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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for adidas.itadidas.it

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5.7M
Revenue
Sep 25
2.1M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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The website adidas.it offers a wide range of products by the brand Adidas. Products available include sportswear, footwear, accessories, and equipment for various sports and activities. Customers can browse and purchase from diverse collections tailored for men, women, and children. The site also provides information regarding the brands latest releases and collaborations.

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adidas.it Annual Revenue and Growth

adidas.it's annual sales on its online store amounted to $41.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$41.4M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
adidas.it revenue by year

adidas.it's monthly revenueOVER TIME
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Over the past three months, adidas.it revenue has experienced growth of 20%, compared to the preceding three months.

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adidas.it revenue growth for last six months
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OVERVIEW
In September 2025, adidas.it generated $5,686,369 in online sales with a conversion rate of 2.00-2.50%, slightly below the industry's high of 3.2%. The average order value (AOV) ranged from $100-125, well below the sector's high of $382. With 2,074,938 sessions, adidas.it outperformed the median of 34,221 but lagged significantly behind the leading site, shein.com, which had 297,137,690 sessions. While adidas.it's revenue is strong for the FASHION AND APPAREL category, it still falls short compared to the $819,580,923 generated by shein.com, highlighting the competitive landscape in online fashion retail.
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adidas.it competitors

In September 2025, when comparing adidas.it to its competitors, adidas.it falls behind in terms of revenue compared to some competitors like asos.com and nike.com, but outperforms others like aw-lab.com and 11teamsports.com. In terms of transactions, adidas.it has a higher number than aw-lab.com and 11teamsports.com but is lower than asos.com and nike.com. The number of sessions on adidas.it is higher than aw-lab.com and 11teamsports.com but lower than asos.com and nike.com. The Average Order Value (AOV) on adidas.it falls within the mid-range compared to its competitors. However, adidas.it's conversion rate is slightly higher than aw-lab.com and on par with other major competitors like asos.com, adidas.com, and nike.com.

aw-lab.com screenshot
#1 aw-lab.com
516.9K
Revenue
578.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
asos.com screenshot
#2 asos.com
106.1M
Revenue
49.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.com screenshot
#3 adidas.com
44.2M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#4 nike.com
236.1M
Revenue
100M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
11teamsports.com screenshot
#5 11teamsports.com
3.3M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.it vs top market performers
adidas.it
top retailers
conversion rate vs average order value for adidas.it and its competitors
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Revenue share by device at adidas.it

In September large majority of sales on adidas.it, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on adidas.it, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.it channels

Identify top traffic channels that drive growth for adidas.itand discover how performance of traffic channels has changed over time.

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adidas.it Google Ads spend

Evaluate adidas.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.it devices

Review adidas.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.it top markets

Explore adidas.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.it country & global rank

Assess the ranking of adidas.it among other retailers within its primary country and worldwide.

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