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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for lids.comlids.com

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15.4M
Revenue
Jul 26
4.8M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
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Lids.com is an online retailer that specializes in selling headwear, including hats, caps, and beanies. They stock a wide range of branded and sports team merchandise, offering options for both men and women. Additionally, Lids.com provides customization services, allowing customers to personalize their hats with embroidered logos or names.

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lids.com Annual Revenue and Growth

lids.com's annual sales on its online store amounted to $124.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$124.1M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lids.com revenue by year

lids.com's monthly revenueOVER TIME
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Over the past three months, lids.com revenue has experienced growth of 76%, compared to the preceding three months.

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lids.com revenue growth for last six months
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OVERVIEW
In July 2026, lids.com generated $15.4 million in online sales, significantly exceeding the typical fashion and apparel retailer's monthly revenue of around $71,300. With a conversion rate of 1.50-2.00%, lids.com remains within the typical fashion and apparel category range of 0.66% to 3.1%. Its average order value (AOV) stands between $175-200, comfortably within the typical range of $84 to $403. lids.com also attracted 4.8 million sessions, a striking contrast to the typical fashion and apparel retailer's approximately 28,400 sessions.
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lids.com competitors

The most significant gap between lids.com and its competitors is in revenue, where lids.com trails dickssportinggoods.com by an astounding $195.2 million. In July 2026, lids.com generated $15.4 million from 84,900 transactions, resulting in 4.8 million sessions and an AOV of $175-200, with a conversion rate of 1.50-2.00%. In contrast, dickssportinggoods.com achieved $210.6 million in revenue from 1.6 million transactions and had 64.7 million sessions with an AOV of $125-150, leading to a conversion rate of 2.50-3.00%. Other competitors, like fanatics.com, also outperform lids.com significantly, boasting $61 million in revenue and a higher conversion rate of 2.50-3.00%. Overall, lids.com ranks 4th among its peers in terms of revenue, transactions, and sessions.

fanatics.com screenshot
#1 fanatics.com
61M
Revenue
17.6M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
neweracap.com screenshot
#2 neweracap.com
19.1M
Revenue
5.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
mitchellandness.com screenshot
#3 mitchellandness.com
3.2M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
dickssportinggoods.com screenshot
#4 dickssportinggoods.com
210.6M
Revenue
64.7M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
47brand.com screenshot
#5 47brand.com
5.8M
Revenue
3.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lids.com vs top market performers
lids.com
top retailers
conversion rate vs average order value for lids.com and its competitors
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Revenue share by device at lids.com

In July large majority of sales on lids.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In July large majority of sales on lids.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

Industries lids.com operates in

lids.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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lids.com channels

Identify top traffic channels that drive growth for lids.comand discover how performance of traffic channels has changed over time.

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lids.com Google Ads spend

Evaluate lids.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lids.com devices

Review lids.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lids.com top markets

Explore lids.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lids.com country & global rank

Assess the ranking of lids.com among other retailers within its primary country and worldwide.

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