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Home/Insights/Retailers/adorebeauty.com.au
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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2.3M
Revenue
Apr 26
2.3M
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
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Adorebeauty.com.au offers a wide variety of beauty and personal care products for customers in Australia. The website sells brands spanning cosmetics, skincare, haircare, and fragrance categories. They provide an online shopping platform where users can browse and purchase products, conveniently delivered to their desired location.

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adorebeauty.com.au Annual Revenue and Growth

adorebeauty.com.au's annual sales on its online store amounted to $42.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$42.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
adorebeauty.com.au revenue by year

adorebeauty.com.au's monthly revenueOVER TIME
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Over the past three months, adorebeauty.com.au revenue has experienced decline of 53%, compared to the preceding three months.

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adorebeauty.com.au revenue decline for last six months
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OVERVIEW
In April 2026, adorebeauty.com.au, operating in the BEAUTY AND COSMETICS sector, generated $2,321,352 in online sales, significantly surpassing the median of $40,161, yet far behind industry leader Sephora's $117,760,640. With a conversion rate of 2.00-2.50%, it is above the low end of the industry spectrum (1.08%) but below the high end (4.38%). The average order value (AOV) ranged from $25-50, considerably lower than the industry's high of $195. The website attracted 2,268,343 sessions, vastly outpacing the median of 20,819 but trailing far behind Sephora’s 84,653,344 sessions.
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adorebeauty.com.au competitors

In April 2026, the revenue landscape in the beauty e-commerce sector reveals stark contrasts among key players. For instance, sephora.com leads with an impressive revenue of $117,760,640 from 1,519,197 transactions, though it has a lower conversion rate of 1.50-2.00%. ulta.com follows closely, generating $85,030,871 with a conversion rate of 2.50-3.00%. boots.com also performs strongly, achieving $95,016,392 in revenue but boasts the highest conversion rate at 3.00-3.50%. In comparison, adorebeauty.com.au generates $2,321,352 from 49,119 transactions, with a conversion rate between 2.00-2.50% and an average order value (AOV) of $25-50, highlighting its more niche market. Meanwhile, lorealparisusa.com and nourishedlife.com.au show lower revenues of $1,338,915 and $311,711, respectively, with their AOVs at $100-125, indicating potential growth opportunities in this competitive landscape.

sephora.com screenshot
#1 sephora.com
117.8M
Revenue
84.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
ulta.com screenshot
#2 ulta.com
85M
Revenue
46.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
boots.com screenshot
#3 boots.com
95M
Revenue
28.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lorealparisusa.com screenshot
#4 lorealparisusa.com
1.3M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
nourishedlife.com.au screenshot
#5 nourishedlife.com.au
311.7K
Revenue
181.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
adorebeauty.com.au vs top market performers
adorebeauty.com.au
top retailers
conversion rate vs average order value for adorebeauty.com.au and its competitors
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Revenue share by device at adorebeauty.com.au

In April large majority of sales on adorebeauty.com.au, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on adorebeauty.com.au, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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adorebeauty.com.au channels

Identify top traffic channels that drive growth for adorebeauty.com.auand discover how performance of traffic channels has changed over time.

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adorebeauty.com.au Google Ads spend

Evaluate adorebeauty.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adorebeauty.com.au devices

Review adorebeauty.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adorebeauty.com.au top markets

Explore adorebeauty.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adorebeauty.com.au country & global rank

Assess the ranking of adorebeauty.com.au among other retailers within its primary country and worldwide.

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