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May 2024
All countries
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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3.8M
Revenue
1.1M
Sessions
0.5-1.0%
Conversion rate
$350-375
Average order value
Online only revenue for aesop.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Aesop offers skin, hair and body care formulations, and personal and home fragrances created with meticulous attention to detail. Browse the range online.

aesop.com’s revenueOVER TIME
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Over the past three months, aesop.com revenue has experienced decline of 35%, compared to the preceding three months.

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aesop.com revenue decline for last six months
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OVERVIEW
In May 2024, aesop.com, a BEAUTY AND COSMETICS website, generated $3,778,341 in online sales with a conversion rate of 0.50-1.00% and an AOV of $350-375. The highest sessions recorded were 1,112,559, falling short of sephora.com's 48,729,894 sessions. However, aesop.com outperformed the median revenue in the industry, which stands at $80,017. Despite having a low conversion rate compared to the industry's highest of 4.25%, aesop.com maintains a healthy AOV relative to the lowest at $44. Overall, aesop.com demonstrates solid performance metrics within the BEAUTY AND COSMETICS industry.
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aesop.com competitors

In May 2024, aesop.com reported a revenue of $3,778,341 with 10,404 transactions and 1,112,559 sessions. The average order value (AOV) was between $350-375, and the conversion rate ranged from 0.50-1.00%. In comparison, one of its competitors, doverstreetmarket.com, had a higher revenue of $4,382,729 but fewer transactions at 15,233 and sessions at 875,872. The AOV for doverstreetmarket.com was lower, ranging from $275-300, but they had a higher conversion rate of 1.50-2.00%. Overall, aesop.com had a larger number of sessions and a comparable AOV to its competitor, while doverstreetmarket.com had a higher revenue and conversion rate. This suggests that while aesop.com may have a larger customer base, doverstreetmarket.com may be more effective at converting those customers into transactions.

#1 doverstreetmarket.com
4.4M
Revenue
875.9K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
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TOP MARKET PERFORMERSby revenue
aesop.com vs top market performers
aesop.com
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conversion rate vs average order value for aesop.com and its competitors
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aesop.com brandsby revenue

aesop.com categoriesby revenue

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brands overtime comparison

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aesop.com channels

Identify top traffic channels that drive growth for aesop.comand discover how performance of traffic channels has changed over time.

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aesop.com Google Ads spend

Evaluate aesop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aesop.com devices

Review aesop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aesop.com top markets

Explore aesop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aesop.com country & global rank

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