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Jan 2026
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Home/Insights/Retailers/def-shop.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for def-shop.comdef-shop.com

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1M
Revenue
Jan 26
403.8K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Der größte Streetwear und Hip Hop Shop | 22.500 Produkte auf Lager ✓ 270 Top Marken ✓ Gratis Rückversand ✓ Blitzversand ✓ Jetzt online kaufen!

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def-shop.com Annual Revenue and Growth

def-shop.com's annual sales on its online store amounted to $26.2M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$26.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
def-shop.com revenue by year

def-shop.com's monthly revenueOVER TIME
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Over the past three months, def-shop.com revenue has experienced decline of 4.3%, compared to the preceding three months.

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def-shop.com revenue decline for last six months
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OVERVIEW
In January 2026, def-shop.com achieved impressive online sales revenue of $1,018,751, significantly surpassing the FASHION AND APPAREL median of $91,806, with a conversion rate between 1.50-2.00%, while the sector's high is 3.1%. The Average Order Value (AOV) ranged from $125-150, below the high of $390, and sessions totaled 403,835, markedly exceeding the median of 38,909, although still dwarfed by shein.com’s 279,580,739 sessions, highlighting def-shop.com's strong market performance despite intense competition.
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def-shop.com competitors

In January 2026, def-shop.com generated $1,018,751 in revenue from 6,912 transactions with a conversion rate of 1.50-2.00%. Compared to its competitors, def-shop.com falls behind in terms of revenue when looking at snipes.com with $6,925,132, jackjones.com with $11,938,763, and jdsports.de with $8,284,736. However, def-shop.com had a higher conversion rate than snipes.com, titus.de, and bolf.de. In terms of average order value (AOV), def-shop.com was on par with snipes.com and jdsports.de at $125-150, while jackjones.com had a lower AOV of $75-100. While def-shop.com may not be the top performer in revenue compared to its competitors, its strong conversion rate and AOV indicate a loyal customer base willing to spend more per transaction.

snipes.com screenshot
#1 snipes.com
6.9M
Revenue
3.9M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
jackjones.com screenshot
#2 jackjones.com
11.9M
Revenue
3.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
titus.de screenshot
#3 titus.de
663.9K
Revenue
273.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bolf.de screenshot
#4 bolf.de
54.7K
Revenue
24.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
jdsports.de screenshot
#5 jdsports.de
8.3M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
def-shop.com vs top market performers
def-shop.com
top retailers
conversion rate vs average order value for def-shop.com and its competitors
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Revenue share by device at def-shop.com

In January large majority of sales on def-shop.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In January large majority of sales on def-shop.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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def-shop.com channels

Identify top traffic channels that drive growth for def-shop.comand discover how performance of traffic channels has changed over time.

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def-shop.com Google Ads spend

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def-shop.com devices

Review def-shop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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def-shop.com top markets

Explore def-shop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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def-shop.com country & global rank

Assess the ranking of def-shop.com among other retailers within its primary country and worldwide.

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