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Sep 2025
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Home/Insights/Retailers/gooutdoors.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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8.4M
Revenue
Sep 25
2.9M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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gooutdoors.co.uk is a retail website offering outdoor gear and equipment. They provide a variety of products such as camping gear, footwear, clothing, and accessories. The extensive inventory includes items for different outdoor activities like hiking, cycling, and fishing. The website also offers delivery and click & collect services.

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gooutdoors.co.uk Annual Revenue and Growth

gooutdoors.co.uk's annual sales on its online store amounted to $143.6M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$143.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
gooutdoors.co.uk revenue by year

gooutdoors.co.uk's monthly revenueOVER TIME
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Over the past three months, gooutdoors.co.uk revenue has experienced decline of 3.7%, compared to the preceding three months.

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gooutdoors.co.uk revenue decline for last six months
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OVERVIEW
In September 2025, gooutdoors.co.uk generated online sales revenue of $8,372,416, significantly higher than the SPORTS industry median of $77,565, although far from market leader garmin.com’s $183,476,907. The site's conversion rate ranged between 2.50-3.00%, slightly below the industry high of 3.05%. With an average order value (AOV) of $100-125, it surpassed the low of $73 but fell short of the high AOV of $539. Additionally, gooutdoors.co.uk attracted 2,870,276 sessions, markedly above the median of 30,275, but still a fraction of garmin.com's 47,231,640 sessions.
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gooutdoors.co.uk competitors

In September 2025, gooutdoors.co.uk reported a revenue of £8,372,416 with 72,844 transactions and 2,870,276 sessions. Their average order value (AOV) ranges between £100-125, with a conversion rate of 2.50-3.00%. In comparison, decathlon.co.uk outperformed with a revenue of £16,523,655 from 162,312 transactions and 5,862,578 sessions. Their AOV matches gooutdoors.co.uk at £100-125, with a similar conversion rate of 2.50-3.00%. On the other hand, sportsdirect.com significantly surpassed all competitors with a revenue of £66,049,606 from 838,882 transactions and 19,612,701 sessions. Their AOV falls within £75-100, with a high conversion rate of 4.00-4.50%. Despite facing stiff competition from the likes of Decathlon and Sports Direct, gooutdoors.co.uk remains a strong player in the outdoor retail market with steady growth in revenue and transactions.

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gooutdoors.co.uk vs top market performers
gooutdoors.co.uk
top retailers
conversion rate vs average order value for gooutdoors.co.uk and its competitors
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Revenue share by device at gooutdoors.co.uk

In September large majority of sales on gooutdoors.co.uk, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on gooutdoors.co.uk, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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gooutdoors.co.uk channels

Identify top traffic channels that drive growth for gooutdoors.co.ukand discover how performance of traffic channels has changed over time.

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gooutdoors.co.uk Google Ads spend

Evaluate gooutdoors.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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gooutdoors.co.uk devices

Review gooutdoors.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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gooutdoors.co.uk top markets

Explore gooutdoors.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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gooutdoors.co.uk country & global rank

Assess the ranking of gooutdoors.co.uk among other retailers within its primary country and worldwide.

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