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Sep 2024
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Home/Insights/Retailers/smartwool.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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3M
Revenue
574K
Sessions
4.5-5.0%
Conversion rate
$100-125
Average order value
Online only revenue for smartwool.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.

smartwool.com’s revenueOVER TIME
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Over the past three months, smartwool.com revenue has experienced decline of 6.5%, compared to the preceding three months.

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smartwool.com revenue decline for last six months
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OVERVIEW
smartwool.com, an e-commerce site in the e-commerce_and_shopping industry, achieved a revenue of $2,986,452 in September 2024, with a conversion rate of 4.50-5.00% and an AOV of $100-125. With 573,956 sessions, it surpassed the median of 44,965 but was far behind the highest of 28,619,768 from michaels.com. Despite not being the top performer, smartwool.com demonstrated strong performance metrics compared to others in the industry, such as qvc.com with $119,268,006 in revenue.
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smartwool.com competitors

smartwool.com outperforms its competitors in terms of revenue with $2,986,452 and transactions with 27,374. However, when comparing other metrics, such as sessions, average order value (AOV), and conversion rate, Smartwool falls behind in some aspects. For example, icebreaker.com has a higher AOV range of $175-$200 and darntough.com has a higher conversion rate of 3.50-4.00. Despite this, smartwool.com remains competitive with its strong revenue and transaction numbers. minus33.com has a lower revenue of $321,534, while socksaddict.com has the lowest revenue of $36,076. Overall, smartwool.com maintains a solid position within the market, but could potentially improve in areas such as AOV and conversion rate to further compete with its top-performing competitors.

#1 icebreaker.com
1.9M
Revenue
628.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#2 gobros.com
577K
Revenue
98K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
#3 minus33.com
321.5K
Revenue
93.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#4 darntough.com
3.7M
Revenue
772.5K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#5 socksaddict.com
36.1K
Revenue
13.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
smartwool.com vs top market performers
smartwool.com
top retailers
conversion rate vs average order value for smartwool.com and its competitors
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smartwool.com brandsby revenue

1
Logo for logo_mediumLogo_medium
2
Logo for smartwoolSmartwool
3
Logo for liner glovesLiner Gloves

smartwool.com categoriesby revenue

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brands overtime comparison

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smartwool.com channels

Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.

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smartwool.com Google Ads spend

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smartwool.com devices

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smartwool.com top markets

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smartwool.com country & global rank

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