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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for thalia.dethalia.de

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41.1M
Revenue
Nov 25
16.8M
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Thalia.de is an online platform that offers a range of products, including books, e-books, DVDs, music, and toys. Users can browse and purchase items in various categories such as literature, fiction, non-fiction, movies, music albums, and games. The website provides convenient and comprehensive access to entertainment products for different interests and ages.

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thalia.de Annual Revenue and Growth

thalia.de's annual sales on its online store amounted to $266.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$266.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
thalia.de revenue by year

thalia.de's monthly revenueOVER TIME
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Over the past three months, thalia.de revenue has experienced growth of 37%, compared to the preceding three months.

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thalia.de revenue growth for last six months
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OVERVIEW
In November 2025, thalia.de, an e-commerce platform, generated $41,053,642 in online sales, significantly exceeding the industry median of $101,517. With a conversion rate of 4.50-5.00%, thalia.de surpassed the high benchmark of 4.05%, showcasing its effective sales strategy. The average order value (AOV) ranged between $50-75, positioning it slightly below the industry's high AOV of $337. The site attracted 16,845,364 sessions, although this figure was below the leading store's sessions, which stood at 43,745,699. Overall, thalia.de's performance metrics reflect its competitive standing in the e-commerce landscape.
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thalia.de competitors

In November 2025, thalia.de outperformed its competitors in terms of revenue, with a total of 41,053,642 compared to buecher.de's 1,862,331, medimops.de's 17,346,007, booklooker.de's 2,909,100, and lehmanns.de's 365,925. thalia.de also had the highest number of transactions at 782,550, followed by medimops.de at 487,799, booklooker.de at 74,037, buecher.de at 34,476, and lehmanns.de at 4,458. In sessions, thalia.de led with 16,845,364, while medimops.de had 7,359,359, booklooker.de had 2,914,492, buecher.de had 982,018, and lehmanns.de had 523,645. thalia.de and buecher.de had similar AOV ranges of 50-75, while medimops.de and booklooker.de had AOV ranges of 25-50, and lehmanns.de had an AOV range of 75-100. Conversion rates varied, with medimops.de having the highest at 6.50-7.00, thalia.de falling in the middle at 4.50-5.00, booklooker.de and buecher.de in the 3.50-4.00 range, and lehmanns.de with the lowest at 0.50-1.00.

buecher.de screenshot
#1 buecher.de
1.9M
Revenue
982K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
medimops.de screenshot
#2 medimops.de
17.3M
Revenue
7.4M
Sessions
6.5-7.0%
Conv. rate
$25-50
AOV
booklooker.de screenshot
#3 booklooker.de
2.9M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
lehmanns.de screenshot
#4 lehmanns.de
365.9K
Revenue
523.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
jpc.de screenshot
#5 jpc.de
7.7M
Revenue
1.7M
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
thalia.de vs top market performers
thalia.de
top retailers
conversion rate vs average order value for thalia.de and its competitors
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Revenue share by device at thalia.de

In November large majority of sales on thalia.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on thalia.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thalia.de channels

Identify top traffic channels that drive growth for thalia.deand discover how performance of traffic channels has changed over time.

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thalia.de Google Ads spend

Evaluate thalia.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thalia.de devices

Review thalia.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thalia.de top markets

Explore thalia.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thalia.de country & global rank

Assess the ranking of thalia.de among other retailers within its primary country and worldwide.

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