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Oct 2025
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Home/Insights/Retailers/def-shop.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for def-shop.comdef-shop.com

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1.4M
Revenue
Oct 25
565.3K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Der größte Streetwear und Hip Hop Shop | 22.500 Produkte auf Lager ✓ 270 Top Marken ✓ Gratis Rückversand ✓ Blitzversand ✓ Jetzt online kaufen!

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def-shop.com Annual Revenue and Growth

def-shop.com's annual sales on its online store amounted to $57.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$57.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
def-shop.com revenue by year

def-shop.com's monthly revenueOVER TIME
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Over the past three months, def-shop.com revenue has experienced decline of 45%, compared to the preceding three months.

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def-shop.com revenue decline for last six months
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OVERVIEW
In October 2025, def-shop.com achieved impressive online sales revenue of $1,359,242, significantly exceeding the lifestyle/fashion and apparel median of $80,524, though still below the leading shein.com’s $977,396,912. Its conversion rate ranged from 1.50% to 2.00%, falling short of the sector's high of 3.36%, while its average order value (AOV) was between $125 and $150, below the category's peak of $378. With 565,349 sessions, def-shop.com vastly surpassed the industry median of 33,163 but lagged behind shein.com's astonishing 321,650,758 sessions, indicating strong traffic and revenue potential within the competitive market.
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def-shop.com competitors

In October 2025, def-shop.com, with a revenue of $1,359,242 and 10,098 transactions from 565,349 sessions, has lower performance metrics compared to its competitors. snipes.com leads with a revenue of $9,433,094, 72,377 transactions, and 3,908,831 sessions, showing a much larger scale of operations. jackjones.com follows with even higher revenue of $11,950,705, 128,847 transactions, and 2,770,454 sessions, indicating a strong customer base and sales volume. While def-shop.com has a similar Average Order Value (AOV) and conversion rate as snipes.com and jdsports.de, it falls behind in terms of overall revenue and transactions. This suggests that def-shop.com may need to explore strategies to increase its sales volume and attract more customers to remain competitive in the market.

snipes.com screenshot
#1 snipes.com
9.4M
Revenue
3.9M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
jackjones.com screenshot
#2 jackjones.com
12M
Revenue
2.8M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
titus.de screenshot
#3 titus.de
741.5K
Revenue
271.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
bolf.de screenshot
#4 bolf.de
48.4K
Revenue
23.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
jdsports.de screenshot
#5 jdsports.de
7.6M
Revenue
1.3M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
def-shop.com vs top market performers
def-shop.com
top retailers
conversion rate vs average order value for def-shop.com and its competitors
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Revenue share by device at def-shop.com

In October large majority of sales on def-shop.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In October large majority of sales on def-shop.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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def-shop.com channels

Identify top traffic channels that drive growth for def-shop.comand discover how performance of traffic channels has changed over time.

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def-shop.com Google Ads spend

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def-shop.com devices

Review def-shop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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def-shop.com top markets

Explore def-shop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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def-shop.com country & global rank

Assess the ranking of def-shop.com among other retailers within its primary country and worldwide.

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