Grips
Sep 2024
All countries
Home/Insights/Retailers/opticsplanet.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for opticsplanet.comopticsplanet.com

Get opticsplanet.com updates
Book a demo
28.5M
Revenue
4.9M
Sessions
2.0-2.5%
Conversion rate
$275-300
Average order value
Online only revenue for opticsplanet.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Opticsplanet.com is an online platform that caters to outdoor enthusiasts and professionals seeking optical gear. It offers an extensive range of products including riflescopes, binoculars, night vision goggles, sunglasses, and camera equipment. The site boasts a wide selection from various renowned brands, ensuring customers have access to reliable optical equipment.

opticsplanet.com’s revenueOVER TIME
View real-time data

Over the past three months, opticsplanet.com revenue has experienced growth of 4.2%, compared to the preceding three months.

View real-time data
opticsplanet.com revenue growth for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In September 2024, opticsplanet.com in the e-commerce_and_shopping category reported a revenue of $28,491,826, conversion rate of 2.00-2.50%, and AOV of $275-300 with 4,928,085 sessions. The largest revenue in the category is $119,268,006 by qvc.com, highest conversion rate is 3.88%, highest AOV is $349, and most sessions is 28,619,768 by michaels.com, while the median values are $116,122 revenue, 0.9% conversion rate, $58 AOV, and 44,965 sessions, respectively.
Read more

opticsplanet.com competitors

opticsplanet.com stands out among its competitors in the optics and outdoor gear industry with its impressive revenue of $28,491,826 and high number of transactions at 100,877, all generated from 4,928,085 sessions. With an average order value (AOV) ranging from $275 to $300 and a solid conversion rate of 2.00-2.50%, opticsplanet.com maintains a strong position in the market. In comparison, Cheaper Than Dirt lags behind with a revenue of $6,089,183 and a lower conversion rate of 0.50-1.00%. Primary Arms and Brownells also fall short in terms of revenue and sessions, while Sportsman's Guide and MidwayUSA come close in revenue but lack in conversion rates. opticsplanet.com's success can be attributed to its higher AOV and conversion rate, showcasing its ability to effectively convert sessions into transactions and revenue.

#1 midwayusa.com
29M
Revenue
7.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
#2 cheaperthandirt.com
6.1M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
#3 brownells.com
6.3M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
#4 primaryarms.com
11.6M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#5 sportsmansguide.com
29M
Revenue
2M
Sessions
6.0-6.5%
Conv. rate
$225-250
AOV
opticsplanet.com vs top market performers
opticsplanet.com
top retailers
conversion rate vs average order value for opticsplanet.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

opticsplanet.com brandsby revenue

opticsplanet.com categoriesby revenue

Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

opticsplanet.com channels

Identify top traffic channels that drive growth for opticsplanet.comand discover how performance of traffic channels has changed over time.

Book a demo

opticsplanet.com Google Ads spend

Evaluate opticsplanet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

opticsplanet.com devices

Review opticsplanet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

opticsplanet.com top markets

Explore opticsplanet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

opticsplanet.com country & global rank

Assess the ranking of opticsplanet.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard