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Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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340.9M
Revenue
42.1M
Sessions
8.0-8.5%
Conversion rate
$100-125
Average order value
Online only revenue for kroger.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Kroger.com is an e-commerce platform operated by Kroger, an American supermarket chain. Customers can conveniently purchase a wide range of groceries and household essentials from the website. It offers various products including fresh produce, meats, pantry items, dairy, bakery goods, health and beauty products, and household supplies.

kroger.com’s revenueOVER TIME
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Over the past three months, kroger.com revenue has experienced decline of 13%, compared to the preceding three months.

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kroger.com revenue decline for last six months
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OVERVIEW
In September 2024, kroger.com led the FOOD AND DRINK industry with online sales revenue of $340,850,342, a conversion rate of 8.00-8.50%, an AOV of $100-125, and 42,085,541 sessions, surpassing the median revenue, conversion rate, AOV, and sessions for the category. With a high conversion rate of 5.61% and AOV of $188, kroger.com demonstrated strong performance in customer engagement and spending, while maintaining a large number of sessions compared to the median of 17,767 for the FOOD AND DRINK industry.
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kroger.com competitors

When comparing kroger.com to its competitors in the grocery retail sector, it is evident that kroger.com outperforms most in terms of revenue, transactions, and sessions. kroger.com leads the pack with a revenue of $340,850,342, followed by safeway.com at $215,789,311. In terms of transactions, kroger.com again leads with 3,383,809 transactions, while fredmeyer.com trails with 283,234 transactions. kroger.com also boasts the highest number of sessions at 42,085,541, far surpassing its competitors. However, when it comes to average order value (AOV), safeway.com ties with kroger.com at $100-125, indicating similar spending patterns among customers. Conversion rate, on the other hand, sees safeway.com taking the lead with a rate of 13.00-13.50%, while kroger.com maintains a competitive rate of 8.00-8.50%. Overall, kroger.com stands out as a dominant player in the online grocery market based on these metrics.

#1 heb.com
63M
Revenue
11.4M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
#2 ralphs.com
22.7M
Revenue
2.5M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
#3 safeway.com
215.8M
Revenue
13.6M
Sessions
13.0-13.5%
Conv. rate
$100-125
AOV
#4 fredmeyer.com
36.8M
Revenue
5M
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
#5 hy-vee.com
25.9M
Revenue
5.7M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
kroger.com vs top market performers
kroger.com
top retailers
conversion rate vs average order value for kroger.com and its competitors
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kroger.com brandsby revenue

kroger.com categoriesby revenue

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brands overtime comparison

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kroger.com channels

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kroger.com Google Ads spend

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kroger.com devices

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kroger.com top markets

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kroger.com country & global rank

Assess the ranking of kroger.com among other retailers within its primary country and worldwide.

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