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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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7M
Revenue
Oct 25
2.6M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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The website adidas.it offers a wide range of products by the brand Adidas. Products available include sportswear, footwear, accessories, and equipment for various sports and activities. Customers can browse and purchase from diverse collections tailored for men, women, and children. The site also provides information regarding the brands latest releases and collaborations.

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adidas.it Annual Revenue and Growth

adidas.it's annual sales on its online store amounted to $41.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$41.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
adidas.it revenue by year

adidas.it's monthly revenueOVER TIME
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Over the past three months, adidas.it revenue has experienced growth of 30%, compared to the preceding three months.

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adidas.it revenue growth for last six months
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OVERVIEW
In October 2025, adidas.it generated $6,954,809 in online sales, significantly outperforming the FASHION AND APPAREL median of $80,524, despite having a lower conversion rate of 2.00-2.50%, compared to the high of 3.36% in the industry. The average order value (AOV) ranged from $100-125, below the high of $378, and the site attracted 2,566,601 sessions, vastly exceeding the industry median of 33,163, though still trailing behind shein.com, the category leader, with 321,650,758 sessions. Overall, adidas.it exhibits strong revenue but opportunities remain to enhance conversion rates and AOV further.
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adidas.it competitors

In October 2025, adidas.it generated a revenue of 6,954,809 with 59,807 transactions and 2,566,601 sessions. Its Average Order Value (AOV) falls between 100-125, and the conversion rate is between 2.00-2.50. Comparing it to its competitors, we see that aw-lab.com had a revenue of 616,654 with 7,359 transactions and 558,514 sessions. asos.com outperformed with a revenue of 127,814,446, 903,675 transactions, and 54,747,830 sessions. adidas.com had a revenue of 46,424,214, 487,606 transactions, and 27,144,703 sessions. nike.com excelled with a revenue of 269,171,720, 2,176,731 transactions, and 105,623,176 sessions. Lastly, 11teamsports.com had a revenue of 3,455,748, 26,302 transactions, and 1,327,575 sessions. adidas.it falls within the competitive range in terms of revenue, transactions, and sessions compared to its rivals in the industry.

aw-lab.com screenshot
#1 aw-lab.com
616.7K
Revenue
558.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
asos.com screenshot
#2 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.com screenshot
#3 adidas.com
46.4M
Revenue
27.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#4 nike.com
269.2M
Revenue
105.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
11teamsports.com screenshot
#5 11teamsports.com
3.5M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.it vs top market performers
adidas.it
top retailers
conversion rate vs average order value for adidas.it and its competitors
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Revenue share by device at adidas.it

In October large majority of sales on adidas.it, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on adidas.it, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.it channels

Identify top traffic channels that drive growth for adidas.itand discover how performance of traffic channels has changed over time.

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adidas.it Google Ads spend

Evaluate adidas.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.it devices

Review adidas.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.it top markets

Explore adidas.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.it country & global rank

Assess the ranking of adidas.it among other retailers within its primary country and worldwide.

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