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Sep 2024
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Home/Insights/Retailers/columbia.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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15.2M
Revenue
4.7M
Sessions
2.5-3.0%
Conversion rate
$100-125
Average order value
Online only revenue for columbia.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Columbia.com is an online platform that offers a wide variety of products. The website sells outdoor apparel, gear, and accessories for men, women, and children. Customers can find clothing items such as jackets, pants, footwear, as well as camping equipment, hiking accessories, and winter sports gear.

columbia.com’s revenueOVER TIME
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Over the past three months, columbia.com revenue has experienced decline of 1%, compared to the preceding three months.

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columbia.com revenue decline for last six months
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OVERVIEW
In September 2024, columbia.com, a FASHION AND APPAREL website, generated $15,235,814 in online sales, with a conversion rate of 2.50-3.00% and an AOV of $100-125. Compared to the industry, the median revenue was $94,472, the highest conversion rate was 3.32%, and the highest AOV was $399, while the lowest conversion rate was 0.81% and the lowest AOV was $79. columbia.com also received 4,691,750 sessions, with the highest sessions in the industry at 175,831,303 on shein.com and a median of 36,862 sessions.
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columbia.com competitors

columbia.com, with a revenue of $15,235,814 and 132,735 transactions from 4,691,750 sessions, has a moderate Average Order Value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. In comparison, patagonia.com leads the pack with $38,052,191 in revenue, 175,126 transactions, and 6,827,602 sessions, boasting a higher AOV of $200-225 but similar conversion rates. mountainwarehouse.com follows closely behind columbia.com with $10,487,316 in revenue, 162,915 transactions, and 5,326,667 sessions, featuring a lower AOV of $50-75 but a higher conversion rate of 3.00-3.50%. hellyhansen.com lags behind with $6,390,717 in revenue, 27,801 transactions, and 1,510,523 sessions, showcasing a higher AOV of $225-250 but a lower conversion rate of 1.50-2.00%. The North Face and backcountry.com fall in between the spectrum in terms of revenue, transactions, sessions, AOV, and conversion rates compared to columbia.com.

#1 backcountry.com
19.3M
Revenue
5.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#2 thenorthface.com
13.1M
Revenue
5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#3 hellyhansen.com
6.4M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#4 patagonia.com
38.1M
Revenue
6.8M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#5 mountainwarehouse.com
10.5M
Revenue
5.3M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
columbia.com vs top market performers
columbia.com
top retailers
conversion rate vs average order value for columbia.com and its competitors
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columbia.com channels

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columbia.com Google Ads spend

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columbia.com devices

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columbia.com top markets

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columbia.com country & global rank

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