columbia.com
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Columbia.com is an online platform that offers a wide variety of products. The website sells outdoor apparel, gear, and accessories for men, women, and children. Customers can find clothing items such as jackets, pants, footwear, as well as camping equipment, hiking accessories, and winter sports gear.
columbia.com’s revenueOVER TIME
Over the past three months, columbia.com revenue has experienced decline of 28%, compared to the preceding three months.
columbia.com competitors
In March 2024, columbia.com generated $19,010,660 in revenue from 158,511 transactions and 6,090,264 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. Compared to its competitors, patagonia.com leads in revenue with $40,631,218, followed by backcountry.com with $23,937,042. However, columbia.com has a higher conversion rate than patagonia.com, mountainwarehouse.com, hellyhansen.com, and thenorthface.com, but falls behind backcountry.com in this aspect. When it comes to AOV, hellyhansen.com stands out with a range of $225-250, while columbia.com falls within the middle range at $100-125. In terms of sessions, patagonia.com has the highest at 8,139,532, followed by backcountry.com, then columbia.com. Overall, columbia.com remains competitive in the outdoor apparel market, especially in terms of conversion rate, but can work on increasing its AOV and sessions to match the leading competitors.
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columbia.com channels
Identify top traffic channels that drive growth for columbia.comand discover how performance of traffic channels has changed over time.
Book a democolumbia.com Google Ads spend
Evaluate columbia.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
Book a democolumbia.com devices
Review columbia.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
Book a democolumbia.com top markets
Explore columbia.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.
Book a democolumbia.com country & global rank
Assess the ranking of columbia.com among other retailers within its primary country and worldwide.
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