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Mar 2024
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Home/Insights/Retailers/bonprix.de
TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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52.8M
Revenue
11.7M
Sessions
4.0-4.5%
Conversion rate
$100-125
Average order value
Online only revenue for bonprix.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.

bonprix.de’s revenueOVER TIME
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Over the past three months, bonprix.de revenue has experienced decline of 18%, compared to the preceding three months.

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bonprix.de revenue decline for last six months
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OVERVIEW
In March 2024, bonprix.de, an online FASHION AND APPAREL retailer, generated $52,807,860 in revenue, with a conversion rate of 3.50-4.00% and an AOV of $100-125. This places them below the median revenue of $132,853 but within a healthy range for conversion rate and AOV compared to the industry benchmarks. With 11,690,986 sessions, bonprix.de falls below the median of 46,271 sessions, but is far behind the store with the highest number of sessions at 198,149,103. Despite some areas for improvement, bonprix.de is holding its own in the competitive lifestyle and fashion industry.
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bonprix.de competitors

In comparing bonprix.de to its competitors, we see that bonprix.de leads in revenue with 52,807,860 euros, followed by aboutyou.de with 40,873,428 euros. In terms of transactions, aboutyou.de takes the lead with 272,252, while bonprix.de has 467,782 transactions. When looking at sessions, bonprix.de has the highest number at 11,690,986, surpassing aboutyou.de with 12,162,606 sessions. The Average Order Value (AOV) for bonprix.de falls within the range of 100-125 euros, similar to witt-weiden.de and heine.de. Conversion rates for bonprix.de range between 3.50-4.00%, along with witt-weiden.de and heine.de, while peek-cloppenburg.de and baur.de have slightly lower conversion rates. Overall, bonprix.de maintains a strong position in revenue, sessions, and conversion rates compared to its competitors.

#1 peek-cloppenburg.de
15.2M
Revenue
4.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#2 baur.de
34.6M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
#3 aboutyou.de
40.9M
Revenue
12.2M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#4 heine.de
12.9M
Revenue
2.6M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#5 witt-weiden.de
9.6M
Revenue
2.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for hm.comhm.com
Favicon for zara.comzara.com
Favicon for asos.comasos.com
Favicon for zalando.dezalando.de
Favicon for tchibo.detchibo.de
Favicon for bonprix.debonprix.de
$52.8M
Favicon for zalando.chzalando.ch
Favicon for aboutyou.deaboutyou.de
Favicon for baur.debaur.de
Favicon for breuninger.combreuninger.com
Favicon for c-and-a.comc-and-a.com
TOP MARKET PERFORMERSby revenue
1
Favicon for shein.comshein.com
$542.1M
2
Favicon for otto.deotto.de
3
Favicon for hm.comhm.com
4
Favicon for zara.comzara.com
5
Favicon for asos.comasos.com
6
Favicon for zalando.dezalando.de
7
Favicon for tchibo.detchibo.de
8
Favicon for bonprix.debonprix.de
9
Favicon for zalando.chzalando.ch
10
Favicon for aboutyou.deaboutyou.de
bonprix.de vs top market performers
bonprix.de
top retailers
conversion rate vs average order value for bonprix.de and its competitors
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bonprix.de brandsby revenue

1
Logo for sesselSessel
Top retailers:hoeffner.dedouglas.depoco.de
2
Logo for wanddekoWanddeko
Top retailers:moemax.dexxxlutz.dekik.de
3
Logo for wohnenWohnen
Top retailers:baur.degaleria.debullishow.com
4
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Top retailers:hm.com
5
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Top retailers:hm.combreuninger.competerhahn.de

bonprix.de categoriesby revenue

1
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
2
Furniture
Top retailers:ebay.commacys.comtarget.com
3
Coats & Jackets
Top retailers:zara.comgap.compatagonia.com
4
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Top retailers:levi.comgap.comlululemon.com
5
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Top retailers:revolve.comlulus.comzara.com
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brands overtime comparison

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bonprix.de channels

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bonprix.de Google Ads spend

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bonprix.de devices

Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bonprix.de top markets

Explore bonprix.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bonprix.de country & global rank

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