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May 2026
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Home/Insights/Retailers/milbstore.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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4.4M
Revenue
May 26
1M
Sessions
May 26
4.0-4.5%
Conv. rate
May 26
$100-125
AOV
May 26
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milbstore.com Annual Revenue and Growth

milbstore.com's annual sales on its online store amounted to $46M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$46M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
milbstore.com revenue by year

milbstore.com's monthly revenueOVER TIME
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Over the past three months, milbstore.com revenue has experienced growth of 20%, compared to the preceding three months.

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milbstore.com revenue growth for last six months
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OVERVIEW
In May 2026, milbstore.com generated impressive online sales revenue of $4,380,898, significantly surpassing the SPORTS median of $87,090, although trailing behind the largest competitor, bl101.com, at $7,355,723. With a conversion rate between 4.00-4.50%, milbstore.com performed well, though it still fell short of the industry high of 8.34%. The average order value (AOV) ranged from $100-125, close to the lower end of the industry spectrum, which sees highs of $247. Notably, milbstore.com led with 1,003,260 sessions, dwarfing the SPORTS median of just 13,923 sessions.
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milbstore.com competitors

In May 2026, milbstore.com generated $4,380,898 in revenue from 40,232 transactions across 1,003,260 sessions, with an average order value (AOV) between $100-125 and a conversion rate of 4.00-4.50%. In comparison, neweracap.com led significantly with $20,218,111 in revenue from 122,288 transactions at an AOV of $150-175, albeit with a lower conversion rate of 2.00-2.50%. lids.com also performed well, earning $11,098,510 with a similar AOV but a conversion rate as low as 1.50-2.00%. Meanwhile, 47brand.com fell slightly behind milbstore.com with $3,898,767 in revenue, despite higher transactions at 60,870 and a conversion rate matching that of lids.com. hatclub.com and hatheaven.com reported revenues of $2,263,497 and $172,270, respectively, indicating milbstore.com’s stronger position in a competitive marketplace for similar offerings.

neweracap.com screenshot
#1 neweracap.com
20.2M
Revenue
5.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
47brand.com screenshot
#2 47brand.com
3.9M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lids.com screenshot
#3 lids.com
11.1M
Revenue
3.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
hatclub.com screenshot
#4 hatclub.com
2.3M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
hatheaven.com screenshot
#5 hatheaven.com
172.3K
Revenue
190.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
milbstore.com vs top market performers
milbstore.com
top retailers
conversion rate vs average order value for milbstore.com and its competitors
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Revenue share by device at milbstore.com

In May large majority of sales on milbstore.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on milbstore.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries milbstore.com operates in

milbstore.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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milbstore.com channels

Identify top traffic channels that drive growth for milbstore.comand discover how performance of traffic channels has changed over time.

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milbstore.com Google Ads spend

Evaluate milbstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milbstore.com devices

Review milbstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milbstore.com top markets

Explore milbstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milbstore.com country & global rank

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