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Jan 2026
All countries
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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9.6M
Revenue
Jan 26
2.9M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Lids.com is an online retailer that specializes in selling headwear, including hats, caps, and beanies. They stock a wide range of branded and sports team merchandise, offering options for both men and women. Additionally, Lids.com provides customization services, allowing customers to personalize their hats with embroidered logos or names.

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lids.com Annual Revenue and Growth

lids.com's annual sales on its online store amounted to $124.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$124.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lids.com revenue by year

lids.com's monthly revenueOVER TIME
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Over the past three months, lids.com revenue has experienced growth of 36%, compared to the preceding three months.

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lids.com revenue growth for last six months
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OVERVIEW
In January 2026, lids.com achieved online sales of $9,568,054, significantly higher than the FASHION AND APPAREL median of $91,806, with a conversion rate of 2.00-2.50%, falling short of the high benchmark of 3.1%. The average order value (AOV) ranged between $125-150, below the sector's high of $390, while sessions totaled 2,924,996, well above the median of 38,909 but dwarfed by shein.com's 279,580,739 sessions, which is the industry's largest. Overall, lids.com demonstrates strong revenue and traffic but has room for improvement in conversion rates and AOV.
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lids.com competitors

When comparing lids.com to its competitors in January 2026, it is evident that lids.com falls behind in terms of revenue. lids.com generated $9,568,054 with 66,483 transactions from 2,924,996 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. In contrast, fanatics.com outperformed lids.com with revenue of $38,514,736 from 305,412 transactions and 14,313,163 sessions, also sharing a similar AOV and conversion rate. However, lids.com excelled when compared to mitchellandness.com, which had significantly lower revenue, transactions, and sessions, as well as a lower conversion rate and higher AOV. dickssportinggoods.com surpassed lids.com in revenue and transactions but had a similar conversion rate. Overall, while lids.com may lag behind in revenue compared to some competitors, it holds its own in terms of conversion rate and AOV when matched up against others in the industry.

fanatics.com screenshot
#1 fanatics.com
38.5M
Revenue
14.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
neweracap.com screenshot
#2 neweracap.com
14.4M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mitchellandness.com screenshot
#3 mitchellandness.com
1.7M
Revenue
966.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
dickssportinggoods.com screenshot
#4 dickssportinggoods.com
102.9M
Revenue
40.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
47brand.com screenshot
#5 47brand.com
4M
Revenue
1.4M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
lids.com vs top market performers
lids.com
top retailers
conversion rate vs average order value for lids.com and its competitors
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Revenue share by device at lids.com

In January large majority of sales on lids.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In January large majority of sales on lids.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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lids.com channels

Identify top traffic channels that drive growth for lids.comand discover how performance of traffic channels has changed over time.

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lids.com Google Ads spend

Evaluate lids.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lids.com devices

Review lids.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lids.com top markets

Explore lids.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lids.com country & global rank

Assess the ranking of lids.com among other retailers within its primary country and worldwide.

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