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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for lids.comlids.com

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7.8M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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Lids.com is an online retailer that specializes in selling headwear, including hats, caps, and beanies. They stock a wide range of branded and sports team merchandise, offering options for both men and women. Additionally, Lids.com provides customization services, allowing customers to personalize their hats with embroidered logos or names.

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lids.com's revenueOVER TIME
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Over the past three months, lids.com revenue has experienced decline of 3.5%, compared to the preceding three months.

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lids.com revenue decline for last six months
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OVERVIEW
lids.com in the FASHION AND APPAREL industry had a revenue of $7,810,241 in online sales with a conversion rate of 1.50-2.00% and an AOV of $125-150 for the month of July 2025. They had 3,033,988 sessions, while the highest sessions were at 294,721,604 from shein.com. The median revenue in the industry is $82,875, the highest conversion rate is 2.96%, and the highest AOV is $402. The lowest conversion rate is 0.62%, and the lowest AOV is $82.
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lids.com competitors

In July 2025, lids.com, with a revenue of $7,810,241, 54,003 transactions, and 3,033,988 sessions, has an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. When compared to its competitors, fanatics.com leads the pack with $36,683,258 in revenue, 279,332 transactions, and 11,680,535 sessions, with a similar AOV and a slightly higher conversion rate of 2.00-2.50%. neweracap.com follows with $9,775,882 revenue, 69,119 transactions, and 3,444,290 sessions, maintaining a consistent AOV and conversion rate. In contrast, mitchellandness.com, with $1,986,118 revenue, 10,660 transactions, and 963,161 sessions, has a higher AOV of $175-200 but a lower conversion rate of 1.00-1.50%. dickssportinggoods.com dominates in revenue with $106,073,733, 920,833 transactions, and 42,358,396 sessions, though with a lower AOV and a similar conversion rate to lids.com. Lastly, 47brand.com lags behind in revenue but excels in conversion rate among the group.

fanatics.com screenshot
#1 fanatics.com
36.7M
Revenue
11.7M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
neweracap.com screenshot
#2 neweracap.com
9.8M
Revenue
3.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mitchellandness.com screenshot
#3 mitchellandness.com
2M
Revenue
963.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
dickssportinggoods.com screenshot
#4 dickssportinggoods.com
106.1M
Revenue
42.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
47brand.com screenshot
#5 47brand.com
2.4M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lids.com vs top market performers
lids.com
top retailers
conversion rate vs average order value for lids.com and its competitors
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Revenue share by device at lids.com

In July large majority of sales on lids.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In July large majority of sales on lids.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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lids.com channels

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lids.com Google Ads spend

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lids.com devices

Review lids.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lids.com top markets

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lids.com country & global rank

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