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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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2.3M
Revenue
880K
Sessions
3.0-3.5%
Conversion rate
$50-75
Average order value
Online only revenue for escentual.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Escentual.com is an e-commerce platform selling a wide range of beauty and grooming products. It offers branded cosmetics, skincare, fragrance, and hair care products. Tacking into the online market, customers can browse and purchase an extensive selection of items from renowned brands, catering to the needs of both men and women.

escentual.com’s revenueOVER TIME
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Over the past three months, escentual.com revenue has experienced decline of 19%, compared to the preceding three months.

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escentual.com revenue decline for last six months
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OVERVIEW
escentual.com's March 2024 performance metrics in the BEAUTY AND COSMETICS industry: $2,275,856 revenue (median: $94,372, ulta.com: $120,940,083), 3.00-3.50% conversion rate (high: 4.22%, low: 1.54%), $50-75 AOV (high: $179, low: $45), 879,969 sessions (highest: 49,703,421 from sephora.com, median: 41,489).
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escentual.com competitors

In comparison to its competitors, escentual.com lags behind in terms of revenue, with only $2,275,856 compared to The Perfume Shop's $8,080,091 and The Fragrance Shop's $7,368,544. However, escentual.com has a higher conversion rate of 3.00-3.50% compared to The Perfume Shop's 2.50-3.00% and The Fragrance Shop's 4.00-4.50%. escentual.com also has fewer sessions at 879,969 compared to The Perfume Shop's 4,708,422 and The Fragrance Shop's 2,438,670. In terms of average order value (AOV), escentual.com falls within the same range as its competitors at $50-75. While escentual.com may not lead in revenue or sessions, its higher conversion rate suggests that it may have a more efficient and effective sales process in converting visitors into customers.

#1 landyschemist.com
292.2K
Revenue
93.2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
#2 theperfumeshop.com
8.1M
Revenue
4.7M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#3 allbeauty.com
7.6M
Revenue
1.9M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#4 thefragranceshop.co.uk
7.4M
Revenue
2.4M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
#5 nvspharmacy.co.uk
325K
Revenue
77.5K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
escentual.com vs top market performers
escentual.com
top retailers
conversion rate vs average order value for escentual.com and its competitors
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escentual.com brandsby revenue

escentual.com categoriesby revenue

1
Health & Beauty
2
Perfume & Cologne
3
Lotion & Moisturizer
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brands overtime comparison

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escentual.com channels

Identify top traffic channels that drive growth for escentual.comand discover how performance of traffic channels has changed over time.

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escentual.com Google Ads spend

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escentual.com devices

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escentual.com top markets

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escentual.com country & global rank

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