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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for thalia.dethalia.de

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23.4M
Revenue
Mar 26
13.6M
Sessions
Mar 26
3.5-4.0%
Conv. rate
Mar 26
$25-50
AOV
Mar 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Thalia.de is an online platform that offers a range of products, including books, e-books, DVDs, music, and toys. Users can browse and purchase items in various categories such as literature, fiction, non-fiction, movies, music albums, and games. The website provides convenient and comprehensive access to entertainment products for different interests and ages.

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thalia.de Annual Revenue and Growth

thalia.de's annual sales on its online store amounted to $320.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$320.6M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
thalia.de revenue by year

thalia.de's monthly revenueOVER TIME
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Over the past three months, thalia.de revenue has experienced decline of 36%, compared to the preceding three months.

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thalia.de revenue decline for last six months
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OVERVIEW
In March 2026, thalia.de generated $23,352,047 in online sales, significantly above the e-commerce median of $87,386, yet below industry leader qvc.com at $110,955,292. The site achieved a conversion rate between 3.50-4.00%, slightly surpassing the high industry standard of 3.76%. With an Average Order Value (AOV) ranging from $25 to $50, thalia.de falls short of the high AOV benchmark of $323, while their sessions totaled 13,586,776, below the industry leader's 29,131,775 and the median of 37,859, reflecting a robust but competitive presence in the e-commerce landscape.
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thalia.de competitors

In March 2026, thalia.de outperformed its competitors in terms of revenue, with $23,352,047, while its closest rival, medimops.de, generated $15,295,180. thalia.de also excelled in the number of transactions with 493,782, surpassing booklooker.de, which had 46,961 transactions. When it comes to conversion rates, thalia.de achieved a rate of 3.50-4.00%, falling slightly behind medimops.de with a rate of 5.00-5.50%. In terms of sessions, thalia.de garnered 13,586,776 sessions, showing its popularity among users compared to weltbild.de, which only had 575 sessions. Overall, thalia.de showcased strong performance in revenue and transactions, holding its position as a top competitor in the online book retail industry.

buecher.de screenshot
#1 buecher.de
1.1M
Revenue
779.7K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
weltbild.de screenshot
#2 weltbild.de
4K
Revenue
574.7
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
medimops.de screenshot
#3 medimops.de
15.3M
Revenue
8.4M
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
booklooker.de screenshot
#4 booklooker.de
1.8M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lehmanns.de screenshot
#5 lehmanns.de
490.8K
Revenue
630.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
thalia.de vs top market performers
thalia.de
top retailers
conversion rate vs average order value for thalia.de and its competitors
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Revenue share by device at thalia.de

In March large majority of sales on thalia.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on thalia.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thalia.de channels

Identify top traffic channels that drive growth for thalia.deand discover how performance of traffic channels has changed over time.

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thalia.de Google Ads spend

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thalia.de devices

Review thalia.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thalia.de top markets

Explore thalia.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thalia.de country & global rank

Assess the ranking of thalia.de among other retailers within its primary country and worldwide.

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