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Sep 2024
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Home/Insights/Retailers/microperfumes.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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23.2M
Revenue
2.1M
Sessions
1.5-2.0%
Conversion rate
$700-800
Average order value
Online only revenue for microperfumes.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

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microperfumes.com’s revenueOVER TIME
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Over the past three months, microperfumes.com revenue has experienced decline of 0.55%, compared to the preceding three months.

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microperfumes.com revenue decline for last six months
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OVERVIEW
microperfumes.com's September 2024 performance metrics include a revenue of $23,199,883 (median: $53,315), a conversion rate of 1.50-2.00% (high: 4.62%, low: 1.45%), an AOV of $700-725 (high: $191, low: $49), and 2,102,191 sessions (median: 22,216) within the BEAUTY AND COSMETICS industry, with ulta.com leading in revenue at $114,902,798 and sephora.com leading in sessions at 41,256,765.
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microperfumes.com competitors

microperfumes.com stands out in terms of revenue compared to its competitors. fragrancenet.com leads in revenue with $26,611,082, followed by microperfumes.com with $23,199,883. However, fragrancenet.com has a significantly higher number of transactions (257,992) and sessions (10,852,427) than microperfumes.com, indicating a lower average order value (AOV) of $100-125 and a slightly higher conversion rate of 2.00-2.50%. On the other hand, microperfumes.com has a higher AOV ranging from $700-725, which suggests that customers are willing to spend more per transaction. When looking at other competitors like perfumania.com, scentsplit.com, fragrancesline.com, and perfumesamplesanddecants.com, microperfumes.com falls in the middle in terms of revenue and conversion rate, but it excels in AOV.

#1 fragrancesline.com
142.1K
Revenue
74.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#2 scentsplit.com
2.9M
Revenue
874.9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
#3 fragrancenet.com
26.6M
Revenue
10.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 perfumesamplesanddecants.com
8.1K
Revenue
18.4K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
#5 perfumania.com
320.6K
Revenue
284.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
microperfumes.com vs top market performers
microperfumes.com
top retailers
conversion rate vs average order value for microperfumes.com and its competitors
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microperfumes.com brandsby revenue

microperfumes.com categoriesby revenue

1
Apparel & Accessories
2
Perfume & Cologne
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brands overtime comparison

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microperfumes.com channels

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microperfumes.com Google Ads spend

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microperfumes.com devices

Review microperfumes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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microperfumes.com top markets

Explore microperfumes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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microperfumes.com country & global rank

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