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Dec 2025
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Home/Insights/Retailers/adidas.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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19.1M
Revenue
Dec 25
9.7M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Adidas.co.uk is an online platform that offers a wide range of athletic footwear, apparel, and accessories. Their diverse product catalogue encompasses various sports such as running, basketball, football, and training. The website provides an easy-to-navigate interface for users to explore and purchase Adidas products conveniently.

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adidas.co.uk Annual Revenue and Growth

adidas.co.uk's annual sales on its online store amounted to $193.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$193.4M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
adidas.co.uk revenue by year

adidas.co.uk's monthly revenueOVER TIME
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Over the past three months, adidas.co.uk revenue has experienced growth of 14%, compared to the preceding three months.

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adidas.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, adidas.co.uk generated $19,077,234 in online sales, significantly above the FASHION AND APPAREL median of $92,600, while its conversion rate of 2.50-3.00% is slightly below the sector's high of 3.17%. The average order value (AOV) ranged from $75-100, matching the lower threshold of the industry, and the site attracted 9,734,319 sessions, far below the leading shein.com, which saw 304,519,814 sessions. Despite these metrics indicating robust engagement, adidas.co.uk still trails major competitors in both revenue and traffic within the FASHION AND APPAREL category.
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adidas.co.uk competitors

In December 2025, adidas.co.uk reported a revenue of $19,077,234 from 249,107 transactions and 9,734,319 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.50-3.00%. When compared to its competitors, jdsports.co.uk leads with a revenue of $78,667,939 from 545,084 transactions and 19,615,205 sessions, with an AOV of $125-$150 and the same conversion rate as adidas.co.uk. adidas.com follows with $58,525,850 in revenue from 607,993 transactions and 29,890,959 sessions, maintaining a similar AOV to adidas.co.uk but a slightly lower conversion rate. sportsdirect.com also competes closely, with $54,918,831 in revenue from 706,708 transactions and 24,651,600 sessions, boasting the same AOV and conversion rate as adidas.co.uk. decathlon.co.uk and footasylum.com show lower revenue, transactions, and sessions compared to adidas.co.uk and its direct competitors.

jdsports.co.uk screenshot
#1 jdsports.co.uk
78.7M
Revenue
19.6M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
adidas.com screenshot
#2 adidas.com
58.5M
Revenue
29.9M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
sportsdirect.com screenshot
#3 sportsdirect.com
54.9M
Revenue
24.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
decathlon.co.uk screenshot
#4 decathlon.co.uk
12.5M
Revenue
5.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
footasylum.com screenshot
#5 footasylum.com
15M
Revenue
6.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
adidas.co.uk vs top market performers
adidas.co.uk
top retailers
conversion rate vs average order value for adidas.co.uk and its competitors
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Revenue share by device at adidas.co.uk

In December large majority of sales on adidas.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on adidas.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.co.uk channels

Identify top traffic channels that drive growth for adidas.co.ukand discover how performance of traffic channels has changed over time.

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adidas.co.uk Google Ads spend

Evaluate adidas.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co.uk devices

Review adidas.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co.uk top markets

Explore adidas.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co.uk country & global rank

Assess the ranking of adidas.co.uk among other retailers within its primary country and worldwide.

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