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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for ems.comems.com

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508.9K
Revenue
109.8K
Sessions
1.5-2.0%
Conversion rate
$225-250
Average order value
Online only revenue for ems.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

ems.com is a website that offers a wide variety of outdoor gear and equipment. They stock products ranging from clothing, footwear, and camping gear to hiking, biking, and water sports equipment. The website promotes the sale of products suitable for all outdoor enthusiasts, offering an extensive collection for customers.

ems.com’s revenueOVER TIME
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Over the past three months, ems.com revenue has experienced decline of 72%, compared to the preceding three months.

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ems.com revenue decline for last six months
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OVERVIEW
ems.com's performance metrics for September 2024 include revenue of $508,950 (median: $94,472), conversion rate of 1.50-2.00% (high: 3.32%, low: 0.81%), AOV of $225-250 (high: $399, low: $79), and sessions of 109,781 (median: 36,862) in the FASHION AND APPAREL industry. The largest online store in the category is shein.com with $621,844,493 in revenue and 175,831,303 sessions.
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ems.com competitors

In comparing ems.com to its competitors in the outdoor gear industry, ems.com falls behind in terms of revenue, with a reported $508,950 compared to the top performer backcountry.com with $19,250,936. In terms of transactions, ems.com has 2,084 compared to backcountry.com's 116,333. However, ems.com has a higher average order value (AOV) range of $225-250, surpassing most competitors such as thenorthface.com with $125-150. Conversion rate wise, ems.com falls within the average range at 1.50-2.00, while bobstores.com leads with 2.50-3.00. Despite ems.com's lower revenue and transaction numbers, its higher AOV and competitive conversion rate place it in the middle of the pack among its competitors.

#1 bobstores.com
118.5K
Revenue
46.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#2 backcountry.com
19.3M
Revenue
5.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#3 gearx.com
716.7K
Revenue
113.5K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#4 thenorthface.com
13.1M
Revenue
5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#5 outdoorgearlab.com
7M
Revenue
4.5M
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
Favicon for outdoorgearlab.comoutdoorgearlab.com
Favicon for steepandcheap.comsteepandcheap.com
Favicon for smartwool.comsmartwool.com
Favicon for prana.comprana.com
Favicon for sunandski.comsunandski.com
Favicon for outdoorresearch.comoutdoorresearch.com
Favicon for campsaver.comcampsaver.com
Favicon for campmor.comcampmor.com
Favicon for gearx.comgearx.com
Favicon for shoebacca.comshoebacca.com
Favicon for ems.comems.com
$508.9K
Favicon for peterglenn.competerglenn.com
Favicon for nextadventure.netnextadventure.net
Favicon for travelcountry.comtravelcountry.com
Favicon for sunnysports.comsunnysports.com
Favicon for bobssportschalet.combobssportschalet.com
Favicon for sectionhiker.comsectionhiker.com
Favicon for bobstores.combobstores.com
TOP MARKET PERFORMERSby revenue
1
Favicon for rei.comrei.com
$85.1M
2
Favicon for backcountry.combackcountry.com
3
Favicon for sierra.comsierra.com
4
Favicon for columbia.comcolumbia.com
5
Favicon for thenorthface.comthenorthface.com
6
Favicon for salomon.comsalomon.com
7
Favicon for merrell.commerrell.com
8
Favicon for mountainwarehouse.commountainwarehouse.com
9
Favicon for osprey.comosprey.com
10
Favicon for thule.comthule.com
ems.com vs top market performers
ems.com
top retailers
conversion rate vs average order value for ems.com and its competitors
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ems.com brandsby revenue

1
Logo for ospreyOsprey
Top retailers:scheels.comrei.comgooutdoors.co.uk
2
Logo for timbuk2Timbuk2
Top retailers:zappos.comrei.combhphotovideo.com
3
Logo for gregoryGregory
Top retailers:backcountry.comrei.comopticsplanet.com
4
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Top retailers:guns.comdiamondbackcovers.comperformancebike.com
5
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Top retailers:merrell.comzappos.comnordstrom.com

ems.com categoriesby revenue

1
Shoes
Top retailers:nike.comdsw.comzappos.com
2
Backpacks
Top retailers:macys.comtemu.comamazon.com
3
Coats & Jackets
Top retailers:zara.comgap.comjcrew.com
4
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Top retailers:vestiairecollective.comexpress.comlululemon.com
5
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Top retailers:amazon.comamazon.deamazon.co.uk
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brands overtime comparison

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ems.com channels

Identify top traffic channels that drive growth for ems.comand discover how performance of traffic channels has changed over time.

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ems.com Google Ads spend

Evaluate ems.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ems.com devices

Review ems.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ems.com top markets

Explore ems.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ems.com country & global rank

Assess the ranking of ems.com among other retailers within its primary country and worldwide.

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