merrell.com
Merrell.com is an online platform that offers a range of outdoor footwear, apparel, and accessories. The website showcases a variety of products catering to hiking, running, and other outdoor activities. It provides customers with an easy-to-use interface to explore and purchase high-quality items suitable for their outdoor adventures.
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merrell.com Annual Revenue and Growth
merrell.com's annual sales on its online store amounted to $155.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
merrell.com's monthly revenueOVER TIME
Over the past three months, merrell.com revenue has experienced growth of 52%, compared to the preceding three months.
merrell.com competitors
In January 2026, merrell.com generated a revenue of $11,701,137 from 98,008 transactions and 4,676,159 sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, sectionhiker.com had significantly lower revenue at $193,535 with a conversion rate of 0.00-0.50%, while ems.com performed better with $1,178,065 in revenue and a higher conversion rate of 2.50-3.00%. theshoemart.com had a lower revenue of $122,366 with a conversion rate of 0.00-0.50%, whereas sierra.com stood out with a high revenue of $15,551,622, a slightly lower AOV of $150-175, and a conversion rate of 1.50-2.00%. holabirdsports.com fell in between with a revenue of $915,471, an AOV of $125-150, and a conversion rate of 1.00-1.50%.
Revenue share by device at merrell.com
In January large majority of sales on merrell.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merrell.com channels
Identify top traffic channels that drive growth for merrell.comand discover how performance of traffic channels has changed over time.
merrell.com Google Ads spend
Evaluate merrell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merrell.com devices
Review merrell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
