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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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6.5M
Revenue
Dec 25
2.6M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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The website adidas.it offers a wide range of products by the brand Adidas. Products available include sportswear, footwear, accessories, and equipment for various sports and activities. Customers can browse and purchase from diverse collections tailored for men, women, and children. The site also provides information regarding the brands latest releases and collaborations.

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adidas.it Annual Revenue and Growth

adidas.it's annual sales on its online store amounted to $41.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$41.4M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
adidas.it revenue by year

adidas.it's monthly revenueOVER TIME
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Over the past three months, adidas.it revenue has experienced growth of 63%, compared to the preceding three months.

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adidas.it revenue growth for last six months
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OVERVIEW
In December 2025, adidas.it generated $6,500,660 in online sales, significantly exceeding the FASHION AND APPAREL median of $92,600, though still far behind the leader, macys.com, at $926,839,757. The site's conversion rate ranged between 2.00-2.50%, slightly below the high benchmark of 3.17%, with an average order value (AOV) between $100-125, also lower than the high of $389. adidas.it recorded 2,576,376 sessions, dramatically surpassing the median of 39,789 yet trailing behind the highest sessions at shein.com with 304,519,814, indicating a robust online presence in the competitive fashion sector.
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adidas.it competitors

In December 2025, adidas.it had a revenue of $6,500,660 with 55,978 transactions and 2,576,376 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. When comparing these metrics to its competitors, adidas.it falls behind in revenue compared to adidas.com with $58,525,850 and nike.com with $393,134,843. However, adidas.it has a higher AOV compared to aw-lab.com and 11teamsports.com, while also maintaining a similar conversion rate to adidas.com and nike.com. In terms of sessions, adidas.it has fewer than asos.com and nike.com, but more than aw-lab.com and 11teamsports.com. Overall, adidas.it performs well in conversion rate and AOV compared to its competitors, showcasing a strong online presence within the industry.

aw-lab.com screenshot
#1 aw-lab.com
696K
Revenue
654.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
asos.com screenshot
#2 asos.com
142.3M
Revenue
60.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.com screenshot
#3 adidas.com
58.5M
Revenue
29.9M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
nike.com screenshot
#4 nike.com
393.1M
Revenue
128.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
11teamsports.com screenshot
#5 11teamsports.com
3M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.it vs top market performers
adidas.it
top retailers
conversion rate vs average order value for adidas.it and its competitors
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Revenue share by device at adidas.it

In December large majority of sales on adidas.it, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on adidas.it, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.it channels

Identify top traffic channels that drive growth for adidas.itand discover how performance of traffic channels has changed over time.

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adidas.it Google Ads spend

Evaluate adidas.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.it devices

Review adidas.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.it top markets

Explore adidas.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.it country & global rank

Assess the ranking of adidas.it among other retailers within its primary country and worldwide.

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