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Home/Insights/Retailers/adorebeauty.com.au
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4M
Revenue
Oct 25
1.8M
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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Adorebeauty.com.au offers a wide variety of beauty and personal care products for customers in Australia. The website sells brands spanning cosmetics, skincare, haircare, and fragrance categories. They provide an online shopping platform where users can browse and purchase products, conveniently delivered to their desired location.

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adorebeauty.com.au Annual Revenue and Growth

adorebeauty.com.au's annual sales on its online store amounted to $53.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$53.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adorebeauty.com.au revenue by year

adorebeauty.com.au's monthly revenueOVER TIME
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Over the past three months, adorebeauty.com.au revenue has experienced growth of 39%, compared to the preceding three months.

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adorebeauty.com.au revenue growth for last six months
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OVERVIEW
In October 2025, adorebeauty.com.au, a prominent player in the BEAUTY AND COSMETICS industry, achieved impressive online sales revenue of $3,974,646, significantly surpassing the median of $41,294 for its category. With a conversion rate ranging between 4.50-5.00%, it performs well above the low of 1.19% and slightly below the high of 4.65%. The average order value (AOV) lies between $25-50, which is lower than the industry high of $202. The site garnered 1,784,742 sessions, a stark contrast to the median of 18,156, highlighting its strong online presence in the competitive beauty market.
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adorebeauty.com.au competitors

In October 2025, adorebeauty.com.au reported a revenue of $3,974,646 with 80,648 transactions and 1,784,742 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 4.50-5.00%. In comparison, sephora.com leads with a revenue of $60,266,996, 766,724 transactions, and 49,510,502 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. ulta.com follows closely with $90,539,619 in revenue, 1,273,562 transactions, and 40,738,970 sessions, featuring an AOV of $50-75 and a conversion rate of 3.00-3.50%. boots.com also surpasses adorebeauty.com.au with a revenue of $92,078,755, 1,103,599 transactions, and 28,984,670 sessions, offering an AOV of $75-100 and a conversion rate of 3.50-4.00%. In contrast, adorebeauty.com.au excels over lorealparisusa.com and nourishedlife.com.au in terms of revenue, transactions, and conversion rate, showcasing a strong performance in the beauty ecommerce industry.

sephora.com screenshot
#1 sephora.com
60.3M
Revenue
49.5M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
ulta.com screenshot
#2 ulta.com
90.5M
Revenue
40.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
boots.com screenshot
#3 boots.com
92.1M
Revenue
29M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
lorealparisusa.com screenshot
#4 lorealparisusa.com
1.7M
Revenue
1.7M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
nourishedlife.com.au screenshot
#5 nourishedlife.com.au
397.8K
Revenue
133K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
adorebeauty.com.au vs top market performers
adorebeauty.com.au
top retailers
conversion rate vs average order value for adorebeauty.com.au and its competitors
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Revenue share by device at adorebeauty.com.au

In October large majority of sales on adorebeauty.com.au, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on adorebeauty.com.au, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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adorebeauty.com.au channels

Identify top traffic channels that drive growth for adorebeauty.com.auand discover how performance of traffic channels has changed over time.

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adorebeauty.com.au Google Ads spend

Evaluate adorebeauty.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adorebeauty.com.au devices

Review adorebeauty.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adorebeauty.com.au top markets

Explore adorebeauty.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adorebeauty.com.au country & global rank

Assess the ranking of adorebeauty.com.au among other retailers within its primary country and worldwide.

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