merrell.com
Merrell.com is an online platform that offers a range of outdoor footwear, apparel, and accessories. The website showcases a variety of products catering to hiking, running, and other outdoor activities. It provides customers with an easy-to-use interface to explore and purchase high-quality items suitable for their outdoor adventures.
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merrell.com Annual Revenue and Growth
merrell.com's annual sales on its online store amounted to $155.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
merrell.com's monthly revenueOVER TIME
Over the past three months, merrell.com revenue has experienced decline of 12%, compared to the preceding three months.
merrell.com competitors
In May 2026, merrell.com reported revenue of $12,460,376 from 115,134 transactions across 3,559,945 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 3.00-3.50%. In comparison, sierra.com closely follows with revenue of $11,968,460 but significantly lower transactions at 64,234, achieving an AOV of $175-200 and a conversion rate of 1.00-1.50%. holabirdsports.com generated $802,193 from 4,953 transactions and a higher AOV of $150-175, but with a similar conversion rate. ems.com earned $604,509, with an AOV of $200-225 and a conversion rate of 1.50-2.00%. Notably, sectionhiker.com and theshoemart.com reported minimal revenues, highlighting merrell.com’s stronger performance in terms of overall revenue and transactions. Overall, merrell.com outperforms most competitors in revenue, transactions, and conversion efficiency.
Revenue share by device at merrell.com
In May large majority of sales on merrell.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries merrell.com operates in
merrell.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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merrell.com channels
Identify top traffic channels that drive growth for merrell.comand discover how performance of traffic channels has changed over time.
merrell.com Google Ads spend
Evaluate merrell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merrell.com devices
Review merrell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
