merrell.com
Merrell.com is an online platform that offers a range of outdoor footwear, apparel, and accessories. The website showcases a variety of products catering to hiking, running, and other outdoor activities. It provides customers with an easy-to-use interface to explore and purchase high-quality items suitable for their outdoor adventures.
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merrell.com Annual Revenue and Growth
merrell.com's annual sales on its online store amounted to $155.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
merrell.com's monthly revenueOVER TIME
Over the past three months, merrell.com revenue has experienced decline of 8.3%, compared to the preceding three months.
merrell.com competitors
The competitive set for merrell.com includes sectionhiker.com, ems.com, theshoemart.com, sierra.com, and holabirdsports.com. In August 2026, merrell.com generated $11.2 million in revenue, ranking second among its competitors, while achieving the highest number of transactions at 98,900. It had 3.7 million sessions, placing it second overall. sierra.com leads in revenue with $14.6 million, followed by merrell.com. In terms of average order value (AOV), merrell.com ranges from $100-125, which is competitive compared to ems.com’s $200-225 and theshoemart.com’s $350-375. Conversion rates for merrell.com are between 2.50-3.00%, placing it favorably against sectionhiker.com and theshoemart.com, which trail significantly. Although ems.com has a slightly higher conversion rate of 3.00-3.50%, merrell.com excels in transaction volume and session engagement, demonstrating its effectiveness in converting traffic into sales.
Industries merrell.com operates in
merrell.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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merrell.com channels
Identify top traffic channels that drive growth for merrell.comand discover how performance of traffic channels has changed over time.
merrell.com Google Ads spend
Evaluate merrell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merrell.com devices
Review merrell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
