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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for adidas.itadidas.it

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6.3M
Revenue
Apr 26
3M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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The website adidas.it offers a wide range of products by the brand Adidas. Products available include sportswear, footwear, accessories, and equipment for various sports and activities. Customers can browse and purchase from diverse collections tailored for men, women, and children. The site also provides information regarding the brands latest releases and collaborations.

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adidas.it Annual Revenue and Growth

adidas.it's annual sales on its online store amounted to $57.4M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$57.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
adidas.it revenue by year

adidas.it's monthly revenueOVER TIME
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Over the past three months, adidas.it revenue has experienced decline of 19%, compared to the preceding three months.

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adidas.it revenue decline for last six months
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OVERVIEW
In April 2026, adidas.it reported online sales revenue of $6,304,720, significantly surpassing the FASHION AND APPAREL median of $78,791, though far behind the industry leader shein.com at $860,961,522. With a conversion rate of 1.50-2.00%, adidas.it falls short of the high benchmark of 3.05% and above the low of 0.65%. The average order value (AOV) ranged between $100-125, notably lower than the sector's high of $389, while sessions totaled 2,958,768, contrasting sharply with shein.com’s 281,585,790 and exceeding the median of 35,276 for the industry.
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adidas.it competitors

In April 2026, adidas.it generated a revenue of $6,304,720 from 52,858 transactions, with sessions reaching 2,958,768 and an average order value (AOV) between $100-125. In contrast, its main competitor, nike.com, dominated with $262,211,194 in revenue and 1,932,383 transactions from 109,416,927 sessions, maintaining a similar AOV range of $125-150. asos.com also significantly outperformed adidas.it with a staggering revenue of $95,385,517 from 671,614 transactions, although its conversion rate fell between 1.00-1.50%, akin to aw-lab.com’s revenue of $556,702 and 6,339 transactions. Interestingly, adidas.com mirrored adidas.it's AOV range and conversion rate, earning $53,529,896 from 524,956 transactions, highlighting adidas.it's niche presence amidst larger competitors. Overall, while adidas.it performs well relative to some smaller brands, it trails considerably behind industry giants.

aw-lab.com screenshot
#1 aw-lab.com
556.7K
Revenue
563.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
asos.com screenshot
#2 asos.com
95.4M
Revenue
59M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
adidas.com screenshot
#3 adidas.com
53.5M
Revenue
28.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
nike.com screenshot
#4 nike.com
262.2M
Revenue
109.4M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
11teamsports.com screenshot
#5 11teamsports.com
2.9M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
adidas.it vs top market performers
adidas.it
top retailers
conversion rate vs average order value for adidas.it and its competitors
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Revenue share by device at adidas.it

In April large majority of sales on adidas.it, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on adidas.it, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.it channels

Identify top traffic channels that drive growth for adidas.itand discover how performance of traffic channels has changed over time.

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adidas.it Google Ads spend

Evaluate adidas.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.it devices

Review adidas.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.it top markets

Explore adidas.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.it country & global rank

Assess the ranking of adidas.it among other retailers within its primary country and worldwide.

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