lids.com
Lids.com is an online retailer that specializes in selling headwear, including hats, caps, and beanies. They stock a wide range of branded and sports team merchandise, offering options for both men and women. Additionally, Lids.com provides customization services, allowing customers to personalize their hats with embroidered logos or names.
GRIPS CUSTOMERS & RESEARCH PARTNERS
lids.com Annual Revenue and Growth
lids.com's annual sales on its online store amounted to $132.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
lids.com's monthly revenueOVER TIME
Over the past three months, lids.com revenue has experienced growth of 15%, compared to the preceding three months.
lids.com competitors
In September 2025, lids.com generated $11,147,555 in revenue from 83,280 transactions with 2,999,369 sessions. The average order value (AOV) ranged from $125-150, and the conversion rate was between 2.50-3.00%. Compared to its competitors, fanatics.com had the highest revenue of $44,724,198 from 361,900 transactions and 16,861,567 sessions. However, lids.com had a higher AOV compared to fanatics.com and neweracap.com, which had a revenue of $13,030,889. mitchellandness.com had a lower revenue of $1,649,786 but a higher AOV of $175-200. dickssportinggoods.com outperformed lids.com in terms of revenue with $84,912,195, but lids.com had a higher conversion rate. Overall, lids.com remained competitive with its peers in the sports apparel industry.
Revenue share by device at lids.com
In September large majority of sales on lids.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
Gain even more insights with the Grips app
lids.com channels
Identify top traffic channels that drive growth for lids.comand discover how performance of traffic channels has changed over time.
lids.com Google Ads spend
Evaluate lids.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lids.com devices
Review lids.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
