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Sep 2024
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Home/Insights/Retailers/morrisons.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for morrisons.commorrisons.com

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46.5M
Revenue
9.5M
Sessions
4.5-5.0%
Conversion rate
$100-125
Average order value
Online only revenue for morrisons.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Online supermarket shopping is easy at Morrisons. Home delivery with convenient 1 hour slots and new low prices. Check your postcode today.

morrisons.com’s revenueOVER TIME
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Over the past three months, morrisons.com revenue has experienced decline of 3.9%, compared to the preceding three months.

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morrisons.com revenue decline for last six months
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OVERVIEW
In September 2024, morrisons.com in the FOOD AND DRINK industry had online sales revenue of $46,510,299, a conversion rate of 4.50-5.00%, an average order value of $100-125, and 9,466,561 sessions. The highest revenue in the category was from kroger.com at $340,850,342, with a conversion rate of 5.61% and an AOV of $188. The lowest revenue was $51,064, with a conversion rate of 1.67% and an AOV of $53. The highest number of sessions was from kroger.com at 42,085,541, while the median sessions in the category was 17,767.
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morrisons.com competitors

When comparing morrisons.com to its competitors in the online retail sector in September 2024, some notable differences emerge. In terms of revenue, Morrisons falls behind Tesco, Sainsbury's, and Asda, ranking fourth out of the five competitors. However, Morrisons boasts a higher average order value (AOV) range of 100-125 compared to most of its competitors who range from 25-100. Morrisons also has a slightly lower conversion rate of 4.50-5.00%, placing it in the middle of the pack in terms of converting sessions into transactions. While Morrisons may not be leading in revenue or conversion rate, its higher AOV suggests that it may be targeting a more premium market compared to some of its competitors. Overall, Morrisons is holding its own in the competitive online retail landscape.

#1 sainsburys.co.uk
180.2M
Revenue
24.3M
Sessions
8.5-9.0%
Conv. rate
$75-100
AOV
#2 tesco.com
136.7M
Revenue
27.7M
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
#3 asda.com
138M
Revenue
28.6M
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
#4 iceland.co.uk
35.9M
Revenue
6.4M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
#5 superdrug.com
18.7M
Revenue
9.7M
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
CLOSEST COMPETITORSby revenue
Favicon for boots.comboots.com
Favicon for morrisons.commorrisons.com
$46.5M
Favicon for iceland.co.ukiceland.co.uk
Favicon for superdrug.comsuperdrug.com
Favicon for britishcornershop.co.ukbritishcornershop.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.co.ukamazon.co.uk
$1.8B
2
Favicon for sainsburys.co.uksainsburys.co.uk
3
Favicon for asda.comasda.com
4
Favicon for tesco.comtesco.com
5
Favicon for boots.comboots.com
6
Favicon for morrisons.commorrisons.com
7
Favicon for iceland.co.ukiceland.co.uk
8
Favicon for superdrug.comsuperdrug.com
9
Favicon for britishcornershop.co.ukbritishcornershop.co.uk
morrisons.com vs top market performers
morrisons.com
top retailers
conversion rate vs average order value for morrisons.com and its competitors
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morrisons.com brandsby revenue

1
Logo for morrisonsMorrisons
Top retailers:amazon.co.ukebay.co.ukamazon.com
2
Logo for colman'sColman's
Top retailers:amazon.co.ukamazon.comkroger.com
3
Logo for schwartzSchwartz
Top retailers:amazon.co.ukamazon.comebay.co.uk
4
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Top retailers:ralphs.comamazon.co.ukwindows101.com
5
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Top retailers:amazon.demueller.degrube.de

morrisons.com categoriesby revenue

1
Food, Beverages & Tobacco
Top retailers:rewe.deasda.comebay.com
2
Food Items
Top retailers:hannaford.comamazon.comamazon.de
3
Fruits & Vegetables
Top retailers:amazon.comamazon.co.ukebay.co.uk
4
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Top retailers:amazon.comrewe.dewalmart.com
5
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Top retailers:amazon.comsafeway.comamazon.co.uk
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brands overtime comparison

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morrisons.com channels

Identify top traffic channels that drive growth for morrisons.comand discover how performance of traffic channels has changed over time.

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morrisons.com Google Ads spend

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morrisons.com devices

Review morrisons.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morrisons.com top markets

Explore morrisons.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morrisons.com country & global rank

Assess the ranking of morrisons.com among other retailers within its primary country and worldwide.

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