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Sep 2025
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Home/Insights/Retailers/milbstore.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.9M
Revenue
Sep 25
685.8K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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milbstore.com Annual Revenue and Growth

milbstore.com's annual sales on its online store amounted to $44.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$44.7M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
milbstore.com revenue by year

milbstore.com's monthly revenueOVER TIME
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Over the past three months, milbstore.com revenue has experienced decline of 24%, compared to the preceding three months.

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milbstore.com revenue decline for last six months
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OVERVIEW
In September 2025, milbstore.com dominated the SPORTS industry with an impressive online revenue of $2,912,192, significantly surpassing the median revenue of $90,429. The store's conversion rate ranged from 3.50% to 4.00%, below the high industry average of 6.57%, while its average order value (AOV) fell between $100 and $125, shy of the $250 benchmark. Additionally, milbstore.com recorded a staggering 685,816 sessions, far exceeding the median of 17,415, solidifying its position as the largest online store in the SPORTS category.
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milbstore.com competitors

In September 2025, milbstore.com stood out in terms of revenue among its competitors. With a revenue of $2,912,192, it outperformed hatclub.com and hatheaven.com. However, when looking at the number of transactions and sessions, milbstore.com fell behind neweracap.com and lids.com. neweracap.com had the highest revenue at $13,030,889 with 96,003 transactions and 4,300,259 sessions. Additionally, lids.com had a higher conversion rate of 2.50-3.00 compared to milbstore.com's 3.50-4.00. Despite having a similar Average Order Value (AOV) to milbstore.com, 47brand.com had fewer transactions and sessions. Overall, milbstore.com excelled in revenue generation, but it could improve its conversion rate and increase the number of transactions to compete more effectively with its counterparts.

neweracap.com screenshot
#1 neweracap.com
13M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
47brand.com screenshot
#2 47brand.com
1.9M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lids.com screenshot
#3 lids.com
11.1M
Revenue
3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
hatclub.com screenshot
#4 hatclub.com
1.4M
Revenue
644.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
hatheaven.com screenshot
#5 hatheaven.com
139.7K
Revenue
152.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
milbstore.com vs top market performers
milbstore.com
top retailers
conversion rate vs average order value for milbstore.com and its competitors
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Revenue share by device at milbstore.com

In September large majority of sales on milbstore.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on milbstore.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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milbstore.com channels

Identify top traffic channels that drive growth for milbstore.comand discover how performance of traffic channels has changed over time.

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milbstore.com Google Ads spend

Evaluate milbstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milbstore.com devices

Review milbstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milbstore.com top markets

Explore milbstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milbstore.com country & global rank

Assess the ranking of milbstore.com among other retailers within its primary country and worldwide.

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