merrell.com
Merrell.com is an online platform that offers a range of outdoor footwear, apparel, and accessories. The website showcases a variety of products catering to hiking, running, and other outdoor activities. It provides customers with an easy-to-use interface to explore and purchase high-quality items suitable for their outdoor adventures.
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merrell.com Annual Revenue and Growth
merrell.com's annual sales on its online store amounted to $129.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
merrell.com's monthly revenueOVER TIME
Over the past three months, merrell.com revenue has experienced growth of 33%, compared to the preceding three months.
merrell.com competitors
In November 2025, merrell.com stands out among its competitors with a revenue of $19,261,400 from 160,742 transactions and 5,832,064 sessions. Its average order value (AOV) falls between $100-125, with a conversion rate of 2.50-3.00%. In comparison, sectionhiker.com has a much lower revenue of $175,897 from 707 transactions and 227,493 sessions, with an AOV of $225-250 and a low conversion rate of 0.00-0.50%. ems.com has a revenue of $1,248,665 from 5,629 transactions and 225,140 sessions, with an AOV of $200-225 and a conversion rate of 2.00-2.50%. sierra.com outperforms merrell.com in revenue at $15,428,423, with 92,784 transactions and 5,202,774 sessions, and an AOV of $150-175, and a conversion rate of 1.50-2.00%. holabirdsports.com and merrell.com have similar revenue, with holabirdsports.com having $870,573 from 5,875 transactions and 367,584 sessions, with an AOV of $125-150, and a conversion rate of 1.50-2.00%.
Revenue share by device at merrell.com
In November large majority of sales on merrell.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merrell.com channels
Identify top traffic channels that drive growth for merrell.comand discover how performance of traffic channels has changed over time.
merrell.com Google Ads spend
Evaluate merrell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merrell.com devices
Review merrell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
