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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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212.4K
Revenue
60.4K
Sessions
1.5-2.0%
Conversion rate
$200-225
Average order value
Online only revenue for perfumology.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website Perfumology.com offers a variety of fragrances for purchase. Customers can find perfumes, colognes, and fragrance-related accessories available on the site. The website provides a platform for users to explore and purchase different scents, allowing them to choose from a wide range of products to suit their personal preferences.

perfumology.com’s revenueOVER TIME
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Over the past three months, perfumology.com revenue has experienced decline of 28%, compared to the preceding three months.

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perfumology.com revenue decline for last six months
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OVERVIEW
perfumology.com's May 2024 performance metrics in the BEAUTY AND COSMETICS industry: online sales revenue of $212,416 (median: $80,017), conversion rate of 1.50-2.00% (high: 4.25%, low: 1.44%), AOV of $200-225 (high: $179, low: $44), and sessions totaling 60,355 (median: 34,605). Top competitors include ulta.com with revenue of $91,595,110 and sephora.com with sessions of 48,729,894.
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perfumology.com competitors

When comparing perfumology.com to its competitors in the fragrance industry, several metrics stand out. twistedlily.com leads in revenue with $485,110, followed by perfumology.com with $212,416. However, Perfumology has a higher Average Order Value (AOV) of $200-$225 compared to Twisted Lily's $100-$125. In terms of transactions, Twisted Lily leads with 3,964 transactions, while Perfumology follows with 951 transactions. Perfumology and Indie House Fragrances tie for the highest conversion rate at 1.50-2.00, outperforming other competitors. osmeperfumery.com has the highest AOV of $225-$250, but falls behind in revenue compared to Perfumology. Overall, perfumology.com maintains a competitive position in the market, particularly excelling in AOV and conversion rate metrics.

#1 twistedlily.com
485.1K
Revenue
402.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
#2 osmeperfumery.com
150.5K
Revenue
29.8K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
#3 zgoperfumery.com
90.7K
Revenue
32.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
#4 fleekfellows.com
75.4K
Revenue
32.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
#5 indiehousefragrances.com
104.1K
Revenue
31.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
perfumology.com vs top market performers
perfumology.com
top retailers
conversion rate vs average order value for perfumology.com and its competitors
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Top products on perfumology.comby revenue

#1 Carioca Heart
$86.2
Price
$27.7K
Revenue
#2 Boutique 60ml First Run
$117.1
Price
$17.4K
Revenue
#3 Sample Subscription Pack
$25
Price
$11.1K
Revenue
#4 ALTHAÏR
$196
Price
Revenue
#5 Gris Charnel
$71.3
Price
Revenue
#6 Erba Pura
$111.1
Price
Revenue
#7 GUIDANCE
$70.5
Price
Revenue
#8 Bohemian Lime
$78.6
Price
Revenue
#9 Montabaco Cuba
$139.2
Price
Revenue
#10 Peach's Revenge
$99
Price
Revenue
#1 Carioca Heart
$86.2
Price
$27.7K
Revenue
#2 Boutique 60ml First Run
$117.1
Price
$17.4K
Revenue
#3 Sample Subscription Pack
$25
Price
$11.1K
Revenue
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perfumology.com brandsby revenue

perfumology.com categoriesby revenue

1
Health & Beauty
2
Food, Beverages & Tobacco
3
Apparel & Accessories
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brands overtime comparison

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perfumology.com channels

Identify top traffic channels that drive growth for perfumology.comand discover how performance of traffic channels has changed over time.

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perfumology.com Google Ads spend

Evaluate perfumology.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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perfumology.com devices

Review perfumology.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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perfumology.com top markets

Explore perfumology.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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perfumology.com country & global rank

Assess the ranking of perfumology.com among other retailers within its primary country and worldwide.

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