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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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26.1M
Revenue
May 26
4.4M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$200-225
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Baur.de is a website that offers an extensive range of diverse products for online shoppers. Their selection includes clothing, footwear, accessories, furniture, home decor, electronic appliances, and much more. They provide customers with an opportunity to browse a wide variety of products conveniently from their online platform.

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baur.de Annual Revenue and Growth

baur.de's annual sales on its online store amounted to $304.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$304.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
baur.de revenue by year

baur.de's monthly revenueOVER TIME
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Over the past three months, baur.de revenue has experienced growth of 17%, compared to the preceding three months.

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baur.de revenue growth for last six months
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OVERVIEW
In May 2026, baur.de, an e-commerce and shopping marketplace, generated online sales revenue of $26,066,147, significantly higher than the median of $272,090; with a conversion rate between 2.50-3.00%, it falls short of the high benchmark of 4.41%, while its average order value (AOV) of $200-225 is below the category's high of $289; attracting 4,363,326 sessions, it greatly exceeds the median of 122,379, but remains dwarfed by amazon.com’s staggering 2,668,424,650 sessions, illustrating baur.de's competitive yet challenging position within the marketplace landscape.
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baur.de competitors

In May 2026, baur.de reported a revenue of $26,066,147 from 126,254 transactions over 4,363,326 sessions, achieving an average order value (AOV) between $200 and $225 with a conversion rate of 2.50-3.00%. Competitor aboutyou.de outperformed in revenue at $28,286,049, generating 169,126 transactions with a lower AOV of $150-175 and a conversion rate of 1.00-1.50%. In contrast, bonprix.de significantly surpassed baur.de, recording $51,163,754 in revenue and an impressive 453,950 transactions despite a similar conversion rate of 2.50-3.00% but with a lower AOV of $100-125. peek-cloppenburg.de and breuninger.com had revenues of $6,715,936 and $22,130,537, respectively, with breuninger.com having a higher AOV of $175-200 but a lower conversion rate. Overall, baur.de remains competitive, particularly in its AOV and conversion metrics compared to its peers.

aboutyou.de screenshot
#1 aboutyou.de
28.3M
Revenue
14M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
peek-cloppenburg.de screenshot
#2 peek-cloppenburg.de
6.7M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
bonprix.de screenshot
#3 bonprix.de
51.2M
Revenue
16.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
breuninger.com screenshot
#4 breuninger.com
22.1M
Revenue
7M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
otto.de screenshot
#5 otto.de
225.8M
Revenue
51M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
baur.de vs top market performers
baur.de
top retailers
conversion rate vs average order value for baur.de and its competitors
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Revenue share by device at baur.de

In May large majority of sales on baur.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In May large majority of sales on baur.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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baur.de channels

Identify top traffic channels that drive growth for baur.deand discover how performance of traffic channels has changed over time.

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baur.de Google Ads spend

Evaluate baur.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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baur.de devices

Review baur.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baur.de top markets

Explore baur.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baur.de country & global rank

Assess the ranking of baur.de among other retailers within its primary country and worldwide.

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