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Sep 2024
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Home/Insights/Retailers/only.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for only.comonly.com

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5.4M
Revenue
2M
Sessions
3.5-4.0%
Conversion rate
$50-75
Average order value
Online only revenue for only.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Only.com is an online platform that offers a wide range of products for purchase. They sell various items, including fashion accessories, electronics, home decor, clothing, and more. The website provides a convenient and intuitive interface for users to explore and shop from their extensive product catalogue.

only.com’s revenueOVER TIME
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Over the past three months, only.com revenue has experienced decline of 26%, compared to the preceding three months.

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only.com revenue decline for last six months
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OVERVIEW
only.com's performance metrics for September 2024: revenue of $5,378,038 in FASHION AND APPAREL industry (median $94,472), conversion rate 3.50-4.00% (high 3.32%, low 0.81%), AOV $50-75 (high $399, low $79), sessions 2,001,775 (shein.com highest at 175,831,303, median 36,862).
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only.com competitors

In September 2024, only.com generated a revenue of $5,378,038 from 72,913 transactions and 2,001,775 sessions, with an average order value (AOV) ranging between $50-75 and a conversion rate of 3.50-4.00%. Compared to its competitors, only.com falls behind in terms of revenue when looking at na-kd.com with $8,305,271 and boohoo.com with $16,650,665. However, only.com excels in conversion rate when compared to jeans-direct.de (2.00-2.50%) and na-kd.com (1.50-2.00%). Additionally, only.com has a higher AOV than onlyandsons.com and veromoda.com, showcasing a solid performance in this domain. While there is room for growth in terms of revenue, only.com's strong conversion rate and AOV indicate a solid foundation for future success in the competitive market.

#1 veromoda.com
4.1M
Revenue
1.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 na-kd.com
8.3M
Revenue
3.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#3 boohoo.com
16.7M
Revenue
8.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#4 onlyandsons.com
492.5K
Revenue
224.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#5 jeans-direct.de
601.3K
Revenue
153.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
Favicon for peek-cloppenburg.depeek-cloppenburg.de
Favicon for na-kd.comna-kd.com
Favicon for street-one.destreet-one.de
Favicon for soliver.desoliver.de
Favicon for ullapopken.deullapopken.de
Favicon for only.comonly.com
$5.4M
Favicon for def-shop.comdef-shop.com
Favicon for esprit.deesprit.de
Favicon for veromoda.comveromoda.com
Favicon for happy-size.dehappy-size.de
Favicon for vila.comvila.com
TOP MARKET PERFORMERSby revenue
1
Favicon for hm.comhm.com
$201.3M
2
Favicon for zara.comzara.com
3
Favicon for asos.comasos.com
4
Favicon for bonprix.debonprix.de
5
Favicon for aboutyou.deaboutyou.de
6
Favicon for baur.debaur.de
7
Favicon for newlook.comnewlook.com
8
Favicon for boohoo.comboohoo.com
9
Favicon for peek-cloppenburg.depeek-cloppenburg.de
10
Favicon for na-kd.comna-kd.com
only.com vs top market performers
only.com
top retailers
conversion rate vs average order value for only.com and its competitors
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only.com brandsby revenue

1
Logo for curvyCurvy
Top retailers:luckybrand.comthalia.deaboutyou.de
2
Logo for lifeLife
Top retailers:kroger.comkingsoopers.comamazon.de
3
Logo for online exclusiveOnline Exclusive
Top retailers:zales.comcoach.comkay.com
4
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Top retailers:amazon.commorrisons.comamazon.de
5
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only.com categoriesby revenue

1
Pants
Top retailers:levi.comgap.comlululemon.com
2
Coats & Jackets
Top retailers:zara.comgap.comjcrew.com
3
Tablecloths
Top retailers:tableclothsfactory.comamazon.comlandsend.com
4
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Top retailers:hm.comuniqlo.comamazon.com
5
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Top retailers:asos.comeurocarparts.comtemu.com
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brands overtime comparison

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only.com channels

Identify top traffic channels that drive growth for only.comand discover how performance of traffic channels has changed over time.

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only.com Google Ads spend

Evaluate only.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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only.com devices

Review only.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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only.com top markets

Explore only.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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only.com country & global rank

Assess the ranking of only.com among other retailers within its primary country and worldwide.

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