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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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12.9M
Revenue
3.4M
Sessions
2.5-3.0%
Conversion rate
$125-150
Average order value
Online only revenue for merrell.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Merrell.com is an online platform that offers a range of outdoor footwear, apparel, and accessories. The website showcases a variety of products catering to hiking, running, and other outdoor activities. It provides customers with an easy-to-use interface to explore and purchase high-quality items suitable for their outdoor adventures.

merrell.com’s revenueOVER TIME
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Over the past three months, merrell.com revenue has experienced decline of 14%, compared to the preceding three months.

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merrell.com revenue decline for last six months
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OVERVIEW
In March 2024, merrell.com in the FASHION AND APPAREL industry generated online sales revenue of $12,901,474, with a median revenue of $132,853. The conversion rate ranged from 2.50-3.00%, with a high of 2.99% and a low of 0.8%. The average order value (AOV) was $125-150, while the highest AOV in the industry was $391 and the lowest was $75. The website had 3,379,923 sessions, with the highest sessions recorded at 198,149,103 for shein.com, and a median of 46,271 sessions for FASHION AND APPAREL websites.
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merrell.com competitors

When comparing merrell.com to its competitors in the outdoor and footwear industry, we see some interesting insights. sierra.com leads in revenue with $15,621,194, followed by Merrell at $12,901,474. However, sierra.com has a much larger number of sessions at 5,914,506 compared to Merrell's 3,379,923. The average order value (AOV) for both Merrell and Sierra is in the range of $125-150. In terms of conversion rate, Merrell sits in the middle of the pack with a rate of 2.50-3.00%. holabirdsports.com has a similar AOV to Merrell at $150-175 but a slightly lower conversion rate of 2.00-2.50%. Overall, Merrell holds its ground against competitors in terms of revenue and AOV, but there may be opportunities to improve sessions and conversion rates to remain competitive in the market.

#1 sectionhiker.com
242.4K
Revenue
342.9K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
#2 ems.com
2.9M
Revenue
609.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#3 theshoemart.com
202.9K
Revenue
110.4K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
#4 sierra.com
15.6M
Revenue
5.9M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#5 holabirdsports.com
1.3M
Revenue
387.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
merrell.com vs top market performers
merrell.com
top retailers
conversion rate vs average order value for merrell.com and its competitors
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merrell.com brandsby revenue

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Logo for merrell-workMerrell-work

merrell.com categoriesby revenue

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brands overtime comparison

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merrell.com channels

Identify top traffic channels that drive growth for merrell.comand discover how performance of traffic channels has changed over time.

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merrell.com Google Ads spend

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merrell.com devices

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merrell.com top markets

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merrell.com country & global rank

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