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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for thalia.dethalia.de

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24.2M
Revenue
Sep 25
14.9M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Thalia.de is an online platform that offers a range of products, including books, e-books, DVDs, music, and toys. Users can browse and purchase items in various categories such as literature, fiction, non-fiction, movies, music albums, and games. The website provides convenient and comprehensive access to entertainment products for different interests and ages.

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thalia.de Annual Revenue and Growth

thalia.de's annual sales on its online store amounted to $266.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$266.5M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
thalia.de revenue by year

thalia.de's monthly revenueOVER TIME
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Over the past three months, thalia.de revenue has experienced growth of 12%, compared to the preceding three months.

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thalia.de revenue growth for last six months
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OVERVIEW
In September 2025, thalia.de generated $24,158,311 in online sales within the e-commerce and shopping sector, significantly above the median revenue of $81,105, but lower than the industry leader, qvc.com at $118,237,048. The site achieved a conversion rate between 3.50-4.00%, slightly above the high benchmark of 3.72%, while its average order value (AOV) ranged from $25-50, well below the high AOV of $351. With 14,918,896 sessions, thalia.de’s traffic remains competitive, yet it trails behind michaels.com, which leads with 30,281,186 sessions, highlighting growth opportunities in user engagement.
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thalia.de competitors

In September 2025, thalia.de stands out among its competitors in terms of revenue and transactions. thalia.de generated a revenue of 24,158,311 with 533,553 transactions, indicating a strong performance in the market. Compared to its competitors, buecher.de had a revenue of 1,064,812 with 21,171 transactions, weltbild.de had a revenue of 26,214 with 120 transactions, medimops.de had a revenue of 13,334,658 with 398,489 transactions, booklooker.de had a revenue of 2,095,500 with 56,796 transactions, and lehmanns.de had a revenue of 354,147 with 4,245 transactions. thalia.de's conversion rate falls within the range of 3.50-4.00%, similar to medimops.de with 6.50-7.00% conversion rate, indicating a good performance in converting sessions into transactions. Additionally, thalia.de has a significant number of sessions at 14,918,896, showing a strong online presence and customer engagement.

buecher.de screenshot
#1 buecher.de
1.1M
Revenue
904.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
weltbild.de screenshot
#2 weltbild.de
26.2K
Revenue
2.6K
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
medimops.de screenshot
#3 medimops.de
13.3M
Revenue
5.9M
Sessions
6.5-7.0%
Conv. rate
$25-50
AOV
booklooker.de screenshot
#4 booklooker.de
2.1M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lehmanns.de screenshot
#5 lehmanns.de
354.1K
Revenue
513K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
thalia.de vs top market performers
thalia.de
top retailers
conversion rate vs average order value for thalia.de and its competitors
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Revenue share by device at thalia.de

In September large majority of sales on thalia.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on thalia.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thalia.de channels

Identify top traffic channels that drive growth for thalia.deand discover how performance of traffic channels has changed over time.

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thalia.de Google Ads spend

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thalia.de devices

Review thalia.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thalia.de top markets

Explore thalia.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thalia.de country & global rank

Assess the ranking of thalia.de among other retailers within its primary country and worldwide.

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