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Mar 2024
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Home/Insights/Retailers/kay.com
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for kay.comkay.com

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39.9M
Revenue
6.1M
Sessions
0.5-1.0%
Conversion rate
$600-700
Average order value
Online only revenue for kay.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Kay.com is an online platform that offers various products for sale. The website features a wide array of items, including jewelry, watches, engagement rings, bracelets, earrings, and necklaces. Additionally, they provide customers with information about product details, pricing, and purchase options within a convenient online shopping setting.

kay.com’s revenueOVER TIME
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Over the past three months, kay.com revenue has experienced decline of 23%, compared to the preceding three months.

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kay.com revenue decline for last six months
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OVERVIEW
In March 2024, kay.com in the LUXURY industry generated online sales revenue of $39,936,631, with a conversion rate of 0.50-1.00% and an AOV of $650-675. The store had 6,125,895 sessions, below the median of 45,377, but well below brilliantearth.com's revenue of $58,094,504. A very high conversion rate in the industry was 2.54%, while a very low was 0.42%. A very high AOV was $1,009, while a very low was $83. The store with the highest sessions was pandora.net with 19,565,829, highlighting kay.com's performance metrics in the competitive landscape.
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kay.com competitors

In comparison to its competitors, kay.com ranks third in terms of revenue with $39,936,631, behind brilliantearth.com at $58,094,504 and zales.com at $35,119,426. However, kay.com has the highest number of transactions at 60,370, surpassing all other competitors. In terms of sessions, kay.com ranks second with 6,125,895, just behind brilliantearth.com with 7,384,656. The average order value (AOV) for kay.com falls in the middle range at $650-675, with zalesoutlet.com having the highest AOV at $1025-1050. Conversion rate for kay.com ranges from 0.50-1.00, similar to helzberg.com and jared.com, while brilliantearth.com and zales.com have higher conversion rates ranging from 1.00-1.50. Overall, kay.com demonstrates strong performance in terms of transactions and sessions compared to its competitors, although there is room for growth in revenue and AOV.

#1 zales.com
35.1M
Revenue
4.5M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
#2 jared.com
20M
Revenue
3.1M
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
#3 helzberg.com
6M
Revenue
797.3K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
#4 zalesoutlet.com
4.8M
Revenue
771.5K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
#5 brilliantearth.com
58.1M
Revenue
7.4M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
CLOSEST COMPETITORSby revenue
Favicon for jcpenney.comjcpenney.com
Favicon for brilliantearth.combrilliantearth.com
Favicon for kay.comkay.com
$39.9M
Favicon for zales.comzales.com
Favicon for pandora.netpandora.net
Favicon for jamesallen.comjamesallen.com
Favicon for jared.comjared.com
Favicon for tiffany.comtiffany.com
Favicon for mejuri.commejuri.com
Favicon for ross-simons.comross-simons.com
TOP MARKET PERFORMERSby revenue
1
Favicon for jcpenney.comjcpenney.com
$102.8M
2
Favicon for brilliantearth.combrilliantearth.com
3
Favicon for kay.comkay.com
4
Favicon for zales.comzales.com
5
Favicon for pandora.netpandora.net
6
Favicon for jamesallen.comjamesallen.com
7
Favicon for jared.comjared.com
8
Favicon for tiffany.comtiffany.com
9
Favicon for mejuri.commejuri.com
10
Favicon for ross-simons.comross-simons.com
kay.com vs top market performers
kay.com
top retailers
conversion rate vs average order value for kay.com and its competitors
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kay.com brandsby revenue

1
Logo for kay jewelersKay Jewelers
Top retailers:ebay.comvestiairecollective.com
2
Logo for saleSale
Top retailers:johnstonmurphy.comweber.comerincondren.com
3
Logo for online exclusiveOnline Exclusive
Top retailers:zales.comcoach.comtoryburch.com
4
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Top retailers:woot.comchildrensplace.comaeropostale.com
5
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Top retailers:zales.comjared.comhsn.com

kay.com categoriesby revenue

1
Rings
Top retailers:brilliantearth.comzales.commacys.com
2
Necklaces
Top retailers:macys.comzales.comjared.com
3
Earrings
Top retailers:macys.comzales.commejuri.com
4
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Top retailers:ebay.comtemu.comtarget.com
5
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Top retailers:pandora.netjamesallen.comgap.com
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brands overtime comparison

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kay.com channels

Identify top traffic channels that drive growth for kay.comand discover how performance of traffic channels has changed over time.

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kay.com Google Ads spend

Evaluate kay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kay.com devices

Review kay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kay.com top markets

Explore kay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kay.com country & global rank

Assess the ranking of kay.com among other retailers within its primary country and worldwide.

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