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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for adidas.itadidas.it

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5.5M
Revenue
Aug 26
2.8M
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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The website adidas.it offers a wide range of products by the brand Adidas. Products available include sportswear, footwear, accessories, and equipment for various sports and activities. Customers can browse and purchase from diverse collections tailored for men, women, and children. The site also provides information regarding the brands latest releases and collaborations.

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adidas.it Annual Revenue and Growth

adidas.it's annual sales on its online store amounted to $57.4M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$57.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
adidas.it revenue by year

adidas.it's monthly revenueOVER TIME
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Over the past three months, adidas.it revenue has experienced growth of 3.7%, compared to the preceding three months.

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adidas.it revenue growth for last six months
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OVERVIEW
adidas.it generated $5.5 million in revenue for online sales in August 2026, significantly exceeding the typical fashion and apparel retailer's monthly revenue of around $87,900. The site's conversion rate of 1.00-1.50% falls within the typical fashion and apparel category range of 0.65% to 3.1%. With an average order value (AOV) of $125-150, adidas.it is also within the typical AOV range of $84 to $408. Additionally, it attracted 2.8 million sessions, far surpassing the typical fashion and apparel retailer's 37,200 sessions.
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adidas.it competitors

adidas.it trails significantly in revenue, generating $5.5 million compared to competitors like nike.com at $312.8 million and adidas.com at $102.6 million. As of August 2026, adidas.it has 38,300 transactions, which is considerably lower than nike.com’s 2.6 million. In terms of sessions, adidas.it registers 2.8 million, while nike.com leads with 124.5 million sessions. Despite similar average order values (AOV) of $125-150, adidas.it’s conversion rate of 1.00-1.50 also lags behind competitors like adidas.com and nike.com, both achieving conversion rates of 2.00-2.50. Overall, adidas.it ranks 4th among its competitors across all these key metrics.

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102.6M
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312.8M
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adidas.it vs top market performers
adidas.it
top retailers
conversion rate vs average order value for adidas.it and its competitors
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Revenue share by device at adidas.it

In August large majority of sales on adidas.it, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on adidas.it, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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adidas.it channels

Identify top traffic channels that drive growth for adidas.itand discover how performance of traffic channels has changed over time.

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adidas.it Google Ads spend

Evaluate adidas.it's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adidas.it devices

Review adidas.it's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adidas.it top markets

Explore adidas.it's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adidas.it country & global rank

Assess the ranking of adidas.it among other retailers within its primary country and worldwide.

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