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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for kay.comkay.com

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41.6M
Revenue
Aug 26
6.1M
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$700-800
AOV
Aug 26
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Kay.com is an online platform that offers various products for sale. The website features a wide array of items, including jewelry, watches, engagement rings, bracelets, earrings, and necklaces. Additionally, they provide customers with information about product details, pricing, and purchase options within a convenient online shopping setting.

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kay.com Annual Revenue and Growth

kay.com's annual sales on its online store amounted to $557.1M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$557.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
kay.com revenue by year

kay.com's monthly revenueOVER TIME
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Over the past three months, kay.com revenue has experienced decline of 17%, compared to the preceding three months.

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kay.com revenue decline for last six months
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OVERVIEW
kay.com recorded 6.1 million sessions in August 2026, significantly higher than a typical store in the jewelry and luxury products category, which sees around 35,200 sessions monthly. The site generated $41.6 million in online sales, while a typical store in the jewelry and luxury products category generates about $109,000. Its conversion rate ranges between 0.50-1.00%, which is within the typical category range of 0.37% to 2.73%. Additionally, kay.com's average order value (AOV) of $700-725 falls within the typical range of $88 to $1,050.
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kay.com competitors

In August 2026, kay.com leads its competitors in transactions and sessions, recording 58,100 transactions and 6.1 million sessions. While kay.com’s revenue stands at $41.6 million, it trails behind brilliantearth.com, which boasts the highest revenue at $45.1 million. In terms of average order value (AOV), kay.com’s range of $700-725 is below that of both jared.com and helzberg.com, which report AOVs of $1025-1050 and $1100-1125, respectively. kay.com shares a conversion rate range of 0.50-1.00% with jared.com and helzberg.com, while brilliantearth.com and bluenile.com achieve higher conversion rates of 1.00-1.50%. Overall, kay.com excels in key engagement metrics but has room for improvement in revenue and AOV compared to its competitors.

jared.com screenshot
#1 jared.com
24M
Revenue
2.8M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
bluenile.com screenshot
#2 bluenile.com
44.9M
Revenue
3.8M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
helzberg.com screenshot
#3 helzberg.com
10M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
brilliantearth.com screenshot
#4 brilliantearth.com
45.1M
Revenue
5.6M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
tiffany.com screenshot
#5 tiffany.com
18.1M
Revenue
4.3M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
kay.com vs top market performers
kay.com
top retailers
conversion rate vs average order value for kay.com and its competitors
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Revenue share by device at kay.com

In August large majority of sales on kay.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In August large majority of sales on kay.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

Industries kay.com operates in

kay.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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kay.com channels

Identify top traffic channels that drive growth for kay.comand discover how performance of traffic channels has changed over time.

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kay.com Google Ads spend

Evaluate kay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kay.com devices

Review kay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kay.com top markets

Explore kay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kay.com country & global rank

Assess the ranking of kay.com among other retailers within its primary country and worldwide.

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