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Apr 2026
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Home/Insights/Retailers/milbstore.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for milbstore.commilbstore.com

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3.5M
Revenue
Apr 26
946.4K
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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milbstore.com Annual Revenue and Growth

milbstore.com's annual sales on its online store amounted to $46M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$46M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
milbstore.com revenue by year

milbstore.com's monthly revenueOVER TIME
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Over the past three months, milbstore.com revenue has experienced growth of 12%, compared to the preceding three months.

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milbstore.com revenue growth for last six months
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OVERVIEW
In April 2026, milbstore.com generated online sales revenue of $3,453,389, significantly higher than the SPORTS median of $111,886, while ranking just behind the largest competitor, bl101.com, at $3,746,321. The site's conversion rate ranged between 3.50-4.00%, below the high of 5.53% in the industry but above the low of 2.05%. The average order value (AOV) was between $75-100, comparatively lower than the high of $238 and near the low of $96 in the sector. Additionally, milbstore.com recorded 946,379 sessions, establishing itself as a leader in traffic within the SPORTS category.
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milbstore.com competitors

As of April 2026, milbstore.com reported revenue of $3,453,389 from 34,544 transactions over 946,379 sessions, yielding an average order value (AOV) between $75 and $100 with a conversion rate of 3.50-4.00%. In comparison, neweracap.com outperformed with $15,008,923 in revenue from 103,741 transactions and a significantly higher AOV of $125-150, though with a lower conversion rate of 1.50-2.00%. lids.com also fared well, generating $6,673,199 in revenue but had a lower conversion rate of 1.00-1.50%. Competitor 47brand.com earned $2,985,984 with an AOV of $50-75 and a conversion rate of 2.00-2.50%. Notably, milbstore.com outperformed hatclub.com, which had $1,708,754 in revenue, a conversion rate of 1.50-2.00%, and 17,153 transactions. Overall, milbstore.com maintained a competitive position within this niche market.

neweracap.com screenshot
#1 neweracap.com
15M
Revenue
5.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
47brand.com screenshot
#2 47brand.com
3M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lids.com screenshot
#3 lids.com
6.7M
Revenue
3.7M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hatclub.com screenshot
#4 hatclub.com
1.7M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
hatheaven.com screenshot
#5 hatheaven.com
226.1K
Revenue
240.7K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
milbstore.com vs top market performers
milbstore.com
top retailers
conversion rate vs average order value for milbstore.com and its competitors
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Revenue share by device at milbstore.com

In April large majority of sales on milbstore.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on milbstore.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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milbstore.com channels

Identify top traffic channels that drive growth for milbstore.comand discover how performance of traffic channels has changed over time.

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milbstore.com Google Ads spend

Evaluate milbstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milbstore.com devices

Review milbstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milbstore.com top markets

Explore milbstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milbstore.com country & global rank

Assess the ranking of milbstore.com among other retailers within its primary country and worldwide.

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