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Aug 2025
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Home/Insights/Retailers/shein.co.uk
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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112.7M
Revenue
31.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
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Shein.co.uk is an online store offering a variety of fashion items for women, men, and children. They offer clothing, accessories, shoes, and beauty products. The website ships to various countries and often provides deals and discounts. Shein.co.uk aims to provide trendy, affordable, and diverse fashion choices for its customers.

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shein.co.uk's revenueOVER TIME
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Over the past three months, shein.co.uk revenue has experienced growth of 29%, compared to the preceding three months.

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shein.co.uk revenue growth for last six months
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OVERVIEW
shein.co.uk's performance metrics for August 2025: revenue $112,695,698, conversion rate 3.00-3.50%, AOV $100-125, sessions 31,513,662. Industry median revenue $77,469, largest store revenue $865,065,186, high conversion rate 3.01%, low conversion rate 0.62%, high AOV $393, low AOV $75, highest sessions 323,426,413 from shein.com, median sessions 36,717 in FASHION AND APPAREL category.
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shein.co.uk competitors

In August 2025, shein.co.uk reported a revenue of £112,695,698 from 1,039,617 transactions and 31,513,662 sessions, with an average order value (AOV) ranging between £100-£125 and a conversion rate of 3.00-3.50%. Comparing these metrics to its competitors, shein.com stands out with a revenue of £865,065,186 from 7,985,576 transactions and 323,426,413 sessions, maintaining a similar AOV and conversion rate range. Other competitors like prettylittlething.com, boohoo.com, nastygal.com, and simplybe.co.uk lag behind in terms of revenue, transactions, and sessions. However, boohoo.com has a slightly higher conversion rate than shein.co.uk, while prettylittlething.com and simplybe.co.uk have lower AOVs. Overall, shein.co.uk appears to be a strong competitor in the online fashion industry, leading in revenue and transactions among its peers in August 2025.

shein.com screenshot
#1 shein.com
865.1M
Revenue
323.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
prettylittlething.com screenshot
#2 prettylittlething.com
7.1M
Revenue
5.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#3 boohoo.com
9.3M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#4 nastygal.com
622.8K
Revenue
575.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
simplybe.co.uk screenshot
#5 simplybe.co.uk
5.7M
Revenue
2.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
shein.co.uk vs top market performers
shein.co.uk
top retailers
conversion rate vs average order value for shein.co.uk and its competitors
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Revenue share by device at shein.co.uk

In August large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shein.co.uk channels

Identify top traffic channels that drive growth for shein.co.ukand discover how performance of traffic channels has changed over time.

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shein.co.uk Google Ads spend

Evaluate shein.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.co.uk devices

Review shein.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.co.uk top markets

Explore shein.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.co.uk country & global rank

Assess the ranking of shein.co.uk among other retailers within its primary country and worldwide.

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