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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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18.5M
Revenue
Nov 25
4.3M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Lids.com is an online retailer that specializes in selling headwear, including hats, caps, and beanies. They stock a wide range of branded and sports team merchandise, offering options for both men and women. Additionally, Lids.com provides customization services, allowing customers to personalize their hats with embroidered logos or names.

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lids.com Annual Revenue and Growth

lids.com's annual sales on its online store amounted to $132.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$132.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lids.com revenue by year

lids.com's monthly revenueOVER TIME
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Over the past three months, lids.com revenue has experienced growth of 89%, compared to the preceding three months.

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lids.com revenue growth for last six months
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OVERVIEW
In November 2025, lids.com generated online sales revenue of $18,533,947, significantly above the lifestyle/fashion and apparel median of $93,064, with a conversion rate of 3.00-3.50%, just slightly below the high of 3.37%. The average order value (AOV) ranged between $125-150, notably higher than the low of $76 but far from the top AOV of $375. With 4,327,956 sessions, lids.com exceeded the lifestyle/fashion and apparel median of 36,492 but lagged behind industry leader shein.com, which garnered 342,497,064 sessions, highlighting the competitive landscape of online retail in this sector.
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lids.com competitors

When comparing lids.com to its competitors in November 2025, it is clear that fanatics.com leads in terms of revenue with $68,776,843, followed by Dick's Sporting Goods at $141,772,296. However, lids.com has a respectable revenue of $18,533,947. In terms of transactions, Dick's Sporting Goods leads with 1,251,941 transactions, while lids.com has 134,927 transactions. lids.com's conversion rate falls in the middle range at 3.00-3.50%, with 4,327,956 sessions. Meanwhile, 47 Brand boasts the highest conversion rate at 4.00-4.50%. lids.com's Average Order Value (AOV) falls within the $125-150 range, which is consistent with most of its competitors. Overall, while lids.com may not be at the very top in terms of revenue and transactions, it holds its own among its competitors in the sports apparel industry.

fanatics.com screenshot
#1 fanatics.com
68.8M
Revenue
25.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
neweracap.com screenshot
#2 neweracap.com
20.4M
Revenue
7.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mitchellandness.com screenshot
#3 mitchellandness.com
2.6M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
dickssportinggoods.com screenshot
#4 dickssportinggoods.com
141.8M
Revenue
57.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
47brand.com screenshot
#5 47brand.com
5.8M
Revenue
2.1M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
lids.com vs top market performers
lids.com
top retailers
conversion rate vs average order value for lids.com and its competitors
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Revenue share by device at lids.com

In November large majority of sales on lids.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In November large majority of sales on lids.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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lids.com channels

Identify top traffic channels that drive growth for lids.comand discover how performance of traffic channels has changed over time.

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lids.com Google Ads spend

Evaluate lids.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lids.com devices

Review lids.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lids.com top markets

Explore lids.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lids.com country & global rank

Assess the ranking of lids.com among other retailers within its primary country and worldwide.

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