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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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6.7M
Revenue
Apr 26
3.7M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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Lids.com is an online retailer that specializes in selling headwear, including hats, caps, and beanies. They stock a wide range of branded and sports team merchandise, offering options for both men and women. Additionally, Lids.com provides customization services, allowing customers to personalize their hats with embroidered logos or names.

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lids.com Annual Revenue and Growth

lids.com's annual sales on its online store amounted to $124.1M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$124.1M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
lids.com revenue by year

lids.com's monthly revenueOVER TIME
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Over the past three months, lids.com revenue has experienced decline of 50%, compared to the preceding three months.

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lids.com revenue decline for last six months
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OVERVIEW
In April 2026, lids.com achieved online sales revenue of $6,673,199, significantly surpassing the median of $78,791 in the FASHION AND APPAREL industry, although it falls far short of shein.com's $860,961,522. With a conversion rate of 1.00-1.50%, lids.com lags behind the industry high of 3.05%, while its average order value (AOV) of $125-150 is below the $389 benchmark for high performers. lids.com attracted 3,716,699 sessions, dwarfed by shein.com's staggering 281,585,790, yet well above the industry median of 35,276 sessions, indicating robust customer interest despite competitive challenges.
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lids.com competitors

In April 2026, lids.com generated $6,673,199 in revenue with a conversion rate between 1.00% and 1.50%, from 3,716,699 sessions. Competitor fanatics.com outperformed it significantly, earning $41,585,521 and achieving 323,296 transactions with a conversion rate of 1.50% to 2.00%. neweracap.com also surpassed lids.com, reporting $15,008,923 in revenue and a similar AOV range, but a higher conversion rate of 1.50% to 2.00%. mitchellandness.com, although generating less revenue at $3,320,598, had a higher AOV of $175-$200 and a consistent conversion rate of 1.50% to 2.00%. dicksportinggoods.com dominated the market with $96,612,412 in revenue from 824,658 transactions, also boasting a conversion rate of 1.50% to 2.00%. Lastly, 47brand.com recorded $2,985,984 in revenue but led with a conversion rate of 2.00% to 2.50%, indicating diverse market positioning across these brands.

fanatics.com screenshot
#1 fanatics.com
41.6M
Revenue
16.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
neweracap.com screenshot
#2 neweracap.com
15M
Revenue
5.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
mitchellandness.com screenshot
#3 mitchellandness.com
3.3M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
dickssportinggoods.com screenshot
#4 dickssportinggoods.com
96.6M
Revenue
47.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
47brand.com screenshot
#5 47brand.com
3M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lids.com vs top market performers
lids.com
top retailers
conversion rate vs average order value for lids.com and its competitors
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Revenue share by device at lids.com

In April large majority of sales on lids.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In April large majority of sales on lids.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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lids.com channels

Identify top traffic channels that drive growth for lids.comand discover how performance of traffic channels has changed over time.

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lids.com Google Ads spend

Evaluate lids.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lids.com devices

Review lids.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lids.com top markets

Explore lids.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lids.com country & global rank

Assess the ranking of lids.com among other retailers within its primary country and worldwide.

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