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May 2024
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Home/Insights/Retailers/adorebeauty.com.au
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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5.3M
Revenue
2.3M
Sessions
3.0-3.5%
Conversion rate
$50-75
Average order value
Online only revenue for adorebeauty.com.au, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Adorebeauty.com.au offers a wide variety of beauty and personal care products for customers in Australia. The website sells brands spanning cosmetics, skincare, haircare, and fragrance categories. They provide an online shopping platform where users can browse and purchase products, conveniently delivered to their desired location.

adorebeauty.com.au’s revenueOVER TIME
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Over the past three months, adorebeauty.com.au revenue has experienced decline of 1.7%, compared to the preceding three months.

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adorebeauty.com.au revenue decline for last six months
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OVERVIEW
In May 2024, adorebeauty.com.au in the BEAUTY AND COSMETICS industry had a revenue of $5,274,911, conversion rate of 3.00-3.50%, AOV of $50-75, and 2,331,499 sessions. Compared to the median revenue of $80,017, a very high AOV of $179, and median sessions of 34,605 in the industry, adorebeauty.com.au performed above average. However, ulta.com led in revenue with $91,595,110 and sephora.com had the highest sessions at 48,729,894. A very high conversion rate in the industry is 4.25%, while a very low AOV is $44 and a very low conversion rate is 1.44%.
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adorebeauty.com.au competitors

adorebeauty.com.au, with a revenue of $5,274,911 and 78,261 transactions from 2,331,499 sessions in May 2024, falls behind some of its competitors in terms of revenue and transactions. sephora.com leads the pack with a revenue of $58,485,302 and 710,139 transactions from 48,729,894 sessions. ulta.com also outperforms adorebeauty.com.au with a revenue of $91,595,110 and 1,233,829 transactions from 34,928,506 sessions. However, adorebeauty.com.au's conversion rate of 3.00-3.50% is on par with ulta.com's conversion rate of 3.50-4.00%. In contrast, nourishedlife.com.au, with a revenue of $156,892 and 1,883 transactions, and L'orealparisusa.com, with a revenue of $1,627,956 and 15,634 transactions, have lower performance metrics compared to adorebeauty.com.au. Overall, adorebeauty.com.au holds its ground in conversion rate but could work on increasing its revenue and transactions to compete more effectively in the market.

#1 sephora.com
58.5M
Revenue
48.7M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#2 ulta.com
91.6M
Revenue
34.9M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#3 boots.com
74.7M
Revenue
24.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 lorealparisusa.com
1.6M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
#5 nourishedlife.com.au
156.9K
Revenue
77.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for caretobeauty.comcaretobeauty.com
Favicon for lorealparisusa.comlorealparisusa.com
Favicon for nourishedlife.com.aunourishedlife.com.au
TOP MARKET PERFORMERSby revenue
1
Favicon for ulta.comulta.com
$91.6M
2
Favicon for boots.comboots.com
3
Favicon for sephora.comsephora.com
4
Favicon for vogue.comvogue.com
5
Favicon for lookfantastic.comlookfantastic.com
6
Favicon for selfridges.comselfridges.com
7
Favicon for cultbeauty.comcultbeauty.com
8
Favicon for adorebeauty.com.auadorebeauty.com.au
9
Favicon for caretobeauty.comcaretobeauty.com
10
Favicon for lorealparisusa.comlorealparisusa.com
adorebeauty.com.au vs top market performers
adorebeauty.com.au
top retailers
conversion rate vs average order value for adorebeauty.com.au and its competitors
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adorebeauty.com.au brandsby revenue

1
Logo for adore beautyAdore Beauty
2
Logo for wellecoWelleco
Top retailers:bluemercury.comlookfantastic.deamazon.com
3
Logo for mermade hairMermade Hair
Top retailers:currys.co.uklookfantastic.deamazon.com
4
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Top retailers:olaplex.comsephora.comulta.com
5
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Top retailers:cultbeauty.comscentbird.comnet-a-porter.com

adorebeauty.com.au categoriesby revenue

1
Health & Beauty
Top retailers:ebay.comsafeway.commacys.com
2
Hair Dryers
Top retailers:amazon.comdyson.comsephora.com
3
Hair Straighteners
Top retailers:amazon.comulta.comsephora.com
4
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Top retailers:amazon.comdrdennisgross.comsephora.com
5
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Top retailers:ulta.comamazon.comsephora.com
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brands overtime comparison

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adorebeauty.com.au channels

Identify top traffic channels that drive growth for adorebeauty.com.auand discover how performance of traffic channels has changed over time.

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adorebeauty.com.au Google Ads spend

Evaluate adorebeauty.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adorebeauty.com.au devices

Review adorebeauty.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adorebeauty.com.au top markets

Explore adorebeauty.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adorebeauty.com.au country & global rank

Assess the ranking of adorebeauty.com.au among other retailers within its primary country and worldwide.

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