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Jan 2026
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Home/Insights/Retailers/shein.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for shein.co.ukshein.co.uk

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95.6M
Revenue
Jan 26
23.6M
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Shein.co.uk is an online store offering a variety of fashion items for women, men, and children. They offer clothing, accessories, shoes, and beauty products. The website ships to various countries and often provides deals and discounts. Shein.co.uk aims to provide trendy, affordable, and diverse fashion choices for its customers.

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shein.co.uk Annual Revenue and Growth

shein.co.uk's annual sales on its online store amounted to $1.3B in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.3B
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
shein.co.uk revenue by year

shein.co.uk's monthly revenueOVER TIME
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Over the past three months, shein.co.uk revenue has experienced decline of 6.2%, compared to the preceding three months.

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shein.co.uk revenue decline for last six months
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OVERVIEW
In January 2026, shein.co.uk generated $95,609,873 in online sales, surpassing the FASHION AND APPAREL median of $91,806, with a conversion rate between 3.00-3.50%, slightly above the category high of 3.1%. The average order value (AOV) ranged from $100-125, below the industry high of $390 but above the low of $76. With 23,561,548 sessions, shein.co.uk's traffic remains notable yet lower than shein.com’s leading 279,580,739 sessions, highlighting strong performance within the competitive landscape of lifestyle and fashion retail.
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shein.co.uk competitors

In January 2026, shein.co.uk generated a revenue of $95,609,873 from 817,497 transactions and 23,561,548 sessions with an average order value (AOV) ranging from $100-$125 and a conversion rate of 3.00-3.50%. Compared to its competitors, shein.co.uk falls behind in terms of revenue when compared to shein.com which generated $809,875,018. However, shein.co.uk outperforms prettylittlething.com, boohoo.com, nastygal.com, and simplybe.co.uk in revenue. In terms of transactions and sessions, shein.co.uk ranks lower than shein.com but higher than the other competitors. The AOV of shein.co.uk aligns with shein.com and simplybe.co.uk, while the conversion rate is slightly higher than that of shein.com and on par with boohoo.com and simplybe.co.uk. Overall, shein.co.uk shows strong performance among its competitors in the e-commerce fashion industry.

shein.com screenshot
#1 shein.com
809.9M
Revenue
279.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
prettylittlething.com screenshot
#2 prettylittlething.com
4.9M
Revenue
5.6M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
boohoo.com screenshot
#3 boohoo.com
14.9M
Revenue
8.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#4 nastygal.com
709.3K
Revenue
474K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
simplybe.co.uk screenshot
#5 simplybe.co.uk
4.8M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
shein.co.uk vs top market performers
shein.co.uk
top retailers
conversion rate vs average order value for shein.co.uk and its competitors
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Revenue share by device at shein.co.uk

In January large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shein.co.uk channels

Identify top traffic channels that drive growth for shein.co.ukand discover how performance of traffic channels has changed over time.

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shein.co.uk Google Ads spend

Evaluate shein.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.co.uk devices

Review shein.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.co.uk top markets

Explore shein.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.co.uk country & global rank

Assess the ranking of shein.co.uk among other retailers within its primary country and worldwide.

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