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Grips
Dec 2025
All countries
Home/Insights/Retailers/def-shop.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for def-shop.comdef-shop.com

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1.1M
Revenue
Dec 25
539.7K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Der größte Streetwear und Hip Hop Shop | 22.500 Produkte auf Lager ✓ 270 Top Marken ✓ Gratis Rückversand ✓ Blitzversand ✓ Jetzt online kaufen!

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def-shop.com Annual Revenue and Growth

def-shop.com's annual sales on its online store amounted to $57.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$57.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
def-shop.com revenue by year

def-shop.com's monthly revenueOVER TIME
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Over the past three months, def-shop.com revenue has experienced growth of 5.4%, compared to the preceding three months.

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def-shop.com revenue growth for last six months
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OVERVIEW
In December 2025, def-shop.com generated $1,141,248 in online sales, significantly exceeding the lifestyle/fashion and apparel median of $92,600, with a conversion rate of 1.00-1.50%, below the high benchmark of 3.17%. Its average order value (AOV) ranged from $125-150, lower than the industry high of $389. The site recorded 539,738 sessions, far surpassing the median of 39,789, yet trailing behind the highest in the category at 304,519,814 from shein.com. Overall, while def-shop.com showcases impressive revenue and sessions, it still has room for improvement in conversion rate and AOV.
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def-shop.com competitors

In December 2025, def-shop.com reported a revenue of $1,141,248 from 8,080 transactions and 539,738 sessions, with an average order value (AOV) ranging between $125-150 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, we see that snipes.com generated $8,423,590 in revenue from 62,233 transactions and 4,583,678 sessions, with similar AOV and conversion rates as def-shop.com. jackjones.com outperformed with a revenue of $14,108,488 from 149,689 transactions and 3,945,962 sessions, but had a lower AOV of $75-100 and higher conversion rate of 3.50-4.00%. titus.de and jdsports.de also had higher revenues than def-shop.com, while bolf.de trailed behind. Overall, def-shop.com falls within the range of its competitors in terms of revenue and conversion rates, but has room for improvement in sessions and transactions.

snipes.com screenshot
#1 snipes.com
8.4M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
jackjones.com screenshot
#2 jackjones.com
14.1M
Revenue
3.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
titus.de screenshot
#3 titus.de
729K
Revenue
274.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bolf.de screenshot
#4 bolf.de
60.8K
Revenue
31.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
jdsports.de screenshot
#5 jdsports.de
8.1M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
def-shop.com vs top market performers
def-shop.com
top retailers
conversion rate vs average order value for def-shop.com and its competitors
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Revenue share by device at def-shop.com

In December large majority of sales on def-shop.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In December large majority of sales on def-shop.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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def-shop.com channels

Identify top traffic channels that drive growth for def-shop.comand discover how performance of traffic channels has changed over time.

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def-shop.com Google Ads spend

Evaluate def-shop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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def-shop.com devices

Review def-shop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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def-shop.com top markets

Explore def-shop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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def-shop.com country & global rank

Assess the ranking of def-shop.com among other retailers within its primary country and worldwide.

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