merrell.com
Merrell.com is an online platform that offers a range of outdoor footwear, apparel, and accessories. The website showcases a variety of products catering to hiking, running, and other outdoor activities. It provides customers with an easy-to-use interface to explore and purchase high-quality items suitable for their outdoor adventures.
GRIPS CUSTOMERS & RESEARCH PARTNERS
merrell.com Annual Revenue and Growth
merrell.com's annual sales on its online store amounted to $129.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
merrell.com's monthly revenueOVER TIME
Over the past three months, merrell.com revenue has experienced decline of 7.4%, compared to the preceding three months.
merrell.com competitors
In October 2025, merrell.com stands out in terms of revenue compared to its competitors. With a revenue of $14,632,569 from 127,141 transactions and 3,928,433 sessions, merrell.com boasts a solid average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. In comparison, sectionhiker.com generates significantly lower revenue at $161,649 with a higher AOV of $225-250 but a lower conversion rate of 0.00-0.50%. ems.com falls in the middle with $833,995 in revenue, 3,944 transactions, 124,181 sessions, an AOV of $200-225, and a conversion rate of 3.00-3.50%. On the higher end, sierra.com brings in $11,058,298 in revenue, has 74,651 transactions, 4,256,081 sessions, an AOV of $125-150, and a conversion rate of 1.50-2.00%. Overall, merrell.com excels in revenue generation compared to its competitors in October 2025.
Revenue share by device at merrell.com
In October large majority of sales on merrell.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
merrell.com channels
Identify top traffic channels that drive growth for merrell.comand discover how performance of traffic channels has changed over time.
merrell.com Google Ads spend
Evaluate merrell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merrell.com devices
Review merrell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
