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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for adidas.itadidas.it

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6.7M
Revenue
Jan 26
2.6M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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The website adidas.it offers a wide range of products by the brand Adidas. Products available include sportswear, footwear, accessories, and equipment for various sports and activities. Customers can browse and purchase from diverse collections tailored for men, women, and children. The site also provides information regarding the brands latest releases and collaborations.

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adidas.it Annual Revenue and Growth

adidas.it's annual sales on its online store amounted to $57.4M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$57.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
adidas.it revenue by year

adidas.it's monthly revenueOVER TIME
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Over the past three months, adidas.it revenue has experienced growth of 40%, compared to the preceding three months.

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adidas.it revenue growth for last six months
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OVERVIEW
In January 2026, adidas.it generated $6,691,163 in online sales, significantly outpacing the FASHION AND APPAREL median of $91,806, while achieving a conversion rate of 2.00-2.50%, slightly below the high benchmark of 3.1%. With an average order value (AOV) of $100-125, adidas.it remains competitive against the upper limit of $390 in the industry. The site recorded 2,563,753 sessions, markedly higher than the median of 38,909, but far below the top performer, shein.com, which garnered 279,580,739 sessions, indicating strong traffic but room for improvement in conversion efficiency.
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adidas.it competitors

In January 2026, adidas.it reported a revenue of $6,691,163 with 57,146 transactions and 2,563,753 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. Compared to its competitors, adidas.it falls behind in revenue when compared to giants like asos.com with $121,373,839 and nike.com with $275,759,784. However, adidas.it outperforms aw-lab.com with $905,191 in revenue. In terms of transactions and sessions, adidas.it is on par with adidas.com, but falls short of nike.com and asos.com. Additionally, adidas.it has a higher conversion rate than most competitors, showing a strong ability to convert sessions into transactions. While adidas.it may not be the leader in revenue, it holds its own in terms of conversion rate and AOV among its competitors in the athletic apparel industry.

aw-lab.com screenshot
#1 aw-lab.com
905.2K
Revenue
833.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
asos.com screenshot
#2 asos.com
121.4M
Revenue
58.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
adidas.com screenshot
#3 adidas.com
43.7M
Revenue
24.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
nike.com screenshot
#4 nike.com
275.8M
Revenue
114M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
11teamsports.com screenshot
#5 11teamsports.com
2.2M
Revenue
850.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.it vs top market performers
adidas.it
top retailers
conversion rate vs average order value for adidas.it and its competitors
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Revenue share by device at adidas.it

In January large majority of sales on adidas.it, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on adidas.it, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.it channels

Identify top traffic channels that drive growth for adidas.itand discover how performance of traffic channels has changed over time.

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adidas.it Google Ads spend

Evaluate adidas.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.it devices

Review adidas.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.it top markets

Explore adidas.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.it country & global rank

Assess the ranking of adidas.it among other retailers within its primary country and worldwide.

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