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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

thalia.de

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44.5M

Revenue

Jul 26

15M

Sessions

Jul 26

3.5-4.0%

Conv. rate

Jul 26

$75-100

AOV

Jul 26

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

Thalia.de is an online platform that offers a range of products, including books, e-books, DVDs, music, and toys. Users can browse and purchase items in various categories such as literature, fiction, non-fiction, movies, music albums, and games. The website provides convenient and comprehensive access to entertainment products for different interests and ages.

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thalia.de Annual Revenue and Growth

thalia.de's annual sales on its online store amounted to $320.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$320.6M

Annual growth forecast2025/2026

10-20%

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eCommerce Revenue

thalia.de's monthly revenueOVER TIME
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Over the past three months, thalia.de revenue has experienced growth of 16%, compared to the preceding three months.

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thalia.de revenue growth for last six months

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OVERVIEW

thalia.de operates within the e-commerce and shopping category, achieving notable performance metrics for July 2026. The site generated $44.5 million in online sales, while the average store in the e-commerce and shopping category generates around $80,800 monthly. With a conversion rate between 3.50% and 4.00%, thalia.de exceeds the average store in the e-commerce and shopping category's range of 0.75% to 3.8%. Its average order value (AOV) of $75-100 is also within the category's typical range of $59 to $332, with 15 million sessions observed.

thalia.de competitors

In July 2026, thalia.de outperforms its competitors with the highest revenue at $44.5 million. It leads medimops.de by a staggering $34.4 million. Additionally, thalia.de has the most transactions at 562,000, surpassing medimops.de by 296,000. With 15 million sessions, it again ranks first, leading medimops.de by 8.6 million. While thalia.de boasts an AOV of $75-100 and a conversion rate of 3.50-4.00%, its competitors lag significantly. For example, buecher.de generated only $1 million with a conversion rate of 2.50-3.00%, and weltbild.de, despite having a higher AOV of $200-225, had a mere 24 transactions. Overall, thalia.de’s metrics highlight its dominance in the online book market.

#1 buecher.de

Revenue

631.6K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#2 weltbild.de

5.2K

Revenue

528

Sessions

4.5-5.0%

Conv. rate

$200-225

AOV

#3 medimops.de

10.1M

Revenue

6.4M

Sessions

4.0-4.5%

Conv. rate

$25-50

AOV

#4 booklooker.de

2.1M

Revenue

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

#5 lehmanns.de

372.9K

Revenue

388.2K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

thalia.de vs top market performers

thalia.de

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thalia.de channels

Identify top traffic channels that drive growth for thalia.deand discover how performance of traffic channels has changed over time.

thalia.de Google Ads spend

Evaluate thalia.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

thalia.de devices

Review thalia.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

thalia.de top markets

Explore thalia.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.