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Sep 2024
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Home/Insights/Retailers/merrell.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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12.4M
Revenue
3.6M
Sessions
2.5-3.0%
Conversion rate
$125-150
Average order value
Online only revenue for merrell.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Merrell.com is an online platform that offers a range of outdoor footwear, apparel, and accessories. The website showcases a variety of products catering to hiking, running, and other outdoor activities. It provides customers with an easy-to-use interface to explore and purchase high-quality items suitable for their outdoor adventures.

merrell.com’s revenueOVER TIME
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Over the past three months, merrell.com revenue has experienced growth of 4.3%, compared to the preceding three months.

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merrell.com revenue growth for last six months
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OVERVIEW
In September 2024, merrell.com in the FASHION AND APPAREL industry had a revenue of $12,437,531, a conversion rate of 2.50-3.00%, an AOV of $125-150, and 3,554,446 sessions. Compared to the median revenue of $94,472, conversion rate of 3.32%, AOV of $399, and sessions of 36,862 in the same industry, merrell.com performed above average in revenue and sessions but below average in conversion rate and AOV. The highest revenue and sessions were from shein.com at $621,844,493 and 175,831,303 respectively, highlighting merrell.com's position in the industry.
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merrell.com competitors

merrell.com, with a revenue of $12,437,531 and 91,755 transactions from 3,554,446 sessions, has an average order value (AOV) ranging from $125-150 and a conversion rate of 2.50-3.00%. In comparison, sectionhiker.com has a significantly lower revenue of $149,408 with 602 transactions from 238,860 sessions, but a higher AOV of $225-250. holabirdsports.com performs better with $872,593 in revenue, 5,780 transactions from 297,204 sessions, an AOV of $150-175, and a conversion rate of 1.50-2.00%. theshoemart.com has lower revenue of $101,357, 272 transactions from 73,138 sessions, but a higher AOV of $350-375. sierra.com excels with a revenue of $15,423,447, 85,203 transactions from 4,706,606 sessions, an AOV of $175-200, and a conversion rate of 1.50-2.00%. ems.com falls in the middle with $508,950 in revenue, 2,084 transactions from 109,781 sessions, an AOV of $225-250, and a conversion rate of 1.50-2.00%.

#1 sectionhiker.com
149.4K
Revenue
238.9K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
#2 ems.com
508.9K
Revenue
109.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#3 theshoemart.com
101.4K
Revenue
73.1K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
#4 sierra.com
15.4M
Revenue
4.7M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#5 holabirdsports.com
872.6K
Revenue
297.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
merrell.com vs top market performers
merrell.com
top retailers
conversion rate vs average order value for merrell.com and its competitors
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merrell.com brandsby revenue

merrell.com categoriesby revenue

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brands overtime comparison

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merrell.com channels

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merrell.com Google Ads spend

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merrell.com devices

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merrell.com top markets

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merrell.com country & global rank

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