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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for kay.comkay.com

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41.5M
Revenue
Sep 25
5.2M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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Kay.com is an online platform that offers various products for sale. The website features a wide array of items, including jewelry, watches, engagement rings, bracelets, earrings, and necklaces. Additionally, they provide customers with information about product details, pricing, and purchase options within a convenient online shopping setting.

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kay.com Annual Revenue and Growth

kay.com's annual sales on its online store amounted to $585.7M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$585.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kay.com revenue by year

kay.com's monthly revenueOVER TIME
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Over the past three months, kay.com revenue has experienced decline of 2.8%, compared to the preceding three months.

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kay.com revenue decline for last six months
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OVERVIEW
In September 2025, kay.com reported online sales revenue of $41,496,193, significantly below the industry median of $79,797, with a conversion rate of 1.00-1.50%, lower than the high of 2.77% for the LUXURY sector. The average order value (AOV) ranged from $575 to $600, while industry leaders reported an AOV of $998. With 5,197,262 sessions, kay.com lags behind pandora.net's 12,639,220 sessions, and the median for the category stands at 27,132, highlighting opportunities for growth in both revenue and engagement metrics within this competitive market.
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kay.com competitors

In September 2025, kay.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. kay.com generated a revenue of $41,496,193 with 70,879 transactions and 5,197,262 sessions, while maintaining an AOV between $575-$600 and a conversion rate between 1.00-1.50%. In comparison, zales.com, jared.com, helzberg.com, zalesoutlet.com, and brilliantearth.com reported revenues of $24,025,495, $27,689,950, $4,716,012, $4,660,512, and $75,014,879 respectively. With lower revenue and transactions, zales.com and jared.com showed competitive AOV and conversion rates. On the other hand, helzberg.com and zalesoutlet.com had significantly lower revenue and conversion rates, while brilliantearth.com surpassed kay.com in revenue and transactions, although with a slightly higher AOV. Overall, kay.com demonstrated strong performance across all metrics compared to its competitors in the jewelry industry.

zales.com screenshot
#1 zales.com
24M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
jared.com screenshot
#2 jared.com
27.7M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
bluenile.com screenshot
#3 bluenile.com
26.5M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
helzberg.com screenshot
#4 helzberg.com
4.7M
Revenue
708.8K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
zalesoutlet.com screenshot
#5 zalesoutlet.com
4.7M
Revenue
664.5K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
kay.com vs top market performers
kay.com
top retailers
conversion rate vs average order value for kay.com and its competitors
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Revenue share by device at kay.com

In September large majority of sales on kay.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In September large majority of sales on kay.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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kay.com channels

Identify top traffic channels that drive growth for kay.comand discover how performance of traffic channels has changed over time.

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kay.com Google Ads spend

Evaluate kay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kay.com devices

Review kay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kay.com top markets

Explore kay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kay.com country & global rank

Assess the ranking of kay.com among other retailers within its primary country and worldwide.

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