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Sep 2024
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Home/Insights/Retailers/adidas.co.uk
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for adidas.co.ukadidas.co.uk

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15.2M
Revenue
6.4M
Sessions
2.5-3.0%
Conversion rate
$75-100
Average order value
Online only revenue for adidas.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Adidas.co.uk is an online platform that offers a wide range of athletic footwear, apparel, and accessories. Their diverse product catalogue encompasses various sports such as running, basketball, football, and training. The website provides an easy-to-navigate interface for users to explore and purchase Adidas products conveniently.

adidas.co.uk’s revenueOVER TIME
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Over the past three months, adidas.co.uk revenue has experienced decline of 9.2%, compared to the preceding three months.

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adidas.co.uk revenue decline for last six months
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OVERVIEW
In September 2024, adidas.co.uk in the FASHION AND APPAREL industry generated $15,216,928 in online sales, with a conversion rate of 2.50-3.00% and an AOV of $75-100. The store had 6,406,046 sessions, significantly lower than the highest sessions of 175,831,303 from shein.com. The median revenue in the category was $94,472, with a very high conversion rate of 3.32% and AOV of $399. The very low conversion rate was 0.81% and the AOV was $79, with a median of 36,862 sessions.
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adidas.co.uk competitors

When comparing adidas.co.uk to its competitors, we see that adidas.co.uk falls behind in terms of revenue, transactions, and sessions. For instance, adidas.co.uk has a revenue of £15,216,928 with 176,655 transactions and 6,406,046 sessions. In contrast, jdsports.co.uk leads the pack with a revenue of £69,815,660, 445,178 transactions, and 10,520,577 sessions. While adidas.co.uk has a competitive average order value (AOV) ranging from £75-100 and a conversion rate of 2.50-3.00, it lags behind in comparison to decathlon.co.uk and sportsdirect.com in terms of AOV and conversion rates. sportsdirect.com, for example, has a similar AOV range of £75-100 but a higher conversion rate of 3.00-3.50. Overall, adidas.co.uk could focus on increasing its sessions and transactions to better compete with its top-performing competitors.

#1 jdsports.co.uk
69.8M
Revenue
10.5M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
#2 adidas.com
46.3M
Revenue
26.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#3 sportsdirect.com
52.2M
Revenue
19M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#4 decathlon.co.uk
17.1M
Revenue
6.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#5 footasylum.com
9.2M
Revenue
4.2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for schuh.co.ukschuh.co.uk
Favicon for houseoffraser.co.ukhouseoffraser.co.uk
Favicon for decathlon.co.ukdecathlon.co.uk
Favicon for footlocker.co.ukfootlocker.co.uk
Favicon for boohoo.comboohoo.com
Favicon for adidas.co.ukadidas.co.uk
$15.2M
Favicon for gooutdoors.co.ukgooutdoors.co.uk
Favicon for runrepeat.comrunrepeat.com
Favicon for deichmann.comdeichmann.com
Favicon for footasylum.comfootasylum.com
Favicon for zalando.co.ukzalando.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for nike.comnike.com
$290.5M
2
Favicon for next.co.uknext.co.uk
3
Favicon for stockx.comstockx.com
4
Favicon for asos.comasos.com
5
Favicon for jdsports.co.ukjdsports.co.uk
6
Favicon for sportsdirect.comsportsdirect.com
7
Favicon for adidas.comadidas.com
8
Favicon for gymshark.comgymshark.com
9
Favicon for very.co.ukvery.co.uk
10
Favicon for footlocker.comfootlocker.com
adidas.co.uk vs top market performers
adidas.co.uk
top retailers
conversion rate vs average order value for adidas.co.uk and its competitors
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adidas.co.uk brandsby revenue

1
Logo for women • originalsWomen • Originals
Top retailers:adidas.caadidas.com.auadidas.co.nz
2
Logo for terrexTerrex
Top retailers:adidas.deadidas.comadidas.com.ph
3
Logo for footballFootball
Top retailers:wilson.comadidas.comadidas.com.my
4
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Top retailers:adidas.com.auadidas.caadidas.com.sg
5
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Top retailers:adidas.comadidas.deadidas.com.br

adidas.co.uk categoriesby revenue

1
Shoes
Top retailers:nike.comdsw.comzappos.com
2
Apparel & Accessories
Top retailers:asos.comeurocarparts.comtemu.com
3
Shirts & Tops
Top retailers:hm.comuniqlo.comamazon.com
4
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Top retailers:levi.comgap.comlululemon.com
5
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Top retailers:fabletics.comshopcider.comboohooman.com
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brands overtime comparison

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adidas.co.uk channels

Identify top traffic channels that drive growth for adidas.co.ukand discover how performance of traffic channels has changed over time.

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adidas.co.uk Google Ads spend

Evaluate adidas.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co.uk devices

Review adidas.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co.uk top markets

Explore adidas.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co.uk country & global rank

Assess the ranking of adidas.co.uk among other retailers within its primary country and worldwide.

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