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Nov 2025
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Home/Insights/Retailers/shein.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for shein.co.ukshein.co.uk

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128.1M
Revenue
Nov 25
32.3M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Shein.co.uk is an online store offering a variety of fashion items for women, men, and children. They offer clothing, accessories, shoes, and beauty products. The website ships to various countries and often provides deals and discounts. Shein.co.uk aims to provide trendy, affordable, and diverse fashion choices for its customers.

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shein.co.uk Annual Revenue and Growth

shein.co.uk's annual sales on its online store amounted to $1.1B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1B
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
shein.co.uk revenue by year

shein.co.uk's monthly revenueOVER TIME
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Over the past three months, shein.co.uk revenue has experienced decline of 2.8%, compared to the preceding three months.

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shein.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, shein.co.uk generated impressive online sales of $128,078,156, significantly exceeding the FASHION AND APPAREL median of $93,064. With a conversion rate between 3.50-4.00%, it surpassed the category's high benchmark of 3.37%. The average order value (AOV) ranged from $100-125, well within the sector's parameters but below the high of $375. With 32,333,243 sessions, shein.co.uk performed robustly, though it remained below shein.com’s 342,497,064 sessions and the median of 36,492. Overall, these metrics reflect shein.co.uk's strong presence and competitiveness in the fashion and apparel industry.
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shein.co.uk competitors

When comparing shein.co.uk to its competitors in November 2025, shein.co.uk stands out in terms of revenue, with a total of $128,078,156. This places it ahead of similar_domain shein.com, which has a revenue of $916,157,774, as well as other competitors like prettylittlething.com, boohoo.com, nastygal.com, and simplybe.co.uk. shein.co.uk also excels in the number of transactions, with 1,177,134 transactions, and in sessions with 32,333,243. In terms of average order value (AOV), shein.co.uk is in line with its competitors at $100-125. However, what sets shein.co.uk apart is its impressive conversion rate of 3.50-4.00%, which is higher than the rates of most of its competitors. Overall, shein.co.uk showcases strong performance in key metrics when compared to similar players in the industry.

shein.com screenshot
#1 shein.com
916.2M
Revenue
342.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
prettylittlething.com screenshot
#2 prettylittlething.com
11M
Revenue
5.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#3 boohoo.com
19.3M
Revenue
8.2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#4 nastygal.com
635.5K
Revenue
450.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
simplybe.co.uk screenshot
#5 simplybe.co.uk
7.9M
Revenue
2.7M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
shein.co.uk vs top market performers
shein.co.uk
top retailers
conversion rate vs average order value for shein.co.uk and its competitors
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Revenue share by device at shein.co.uk

In November large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shein.co.uk channels

Identify top traffic channels that drive growth for shein.co.ukand discover how performance of traffic channels has changed over time.

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shein.co.uk Google Ads spend

Evaluate shein.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.co.uk devices

Review shein.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.co.uk top markets

Explore shein.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.co.uk country & global rank

Assess the ranking of shein.co.uk among other retailers within its primary country and worldwide.

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