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May 2025
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Home/Insights/Retailers/luckyscent.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2M
Revenue
703.7K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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Luckyscent: the best selection of niche perfumes, fragrances and candles anywhere.

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luckyscent.com's revenueOVER TIME
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Over the past three months, luckyscent.com revenue has experienced decline of 9.5%, compared to the preceding three months.

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luckyscent.com revenue decline for last six months
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OVERVIEW
luckyscent.com's performance metrics for May 2025 in the BEAUTY AND COSMETICS industry: revenue $1,979,815 (median $46,882), conversion rate 1.00-1.50% (high 4.51%, low 1.17%), AOV $250-275 (high $213, low $53), sessions 703,704 (highest 38,510,361 at sephora.com, median 19,997).
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luckyscent.com competitors

In May 2025, luckyscent.com stands out among its competitors with a revenue of $1,979,815 from 7,445 transactions and 703,704 sessions. Its average order value (AOV) ranges from $250 to $275, with a conversion rate of 1.00% to 1.50%. In comparison, zgoperfumery.com generates $246,568 revenue from 1,488 transactions and 88,959 sessions, with an AOV of $150 to $175 and a higher conversion rate of 1.50% to 2.00%. twistedlily.com follows with $228,977 revenue from 1,600 transactions and 171,501 sessions, lower AOV of $125 to $150, and a conversion rate of 0.50% to 1.00%. beautyhabit.com lags behind with only $19,567 revenue from 145 transactions and 35,246 sessions, and fragrancesline.com also falls short with $80,457 revenue from 1,187 transactions and 95,537 sessions, showcasing lower performance metrics compared to luckyscent.com in the online perfume market.

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#1 scentsplit.com
2.4M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
zgoperfumery.com screenshot
#2 zgoperfumery.com
246.6K
Revenue
89K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
fragrancesline.com screenshot
#3 fragrancesline.com
80.5K
Revenue
95.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
twistedlily.com screenshot
#4 twistedlily.com
229K
Revenue
171.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
beautyhabit.com screenshot
#5 beautyhabit.com
19.6K
Revenue
35.2K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
luckyscent.com vs top market performers
luckyscent.com
top retailers
conversion rate vs average order value for luckyscent.com and its competitors
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Revenue share by device at luckyscent.com

In May large majority of sales on luckyscent.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

In May large majority of sales on luckyscent.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.
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luckyscent.com channels

Identify top traffic channels that drive growth for luckyscent.comand discover how performance of traffic channels has changed over time.

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luckyscent.com Google Ads spend

Evaluate luckyscent.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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luckyscent.com devices

Review luckyscent.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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luckyscent.com top markets

Explore luckyscent.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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luckyscent.com country & global rank

Assess the ranking of luckyscent.com among other retailers within its primary country and worldwide.

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