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Home/Insights/Retailers/adorebeauty.com.au
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.6M
Revenue
Sep 25
2M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Adorebeauty.com.au offers a wide variety of beauty and personal care products for customers in Australia. The website sells brands spanning cosmetics, skincare, haircare, and fragrance categories. They provide an online shopping platform where users can browse and purchase products, conveniently delivered to their desired location.

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adorebeauty.com.au Annual Revenue and Growth

adorebeauty.com.au's annual sales on its online store amounted to $53.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$53.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
adorebeauty.com.au revenue by year

adorebeauty.com.au's monthly revenueOVER TIME
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Over the past three months, adorebeauty.com.au revenue has experienced growth of 1.4%, compared to the preceding three months.

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adorebeauty.com.au revenue growth for last six months
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OVERVIEW
In September 2025, adorebeauty.com.au generated online sales revenue of $3,563,704, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, though trailing behind industry leader ulta.com's $93,223,020. The site's conversion rate ranged from 3.50-4.00%, just below the category's high of 4.54%, with an average order value (AOV) between $50-75, below the high of $203. The site attracted 1,976,813 sessions, considerably more than the median of 18,928, yet far from sephora.com’s peak of 45,764,193 sessions, indicating a strong online presence within its competitive landscape.
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adorebeauty.com.au competitors

In September 2025, adorebeauty.com.au generated a revenue of $3,563,704 with 70,065 transactions and 1,976,813 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. Comparing this data to its competitors, sephora.com leads with a revenue of $53,720,908, 686,671 transactions, and 45,764,193 sessions, but has a lower conversion rate of 1.00-1.50%. ulta.com follows with a revenue of $93,223,020, 1,264,663 transactions, and 40,907,458 sessions, offering a similar AOV and conversion rate to adorebeauty.com.au. boots.com falls in between with $72,658,044 in revenue, 867,837 transactions, and 28,440,269 sessions, and also matches adorebeauty.com.au in AOV and conversion rate. adorebeauty.com.au excels in conversion rate compared to lorealparisusa.com and nourishedlife.com.au, but falls short in revenue and transactions.

sephora.com screenshot
#1 sephora.com
53.7M
Revenue
45.8M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
ulta.com screenshot
#2 ulta.com
93.2M
Revenue
40.9M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
boots.com screenshot
#3 boots.com
72.7M
Revenue
28.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lorealparisusa.com screenshot
#4 lorealparisusa.com
1M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
nourishedlife.com.au screenshot
#5 nourishedlife.com.au
306.1K
Revenue
133K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
adorebeauty.com.au vs top market performers
adorebeauty.com.au
top retailers
conversion rate vs average order value for adorebeauty.com.au and its competitors
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Revenue share by device at adorebeauty.com.au

In September large majority of sales on adorebeauty.com.au, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on adorebeauty.com.au, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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adorebeauty.com.au channels

Identify top traffic channels that drive growth for adorebeauty.com.auand discover how performance of traffic channels has changed over time.

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adorebeauty.com.au Google Ads spend

Evaluate adorebeauty.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adorebeauty.com.au devices

Review adorebeauty.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adorebeauty.com.au top markets

Explore adorebeauty.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adorebeauty.com.au country & global rank

Assess the ranking of adorebeauty.com.au among other retailers within its primary country and worldwide.

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