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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for thalia.dethalia.de

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45.8M
Revenue
Dec 25
22.7M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Thalia.de is an online platform that offers a range of products, including books, e-books, DVDs, music, and toys. Users can browse and purchase items in various categories such as literature, fiction, non-fiction, movies, music albums, and games. The website provides convenient and comprehensive access to entertainment products for different interests and ages.

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thalia.de Annual Revenue and Growth

thalia.de's annual sales on its online store amounted to $266.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$266.5M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
thalia.de revenue by year

thalia.de's monthly revenueOVER TIME
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Over the past three months, thalia.de revenue has experienced growth of 63%, compared to the preceding three months.

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thalia.de revenue growth for last six months
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OVERVIEW
In December 2025, thalia.de generated $45,764,584 in online sales within the e-commerce and shopping sector, with a conversion rate ranging between 3.50% and 4.00%, slightly below the high benchmark of 3.94%. The site's average order value (AOV) stood between $50 and $75, contrasting sharply with the industry's high AOV of $338. With a total of 22,697,814 sessions, thalia.de falls significantly short of the highest traffic leader, boots.com, which recorded 49,388,130 sessions, while the median sessions in the category was 47,805, indicating areas for potential growth in traffic and revenue.
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thalia.de competitors

In December 2025, thalia.de outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. thalia.de generated a revenue of $45,764,584 from 874,704 transactions and 22,697,814 sessions, with an AOV of $50-75 and a conversion rate of 3.50-4.00%. In comparison, buecher.de had a revenue of $2,445,419 from 46,885 transactions and 1,459,667 sessions, with similar AOV and a slightly lower conversion rate. medimops.de performed well with $16,101,147 in revenue from 435,904 transactions and 7,323,657 sessions, with a lower AOV and a higher conversion rate than thalia.de. thalia.de's competitors like weltbild.de, booklooker.de, and lehmanns.de lagged behind in terms of revenue, transactions, and sessions, with varying AOV and conversion rates.

buecher.de screenshot
#1 buecher.de
2.4M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
weltbild.de screenshot
#2 weltbild.de
2.2K
Revenue
244
Sessions
5.0-5.5%
Conv. rate
$175-200
AOV
medimops.de screenshot
#3 medimops.de
16.1M
Revenue
7.3M
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
booklooker.de screenshot
#4 booklooker.de
2.6M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lehmanns.de screenshot
#5 lehmanns.de
363.6K
Revenue
526.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
thalia.de vs top market performers
thalia.de
top retailers
conversion rate vs average order value for thalia.de and its competitors
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Revenue share by device at thalia.de

In December large majority of sales on thalia.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on thalia.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thalia.de channels

Identify top traffic channels that drive growth for thalia.deand discover how performance of traffic channels has changed over time.

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thalia.de Google Ads spend

Evaluate thalia.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thalia.de devices

Review thalia.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thalia.de top markets

Explore thalia.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thalia.de country & global rank

Assess the ranking of thalia.de among other retailers within its primary country and worldwide.

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