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Jul 2026
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Home/Insights/Retailers/milbstore.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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3.5M
Revenue
Jul 26
856.5K
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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milbstore.com Annual Revenue and Growth

milbstore.com's annual sales on its online store amounted to $46M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$46M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
milbstore.com revenue by year

milbstore.com's monthly revenueOVER TIME
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Over the past three months, milbstore.com revenue has experienced growth of 28%, compared to the preceding three months.

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milbstore.com revenue growth for last six months
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OVERVIEW
milbstore.com generated $3.5 million in revenue from online sales in July 2026. This figure significantly exceeds what a typical store in the baseball category generates, which is around $148,000 monthly. With 856,000 sessions, milbstore.com far surpasses the typical store in the baseball category's 27,000 sessions. Its conversion rate of 3.50-4.00% is comfortably within the typical range of 2.11% to 7.12%. Additionally, milbstore.com’s average order value (AOV) of $100-125 aligns with the typical AOV in the baseball category, which ranges from $100 to $250.
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milbstore.com competitors

In July 2026, neweracap.com led the market with a revenue of $19.1 million, significantly outperforming milbstore.com, which earned $3.5 million. While milbstore.com handled 31,500 transactions, it trailed neweracap.com by 80,500. In terms of sessions, milbstore.com saw 856,000, falling behind neweracap.com by 4.5 million sessions. Although milbstore.com had an average order value (AOV) range of $100-125, its conversion rate of 3.50-4.00% was stronger compared to competitors like lids.com, which had a conversion rate of 1.50-2.00%. Meanwhile, hatclub.com generated $2.5 million from 21,700 transactions, showing milbstore.com’s relative stability in AOV and conversion despite its lower overall figures.

neweracap.com screenshot
#1 neweracap.com
19.1M
Revenue
5.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
47brand.com screenshot
#2 47brand.com
5.8M
Revenue
3.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lids.com screenshot
#3 lids.com
15.4M
Revenue
4.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
hatclub.com screenshot
#4 hatclub.com
2.5M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
hatheaven.com screenshot
#5 hatheaven.com
212.7K
Revenue
208K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
milbstore.com vs top market performers
milbstore.com
top retailers
conversion rate vs average order value for milbstore.com and its competitors
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Revenue share by device at milbstore.com

In July large majority of sales on milbstore.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on milbstore.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries milbstore.com operates in

milbstore.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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milbstore.com channels

Identify top traffic channels that drive growth for milbstore.comand discover how performance of traffic channels has changed over time.

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milbstore.com Google Ads spend

Evaluate milbstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milbstore.com devices

Review milbstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milbstore.com top markets

Explore milbstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milbstore.com country & global rank

Assess the ranking of milbstore.com among other retailers within its primary country and worldwide.

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