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Dec 2025
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Home/Insights/Retailers/adorebeauty.com.au
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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6M
Revenue
Dec 25
2.9M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Adorebeauty.com.au offers a wide variety of beauty and personal care products for customers in Australia. The website sells brands spanning cosmetics, skincare, haircare, and fragrance categories. They provide an online shopping platform where users can browse and purchase products, conveniently delivered to their desired location.

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adorebeauty.com.au Annual Revenue and Growth

adorebeauty.com.au's annual sales on its online store amounted to $53.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$53.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adorebeauty.com.au revenue by year

adorebeauty.com.au's monthly revenueOVER TIME
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Over the past three months, adorebeauty.com.au revenue has experienced growth of 127%, compared to the preceding three months.

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adorebeauty.com.au revenue growth for last six months
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OVERVIEW
In December 2025, adorebeauty.com.au, operating in the BEAUTY AND COSMETICS sector, achieved an impressive revenue of $5,957,471, significantly outpacing the industry median of $53,444. With a conversion rate between 3.50-4.00%, it nears the high end of the sector's average of 4.87%. The site's average order value (AOV) ranges from $50-75, which is competitive given the industry's high of $191. Additionally, it garnered 2,885,051 sessions, a stark contrast to the median of 23,270 and showcasing its strong market presence compared to industry giants like ulta.com and sephora.com.
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adorebeauty.com.au competitors

In December 2025, adorebeauty.com.au reported a revenue of $5,957,471 with 115,126 transactions and 2,885,051 sessions, boasting a conversion rate of 3.50-4.00%. Compared to its competitors, sephora.com leads the pack with a revenue of $88,260,263, 1,246,501 transactions, and 76,213,109 sessions, but has a lower conversion rate of 1.50-2.00%. ulta.com follows with $152,769,917 in revenue, 2,208,745 transactions, and 66,726,844 sessions, slightly edging out adorebeauty.com.au in terms of conversion rate at 3.00-3.50%. boots.com also outperforms adorebeauty.com.au in revenue at $115,003,829, but with a lower conversion rate of 2.50-3.00%. adorebeauty.com.au stands out in the beauty industry with its competitive revenue and strong conversion rate compared to its rivals such as L'orealparisusa.com and nourishedlife.com.au.

sephora.com screenshot
#1 sephora.com
88.3M
Revenue
76.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
ulta.com screenshot
#2 ulta.com
152.8M
Revenue
66.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
boots.com screenshot
#3 boots.com
115M
Revenue
49.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
lorealparisusa.com screenshot
#4 lorealparisusa.com
1.7M
Revenue
1.8M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
nourishedlife.com.au screenshot
#5 nourishedlife.com.au
417.3K
Revenue
175.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adorebeauty.com.au vs top market performers
adorebeauty.com.au
top retailers
conversion rate vs average order value for adorebeauty.com.au and its competitors
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Revenue share by device at adorebeauty.com.au

In December large majority of sales on adorebeauty.com.au, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on adorebeauty.com.au, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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adorebeauty.com.au channels

Identify top traffic channels that drive growth for adorebeauty.com.auand discover how performance of traffic channels has changed over time.

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adorebeauty.com.au Google Ads spend

Evaluate adorebeauty.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adorebeauty.com.au devices

Review adorebeauty.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adorebeauty.com.au top markets

Explore adorebeauty.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adorebeauty.com.au country & global rank

Assess the ranking of adorebeauty.com.au among other retailers within its primary country and worldwide.

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