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Oct 2025
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Home/Insights/Retailers/milbstore.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.3M
Revenue
Oct 25
372.6K
Sessions
Oct 25
5.5-6.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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milbstore.com Annual Revenue and Growth

milbstore.com's annual sales on its online store amounted to $44.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$44.7M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
milbstore.com revenue by year

milbstore.com's monthly revenueOVER TIME
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Over the past three months, milbstore.com revenue has experienced decline of 42%, compared to the preceding three months.

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milbstore.com revenue decline for last six months
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OVERVIEW
In October 2025, milbstore.com generated $2,327,838 in online sales, significantly surpassing the SPORTS median of $192,926, while its sessions reached an impressive 372,620, aligning with the highest in the category. With a conversion rate between 5.50% and 6.00%, it is above the low end of 2.11%, but shy of the industry high of 7.82%. The average order value (AOV) ranged from $100 to $125, placing it below the top-tier AOV of $247 but above the minimum of $94, highlighting milbstore.com’s strong performance in the competitive sports retail landscape.
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milbstore.com competitors

In October 2025, milbstore.com reported a revenue of $2,327,838 with 20,755 transactions and 372,620 sessions. The average order value (AOV) ranged from $100 to $125, with a conversion rate of 5.50% to 6.00%. In comparison, the closest competitor in terms of revenue is lids.com with $14,527,055, followed by neweracap.com with $15,982,487. However, milbstore.com has a higher conversion rate than all its competitors, including 47brand.com, hatclub.com, and hatheaven.com. While neweracap.com and lids.com have higher revenues, milbstore.com has a competitive AOV and conversion rate. Overall, milbstore.com stands out with its strong conversion performance, even though its revenue may be lower compared to some competitors.

neweracap.com screenshot
#1 neweracap.com
16M
Revenue
4.9M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
47brand.com screenshot
#2 47brand.com
2.1M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lids.com screenshot
#3 lids.com
14.5M
Revenue
4.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
hatclub.com screenshot
#4 hatclub.com
1.8M
Revenue
644.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
hatheaven.com screenshot
#5 hatheaven.com
162K
Revenue
159.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
milbstore.com vs top market performers
milbstore.com
top retailers
conversion rate vs average order value for milbstore.com and its competitors
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Revenue share by device at milbstore.com

In October large majority of sales on milbstore.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on milbstore.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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milbstore.com channels

Identify top traffic channels that drive growth for milbstore.comand discover how performance of traffic channels has changed over time.

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milbstore.com Google Ads spend

Evaluate milbstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milbstore.com devices

Review milbstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milbstore.com top markets

Explore milbstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milbstore.com country & global rank

Assess the ranking of milbstore.com among other retailers within its primary country and worldwide.

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