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Dec 2025
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Home/Insights/Retailers/shein.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for shein.co.ukshein.co.uk

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103.1M
Revenue
Dec 25
26.7M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Shein.co.uk is an online store offering a variety of fashion items for women, men, and children. They offer clothing, accessories, shoes, and beauty products. The website ships to various countries and often provides deals and discounts. Shein.co.uk aims to provide trendy, affordable, and diverse fashion choices for its customers.

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shein.co.uk Annual Revenue and Growth

shein.co.uk's annual sales on its online store amounted to $1.1B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1B
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
shein.co.uk revenue by year

shein.co.uk's monthly revenueOVER TIME
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Over the past three months, shein.co.uk revenue has experienced growth of 0.72%, compared to the preceding three months.

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shein.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, shein.co.uk generated impressive online sales of $103,080,899, surpassing the FASHION AND APPAREL median of $92,600, with a solid conversion rate of 3.00-3.50%, exceeding the industry average of 3.17%. Its average order value (AOV) ranged from $100-125, below the high of $389 in the sector, while attracting a substantial 26,655,900 sessions, significantly higher than the median of 39,789 but far from the peak of 304,519,814 sessions achieved by shein.com, underscoring shein.co.uk's strong performance in a competitive market.
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shein.co.uk competitors

In December 2025, shein.co.uk generated $103,080,899 in revenue from 827,933 transactions and 26,655,900 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 3.00-3.50%. Comparing it to its competitors, shein.com outperformed shein.co.uk with $786,609,942 in revenue, 6,923,062 transactions, and 304,519,814 sessions, but had a slightly lower conversion rate of 2.00-2.50%. prettylittlething.com lagged behind with $5,181,970 in revenue, 113,949 transactions, and 6,752,816 sessions, while boohoo.com closely matched shein.co.uk with $17,218,443 in revenue, 287,464 transactions, and 9,167,885 sessions, boasting the same conversion rate of 3.00-3.50%. nastygal.com and simplybe.co.uk also fell short of shein.co.uk in terms of revenue and performance metrics, highlighting shein.co.uk's strong position in the market.

shein.com screenshot
#1 shein.com
786.6M
Revenue
304.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
prettylittlething.com screenshot
#2 prettylittlething.com
5.2M
Revenue
6.8M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
boohoo.com screenshot
#3 boohoo.com
17.2M
Revenue
9.2M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#4 nastygal.com
576K
Revenue
527.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
simplybe.co.uk screenshot
#5 simplybe.co.uk
6.2M
Revenue
2.5M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
shein.co.uk vs top market performers
shein.co.uk
top retailers
conversion rate vs average order value for shein.co.uk and its competitors
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Revenue share by device at shein.co.uk

In December large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shein.co.uk channels

Identify top traffic channels that drive growth for shein.co.ukand discover how performance of traffic channels has changed over time.

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shein.co.uk Google Ads spend

Evaluate shein.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.co.uk devices

Review shein.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.co.uk top markets

Explore shein.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.co.uk country & global rank

Assess the ranking of shein.co.uk among other retailers within its primary country and worldwide.

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