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Oct 2025
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Home/Insights/Retailers/shein.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for shein.co.ukshein.co.uk

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122.9M
Revenue
Oct 25
30.6M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Shein.co.uk is an online store offering a variety of fashion items for women, men, and children. They offer clothing, accessories, shoes, and beauty products. The website ships to various countries and often provides deals and discounts. Shein.co.uk aims to provide trendy, affordable, and diverse fashion choices for its customers.

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shein.co.uk Annual Revenue and Growth

shein.co.uk's annual sales on its online store amounted to $1.1B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1B
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
shein.co.uk revenue by year

shein.co.uk's monthly revenueOVER TIME
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Over the past three months, shein.co.uk revenue has experienced decline of 4.5%, compared to the preceding three months.

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shein.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, shein.co.uk generated $122,938,625 in online sales, significantly surpassing the FASHION AND APPAREL median of $80,524, with a strong conversion rate of 3.50-4.00%, higher than the industry average of 3.36%. The average order value (AOV) ranged from $100-125, above the sector's low of $74, while total sessions reached 30,634,919, though still far below shein.com’s leading 321,650,758 sessions, reflecting its substantial presence in the online fashion marketplace.
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shein.co.uk competitors

In October 2025, shein.co.uk outperformed its competitors in terms of revenue, with a total revenue of £122,938,625. The website had 1,137,526 transactions and 30,634,919 sessions, resulting in an average order value (AOV) of £100-125 and a conversion rate of 3.50-4.00%. In comparison, shein.com, a similar domain, generated £977,396,912 in revenue with 8,982,682 transactions and 321,650,758 sessions, but had a lower conversion rate of 2.50-3.00%. prettylittlething.com, boohoo.com, nastygal.com, and simplybe.co.uk also had lower revenue, transaction, and session numbers compared to shein.co.uk, indicating that shein.co.uk is a strong performer in the online fashion retail market in October 2025.

shein.com screenshot
#1 shein.com
977.4M
Revenue
321.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
prettylittlething.com screenshot
#2 prettylittlething.com
10M
Revenue
5.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#3 boohoo.com
15M
Revenue
6.9M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#4 nastygal.com
611.2K
Revenue
416.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
simplybe.co.uk screenshot
#5 simplybe.co.uk
5.6M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
shein.co.uk vs top market performers
shein.co.uk
top retailers
conversion rate vs average order value for shein.co.uk and its competitors
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Revenue share by device at shein.co.uk

In October large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shein.co.uk channels

Identify top traffic channels that drive growth for shein.co.ukand discover how performance of traffic channels has changed over time.

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shein.co.uk Google Ads spend

Evaluate shein.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.co.uk devices

Review shein.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.co.uk top markets

Explore shein.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.co.uk country & global rank

Assess the ranking of shein.co.uk among other retailers within its primary country and worldwide.

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