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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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11.1M
Revenue
May 26
3.9M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$150-175
AOV
May 26
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Lids.com is an online retailer that specializes in selling headwear, including hats, caps, and beanies. They stock a wide range of branded and sports team merchandise, offering options for both men and women. Additionally, Lids.com provides customization services, allowing customers to personalize their hats with embroidered logos or names.

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lids.com Annual Revenue and Growth

lids.com's annual sales on its online store amounted to $124.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$124.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lids.com revenue by year

lids.com's monthly revenueOVER TIME
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Over the past three months, lids.com revenue has experienced decline of 31%, compared to the preceding three months.

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lids.com revenue decline for last six months
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OVERVIEW
In May 2026, lids.com generated $11,098,510 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,720, though still trailing behind market leader shein.com at $869,380,784. With a conversion rate of 1.50-2.00%, lids.com remains below the high of 3.18%, while its average order value (AOV) of $150-175 is far from the category's peak of $405. The website attracted 3,884,328 sessions, a stark contrast to shein.com's 309,473,559, yet it still surpasses the median of 29,212 sessions within its industry.
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lids.com competitors

In May 2026, lids.com generated a revenue of $11,098,510 from 70,380 transactions, achieving a conversion rate between 1.50-2.00%. In contrast, fanatics.com outperformed with a substantial revenue of $58,721,041 and 450,283 transactions, benefiting from a higher conversion rate of 2.00-2.50%. neweracap.com also fared well with $20,218,111 in revenue, 122,288 transactions, and a similar conversion rate range. Meanwhile, dickssportinggoods.com led the pack with an impressive revenue of $158,238,388 and over 1.3 million transactions, all while maintaining a 2.00-2.50% conversion rate. In the lower spectrum, mitchellandness.com earned $2,965,160 and 16,032 transactions, with a conversion rate of 1.00-1.50%, and 47brand.com reported $3,898,767 in revenue from 60,870 transactions at a conversion rate of 2.00-2.50%. Overall, lids.com remains competitive but trails behind several major players in the market.

fanatics.com screenshot
#1 fanatics.com
58.7M
Revenue
18.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
neweracap.com screenshot
#2 neweracap.com
20.2M
Revenue
5.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
mitchellandness.com screenshot
#3 mitchellandness.com
3M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
dickssportinggoods.com screenshot
#4 dickssportinggoods.com
158.2M
Revenue
53M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
47brand.com screenshot
#5 47brand.com
3.9M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lids.com vs top market performers
lids.com
top retailers
conversion rate vs average order value for lids.com and its competitors
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Revenue share by device at lids.com

In May large majority of sales on lids.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In May large majority of sales on lids.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

Industries lids.com operates in

lids.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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lids.com channels

Identify top traffic channels that drive growth for lids.comand discover how performance of traffic channels has changed over time.

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lids.com Google Ads spend

Evaluate lids.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lids.com devices

Review lids.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lids.com top markets

Explore lids.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lids.com country & global rank

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