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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for thalia.dethalia.de

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25.2M
Revenue
Apr 26
12.2M
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Thalia.de is an online platform that offers a range of products, including books, e-books, DVDs, music, and toys. Users can browse and purchase items in various categories such as literature, fiction, non-fiction, movies, music albums, and games. The website provides convenient and comprehensive access to entertainment products for different interests and ages.

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thalia.de Annual Revenue and Growth

thalia.de's annual sales on its online store amounted to $320.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$320.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
thalia.de revenue by year

thalia.de's monthly revenueOVER TIME
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Over the past three months, thalia.de revenue has experienced decline of 58%, compared to the preceding three months.

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thalia.de revenue decline for last six months
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OVERVIEW
In April 2026, thalia.de generated $25,191,911 in online sales, significantly lower than the $80,332 median in its e-commerce industry, with the largest competitor, qvc.com, earning $100,348,122. The site maintained a conversion rate of 3.00-3.50%, approaching the industry high of 3.67%. Its average order value (AOV) ranged between $50-75, while a high AOV in the sector reaches $321. thalia.de attracted 12,166,669 sessions, well below the top store's 28,182,023 sessions and the median of 37,000, highlighting the challenges it faces in the competitive e-commerce landscape.
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thalia.de competitors

In April 2026, thalia.de reported an impressive revenue of $25,191,911 from 424,245 transactions, with 12,166,669 sessions yielding a conversion rate of 3.00-3.50%. In contrast, buecher.de achieved a modest revenue of $1,006,960 with 18,702 transactions from only 617,055 sessions, reflecting a similar conversion rate. weltbild.de lag far behind with just $2,693 in revenue from 21 transactions over 442 sessions, although it boasted a higher conversion rate of 4.50-5.00%. medimops.de, on the other hand, generated $14,383,334 from 397,305 transactions across 8,122,940 sessions, achieving a strong conversion rate of 4.50-5.00% as well. Meanwhile, booklooker.de recorded $1,546,717 from 39,972 transactions with a lower conversion rate of 1.50-2.00%. Lastly, lehmanns.de had minimal performance with $359,585 and a conversion rate of only 0.50-1.00%. thalia.de clearly dominates the market.

buecher.de screenshot
#1 buecher.de
1M
Revenue
617.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
weltbild.de screenshot
#2 weltbild.de
2.7K
Revenue
441.9
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
medimops.de screenshot
#3 medimops.de
14.4M
Revenue
8.1M
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
booklooker.de screenshot
#4 booklooker.de
1.5M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
lehmanns.de screenshot
#5 lehmanns.de
359.6K
Revenue
517.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
thalia.de vs top market performers
thalia.de
top retailers
conversion rate vs average order value for thalia.de and its competitors
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Revenue share by device at thalia.de

In April large majority of sales on thalia.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on thalia.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thalia.de channels

Identify top traffic channels that drive growth for thalia.deand discover how performance of traffic channels has changed over time.

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thalia.de Google Ads spend

Evaluate thalia.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thalia.de devices

Review thalia.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thalia.de top markets

Explore thalia.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thalia.de country & global rank

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