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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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126.2M
Revenue
31.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
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Shein.co.uk is an online store offering a variety of fashion items for women, men, and children. They offer clothing, accessories, shoes, and beauty products. The website ships to various countries and often provides deals and discounts. Shein.co.uk aims to provide trendy, affordable, and diverse fashion choices for its customers.

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shein.co.uk's revenueOVER TIME
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Over the past three months, shein.co.uk revenue has experienced growth of 41%, compared to the preceding three months.

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shein.co.uk revenue growth for last six months
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OVERVIEW
In July 2025, shein.co.uk, a major player in the FASHION AND APPAREL industry, reported an impressive revenue of $126,198,719, significantly surpassing the industry median of $82,875. With an excellent conversion rate ranging between 3.00% and 3.50%, shein.co.uk stands out in the sector, comfortably exceeding the top industry rate of 2.96%. However, its average order value (AOV) of $100-125, while robust, doesn't approach the industry’s highest of $402. The site also recorded substantial traffic with 31,793,502 sessions, although below the industry's leading figure from shein.com at 294,721,604 sessions.
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shein.co.uk competitors

In July 2025, shein.co.uk generated a revenue of £126,198,719 from 1,064,001 transactions with 31,793,502 sessions, boasting an average order value (AOV) of £100-125 and a conversion rate of 3.00-3.50%. Comparing these metrics to its competitors, shein.com outperformed shein.co.uk with a revenue of £817,680,251 from 7,276,171 transactions and 294,721,604 sessions, but had a slightly lower conversion rate of 2.00-2.50%. prettylittlething.com and boohoo.com had lower revenues compared to shein.co.uk, while nastygal.com had significantly lower revenue despite a slightly higher AOV. simplybe.co.uk also lagged behind in revenue, transactions, and sessions when compared to shein.co.uk, indicating that shein.co.uk is a strong competitor in the online fashion retail industry in terms of revenue and transaction volume.

shein.com screenshot
#1 shein.com
817.7M
Revenue
294.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
prettylittlething.com screenshot
#2 prettylittlething.com
7.8M
Revenue
5.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#3 boohoo.com
11.6M
Revenue
7.2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#4 nastygal.com
821.6K
Revenue
660.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
simplybe.co.uk screenshot
#5 simplybe.co.uk
6.2M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
shein.co.uk vs top market performers
shein.co.uk
top retailers
conversion rate vs average order value for shein.co.uk and its competitors
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Revenue share by device at shein.co.uk

In July large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shein.co.uk channels

Identify top traffic channels that drive growth for shein.co.ukand discover how performance of traffic channels has changed over time.

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shein.co.uk Google Ads spend

Evaluate shein.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.co.uk devices

Review shein.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.co.uk top markets

Explore shein.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.co.uk country & global rank

Assess the ranking of shein.co.uk among other retailers within its primary country and worldwide.

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