merrell.com
Merrell.com is an online platform that offers a range of outdoor footwear, apparel, and accessories. The website showcases a variety of products catering to hiking, running, and other outdoor activities. It provides customers with an easy-to-use interface to explore and purchase high-quality items suitable for their outdoor adventures.
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merrell.com Annual Revenue and Growth
merrell.com's annual sales on its online store amounted to $155.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
merrell.com's monthly revenueOVER TIME
Over the past three months, merrell.com revenue has experienced decline of 47%, compared to the preceding three months.
merrell.com competitors
In March 2026, merrell.com generated $9,503,229 in revenue from 89,556 transactions with 3,376,964 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. Comparatively, sectionhiker.com had revenue of $155,692 from 669 transactions and 227,493 sessions with an AOV of $225-250 and a low conversion rate of 0.00-0.50%. ems.com generated $389,623 in revenue from 1,877 transactions and 138,668 sessions with an AOV of $200-225 and a conversion rate of 1.00-1.50%. theshoemart.com had revenue of $144,303 from 376 transactions and 72,279 sessions with a high AOV of $375-400 and a conversion rate of 0.50-1.00%. sierra.com outperformed all with $11,239,942 revenue from 68,009 transactions and 4,087,160 sessions, AOV of $150-175, and a conversion rate of 1.50-2.00%. holabirdsports.com also performed well with $959,804 in revenue from 5,859 transactions and 404,250 sessions, AOV of $150-175, and a conversion rate of 1.00-1.50%.
Revenue share by device at merrell.com
In March large majority of sales on merrell.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merrell.com channels
Identify top traffic channels that drive growth for merrell.comand discover how performance of traffic channels has changed over time.
merrell.com Google Ads spend
Evaluate merrell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merrell.com devices
Review merrell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
