merrell.com
Merrell.com is an online platform that offers a range of outdoor footwear, apparel, and accessories. The website showcases a variety of products catering to hiking, running, and other outdoor activities. It provides customers with an easy-to-use interface to explore and purchase high-quality items suitable for their outdoor adventures.
GRIPS CUSTOMERS & RESEARCH PARTNERS
merrell.com Annual Revenue and Growth
merrell.com's annual sales on its online store amounted to $129.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
merrell.com's monthly revenueOVER TIME
Over the past three months, merrell.com revenue has experienced decline of 25%, compared to the preceding three months.
merrell.com competitors
When comparing merrell.com to its competitors in September 2025, we can see that Merrell's revenue of $9,220,887 is higher than Section Hiker's $182,619 and The Shoe Mart's $64,367. However, Merrell falls behind Sierra's revenue of $9,171,987 and Holabird Sports' revenue of $671,073. In terms of transactions, Merrell's 78,732 transactions are more than Section Hiker's 762 and The Shoe Mart's 185, but less than Sierra's 63,721 and Holabird Sports' 4,556. Merrell's conversion rate of 2.50-3.00% is on par with EMS and higher than Sierra and Holabird Sports. Overall, merrell.com has a strong revenue and transaction volume compared to some competitors but lags behind others in terms of overall performance metrics.
Revenue share by device at merrell.com
In September large majority of sales on merrell.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
merrell.com channels
Identify top traffic channels that drive growth for merrell.comand discover how performance of traffic channels has changed over time.
merrell.com Google Ads spend
Evaluate merrell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merrell.com devices
Review merrell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
