124 in online sales with a conversion rate of 2.00-2.50% and an AOV of $75-100. The site had 8,307,316 sessions, falling below shein.com which had 184,314,846 sessions. The median revenue for FASHION AND APPAREL was $83,964, while the highest online store revenue was shein.com with $594,130,009. A very high conversion rate in the industry was 3.13%, while a very low was 0.72%. A very high AOV was $400 and a very low was $76, with a median of $83,964.

adidas.co.uk competitors

When comparing adidas.co.uk to its competitors in the sports and athletic apparel industry in March 2025, we see that adidas.co.uk falls behind in terms of revenue, with a total of £13,975,124. In contrast, adidas.com leads with £45,077,736, followed closely by sportsdirect.com at £42,653,948. However, adidas.co.uk boasts a higher conversion rate of 2.00-2.50%, outperforming adidas.com and footasylum.com. In terms of average order value (AOV), adidas.co.uk aligns with its competitors at £75-100, while jdsports.co.uk stands out with a higher AOV of £125-150. Despite having a lower revenue compared to some competitors, adidas.co.uk excels in converting sessions into transactions, demonstrating a strong brand presence and customer loyalty within the market.

#1 jdsports.co.uk

44.5M

Revenue

12.1M

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#2 adidas.com

45.1M

Revenue

26.6M

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#3 sportsdirect.com

42.7M

Revenue

21.6M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#4 decathlon.co.uk

16.3M

Revenue

6.4M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#5 footasylum.com

5.1M

Revenue

3.1M

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

adidas.co.uk vs top market performers

adidas.co.uk

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Revenue share by device at adidas.co.uk

In March large majority of sales on adidas.co.uk, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.

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adidas.co.uk channels

Identify top traffic channels that drive growth for adidas.co.ukand discover how performance of traffic channels has changed over time.

adidas.co.uk Google Ads spend

Evaluate adidas.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

adidas.co.uk devices

Review adidas.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

adidas.co.uk top markets

Explore adidas.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.