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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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21.4M
Revenue
11.5M
Sessions
2.0-2.5%
Conversion rate
$75-100
Average order value
Online only revenue for zalando.it, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Zalando.it is an online retail platform that offers a wide range of clothing, footwear, and accessories for both men and women. Their inventory includes products from various brands and caters to different styles and preferences. The website allows customers to browse and purchase fashion items conveniently from the comfort of their homes.

zalando.it’s revenueOVER TIME
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Over the past three months, zalando.it revenue has experienced decline of 17%, compared to the preceding three months.

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zalando.it revenue decline for last six months
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OVERVIEW
In May 2024, zalando.it, an online FASHION AND APPAREL retailer, generated a revenue of $21,400,303, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $75-100. The highest conversion rate in the industry was 3.06%, while the lowest was 0.77%. The highest AOV was $386, and the lowest was $75. zalando.it had a total of 11,516,125 sessions, with the highest number of sessions recorded at 197,636,423 from shein.com, and the median sessions in the FASHION AND APPAREL category stood at 44,812.
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zalando.it competitors

In May 2024, zalando.it generated a revenue of €21,400,303 from 250,908 transactions with 11,516,125 sessions. The average order value (AOV) ranged between €75-100, and the conversion rate was between 2.00-2.50%. Comparing this to its competitors, asos.com had a significantly higher revenue of €119,928,068 with 923,022 transactions and 59,157,485 sessions. Their AOV was between €125-150, and the conversion rate ranged from 1.50-2.00%. nike.com topped the list with a revenue of €403,745,803 from 3,101,936 transactions and 139,812,757 sessions, similar AOV and conversion rate to ASOS. farfetch.com had a lower revenue of €91,154,684, with 310,012 transactions and 25,224,461 sessions, but boasted a higher AOV of €275-300. H&m.com had a revenue of €216,115,461 with 2,857,973 transactions and 101,370,630 sessions, a comparable AOV to zalando.it but a higher conversion rate of 2.50-3.00%. Lastly, yoox.com had a revenue of €36,389,316 with 126,666 transactions and 11,046,028 sessions, a high AOV of €275-300 but a lower conversion rate of 1.00-1.50%.

#1 yoox.com
36.4M
Revenue
11M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
#2 asos.com
119.9M
Revenue
59.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#3 farfetch.com
91.2M
Revenue
25.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
#4 hm.com
216.1M
Revenue
101.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#5 nike.com
403.7M
Revenue
139.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zalando.it vs top market performers
zalando.it
top retailers
conversion rate vs average order value for zalando.it and its competitors
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zalando.it brandsby revenue

zalando.it categoriesby revenue

1
Apparel & Accessories
2
Health & Beauty
3
Backpacks
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brands overtime comparison

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zalando.it channels

Identify top traffic channels that drive growth for zalando.itand discover how performance of traffic channels has changed over time.

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zalando.it Google Ads spend

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zalando.it devices

Review zalando.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.it top markets

Explore zalando.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.it country & global rank

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