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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for ems.comems.com

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2.9M
Revenue
609.5K
Sessions
2.0-2.5%
Conversion rate
$175-200
Average order value
Online only revenue for ems.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

ems.com is a website that offers a wide variety of outdoor gear and equipment. They stock products ranging from clothing, footwear, and camping gear to hiking, biking, and water sports equipment. The website promotes the sale of products suitable for all outdoor enthusiasts, offering an extensive collection for customers.

ems.com’s revenueOVER TIME
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Over the past three months, ems.com revenue has experienced decline of 6.4%, compared to the preceding three months.

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ems.com revenue decline for last six months
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OVERVIEW
ems.com's revenue for online sales in March 2024 was $2,872,964, with a conversion rate of 2.00-2.50% and an AOV of $175-200. The store had 609,476 sessions during the month. In the FASHION AND APPAREL industry, ems.com outperformed the median revenue of $132,853, with a conversion rate higher than the low of 0.8% but lower than the high of 2.99%. Additionally, ems.com had an AOV within the average range of $75 to $391 and surpassed the median sessions of 46,271, although falling short of the highest sessions recorded at 198,149,103.
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ems.com competitors

When comparing ems.com to its competitors in the outdoor gear industry, it is evident that ems.com falls behind in terms of revenue and transactions. outdoorgearlab.com leads the pack with a revenue of $8,033,058 and 23,448 transactions, while EMS only generates $2,872,964 in revenue with 14,427 transactions. In terms of sessions, backcountry.com takes the lead with 7,166,649 sessions compared to EMS's 609,476 sessions. However, ems.com boasts a competitive Average Order Value (AOV) range of $175-$200, similar to backcountry.com, which ranges from $150-$175. In terms of conversion rate, ems.com falls in the middle of the pack with a range of 2.00-2.50, aligning with backcountry.com. Overall, while ems.com may not lead in revenue or transactions, it remains competitive in AOV and conversion rate among its industry peers.

#1 bobstores.com
1.3M
Revenue
454.5K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 backcountry.com
23.9M
Revenue
7.2M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#3 gearx.com
740.9K
Revenue
163.6K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
#4 thenorthface.com
15.1M
Revenue
5.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#5 outdoorgearlab.com
8M
Revenue
5M
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
CLOSEST COMPETITORSby revenue
Favicon for mountainwarehouse.commountainwarehouse.com
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Favicon for prana.comprana.com
Favicon for ems.comems.com
$2.9M
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TOP MARKET PERFORMERSby revenue
1
Favicon for rei.comrei.com
$89.1M
2
Favicon for backcountry.combackcountry.com
3
Favicon for columbia.comcolumbia.com
4
Favicon for sierra.comsierra.com
5
Favicon for thenorthface.comthenorthface.com
6
Favicon for salomon.comsalomon.com
7
Favicon for merrell.commerrell.com
8
Favicon for blackdiamondequipment.comblackdiamondequipment.com
9
Favicon for mec.camec.ca
10
Favicon for outdoorgearlab.comoutdoorgearlab.com
ems.com vs top market performers
ems.com
top retailers
conversion rate vs average order value for ems.com and its competitors
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ems.com brandsby revenue

1
Logo for thuleThule
Top retailers:nordstrom.comebay.dethule.com
2
Logo for ospreyOsprey
Top retailers:rei.comscheels.comgooutdoors.co.uk
3
Logo for black diamondBlack Diamond
Top retailers:blackdiamondequipment.comrei.combackcountry.com
4
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Top retailers:zappos.combhphotovideo.comcrestline.com
5
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Top retailers:diamondbackcovers.comrkguns.comharborfreight.com

ems.com categoriesby revenue

1
Shoes
Top retailers:nike.comfarfetch.comdsw.com
2
Sporting Goods
Top retailers:ebay.comtemu.comtarget.com
3
Backpacks
Top retailers:macys.comtemu.comnike.com
4
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Top retailers:zara.comgap.compatagonia.com
5
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Top retailers:ebay.comwalmart.commagazineluiza.com.br
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brands overtime comparison

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ems.com channels

Identify top traffic channels that drive growth for ems.comand discover how performance of traffic channels has changed over time.

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ems.com Google Ads spend

Evaluate ems.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ems.com devices

Review ems.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ems.com top markets

Explore ems.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ems.com country & global rank

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