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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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5.9M
Revenue
May 26
2.9M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$100-125
AOV
May 26
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The website adidas.it offers a wide range of products by the brand Adidas. Products available include sportswear, footwear, accessories, and equipment for various sports and activities. Customers can browse and purchase from diverse collections tailored for men, women, and children. The site also provides information regarding the brands latest releases and collaborations.

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adidas.it Annual Revenue and Growth

adidas.it's annual sales on its online store amounted to $57.4M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$57.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
adidas.it revenue by year

adidas.it's monthly revenueOVER TIME
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Over the past three months, adidas.it revenue has experienced decline of 0.77%, compared to the preceding three months.

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adidas.it revenue decline for last six months
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OVERVIEW
In May 2026, adidas.it generated $5,867,275 in online sales, significantly outpacing the FASHION AND APPAREL median of $74,720. With a conversion rate of 1.50-2.00%, it falls short of the high benchmark of 3.18%, while its average order value (AOV) of $100-125 is below the category’s peak of $405. The site attracted 2,896,421 sessions, a stark contrast to the industry leader shein.com, which garnered 309,473,559 sessions, highlighting adidas.it's robust revenue but indicating room for growth in conversion rates and session engagement compared to industry leaders.
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adidas.it competitors

As of May 2026, adidas.it generated a revenue of $5,867,275 from 49,827 transactions across 2,896,421 sessions, reflecting a conversion rate of 1.50-2.00% and an average order value (AOV) of $100-125. In contrast, aw-lab.com reported only $580,261 in revenue, with significantly fewer transactions at 6,693 and sessions at 570,088, indicating a lower conversion rate of 1.00-1.50%. Meanwhile, adidas.com achieved a remarkable $74,066,568 in revenue with a similar AOV but a higher conversion rate of 2.00-2.50%, while nike.com dominated the market with $350,900,153 in revenue and a conversion rate matching adidas.com. Conversely, 11teamsports.com showed competitive metrics with $3,904,517 in revenue, aligning with adidas.it's conversion rate. Overall, adidas.it performs well against lower-tier competitors, but remains outpaced by larger brands like nike.com and asos.com, emphasizing the competitive landscape in the online sports retail market.

aw-lab.com screenshot
#1 aw-lab.com
580.3K
Revenue
570.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
asos.com screenshot
#2 asos.com
91.6M
Revenue
64.2M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
adidas.com screenshot
#3 adidas.com
74.1M
Revenue
34.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
nike.com screenshot
#4 nike.com
350.9M
Revenue
117M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
11teamsports.com screenshot
#5 11teamsports.com
3.9M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.it vs top market performers
adidas.it
top retailers
conversion rate vs average order value for adidas.it and its competitors
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Revenue share by device at adidas.it

In May large majority of sales on adidas.it, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on adidas.it, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.it channels

Identify top traffic channels that drive growth for adidas.itand discover how performance of traffic channels has changed over time.

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adidas.it Google Ads spend

Evaluate adidas.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.it devices

Review adidas.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.it top markets

Explore adidas.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.it country & global rank

Assess the ranking of adidas.it among other retailers within its primary country and worldwide.

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