Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for thalia.dethalia.de

Start benchmarking for free
Sign in with GoogleSign up with Google
18.4M
Revenue
May 26
12.1M
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$25-50
AOV
May 26
Loading...
  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Thalia.de is an online platform that offers a range of products, including books, e-books, DVDs, music, and toys. Users can browse and purchase items in various categories such as literature, fiction, non-fiction, movies, music albums, and games. The website provides convenient and comprehensive access to entertainment products for different interests and ages.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

thalia.de Annual Revenue and Growth

thalia.de's annual sales on its online store amounted to $320.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$320.6M
Annual growth forecast2025/2026
5-10%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
thalia.de revenue by year

thalia.de's monthly revenueOVER TIME
View real-time data

Over the past three months, thalia.de revenue has experienced decline of 30%, compared to the preceding three months.

View real-time data
thalia.de revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, thalia.de, an e-commerce platform, generated $18,426,730 in online sales, significantly above the sector's median of $82,750. Its conversion rate ranged from 3.00-3.50%, approaching the high benchmark of 3.88%, while its average order value (AOV) fell between $25-50, notably lower than the sector's high of $350. The site recorded 12,091,492 sessions, though still trailing the leader, qvc.com, which had 30,400,863 sessions. Overall, thalia.de demonstrates strong revenue generation but has room for improvement in AOV and user engagement metrics compared to industry leaders.
Read more

thalia.de competitors

In May 2026, thalia.de significantly outperformed its competitors with a revenue of $18,426,730 from 377,592 transactions, translating to a conversion rate of 3.00-3.50%. In comparison, medimops.de generated $12,875,040 from 360,933 transactions and had a higher conversion rate of 5.00-5.50%. Meanwhile, buecher.de achieved $858,398 in revenue with a similar conversion rate of 3.00-3.50% but only managed 15,663 transactions. weltbild.de, despite a high AOV of $200-225, garnered only $4,151 in revenue from 21 transactions and maintained a better conversion rate of 4.50-5.00%. In stark contrast, lehmanns.de saw just $379,746 in revenue from 4,022 transactions and a low conversion rate of 0.50-1.00%. Overall, thalia.de remains a dominant player in the market, though medimops.de is a formidable competitor in terms of transaction volume and conversion efficiency.

buecher.de screenshot
#1 buecher.de
858.4K
Revenue
519.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
weltbild.de screenshot
#2 weltbild.de
4.2K
Revenue
441.9
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
medimops.de screenshot
#3 medimops.de
12.9M
Revenue
6.9M
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
booklooker.de screenshot
#4 booklooker.de
1.6M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
lehmanns.de screenshot
#5 lehmanns.de
379.7K
Revenue
434.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
thalia.de vs top market performers
thalia.de
top retailers
conversion rate vs average order value for thalia.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at thalia.de

In May large majority of sales on thalia.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on thalia.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

thalia.de channels

Identify top traffic channels that drive growth for thalia.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

thalia.de Google Ads spend

Evaluate thalia.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

thalia.de devices

Review thalia.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

thalia.de top markets

Explore thalia.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

thalia.de country & global rank

Assess the ranking of thalia.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard