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Nov 2025
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Home/Insights/Retailers/milbstore.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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3M
Revenue
Nov 25
495.7K
Sessions
Nov 25
5.5-6.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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milbstore.com Annual Revenue and Growth

milbstore.com's annual sales on its online store amounted to $44.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$44.7M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
milbstore.com revenue by year

milbstore.com's monthly revenueOVER TIME
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Over the past three months, milbstore.com revenue has experienced decline of 42%, compared to the preceding three months.

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milbstore.com revenue decline for last six months
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OVERVIEW
In November 2025, milbstore.com generated $3,033,851 in online sales, significantly surpassing the SPORTS median of $189,796, although still trailing the leading store, bl101.com, at $7,329,813. The site achieved a conversion rate of 5.50-6.00%, lower than the industry high of 9.17%, but well above the low of 2.17%. With an average order value (AOV) between $100-125, it remains competitive, although still beneath the top AOV of $250. Additionally, milbstore.com recorded 495,728 sessions, significantly exceeding the SPORTS median of 20,400 but below bl101.com's 717,050 sessions.
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milbstore.com competitors

In November 2025, milbstore.com showed a revenue of $3,033,851 with 27,640 transactions and 495,728 sessions, boasting an AOV of $100-125 and a conversion rate of 5.50-6.00%. When compared to its competitors, milbstore.com falls behind neweracap.com in revenue, transactions, sessions, and AOV, but surpasses it in conversion rate. It outperforms 47brand.com in revenue, transactions, and AOV, with a higher conversion rate as well. milbstore.com also outshines hatclub.com and hatheaven.com in most metrics, including revenue, transactions, sessions, and AOV, but has a similar conversion rate to hatclub.com. lids.com emerges as a strong competitor to milbstore.com, with higher revenue, transactions, and sessions, as well as a similar AOV but a lower conversion rate.

neweracap.com screenshot
#1 neweracap.com
20.4M
Revenue
7.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
47brand.com screenshot
#2 47brand.com
5.8M
Revenue
2.1M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
lids.com screenshot
#3 lids.com
18.5M
Revenue
4.3M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
hatclub.com screenshot
#4 hatclub.com
1.9M
Revenue
723K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
hatheaven.com screenshot
#5 hatheaven.com
147.5K
Revenue
177.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
milbstore.com vs top market performers
milbstore.com
top retailers
conversion rate vs average order value for milbstore.com and its competitors
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Revenue share by device at milbstore.com

In November large majority of sales on milbstore.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on milbstore.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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milbstore.com channels

Identify top traffic channels that drive growth for milbstore.comand discover how performance of traffic channels has changed over time.

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milbstore.com Google Ads spend

Evaluate milbstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milbstore.com devices

Review milbstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milbstore.com top markets

Explore milbstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milbstore.com country & global rank

Assess the ranking of milbstore.com among other retailers within its primary country and worldwide.

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