merrell.com
Merrell.com is an online platform that offers a range of outdoor footwear, apparel, and accessories. The website showcases a variety of products catering to hiking, running, and other outdoor activities. It provides customers with an easy-to-use interface to explore and purchase high-quality items suitable for their outdoor adventures.
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merrell.com Annual Revenue and Growth
merrell.com's annual sales on its online store amounted to $155.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
merrell.com's monthly revenueOVER TIME
Over the past three months, merrell.com revenue has experienced growth of 4.7%, compared to the preceding three months.
merrell.com competitors
The competitive set includes merrell.com, sectionhiker.com, ems.com, theshoemart.com, sierra.com, and holabirdsports.com. In July 2026, merrell.com generated $11.7 million in revenue, ranking second among its competitors, trailing sierra.com by $4.4 million. Notably, merrell.com led with 106,000 transactions, outpacing sierra.com by 30,000 transactions. It also recorded 3.8 million sessions, ranking second but falling short of sierra.com by 700,000 sessions. While merrell.com's average order value (AOV) ranged from $100-125, ems.com and sierra.com had higher AOVs of $200-225, indicating a different customer purchasing behavior. Additionally, merrell.com's conversion rate of 2.50-3.00% matched that of ems.com but outperformed sectionhiker.com and theshoemart.com, which recorded lower conversion rates. Overall, merrell.com demonstrates robust performance in transactions but faces challenges in revenue and session numbers compared to sierra.com.
Industries merrell.com operates in
merrell.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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merrell.com channels
Identify top traffic channels that drive growth for merrell.comand discover how performance of traffic channels has changed over time.
merrell.com Google Ads spend
Evaluate merrell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merrell.com devices
Review merrell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
