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Nov 2025
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Home/Insights/Retailers/def-shop.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for def-shop.comdef-shop.com

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1.4M
Revenue
Nov 25
486.5K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Der größte Streetwear und Hip Hop Shop | 22.500 Produkte auf Lager ✓ 270 Top Marken ✓ Gratis Rückversand ✓ Blitzversand ✓ Jetzt online kaufen!

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def-shop.com Annual Revenue and Growth

def-shop.com's annual sales on its online store amounted to $57.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$57.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
def-shop.com revenue by year

def-shop.com's monthly revenueOVER TIME
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Over the past three months, def-shop.com revenue has experienced decline of 14%, compared to the preceding three months.

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def-shop.com revenue decline for last six months
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OVERVIEW
In November 2025, def-shop.com achieved online sales of $1,426,807, significantly outperforming the median of $93,064 in the FASHION AND APPAREL industry. With a conversion rate between 2.00-2.50%, it is slightly below the high of 3.37%, while its average order value (AOV) ranges from $125-150, compared to the industry high of $375. def-shop.com recorded 486,476 sessions, a substantial figure given the median of 36,492, although still far behind shein.com’s impressive 342,497,064 sessions, highlighting the competitive landscape within the fashion sector. Overall, def-shop.com demonstrates solid performance amidst tough industry competition.
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def-shop.com competitors

In November 2025, def-shop.com generated a revenue of $1,426,807 with 10,699 transactions and 486,476 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Compared to its competitors, def-shop.com falls behind in terms of revenue and transactions. snipes.com leads the pack with a revenue of $15,497,062 and 112,168 transactions, followed closely by jackjones.com with $17,019,543 in revenue and 179,379 transactions. However, def-shop.com is on par with its competitors in terms of AOV and conversion rate, showing that despite lower revenue and transactions, it is able to maintain a competitive average order value and conversion rate within the industry.

snipes.com screenshot
#1 snipes.com
15.5M
Revenue
4.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
jackjones.com screenshot
#2 jackjones.com
17M
Revenue
3.8M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
titus.de screenshot
#3 titus.de
739.7K
Revenue
268.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bolf.de screenshot
#4 bolf.de
48.3K
Revenue
27.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
jdsports.de screenshot
#5 jdsports.de
11.7M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
def-shop.com vs top market performers
def-shop.com
top retailers
conversion rate vs average order value for def-shop.com and its competitors
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Revenue share by device at def-shop.com

In November large majority of sales on def-shop.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In November large majority of sales on def-shop.com, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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def-shop.com channels

Identify top traffic channels that drive growth for def-shop.comand discover how performance of traffic channels has changed over time.

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def-shop.com Google Ads spend

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def-shop.com devices

Review def-shop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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def-shop.com top markets

Explore def-shop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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def-shop.com country & global rank

Assess the ranking of def-shop.com among other retailers within its primary country and worldwide.

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