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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for shein.co.ukshein.co.uk

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112.7M
Revenue
Sep 25
28.6M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Shein.co.uk is an online store offering a variety of fashion items for women, men, and children. They offer clothing, accessories, shoes, and beauty products. The website ships to various countries and often provides deals and discounts. Shein.co.uk aims to provide trendy, affordable, and diverse fashion choices for its customers.

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shein.co.uk Annual Revenue and Growth

shein.co.uk's annual sales on its online store amounted to $1.1B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1B
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
shein.co.uk revenue by year

shein.co.uk's monthly revenueOVER TIME
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Over the past three months, shein.co.uk revenue has experienced growth of 4.6%, compared to the preceding three months.

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shein.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, shein.co.uk generated $112,661,905 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,931. With a conversion rate of 3.50-4.00%, it remains above the sector's high benchmark of 3.2%. The Average Order Value (AOV) ranged between $100-125, contrasting with the sector's high of $382. The site attracted 28,589,149 sessions, notably lower than shein.com’s 297,137,690 sessions, yet still exceeds the FASHION AND APPAREL median of 34,221. These metrics position shein.co.uk as a leading player within its industry, showcasing impressive performance in a competitive market.
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shein.co.uk competitors

When comparing shein.co.uk to its competitors in September 2025, shein.co.uk stands out with a revenue of £112,661,905 from 1,039,493 transactions and 28,589,149 sessions, with an average order value (AOV) of £100-125 and a conversion rate of 3.50-4.00%. In contrast, shein.com leads the pack with a revenue of £819,580,923 from 7,556,597 transactions and 297,137,690 sessions, with a similar AOV and a slightly lower conversion rate. prettylittlething.com and boohoo.com trail behind in revenue and sessions, with lower AOV and conversion rates. nastygal.com has significantly lower revenue, transactions, and sessions compared to shein.co.uk, with a lower AOV and conversion rate as well. simplybe.co.uk performs better than nastygal.com but falls short in revenue and sessions when compared to shein.co.uk. Overall, shein.co.uk demonstrates strong performance in revenue, transactions, and sessions compared to its competitors.

shein.com screenshot
#1 shein.com
819.6M
Revenue
297.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
prettylittlething.com screenshot
#2 prettylittlething.com
7.3M
Revenue
5.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
boohoo.com screenshot
#3 boohoo.com
10M
Revenue
6.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
nastygal.com screenshot
#4 nastygal.com
546.4K
Revenue
418.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
simplybe.co.uk screenshot
#5 simplybe.co.uk
6.1M
Revenue
2.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
shein.co.uk vs top market performers
shein.co.uk
top retailers
conversion rate vs average order value for shein.co.uk and its competitors
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Revenue share by device at shein.co.uk

In September large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on shein.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shein.co.uk channels

Identify top traffic channels that drive growth for shein.co.ukand discover how performance of traffic channels has changed over time.

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shein.co.uk Google Ads spend

Evaluate shein.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shein.co.uk devices

Review shein.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shein.co.uk top markets

Explore shein.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shein.co.uk country & global rank

Assess the ranking of shein.co.uk among other retailers within its primary country and worldwide.

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