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Jul 2026
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Home/Insights/Retailers/def-shop.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for def-shop.comdef-shop.com

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1M
Revenue
Jul 26
409.2K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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Der größte Streetwear und Hip Hop Shop | 22.500 Produkte auf Lager ✓ 270 Top Marken ✓ Gratis Rückversand ✓ Blitzversand ✓ Jetzt online kaufen!

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def-shop.com Annual Revenue and Growth

def-shop.com's annual sales on its online store amounted to $26.2M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$26.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
def-shop.com revenue by year

def-shop.com's monthly revenueOVER TIME
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Over the past three months, def-shop.com revenue has experienced growth of 3.3%, compared to the preceding three months.

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def-shop.com revenue growth for last six months
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OVERVIEW
In July 2026, def-shop.com generated $1 million in online sales, significantly higher than a typical fashion and apparel store's $71,300. Its conversion rate of 1.50-2.00% falls within the typical range of 0.66% to 3.1%. The average order value (AOV) of $150-175 is also within the typical range of $84 to $403. With 409,000 sessions, def-shop.com far exceeds a typical fashion and apparel store's 28,400 sessions, highlighting its strong performance in the market.
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def-shop.com competitors

def-shop.com trails its competitors most significantly in revenue, generating $1 million, compared to jackjones.com, which leads at $9.9 million, showing a gap of $8.9 million. As of July 2026, def-shop.com also ranks 5th in transactions with 6,258, lagging behind jackjones.com by 92,500 transactions. In terms of sessions, def-shop.com has 409,000, falling short of snipes.com by 3.9 million. While def-shop.com’s average order value (AOV) is comparable to others at $150-175, its conversion rate of 1.50-2.00% is lower than jackjones.com’s 3.00-3.50%. Competitors like jdsports.de and titus.de also outperform def-shop.com in both revenue and transactions, highlighting the challenges it faces in the competitive landscape.

snipes.com screenshot
#1 snipes.com
5.8M
Revenue
4.3M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
jackjones.com screenshot
#2 jackjones.com
9.9M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
titus.de screenshot
#3 titus.de
855.5K
Revenue
284.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bolf.de screenshot
#4 bolf.de
25.8K
Revenue
13.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
jdsports.de screenshot
#5 jdsports.de
5.9M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
def-shop.com vs top market performers
def-shop.com
top retailers
conversion rate vs average order value for def-shop.com and its competitors
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Revenue share by device at def-shop.com

In July large majority of sales on def-shop.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In July large majority of sales on def-shop.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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def-shop.com channels

Identify top traffic channels that drive growth for def-shop.comand discover how performance of traffic channels has changed over time.

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def-shop.com Google Ads spend

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def-shop.com devices

Review def-shop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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def-shop.com top markets

Explore def-shop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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def-shop.com country & global rank

Assess the ranking of def-shop.com among other retailers within its primary country and worldwide.

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