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Sep 2024
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Home/Insights/Retailers/perfumology.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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73.1K
Revenue
20.7K
Sessions
1.5-2.0%
Conversion rate
$225-250
Average order value
Online only revenue for perfumology.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website Perfumology.com offers a variety of fragrances for purchase. Customers can find perfumes, colognes, and fragrance-related accessories available on the site. The website provides a platform for users to explore and purchase different scents, allowing them to choose from a wide range of products to suit their personal preferences.

perfumology.com’s revenueOVER TIME
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Over the past three months, perfumology.com revenue has experienced decline of 12%, compared to the preceding three months.

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perfumology.com revenue decline for last six months
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OVERVIEW
In September 2024, perfumology.com in the BEAUTY AND COSMETICS industry generated $73,114 in online sales, with a conversion rate of 1.50-2.00% and an AOV of $225-250. This performance falls within the industry average, with ulta.com leading in revenue at $114,902,798 and sephora.com leading in sessions at 41,256,765. The median revenue for this category is $53,315, conversion rate is 4.62%, AOV is $191, and sessions are 22,216. perfumology.com's 20,734 sessions reflect a strong online presence within the competitive beauty market.
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perfumology.com competitors

When comparing perfumology.com to its competitors, several metrics stand out. In terms of revenue, twistedlily.com leads the pack with $433,123, followed by zgoperfumery.com at $142,010. However, perfumology.com comes in at a respectable $73,114. In terms of transactions, twistedlily.com also leads with 3,230 transactions, while perfumology.com has 318. In sessions, twistedlily.com once again takes the lead with 203,230 sessions, while perfumology.com has 20,734 sessions. The Average Order Value (AOV) for perfumology.com falls within the competitive range of $225-250, along with indiehousefragrances.com and osmeperfumery.com. Finally, in terms of conversion rate, perfumology.com is on par with twistedlily.com at 1.50-2.00%, indicating a strong performance in turning sessions into transactions.

#1 twistedlily.com
433.1K
Revenue
203.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#2 osmeperfumery.com
44.7K
Revenue
7.9K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
#3 zgoperfumery.com
142K
Revenue
50.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
#4 fleekfellows.com
27.7K
Revenue
11.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#5 indiehousefragrances.com
56K
Revenue
13.6K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
perfumology.com vs top market performers
perfumology.com
top retailers
conversion rate vs average order value for perfumology.com and its competitors
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Top products on perfumology.comby revenue

#1 Carioca Heart
$82
Price
$21.9K
Revenue
#2 Boutique 60ml First Run
$120.5
Price
$14.9K
Revenue
#3 Peaches Revenge
$85.3
Price
$13K
Revenue
#4 Tliia
$117.9
Price
Revenue
#5 Blyss 60ml First Run
$142.7
Price
Revenue
#6 Sample Subscription Pack
$25
Price
Revenue
#7 Sudu Te 60ml First Run
$127.8
Price
Revenue
#8 Clutch
$152.2
Price
Revenue
#9 Erba Pura
$111.5
Price
Revenue
#10 Hibiscus Mahajád
$199.3
Price
Revenue
#1 Carioca Heart
$82
Price
$21.9K
Revenue
#2 Boutique 60ml First Run
$120.5
Price
$14.9K
Revenue
#3 Peaches Revenge
$85.3
Price
$13K
Revenue
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perfumology.com brandsby revenue

perfumology.com categoriesby revenue

1
Health & Beauty
2
Apparel & Accessories
3
Perfume & Cologne
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brands overtime comparison

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perfumology.com channels

Identify top traffic channels that drive growth for perfumology.comand discover how performance of traffic channels has changed over time.

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perfumology.com Google Ads spend

Evaluate perfumology.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfumology.com devices

Review perfumology.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumology.com top markets

Explore perfumology.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfumology.com country & global rank

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