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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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388.3K
Revenue
456K
Sessions
0.5-1.0%
Conversion rate
$150-175
Average order value
Online only revenue for sephora.ae, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Sephora.ae is an online retail platform offering a wide range of cosmetic and beauty products. Their inventory includes makeup, skincare, haircare, fragrances, and beauty tools. The brand offers products from various well-known and emerging brands, providing consumers with diverse choices for their beauty needs.

sephora.ae’s revenueOVER TIME
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Over the past three months, sephora.ae revenue has experienced decline of 18%, compared to the preceding three months.

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sephora.ae revenue decline for last six months
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OVERVIEW
sephora.ae's performance metrics for September 2024 include a revenue of $388,309 (median in BEAUTY AND COSMETICS: $53,315), conversion rate of 0.50-1.00% (BEAUTY AND COSMETICS high: 4.62%, low: 1.45%), AOV of $150-175 (BEAUTY AND COSMETICS high: $191, low: $49), and sessions totaling 455,952 (highest in BEAUTY AND COSMETICS: 41,256,765 from sephora.com, median: 22,216). ulta.com leads in revenue with $114,902,798.
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sephora.ae competitors

In September 2024, sephora.ae reported revenue of 388,309 AED with 2,511 transactions and 455,952 sessions. The average order value (AOV) for sephora.ae ranged from 150-175 AED, with a conversion rate of 0.50-1.00%. In comparison, sephora.com, a similar domain, outperformed sephora.ae with revenue of 55,872,764 USD, 627,681 transactions, and 41,256,765 sessions. ulta.com also surpassed sephora.ae with revenue of 114,902,798 USD, 1,435,350 transactions, and 34,615,322 sessions, boasting a higher conversion rate of 4.00-4.50%. boots.com and selfridges.com also showed higher revenues and conversion rates compared to sephora.ae, while harrods.com had similar revenue but a higher AOV and conversion rate. Overall, sephora.ae may need to focus on increasing its transactions and sessions to compete more effectively with its competitors.

#1 sephora.com
55.9M
Revenue
41.3M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#2 ulta.com
114.9M
Revenue
34.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#3 harrods.com
10.7M
Revenue
3.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
#4 boots.com
70.5M
Revenue
26.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 selfridges.com
12.9M
Revenue
4.4M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
sephora.ae vs top market performers
sephora.ae
top retailers
conversion rate vs average order value for sephora.ae and its competitors
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sephora.ae brandsby revenue

sephora.ae categoriesby revenue

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brands overtime comparison

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sephora.ae channels

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sephora.ae Google Ads spend

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sephora.ae devices

Review sephora.ae's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.ae top markets

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sephora.ae country & global rank

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