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Feb 2025
All countries
TRANSACTION INTELLIGENCE - FEB 2025 GLOBALLY

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40.5M
Revenue
10.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
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Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.

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bonprix.de's revenueOVER TIME
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Over the past three months, bonprix.de revenue has experienced decline of 26%, compared to the preceding three months.

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bonprix.de revenue decline for last six months
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OVERVIEW
In February 2025, bonprix.de, an online FASHION AND APPAREL store, generated a revenue of $40,520,403, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $100-125. This performance puts them below the median revenue of $74,787 and AOV of $404 in the industry. However, with 10,158,848 sessions, they are above the median sessions of 31,796. In comparison, the leading online store in this category, shein.com, boasts a revenue of $467,893,598 and 166,854,195 sessions.
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bonprix.de competitors

When comparing bonprix.de to its competitors in the online fashion retail industry, we can see that bonprix.de leads in terms of revenue with 40,520,403 EUR. In terms of transactions, bonprix.de also leads with 360,415 transactions, and sessions with 10,158,848. The Average Order Value (AOV) for bonprix.de falls in the range of 100-125 EUR, and the conversion rate is between 3.50-4.00%. In comparison, baur.de follows bonprix.de closely in revenue with 24,541,167 EUR, but has fewer transactions and sessions. aboutyou.de has a higher AOV range of 125-150 EUR but a lower conversion rate. witt-weiden.de and peek-cloppenburg.de have lower revenue and fewer transactions and sessions compared to bonprix.de. Overall, bonprix.de emerges as a strong player in the online fashion retail industry based on these metrics.

#1 peek-cloppenburg.de
8.3M
Revenue
4.5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#2 baur.de
24.5M
Revenue
6.1M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#3 aboutyou.de
20.7M
Revenue
8.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#4 heine.de
8.6M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#5 witt-weiden.de
6.2M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
bonprix.de vs top market performers
bonprix.de
top retailers
conversion rate vs average order value for bonprix.de and its competitors
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brands overtime comparison

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bonprix.de channels

Identify top traffic channels that drive growth for bonprix.deand discover how performance of traffic channels has changed over time.

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bonprix.de Google Ads spend

Evaluate bonprix.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bonprix.de devices

Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bonprix.de top markets

Explore bonprix.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bonprix.de country & global rank

Assess the ranking of bonprix.de among other retailers within its primary country and worldwide.

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