merrell.com
Merrell.com is an online platform that offers a range of outdoor footwear, apparel, and accessories. The website showcases a variety of products catering to hiking, running, and other outdoor activities. It provides customers with an easy-to-use interface to explore and purchase high-quality items suitable for their outdoor adventures.
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merrell.com's revenueOVER TIME
Over the past three months, merrell.com revenue has experienced growth of 39%, compared to the preceding three months.
merrell.com competitors
In May 2025, merrell.com reported a revenue of $15,236,639 with 116,897 transactions and 4,285,326 sessions. The average order value (AOV) was between $125-150, and the conversion rate fell between 2.50-3.00%. Compared to its competitors, merrell.com outperformed sectionhiker.com in terms of revenue, transactions, sessions, and conversion rate. However, sectionhiker.com had a higher AOV range of $250-275. holabirdsports.com generated $765,871 in revenue with 4,905 transactions and 333,827 sessions, boasting a slightly higher AOV of $150-175 and a conversion rate of 1.00-1.50%. theshoemart.com and sierra.com both had lower revenues than merrell.com, with AOVs ranging from $350-375 and $175-200 respectively. ems.com fell behind merrell.com in terms of revenue and sessions, but had a higher AOV range of $225-250 and a similar conversion rate of 2.00-2.50%.
Revenue share by device at merrell.com
In May large majority of sales on merrell.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices.
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merrell.com channels
Identify top traffic channels that drive growth for merrell.comand discover how performance of traffic channels has changed over time.
merrell.com Google Ads spend
Evaluate merrell.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merrell.com devices
Review merrell.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
