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Jul 2025
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Home/Insights/Retailers/adidas.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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18.7M
Revenue
8.9M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Adidas.co.uk is an online platform that offers a wide range of athletic footwear, apparel, and accessories. Their diverse product catalogue encompasses various sports such as running, basketball, football, and training. The website provides an easy-to-navigate interface for users to explore and purchase Adidas products conveniently.

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adidas.co.uk's revenueOVER TIME
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Over the past three months, adidas.co.uk revenue has experienced growth of 21%, compared to the preceding three months.

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adidas.co.uk revenue growth for last six months
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OVERVIEW
adidas.co.uk's online sales revenue in FASHION AND APPAREL is $18,731,244, with a median of $82,875; conversion rate of 2.00-2.50%, with a high of 2.96% and low of 0.62%; AOV of $75-100, with a high of $402 and low of $82; and 8,948,081 sessions, compared to a median of 36,317. The largest store in the category is shein.com with $817,680,251 in revenue and 294,721,604 sessions.
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adidas.co.uk competitors

In July 2025, adidas.co.uk generated £18,731,244 in revenue from 220,538 transactions and 8,948,081 sessions, with an average order value (AOV) ranging between £75-£100 and a conversion rate of 2.00-2.50%. Compared to its competitors, adidas.co.uk falls behind in revenue when compared to jdsports.co.uk (£47,364,972) and adidas.com (£48,078,019). However, adidas.co.uk outperforms footasylum.com in revenue. In terms of transactions and sessions, adidas.co.uk lags behind sportsdirect.com and adidas.com. While adidas.co.uk and decathlon.co.uk share a similar AOV, jdsports.co.uk and adidas.com boast a higher AOV. When it comes to conversion rate, adidas.co.uk is on par with its competitors, except for sportsdirect.com which has a significantly higher conversion rate. Despite its strong brand presence, adidas.co.uk faces tough competition from established players in the sportswear industry.

jdsports.co.uk screenshot
#1 jdsports.co.uk
47.4M
Revenue
12.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
adidas.com screenshot
#2 adidas.com
48.1M
Revenue
26M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sportsdirect.com screenshot
#3 sportsdirect.com
65.5M
Revenue
21.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
decathlon.co.uk screenshot
#4 decathlon.co.uk
21.7M
Revenue
7.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
footasylum.com screenshot
#5 footasylum.com
7.4M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
adidas.co.uk vs top market performers
adidas.co.uk
top retailers
conversion rate vs average order value for adidas.co.uk and its competitors
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Revenue share by device at adidas.co.uk

In July large majority of sales on adidas.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on adidas.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.co.uk channels

Identify top traffic channels that drive growth for adidas.co.ukand discover how performance of traffic channels has changed over time.

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adidas.co.uk Google Ads spend

Evaluate adidas.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co.uk devices

Review adidas.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co.uk top markets

Explore adidas.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co.uk country & global rank

Assess the ranking of adidas.co.uk among other retailers within its primary country and worldwide.

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