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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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44.5M
Revenue
12.2M
Sessions
3.0-3.5%
Conversion rate
$100-125
Average order value
Online only revenue for bonprix.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Bonprix.de is an e-commerce platform that offers a wide range of products for men, women, and children. It provides an assortment of clothing, including dresses, shirts, and pants, as well as footwear and accessories. The website enables customers to shop for fashionable and affordable items from various brands conveniently online.

bonprix.de’s revenueOVER TIME
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Over the past three months, bonprix.de revenue has experienced decline of 21%, compared to the preceding three months.

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bonprix.de revenue decline for last six months
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OVERVIEW
bonprix.de's online sales revenue for August 2024 was $44,498,494, with a conversion rate of 3.00-3.50% and an average order value (AOV) of $100-125. The store had 12,211,703 sessions during the month. In comparison, shein.com had the highest revenue in the FASHION AND APPAREL industry with $584,303,064, and the highest sessions at 204,505,204. The median revenue in the industry was $91,255, the median sessions were 36,286, a very high conversion rate was 3.18%, and a very low AOV was $77.
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bonprix.de competitors

When comparing bonprix.de to its competitors in the online fashion retail space in August 2024, several key metrics stand out. bonprix.de leads in terms of revenue with 44,498,494, followed closely by aboutyou.de with 32,834,998. In terms of transactions, bonprix.de also takes the lead with 389,887, while aboutyou.de follows with 208,989. Sessions wise, bonprix.de has 12,211,703, with aboutyou.de trailing with 8,739,775. The Average Order Value (AOV) for bonprix.de falls within the range of 100-125, a common trend among competitors. However, bonprix.de's conversion rate of 3.00-3.50% is notably higher than most, except for heine.de which boasts a conversion rate of 4.00-4.50%. Overall, bonprix.de stands out for its strong performance in revenue, transactions, and conversion rate, placing it at the forefront of the competition.

#1 peek-cloppenburg.de
12.2M
Revenue
4.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#2 baur.de
24.5M
Revenue
5.7M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
#3 aboutyou.de
32.8M
Revenue
8.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#4 heine.de
9.8M
Revenue
1.8M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
#5 witt-weiden.de
8M
Revenue
2.1M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for hm.comhm.com
Favicon for zara.comzara.com
Favicon for asos.comasos.com
Favicon for zalando.dezalando.de
Favicon for tchibo.detchibo.de
Favicon for bonprix.debonprix.de
$44.5M
Favicon for zalando.chzalando.ch
Favicon for aboutyou.deaboutyou.de
Favicon for breuninger.combreuninger.com
Favicon for baur.debaur.de
Favicon for c-and-a.comc-and-a.com
TOP MARKET PERFORMERSby revenue
1
Favicon for shein.comshein.com
$584.3M
2
Favicon for otto.deotto.de
3
Favicon for hm.comhm.com
4
Favicon for zara.comzara.com
5
Favicon for asos.comasos.com
6
Favicon for zalando.dezalando.de
7
Favicon for tchibo.detchibo.de
8
Favicon for bonprix.debonprix.de
9
Favicon for zalando.chzalando.ch
10
Favicon for aboutyou.deaboutyou.de
bonprix.de vs top market performers
bonprix.de
top retailers
conversion rate vs average order value for bonprix.de and its competitors
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bonprix.de brandsby revenue

1
Logo for sesselSessel
Top retailers:hoeffner.dedouglas.dexxxlutz.de
2
Logo for baggy jeansBaggy Jeans
Top retailers:hm.com
3
Logo for trenchcoatTrenchcoat
Top retailers:hm.competerhahn.debreuninger.com
4
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Top retailers:moemax.dedouglas.dexxxlutz.de
5
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Top retailers:moemax.dexxxlutz.dekik.de

bonprix.de categoriesby revenue

1
Furniture
Top retailers:macys.comzara.comralphlauren.com
2
Pants
Top retailers:levi.comgap.comlululemon.com
3
Coats & Jackets
Top retailers:zara.comgap.comjcrew.com
4
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Top retailers:revolve.comlulus.comfashionnova.com
5
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Top retailers:sleepnumber.comwayfair.comamazon.com
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brands overtime comparison

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bonprix.de channels

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bonprix.de Google Ads spend

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bonprix.de devices

Review bonprix.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bonprix.de top markets

Explore bonprix.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bonprix.de country & global rank

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