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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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15.9M
Revenue
Sep 26
4.3M
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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Lids.com is an online retailer that specializes in selling headwear, including hats, caps, and beanies. They stock a wide range of branded and sports team merchandise, offering options for both men and women. Additionally, Lids.com provides customization services, allowing customers to personalize their hats with embroidered logos or names.

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lids.com Annual Revenue and Growth

lids.com's annual sales on its online store amounted to $124.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$124.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lids.com revenue by year

lids.com's monthly revenueOVER TIME
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Over the past three months, lids.com revenue has experienced growth of 38%, compared to the preceding three months.

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lids.com revenue growth for last six months
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OVERVIEW
lids.com stands out in the fashion and apparel category with a significant online revenue of $15.9 million for September 2026, while the typical fashion and apparel retailer generates around $63,500 monthly. With 4.3 million sessions, lids.com far exceeds the typical fashion and apparel retailer's 26,000 sessions. Its conversion rate of 2.50-3.00% falls within the typical fashion and apparel retailer's range of 0.67% to 3.16%. Additionally, lids.com’s average order value (AOV) of $125-150 aligns with the typical fashion and apparel retailer’s AOV range of $79 to $406.
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lids.com competitors

In terms of revenue, dickssportinggoods.com leads significantly with $158 million, while lids.com follows with $15.9 million. As of September 2026, lids.com has achieved 119,000 transactions from 4.3 million sessions, resulting in a conversion rate between 2.50-3.00%. In contrast, fanatics.com has 447,000 transactions and 20.8 million sessions, with a conversion rate ranging from 2.00-2.50%. lids.com has a similar AOV of $125-150, closely trailing neweracap.com, which reported $16.6 million in revenue from 122,000 transactions. While lids.com ranks fourth in revenue and transactions among its competitors, its conversion rate remains competitive, notably surpassing mitchellandness.com, which only reached a conversion rate between 1.00-1.50%.

fanatics.com screenshot
#1 fanatics.com
57.8M
Revenue
20.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
neweracap.com screenshot
#2 neweracap.com
16.6M
Revenue
5.5M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mitchellandness.com screenshot
#3 mitchellandness.com
3.4M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
dickssportinggoods.com screenshot
#4 dickssportinggoods.com
158M
Revenue
52.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
47brand.com screenshot
#5 47brand.com
3.8M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lids.com vs top market performers
lids.com
top retailers
conversion rate vs average order value for lids.com and its competitors
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Revenue share by device at lids.com

In September large majority of sales on lids.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In September large majority of sales on lids.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

Industries lids.com operates in

lids.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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lids.com channels

Identify top traffic channels that drive growth for lids.comand discover how performance of traffic channels has changed over time.

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lids.com Google Ads spend

Evaluate lids.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lids.com devices

Review lids.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lids.com top markets

Explore lids.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lids.com country & global rank

Assess the ranking of lids.com among other retailers within its primary country and worldwide.

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