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May 2025
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Home/Insights/Retailers/adidas.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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16.7M
Revenue
8.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Adidas.co.uk is an online platform that offers a wide range of athletic footwear, apparel, and accessories. Their diverse product catalogue encompasses various sports such as running, basketball, football, and training. The website provides an easy-to-navigate interface for users to explore and purchase Adidas products conveniently.

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adidas.co.uk's revenueOVER TIME
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Over the past three months, adidas.co.uk revenue has experienced growth of 6.5%, compared to the preceding three months.

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adidas.co.uk revenue growth for last six months
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OVERVIEW
In May 2025, adidas.co.uk's online sales revenue was $16,677,791 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. The site had 8,552,437 sessions, lower than shein.com's 224,142,058 sessions. The median revenue for FASHION AND APPAREL was $81,783, while the highest AOV was $415 and the lowest was $82. The highest conversion rate in the industry was 3.09%, while the lowest was 0.67%. adidas.co.uk performed well in terms of revenue and AOV, but lagged behind in sessions compared to the top store in the industry.
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adidas.co.uk competitors

In May 2025, adidas.co.uk reported a revenue of £16,677,791 from 194,960 transactions with 8,552,437 sessions. Their average order value (AOV) ranged from £75-100, and their conversion rate was between 2.00-2.50%. Comparing these metrics to its competitors, adidas.com had a significantly higher revenue of £49,060,573 from 451,524 transactions and 22,589,562 sessions, with a higher AOV of £100-125 but a slightly lower conversion rate of 1.50-2.00%. On the other hand, sportsdirect.com outperformed adidas.co.uk in terms of revenue (£72,358,613), transactions (853,778), and sessions (23,943,087), with a similar AOV range of £75-100 but a higher conversion rate of 3.50-4.00%. JD Sports and Decathlon also showcased strong performances compared to adidas.co.uk, while Footasylum lagged behind in revenue and conversion rate.

jdsports.co.uk screenshot
#1 jdsports.co.uk
51.7M
Revenue
12.3M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
adidas.com screenshot
#2 adidas.com
49.1M
Revenue
22.6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
sportsdirect.com screenshot
#3 sportsdirect.com
72.4M
Revenue
23.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
decathlon.co.uk screenshot
#4 decathlon.co.uk
20.4M
Revenue
7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
footasylum.com screenshot
#5 footasylum.com
5.3M
Revenue
3.5M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
adidas.co.uk vs top market performers
adidas.co.uk
top retailers
conversion rate vs average order value for adidas.co.uk and its competitors
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Revenue share by device at adidas.co.uk

In May large majority of sales on adidas.co.uk, 50% was finalized on mobile devices, with 50% of sales coming from desktop devices.

In May large majority of sales on adidas.co.uk, 50% was finalized on mobile devices, with 50% of sales coming from desktop devices.
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adidas.co.uk channels

Identify top traffic channels that drive growth for adidas.co.ukand discover how performance of traffic channels has changed over time.

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adidas.co.uk Google Ads spend

Evaluate adidas.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.co.uk devices

Review adidas.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.co.uk top markets

Explore adidas.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.co.uk country & global rank

Assess the ranking of adidas.co.uk among other retailers within its primary country and worldwide.

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