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Sep 2024
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Home/Insights/Retailers/kay.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for kay.comkay.com

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43.8M
Revenue
4.8M
Sessions
1.0-1.5%
Conversion rate
$600-700
Average order value
Online only revenue for kay.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Kay.com is an online platform that offers various products for sale. The website features a wide array of items, including jewelry, watches, engagement rings, bracelets, earrings, and necklaces. Additionally, they provide customers with information about product details, pricing, and purchase options within a convenient online shopping setting.

kay.com’s revenueOVER TIME
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Over the past three months, kay.com revenue has experienced growth of 4.2%, compared to the preceding three months.

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kay.com revenue growth for last six months
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OVERVIEW
In September 2024, kay.com in the LUXURY industry had a revenue of $43,784,931, conversion rate of 1.00-1.50%, AOV of $650-675, and 4,759,182 sessions. The median revenue for this category was $97,062 with brilliantearth.com leading with $51,486,553. A very high conversion rate was 2.91% and a low of 0.46%. A very high AOV was $1,003 while a low was $83. The store with the highest sessions was pandora.net at 12,914,548 with a median of 29,214 sessions in the category.
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kay.com competitors

In comparing kay.com to its competitors, we can see that brilliantearth.com leads in revenue with $51,486,553, followed by zales.com at $33,108,688, and then kay.com with $43,784,931. However, kay.com has the highest number of transactions at 64,904, surpassing all its competitors. In terms of sessions, brilliantearth.com has the highest with 4,558,665, followed by kay.com with 4,759,182. The Average Order Value (AOV) for brilliantearth.com is between $700-725, zales.com is $900-925, and kay.com falls in the range of $650-675. When it comes to conversion rates, brilliantearth.com leads with 1.50-2.00, followed by kay.com and zales.com tied at 1.00-1.50. Overall, kay.com performs competitively within its domain against these key metrics.

#1 zales.com
33.1M
Revenue
3.3M
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
#2 jared.com
13.3M
Revenue
2M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
#3 bluenile.com
7.6M
Revenue
2.2M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
#4 helzberg.com
7.3M
Revenue
793.9K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
#5 zalesoutlet.com
3.5M
Revenue
360.3K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
CLOSEST COMPETITORSby revenue
Favicon for jcpenney.comjcpenney.com
Favicon for brilliantearth.combrilliantearth.com
Favicon for kay.comkay.com
$43.8M
Favicon for zales.comzales.com
Favicon for jamesallen.comjamesallen.com
Favicon for davidyurman.comdavidyurman.com
Favicon for pandora.netpandora.net
Favicon for tiffany.comtiffany.com
Favicon for mejuri.commejuri.com
Favicon for jared.comjared.com
TOP MARKET PERFORMERSby revenue
1
Favicon for jcpenney.comjcpenney.com
$93.6M
2
Favicon for brilliantearth.combrilliantearth.com
3
Favicon for kay.comkay.com
4
Favicon for zales.comzales.com
5
Favicon for jamesallen.comjamesallen.com
6
Favicon for davidyurman.comdavidyurman.com
7
Favicon for pandora.netpandora.net
8
Favicon for tiffany.comtiffany.com
9
Favicon for mejuri.commejuri.com
10
Favicon for jared.comjared.com
kay.com vs top market performers
kay.com
top retailers
conversion rate vs average order value for kay.com and its competitors
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kay.com brandsby revenue

1
Logo for kay jewelersKay Jewelers
Top retailers:ebay.comvestiairecollective.comgempawnbrokers.com
2
Logo for online exclusiveOnline Exclusive
Top retailers:zales.comcoach.comtoryburch.com
3
Logo for clearanceClearance
Top retailers:woot.comaeropostale.comzales.com
4
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Top retailers:weber.comerincondren.comtheroomplace.com
5
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Top retailers:zales.comamazon.comjared.com

kay.com categoriesby revenue

1
Rings
Top retailers:brilliantearth.comzales.commacys.com
2
Necklaces
Top retailers:macys.comzales.comjcpenney.com
3
Earrings
Top retailers:macys.comzales.comjcpenney.com
4
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Top retailers:jamesallen.combrilliantearth.comjared.com
5
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Top retailers:asos.comeurocarparts.comtemu.com
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brands overtime comparison

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kay.com channels

Identify top traffic channels that drive growth for kay.comand discover how performance of traffic channels has changed over time.

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kay.com Google Ads spend

Evaluate kay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kay.com devices

Review kay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kay.com top markets

Explore kay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kay.com country & global rank

Assess the ranking of kay.com among other retailers within its primary country and worldwide.

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