merrell.com
Merrell.com is an online platform that offers a range of outdoor footwear, apparel, and accessories. The website showcases a variety of products catering to hiking, running, and other outdoor activities. It provides customers with an easy-to-use interface to explore and purchase high-quality items suitable for their outdoor adventures.
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merrell.com Annual Revenue and Growth
merrell.com's annual sales on its online store amounted to $129.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.
merrell.com's monthly revenueOVER TIME
Over the past three months, merrell.com revenue has experienced growth of 81%, compared to the preceding three months.
merrell.com competitors
In December 2025, merrell.com outperformed most of its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. merrell.com generated $21,349,187 in revenue from 178,907 transactions and 5,880,200 sessions, with an AOV ranging from $100-$125 and a conversion rate of 3.00-3.50%. In comparison, competitors like sectionhiker.com, ems.com, theshoemart.com, sierra.com, and holabirdsports.com had lower revenue, transactions, and sessions. While some competitors had higher AOVs, their conversion rates were generally lower than that of merrell.com. Overall, merrell.com emerged as a strong player in the online retail space for outdoor footwear and apparel in December 2025, showcasing solid performance across key metrics.
Revenue share by device at merrell.com
In December large majority of sales on merrell.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merrell.com channels
Identify top traffic channels that drive growth for merrell.comand discover how performance of traffic channels has changed over time.
merrell.com Google Ads spend
Evaluate merrell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merrell.com devices
Review merrell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
