Apr 2024

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TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

morrisons.com

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47.1M

Revenue

8.6M

Sessions

5.0-5.5%

Conversion rate

$100-125

Average order value

Online only revenue for morrisons.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED KINGDOM
Website category: FOOD AND DRINK

Online supermarket shopping is easy at Morrisons. Home delivery with convenient 1 hour slots and new low prices. Check your postcode today.

morrisons.com’s revenueOVER TIME
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Over the past three months, morrisons.com revenue has experienced decline of 3.8%, compared to the preceding three months.

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morrisons.com revenue decline for last six months

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OVERVIEW

In March 2024, morrisons.com in the FOOD AND DRINK industry had a revenue of $41,915,503, with a median revenue of $93,085. The conversion rate ranged from 4.50% to 5.00%, compared to a very high rate of 4.69% and a low of 1.43%. The Average Order Value (AOV) was between $100 and $125, with a high of $182 and a low of $53. The website had 8,807,558 sessions, while the highest was 36,450,494 for kroger.com, with a median of 39,146 sessions.

morrisons.com competitors

In comparing morrisons.com to its competitors, we see that tesco.com leads in revenue with £150,876,202 compared to Morrisons' £41,915,503. Tesco also has the highest number of transactions at 1,907,266, while Morrisons has 397,173. sainsburys.co.uk follows closely behind Tesco in revenue and transactions, outperforming Morrisons in both aspects. superdrug.com falls behind in revenue at £16,394,487 but has a comparable number of transactions to Morrisons. iceland.co.uk and asda.com also outperform Morrisons in revenue and transactions. However, morrisons.com has a higher Average Order Value (AOV) of £100-125 compared to most competitors, only surpassed by sainsburys.co.uk with an AOV of £75-100. In terms of conversion rate, Morrisons falls in the middle range among competitors, with Tesco and Sainsburys leading in this metric.

#1 sainsburys.co.uk

165.2M

Revenue

20M

Sessions

9.0-9.5%

Conv. rate

$75-100

AOV

#2 tesco.com

168.4M

Revenue

31.4M

Sessions

6.5-7.0%

Conv. rate

$75-100

AOV

#3 asda.com

120.2M

Revenue

25.4M

Sessions

7.5-8.0%

Conv. rate

$50-75

AOV

#4 iceland.co.uk

37.7M

Revenue

6.4M

Sessions

6.5-7.0%

Conv. rate

$75-100

AOV

#5 superdrug.com

17.6M

Revenue

8.3M

Sessions

4.5-5.0%

Conv. rate

$25-50

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

morrisons.com vs top market performers

morrisons.com

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morrisons.com brandsby revenue

Morrisons

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Colman's

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Schwartz

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Top retailers:amazon.co.uk ralphs.com

morrisons.com categoriesby revenue

Food, Beverages & Tobacco

Top retailers:ebay.com asda.com

Food Items

Top retailers:amazon.com hannaford.com goldbelly.com

Puffed Rice Cakes

Top retailers:amazon.com safeway.com amazon.co.uk

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Top retailers:safeway.com amazon.com levainbakery.com

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Top retailers:amazon.com safeway.com amazon.de

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morrisons.com channels

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morrisons.com Google Ads spend

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morrisons.com devices

Review morrisons.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morrisons.com top markets

Explore morrisons.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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