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May 2025

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Home/Insights/Retailers/adorebeauty.com.au

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

adorebeauty.com.au

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2.7M

Revenue

1.7M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

Main country of store: AUSTRALIA
Website category: BEAUTY AND COSMETICS

Adorebeauty.com.au offers a wide variety of beauty and personal care products for customers in Australia. The website sells brands spanning cosmetics, skincare, haircare, and fragrance categories. They provide an online shopping platform where users can browse and purchase products, conveniently delivered to their desired location.

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adorebeauty.com.au's revenueOVER TIME
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Over the past three months, adorebeauty.com.au revenue has experienced decline of 14%, compared to the preceding three months.

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adorebeauty.com.au revenue decline for last six months

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OVERVIEW

adorebeauty.com.au in the BEAUTY AND COSMETICS industry had a revenue of $2,717,843 with a conversion rate of 3.00-3.50% and an average order value (AOV) of $50-75 in May 2025. The store had 1,659,993 sessions, while the highest sessions were 38,510,361 from sephora.com. The median revenue in the industry was $46,882, the largest online store was ulta.com with $96,002,620, the highest conversion rate was 4.51%, and the highest AOV was $213, with a low of $53.

adorebeauty.com.au competitors

In May 2025, adorebeauty.com.au generated a revenue of $2,717,843 from 50,755 transactions with 1,659,993 sessions. The average order value (AOV) ranged between $50-75, and the conversion rate was 3.00-3.50%. Comparing adorebeauty.com.au to its competitors, sephora.com led the pack with a revenue of $49,097,273 from 606,925 transactions and 38,510,361 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. ulta.com also outperformed adorebeauty.com.au with a revenue of $96,002,620 from 1,174,194 transactions and 34,868,102 sessions, sharing a similar AOV and conversion rate. nourishedlife.com.au and boots.com both had lower revenues but higher AOVs, while lorealparisusa.com had a lower revenue and conversion rate. adorebeauty.com.au's performance metrics placed it in the middle of the pack compared to its competitors in the online beauty industry.

#1 sephora.com

49.1M

Revenue

38.5M

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#2 ulta.com

96M

Revenue

34.9M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#3 boots.com

79.7M

Revenue

27.7M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#4 lorealparisusa.com

Revenue

1.5M

Sessions

0.5-1.0%

Conv. rate

$100-125

AOV

#5 nourishedlife.com.au

300.9K

Revenue

99.8K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

caretobeauty.com

lorealparisusa.com

nourishedlife.com.au

TOP MARKET PERFORMERSby revenue

adorebeauty.com.au vs top market performers

adorebeauty.com.au

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Revenue share by device at adorebeauty.com.au

In May large majority of sales on adorebeauty.com.au, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.

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adorebeauty.com.au channels

Identify top traffic channels that drive growth for adorebeauty.com.auand discover how performance of traffic channels has changed over time.

adorebeauty.com.au Google Ads spend

Evaluate adorebeauty.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

adorebeauty.com.au devices

Review adorebeauty.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

adorebeauty.com.au top markets

Explore adorebeauty.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.