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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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347.6M
Revenue
36.5M
Sessions
8.5-9.0%
Conversion rate
$100-125
Average order value
Online only revenue for kroger.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Kroger.com is an e-commerce platform operated by Kroger, an American supermarket chain. Customers can conveniently purchase a wide range of groceries and household essentials from the website. It offers various products including fresh produce, meats, pantry items, dairy, bakery goods, health and beauty products, and household supplies.

kroger.com’s revenueOVER TIME
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Over the past three months, kroger.com revenue has experienced growth of 15%, compared to the preceding three months.

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kroger.com revenue growth for last six months
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OVERVIEW
In March 2024, kroger.com's online sales revenue reached $347,627,620, leading the FOOD AND DRINK industry where the median revenue is $93,085. With a conversion rate of 8.50-9.00%, well above the high of 4.69% and low of 1.43% in the industry, kroger.com excelled. Its Average Order Value (AOV) ranged from $100-125, outperforming the high of $182 and low of $53 in the sector. Moreover, kroger.com attracted 36,450,494 sessions, topping the industry's median of 39,146. Overall, kroger.com's performance metrics stood out in the competitive FOOD AND DRINK market in March 2024.
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kroger.com competitors

When comparing kroger.com to its competitors in the online grocery sector, it is evident that Kroger dominates in terms of revenue, transactions, and sessions. With a revenue of $347,627,620, Kroger outperforms its closest competitor safeway.com, which has a revenue of $216,410,444. In terms of transactions, Kroger's 3,100,569 transactions surpass Safeway's 1,778,928 transactions. Additionally, Kroger's 36,450,494 sessions far exceed Safeway's 14,605,073 sessions. While Kroger and its competitors have similar average order values (AOV) ranging from $75-$150, Kroger's conversion rate of 8.50%-9.00% is also higher compared to Safeway's 12.00%-12.50%. Overall, Kroger's strong performance across these metrics positions it as a top player in the online grocery market, outperforming competitors like Safeway, HEB, Fred Meyer, Ralphs, and Hy-Vee.

#1 heb.com
81.3M
Revenue
10.1M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
#2 ralphs.com
20.7M
Revenue
2.9M
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
#3 safeway.com
216.4M
Revenue
14.6M
Sessions
12.0-12.5%
Conv. rate
$100-125
AOV
#4 fredmeyer.com
34.2M
Revenue
4.7M
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
#5 hy-vee.com
29.4M
Revenue
6.5M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
kroger.com vs top market performers
kroger.com
top retailers
conversion rate vs average order value for kroger.com and its competitors
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kroger.com brandsby revenue

kroger.com categoriesby revenue

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brands overtime comparison

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kroger.com channels

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kroger.com Google Ads spend

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kroger.com devices

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kroger.com top markets

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kroger.com country & global rank

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