kay.com
Kay.com is an online platform that offers various products for sale. The website features a wide array of items, including jewelry, watches, engagement rings, bracelets, earrings, and necklaces. Additionally, they provide customers with information about product details, pricing, and purchase options within a convenient online shopping setting.
GRIPS CUSTOMERS & RESEARCH PARTNERS
kay.com Annual Revenue and Growth
kay.com's annual sales on its online store amounted to $557.1M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
kay.com's monthly revenueOVER TIME
Over the past three months, kay.com revenue has experienced growth of 92%, compared to the preceding three months.
kay.com competitors
In January 2026, kay.com outperformed its competitors in terms of revenue, with $52,277,244 in comparison to zales.com at $37,522,026, jared.com at $32,927,654, helzberg.com at $9,204,612, zalesoutlet.com at $6,887,773, and brilliantearth.com at $90,675,530. In terms of transactions, kay.com had 86,548 transactions, while its competitors ranged from 46,845 to 117,817 transactions. kay.com also had the highest number of sessions at 8,368,084, surpassing all competitors. However, in terms of average order value (AOV), kay.com falls behind brilliantearth.com, which had an AOV of $750-775 compared to kay.com's $600-625. Despite this, kay.com had a competitive conversion rate of 1.00-1.50%, in line with its main competitors but below brilliantearth.com's 2.00-2.50%.
Revenue share by device at kay.com
In January large majority of sales on kay.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
Gain even more insights with the Grips app
kay.com channels
Identify top traffic channels that drive growth for kay.comand discover how performance of traffic channels has changed over time.
kay.com Google Ads spend
Evaluate kay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kay.com devices
Review kay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
