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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for thalia.dethalia.de

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29.9M
Revenue
Oct 25
15.8M
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Thalia.de is an online platform that offers a range of products, including books, e-books, DVDs, music, and toys. Users can browse and purchase items in various categories such as literature, fiction, non-fiction, movies, music albums, and games. The website provides convenient and comprehensive access to entertainment products for different interests and ages.

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thalia.de Annual Revenue and Growth

thalia.de's annual sales on its online store amounted to $266.5M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$266.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
thalia.de revenue by year

thalia.de's monthly revenueOVER TIME
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Over the past three months, thalia.de revenue has experienced growth of 19%, compared to the preceding three months.

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thalia.de revenue growth for last six months
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OVERVIEW
In October 2025, thalia.de generated $29,860,550 in online sales, significantly exceeding the median e-commerce revenue of $93,795. With a conversion rate of 4.00-4.50%, it outperforms the sector's average of 3.89%. The average order value (AOV) ranges from $25-50, contrasting sharply with the e-commerce high of $350. thalia.de attracted 15,810,262 sessions, although this is lower than the leading site michaels.com, which had 32,351,606 sessions. Overall, thalia.de showcases strong performance metrics within the e-commerce landscape, highlighting its competitive positioning.
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thalia.de competitors

In October 2025, thalia.de outperformed its competitors in terms of revenue, with a total of €29,860,550. medimops.de came closest with €16,072,767, while weltbild.de lagged behind with only €7,341 in revenue. thalia.de also excelled in the number of transactions, boasting 639,535 transactions compared to the closest competitor, medimops.de, with 479,690 transactions. Additionally, thalia.de had the highest number of sessions at 15,810,262, significantly more than its competitors. thalia.de and medimops.de shared the same AOV range of €25-50, while weltbild.de had a higher AOV range of €300-325. When it comes to conversion rates, thalia.de fell within the 4.00-4.50 range, outperforming most competitors except for lehmanns.de, which had a lower conversion rate of 0.50-1.00.

buecher.de screenshot
#1 buecher.de
1.5M
Revenue
992K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
weltbild.de screenshot
#2 weltbild.de
7.3K
Revenue
435.9
Sessions
5.0-5.5%
Conv. rate
$300-325
AOV
medimops.de screenshot
#3 medimops.de
16.1M
Revenue
7.3M
Sessions
6.5-7.0%
Conv. rate
$25-50
AOV
booklooker.de screenshot
#4 booklooker.de
2.6M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lehmanns.de screenshot
#5 lehmanns.de
363.2K
Revenue
517.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
thalia.de vs top market performers
thalia.de
top retailers
conversion rate vs average order value for thalia.de and its competitors
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Revenue share by device at thalia.de

In October large majority of sales on thalia.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on thalia.de, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thalia.de channels

Identify top traffic channels that drive growth for thalia.deand discover how performance of traffic channels has changed over time.

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thalia.de Google Ads spend

Evaluate thalia.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thalia.de devices

Review thalia.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thalia.de top markets

Explore thalia.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thalia.de country & global rank

Assess the ranking of thalia.de among other retailers within its primary country and worldwide.

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