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Aug 2026

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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

thalia.de

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47.4M

Revenue

Aug 26

16.5M

Sessions

Aug 26

3.5-4.0%

Conv. rate

Aug 26

$75-100

AOV

Aug 26

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

Thalia.de is an online platform that offers a range of products, including books, e-books, DVDs, music, and toys. Users can browse and purchase items in various categories such as literature, fiction, non-fiction, movies, music albums, and games. The website provides convenient and comprehensive access to entertainment products for different interests and ages.

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thalia.de Annual Revenue and Growth

thalia.de's annual sales on its online store amounted to $320.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$320.6M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

thalia.de's monthly revenueOVER TIME
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Over the past three months, thalia.de revenue has experienced growth of 66%, compared to the preceding three months.

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thalia.de revenue growth for last six months

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OVERVIEW

thalia.de operates within the e-commerce and shopping category, generating $47.4 million in revenue for online sales in August 2026. While the average store in the e-commerce and shopping category generates around $97,100 a month, thalia.de boasts a conversion rate of 3.50-4.00%, which is within the category's typical range of 0.72% to 3.65%. Its average order value (AOV) of $75-100 also falls within the typical range of $58 to $343. Furthermore, thalia.de attracted 16.5 million sessions, compared to the average store in the e-commerce and shopping category, which sees around 41,000 sessions monthly.

thalia.de competitors

thalia.de leads in both revenue and transactions among its competitors, achieving $47.4 million and 619,000 transactions, respectively. In August 2026, thalia.de also recorded 16.5 million sessions, significantly surpassing its nearest competitor, medimops.de, which generated $10.7 million and 283,000 transactions from 6.6 million sessions. The average order value (AOV) for thalia.de ranges between $75-100, which is higher than buecher.de’s AOV of $50-75 and lehmanns.de's AOV of $75-100, although the latter has a notably low conversion rate of 0.50-1.00%. While thalia.de maintains a competitive conversion rate of 3.50-4.00%, medimops.de and buecher.de trail slightly with rates of 4.00-4.50% and 2.50-3.00%, respectively. Overall, thalia.de outperforms its peers on key performance metrics.

#1 buecher.de

1.1M

Revenue

768.2K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#2 medimops.de

10.7M

Revenue

6.6M

Sessions

4.0-4.5%

Conv. rate

$25-50

AOV

#3 booklooker.de

Revenue

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

#4 lehmanns.de

421.6K

Revenue

444.2K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#5 jpc.de

4.1M

Revenue

1.8M

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

thalia.de vs top market performers

thalia.de

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thalia.de channels

Identify top traffic channels that drive growth for thalia.deand discover how performance of traffic channels has changed over time.

thalia.de Google Ads spend

Evaluate thalia.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

thalia.de devices

Review thalia.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

thalia.de top markets

Explore thalia.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.