Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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42M
Revenue
7.9M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
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Kay.com is an online platform that offers various products for sale. The website features a wide array of items, including jewelry, watches, engagement rings, bracelets, earrings, and necklaces. Additionally, they provide customers with information about product details, pricing, and purchase options within a convenient online shopping setting.

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kay.com's revenueOVER TIME
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Over the past three months, kay.com revenue has experienced decline of 36%, compared to the preceding three months.

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kay.com revenue decline for last six months
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OVERVIEW
kay.com in the LUXURY industry had a revenue of $41,968,947 with a conversion rate of 0.50-1.00% and an AOV of $600-625 in May 2025. The highest online store revenue was $88,988,015, the highest conversion rate was 2.81%, and the highest AOV was $1,008. kay.com had 7,865,950 sessions, while the store with the most sessions had 15,949,662 and the median was 26,443 in the LUXURY category.
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kay.com competitors

In May 2025, kay.com reported a revenue of $41,968,947 with 68,311 transactions and 7,865,950 sessions. The average order value (AOV) ranged from $600 to $625, and the conversion rate was between 0.50% to 1.00%. Compared to its competitors, brilliantearth.com had higher revenue at $49,767,067 with 63,083 transactions and 6,205,320 sessions. Its AOV was between $775 to $800, and the conversion rate ranged from 1.00% to 1.50%. helzberg.com lagged behind with revenue of $6,915,985, 6,500 transactions, and 1,046,406 sessions. The AOV was $1050 to $1075, and the conversion rate matched kay.com's at 0.50% to 1.00%. jared.com performed better than kay.com in revenue with $23,987,652, 28,071 transactions, and 3,228,630 sessions. The AOV was $850 to $875, and the conversion rate was similar. zalesoutlet.com had the lowest revenue at $4,097,451, 4,393 transactions, and 696,089 sessions. The AOV was between $925 to $950, with a conversion rate matching the industry average.

jared.com screenshot
#1 jared.com
24M
Revenue
3.2M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
bluenile.com screenshot
#2 bluenile.com
27.5M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
helzberg.com screenshot
#3 helzberg.com
6.9M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
zalesoutlet.com screenshot
#4 zalesoutlet.com
4.1M
Revenue
696.1K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
brilliantearth.com screenshot
#5 brilliantearth.com
49.8M
Revenue
6.2M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
kay.com vs top market performers
kay.com
top retailers
conversion rate vs average order value for kay.com and its competitors
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Revenue share by device at kay.com

In May large majority of sales on kay.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.

In May large majority of sales on kay.com, 66% was finalized on mobile devices, with 34% of sales coming from desktop devices.
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brands overtime comparison

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kay.com channels

Identify top traffic channels that drive growth for kay.comand discover how performance of traffic channels has changed over time.

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kay.com Google Ads spend

Evaluate kay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kay.com devices

Review kay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kay.com top markets

Explore kay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kay.com country & global rank

Assess the ranking of kay.com among other retailers within its primary country and worldwide.

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