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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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9.2M
Revenue
Nov 25
2.8M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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The website adidas.it offers a wide range of products by the brand Adidas. Products available include sportswear, footwear, accessories, and equipment for various sports and activities. Customers can browse and purchase from diverse collections tailored for men, women, and children. The site also provides information regarding the brands latest releases and collaborations.

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adidas.it Annual Revenue and Growth

adidas.it's annual sales on its online store amounted to $41.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$41.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
adidas.it revenue by year

adidas.it's monthly revenueOVER TIME
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Over the past three months, adidas.it revenue has experienced growth of 85%, compared to the preceding three months.

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adidas.it revenue growth for last six months
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OVERVIEW
In November 2025, adidas.it generated online sales revenue of $9,202,967, significantly higher than the median of $93,064 in the FASHION AND APPAREL sector. With a conversion rate between 2.50-3.00%, it remains competitive, though below the high of 3.37%. The average order value (AOV) of $100-125 is also in line, but below the industry high of $375. Notably, adidas.it attracted 2,778,353 sessions, vastly outpacing the sector's median of 36,492, though still trailing the leader, shein.com, with 342,497,064 sessions. Overall, adidas.it shows strong performance metrics in a challenging market landscape.
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adidas.it competitors

In November 2025, adidas.it generated a revenue of 9,202,967 with 78,925 transactions and 2,778,353 sessions, boasting an average order value (AOV) of 100-125 and a conversion rate of 2.50-3.00. Comparatively, aw-lab.com recorded a revenue of 920,927 with 11,200 transactions and 732,357 sessions, showing a lower AOV of 75-100 and a conversion rate of 1.50-2.00. asos.com outperformed with a revenue of 159,325,130 from 1,112,833 transactions and 63,562,508 sessions, with an AOV of 125-150 and a conversion rate of 1.50-2.00. Meanwhile, adidas.com saw a revenue of 70,090,631 with 713,892 transactions and 36,870,199 sessions, while nike.com recorded a revenue of 400,013,304 with 3,280,375 transactions and 147,248,640 sessions, both showcasing competitive AOVs and conversion rates. Lastly, 11teamsports.com lagged behind with a revenue of 4,056,296 from 29,866 transactions and 1,571,205 sessions, with an AOV of 125-150 and a conversion rate of 1.50-2.00.

aw-lab.com screenshot
#1 aw-lab.com
920.9K
Revenue
732.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
asos.com screenshot
#2 asos.com
159.3M
Revenue
63.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.com screenshot
#3 adidas.com
70.1M
Revenue
36.9M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
nike.com screenshot
#4 nike.com
400M
Revenue
147.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
11teamsports.com screenshot
#5 11teamsports.com
4.1M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.it vs top market performers
adidas.it
top retailers
conversion rate vs average order value for adidas.it and its competitors
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Revenue share by device at adidas.it

In November large majority of sales on adidas.it, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on adidas.it, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.it channels

Identify top traffic channels that drive growth for adidas.itand discover how performance of traffic channels has changed over time.

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adidas.it Google Ads spend

Evaluate adidas.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.it devices

Review adidas.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.it top markets

Explore adidas.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.it country & global rank

Assess the ranking of adidas.it among other retailers within its primary country and worldwide.

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