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Jan 2026
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Home/Insights/Retailers/milbstore.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for milbstore.commilbstore.com

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2.7M
Revenue
Jan 26
366.2K
Sessions
Jan 26
6.0-6.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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milbstore.com Annual Revenue and Growth

milbstore.com's annual sales on its online store amounted to $46M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$46M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
milbstore.com revenue by year

milbstore.com's monthly revenueOVER TIME
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Over the past three months, milbstore.com revenue has experienced decline of 6%, compared to the preceding three months.

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milbstore.com revenue decline for last six months
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OVERVIEW
In January 2026, milbstore.com dominated the SPORTS industry with an impressive revenue of $2,721,450, far exceeding the median of $106,755, and achieved the highest conversion rate of 6.00-6.50%, surpassing the very high industry average of 6.29%. Additionally, milbstore.com's average order value (AOV) ranged between $100-125, close to the very low benchmark of $97, while it also led with 366,223 sessions, dwarfing the median of 15,159, solidifying its status as the largest online store in the SPORTS category.
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milbstore.com competitors

In January 2026, milbstore.com generated a revenue of $2,721,450 with 23,640 transactions and 366,223 sessions. Their average order value (AOV) ranged from $100 to $125, and they had a conversion rate of 6.00-6.50%. When compared to its competitors, milbstore.com falls behind in terms of revenue, transactions, and sessions. For example, neweracap.com outperformed milbstore.com with a revenue of $14,374,348, 105,134 transactions, and 4,913,862 sessions. However, milbstore.com had a higher conversion rate than most of its competitors, such as lid.com and hatclub.com. Despite facing stiff competition in the market, milbstore.com holds its own with a strong conversion rate, indicating potential for growth and increased revenue in the future.

neweracap.com screenshot
#1 neweracap.com
14.4M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
47brand.com screenshot
#2 47brand.com
4M
Revenue
1.4M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
lids.com screenshot
#3 lids.com
9.6M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
hatclub.com screenshot
#4 hatclub.com
1.3M
Revenue
662.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hatheaven.com screenshot
#5 hatheaven.com
167.9K
Revenue
151.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
milbstore.com vs top market performers
milbstore.com
top retailers
conversion rate vs average order value for milbstore.com and its competitors
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Revenue share by device at milbstore.com

In January large majority of sales on milbstore.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on milbstore.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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milbstore.com channels

Identify top traffic channels that drive growth for milbstore.comand discover how performance of traffic channels has changed over time.

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milbstore.com Google Ads spend

Evaluate milbstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milbstore.com devices

Review milbstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milbstore.com top markets

Explore milbstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milbstore.com country & global rank

Assess the ranking of milbstore.com among other retailers within its primary country and worldwide.

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